Companion Protect

What Companion Protect does

Companion Protect is a B2B2C pet insurance and wellness administration company founded in 2015 and headquartered in Leawood, Kansas. It serves insurers, retailers, benefits providers, and animal shelters by providing a multi-tenant, underwriter-agnostic platform — branded as PALS™ — that enables partners to design, launch, and operate customizable pet insurance and wellness products under their own brand. The company stopped issuing new direct-to-consumer policies in February 2022 and fully pivoted to its current administration model, through which it handles product design, product execution, and product growth on behalf of channel partners.

The product portfolio centers on accident and illness insurance plus optional preventative wellness coverage, delivered through modular capabilities on the PALS™ platform: quote and enrollment, customer portal, partner integration services, Amplify™ digital marketing, data and analytics, and claims servicing performed by licensed adjusters with most claims paid in one to two days. Companion Protect supports API and SFTP integration into partner systems, enables partners to file products on their own paper for insurers or use underwriting partner paper for non-insurers, and reports NPS scores above 70 on administered programs. Strategic enterprise customers include Liberty Mutual Insurance, Safeco, CSAA Insurance Group (AAA), Old Republic International, and Progressive Insurance, the last of which launched a directly underwritten pet insurance product administered by Companion Protect in January 2026 in 43 states and D.C. at an average price of $47 per month, with nationwide rollout planned for 2026.

Companion Protect generates revenue primarily through administration and program management fees charged to partners under multi-tenant arrangements, supplemented by product design and growth services. The company has raised approximately $47.25 million across a $27 million Series A in August 2023 and a $20.25 million Series A extension in August 2024, led by strategic insurance investors including Avanta Ventures (the venture arm of CSAA), Liberty Mutual Insurance, Old Republic International, and Stray Dog Enterprises. Chuck Laue serves as CEO and Executive Chair, with an operations team of 51-100 employees based in the Kansas City area.

Name

Companion Protect

Legal name

Companion Protect, LLC

Website

https://poweredbycompanionprotect.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Companion Protect is a B2B2C pet insurance and wellness administration company that provides insurers, retailers, benefits providers, and shelters with its multi-tenant PALS™ platform to offer customizable pet health products under their own brands.

Ownership category

akta.pro rank

Product category

Pet Insurance and Wellness Administration Platform

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Pet Insurance (FSAJAKAG)

akta.pro secondary industries

Accident & Supplemental (Non-Life) Insurance (FSAJAKAA), General Liability Insurance (FSAJAKAD)

Keywords

• Pet insurance administration
• Pet wellness programs
• Insurance platform services
• White-label pet health
• Claims administration platform

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Administration and Program Management Fees: Companion Protect generates revenue by providing B2B2C pet insurance and wellness administration services to partners (insurers, retailers, benefits providers, shelters). It charges fees for program administration, claims processing, and platform access under multi-tenant arrangements. Progressive Insurance's pet insurance is priced at approximately $47 per month on average, with Companion Protect administering the policy.
2. Product Design and Growth Services: The company offers product design, execution, and growth services to partners, charging for the full suite of pet health program management from product development through ongoing optimization.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Companion Protect administers customizable pet insurance and wellness programs on behalf of insurers, retailers, benefits providers, and shelters through its proprietary PALS™ platform. Partners receive end-to-end product design, execution (quote/enrollment, claims servicing, customer portal, digital marketing, data/analytics), and growth strategy services, delivering pet health products under the partner's own brand. The company does not sell direct-to-consumer; partners deliver the products to pet owners in the U.S. market.

Product overview

Companion Protect operates as a B2B2C pet insurance and wellness administration company built on its proprietary PALS™ multi-tenant, underwriter-agnostic platform. The core product portfolio consists of Wellness Products (preventative care coverage) and Insurance Products (Accident and Illness coverage with optional Wellness add-ons). These are delivered through a modular ecosystem including Quote and Enrollment Experience, Amplify™ Digital Marketing, Customer Portal, Partner Integration Services, Data and Analytics, and Claims Servicing. The platform enables insurers, retailers, benefits providers, and shelters to offer fully customizable pet insurance and wellness solutions under their own brands.

