Progressive Insurance
Progressive Insurance is the largest U.S. auto insurer, offering personal and commercial P&C, life, and financial products to 43 million+ customers through direct digital channels, 38,000+ independent agents, and partner carriers across the United States.
- Company typePublic
- Founded1937
- HeadquartersMansfield, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Progressive Insurance does
Progressive Insurance, founded in 1937 and headquartered in Mayfield Village, Ohio, is one of the largest U.S. property and casualty insurers, operating through The Progressive Corporation (NYSE: PGR) and a network of 17+ wholly owned insurance subsidiaries. The company is the largest U.S. auto insurer by market presence and the #1 motorcycle insurer, generating $83.15 billion in net premiums written in 2025 across personal auto, property, recreational vehicle, life, commercial, and financial product lines. Progressive serves 43 million+ customers and 35 million policies in force, distributed through three primary channels: Progressive Direct (website, mobile app, phone), a network of 38,000+ independent insurance agents, and partner-carrier arrangements for property and SMB commercial products.
The company's technology stack centers on a digital insurance platform spanning the Progressive website (#1 insurance website per Keynova Group Q4 2025), iOS/Android mobile apps with biometric login and offline ID card access, and proprietary tools including the Snapshot telematics program (capturing speed, mileage, hard brakes, and trip behavior via mobile sensors) and the Name Your Price coverage configurator. The mobile app includes Accident Response, which uses location and motion sensors to auto-detect potential collisions and initiate claims. Underwriting is supported by Mitchell International's estimating platform, and policy verification is handled through the PROVE engine. Progressive holds ten U.S. patents covering portions of its digital platform and proprietary trademarks across its product portfolio.
Revenue is generated almost entirely through recurring insurance premiums (subscription model) on monthly or annual billing cycles, with supplementary affiliate referral economics from Best Egg personal loans, HELOCs, credit cards, and partner-carrier property products. Pricing is quote-based and varies by state, channel (direct vs. agent, with commission differences), and customer risk profile, with multi-policy bundle discounts of 5-7% on auto and Snapshot-based usage discounts available. The company grew 11.7% in 2025 NPW — the strongest rate among the top-25 P&C writers — while pursuing ecosystem expansion through partnerships (Best Egg, Coterie Insurance, multiple property carriers) and a strategic investment in RenoFi's renovation financing platform.
Progressive Insurance firmographics
Firmographics- Name
- Progressive Insurance
- Legal name
- Progressive Casualty Insurance Company
- Website
- https://progressive.com
- Company type
- Public
- Founded year
- 1937
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Progressive Insurance is the largest U.S. auto insurer, offering personal and commercial P&C, life, and financial products to 43 million+ customers through direct digital channels, 38,000+ independent agents, and partner carriers across the United States.
- Ownership category
- akta.pro rank
Progressive Insurance industry classification
Industry- Product category
- Property and Casualty Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Insurance Carriers (5241), Direct Life, Health, and Medical Insurance Carriers (52411)
- SIC
- Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399), Life Insurance (6311)
- akta.pro primary industry
- Umbrella Insurance (FSAJAMAK)
- akta.pro secondary industry
- Standalone Umbrella Liability (FSAJANAE)
Keywords
Where Progressive Insurance is headquartered
LocationHeadquarters
- HQ city
- Mansfield
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Progressive Insurance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Auto Insurance Premiums: Primary revenue stream from personal and commercial auto insurance policies. Customers pay recurring premiums (monthly or 6-month terms) for coverage. Progressive is the largest auto insurer in the U.S. with $59.6 billion in direct premiums written (2025).
- Property Insurance Premiums: Revenue from homeowners, renters, condo, manufactured home, and flood insurance policies offered through Progressive and partner carriers.
- Recreational Vehicle Insurance: Premiums from motorcycle, RV/trailer, boat/PWC, snowmobile, ATV/UTV, and other recreational vehicle insurance products. Progressive is the #1 motorcycle insurer in the U.S.
- Life Insurance: Term life insurance products providing long-lasting financial security for families. Coverage amounts, terms, and payment timing are customer-controlled.