Differentiator

Problem solved

Functional benefit

Brands

• PALS™ Platform: Multi-tenant, underwriter-agnostic platform for pet insurance and wellness administration
• Amplify™ Digital Marketing
• PALS™ Ecosystem

Products and services

• PALS™ Platform Multi-tenant, underwriter-agnostic platform providing product design, product execution, and product growth strategies for pet insurance and wellness administration. Enables partners (insurers, retailers, benefits providers, shelters) to launch customizable pet health products under their own brand with quote/enrollment, claims servicing, customer portal, digital marketing, partner integration, and analytics capabilities.
• Pet Wellness Products Preventative care coverage that offsets the expected costs of pet parenting, covering the routine care needed to help pets live a long and healthy life. Designed to be embedded as a partner-branded offering, often as an entry point into a broader pet health program.
• Pet Insurance Products Accident and Illness coverage with optional Wellness benefits, designed to drive high value and choice while maintaining product simplicity. Can be designed on a partner's paper and filed in all jurisdictions, or leverage one of several underwriting partners' products. Average price on the Progressive program administered by Companion Protect is approximately $47 per month.
• Progressive Pet Insurance (Administered by Companion Protect) Directly underwritten pet insurance product administered on the PALS™ platform for Progressive Insurance; available in 43 states and D.C. with plans for nationwide expansion. Includes digital claims servicing and bundling discounts.
• Claims Servicing Licensed claim adjusters review and process customer claims via the PALS™ platform, with most claims paid in 1-2 days. Programs administered by Companion Protect drive customer NPS scores of 70+.

Quantifiable outcome

• NPS scores of 70+ for programs administered by Companion Protect
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• Progressive InsurancecoreStrategic or Co-development Partner · 1 January 2026
• Safeco InsurancecoreStrategic or Co-development Partner
• CSAA Insurance GroupcoreStrategic or Co-development Partner

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Trupanion: Trupanion is a publicly traded, vertically integrated pet insurance leader underwriting policies directly to consumers and via partners. It competes broadly in the pet insurance category that Companion Protect serves through its B2B2C administration platform.
• Lemonade: Lemonade is a consumer insurtech offering renters, home, auto, life, and pet insurance as part of a broader portfolio. It is a broad incumbent in pet insurance with a tech-driven claims experience comparable to Companion Protect's PALS platform speed.
• Embrace Pet Insurance: Embrace is an established pet insurance provider offering accident, illness, and wellness coverage with a strong digital experience. It overlaps with Companion Protect's product suite and competes for the same end-customer policyholders.
• Nationwide Pet Insurance: Nationwide offers pet insurance as part of its broader P&C portfolio, including employer-group and association channels. Comparable to Companion Protect in product breadth and multi-channel distribution, though as an underwriter rather than pure administrator.

Direct peers

• Pets Best Insurance Services: Pets Best is a pet insurance administrator and underwriter acquired by Synchrony, offering accident, illness, and wellness plans across digital and partner channels. It is comparable in product depth and channel breadth to Companion Protect.
• Petplan: Petplan is a long-standing pet insurance provider with a North American administration and underwriting operation, offering accident, illness, and wellness plans. It overlaps with Companion Protect's insurance product offerings and partner-distribution strategy.
• Wagmo: Wagmo is a B2B pet wellness and insurance platform offering employer benefits and partner-branded pet health products. It is the closest direct competitor to Companion Protect's B2B2C administration model across benefits and retailer channels.
• Pumpkin Pet Insurance: Pumpkin is a digitally native pet insurance and wellness provider focused on accident, illness, and preventive care. While more D2C, it competes for the same pool of insured pets and competes with partner-branded products on customer mindshare.

Emerging players

• Boost Insurance: Boost Insurance provides embedded insurance infrastructure enabling brands to launch and administer insurance products via API. It overlaps with Companion Protect's PALS platform in offering partner integration, quote/enrollment, and policy administration infrastructure.
• Pinata Insurance: Pinata is an insurance administration platform that handles policy issuance, billing, and claims for partner brands. Comparable to Companion Protect as an emerging infrastructure-layer competitor enabling white-label insurance distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Companion Protect