- Commercial Insurance: Business owners policies, general liability, professional liability, workers compensation, and commercial auto insurance for small to mid-size businesses.
- Personal Insurance Products: Umbrella insurance (extra liability coverage up to $5 million), pet insurance, travel insurance, jewelry insurance, electronic device insurance, wedding & event insurance.
- Financial Services: Personal loans through Best Egg partnership, home equity lines of credit, high-approval credit cards, and online checking accounts offered through Progressive's ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Auto Insurance - Base liability starting at $100/year |
| Subscription | Annual | Motorcycle Insurance - Starting at $75/year |
| Subscription | Annual | RV Insurance - Starting at $125/year |
| Subscription | Monthly | Renters Insurance - Less than $1/day |
| Subscription | Monthly | Bundle Discount - 5-7% auto savings |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Progressive Insurance product offering
Product offeringCore offering
Progressive Insurance is a U.S. property and casualty insurer that underwrites and distributes personal and commercial insurance products, anchored by auto insurance. The company sells more than 30 insurance and financial products—including homeowners, renters, condo, motorcycle, RV, boat, life, umbrella, pet, flood, and commercial coverages—through direct online/phone channels, a 38,000+ independent agent network, and partnerships, supported by digital tools such as Snapshot telematics and the Name Your Price tool.
Product overview
Progressive Insurance operates as a multi-product insurance and financial services company offering 30+ products across vehicle, property, personal, and commercial insurance lines. The core offering centers on auto insurance as the flagship product, supplemented by property insurance (homeowners, renters, condo), recreational vehicle coverage (motorcycle, RV, boat), life insurance, business insurance, and financial services (personal loans, credit cards, home equity products). Key digital tools include the Name Your Price tool and Snapshot usage-based insurance program. Progressive distributes through multiple channels: direct online, phone, and through over 38,000 independent agents. The company also offers a mobile app for policy management, claims reporting, and ID card access.
Differentiator
Problem solved
Functional benefit
Brands
- Progressive App: Mobile application for policy management, claims reporting, ID cards, and roadside assistance
- Snapshot
- Name Your Price
- PerkShare
- Progressive Home
- Progressive Advantage Agency
Products and services
- Auto Insurance Primary vehicle insurance product for individual drivers offering customized coverage, multi-policy discounts, and the Name Your Price tool that lets customers set a target price and view matching coverage options.
- Homeowners Insurance Property insurance for homeowners that protects the home structure, personal belongings, and financial security, with bundling discounts when combined with auto coverage.
- Motorcycle Insurance Motorcycle coverage for individual riders, offered by Progressive as the #1 motorcycle insurer in the U.S., starting at $75/year with OEM parts coverage for repairs.
- RV Insurance Recreational vehicle coverage for full-time RVers and occasional road-trippers, starting at approximately $125/year for basic liability.
- Term Life Insurance Term life insurance that provides long-lasting financial security for families, allowing customers to determine coverage amount, term length, beneficiaries, and payment timing.
- Renters Insurance Renters insurance covering personal belongings whether in an apartment, vehicle, or storage locker, including temporary living expense coverage, averaging less than $1 per day.
- Boat Insurance Boat and personal watercraft coverage for lakes, rivers, and ocean waters within 75 miles of the coast, including on-water towing, fuel spill removal, and mechanical breakdown coverage.
- Condo Insurance Condo insurance covering personal belongings, temporary living expenses, and home upgrades beyond what the condo association's master policy covers.
- Umbrella Insurance Personal umbrella insurance providing extra liability coverage beyond home and auto policy limits, available up to $5 million in coverage.
- Pet Insurance Pet insurance for dogs and cats offered through partner Pets Best, with customizable deductibles, reimbursement percentages, and annual limits.
- Business Insurance (BOP) Business insurance for small and mid-size businesses, including Businessowners Policies, cyber insurance, and protections from severe financial loss.
- Commercial Auto Insurance Customized commercial vehicle coverage for trucks, trailers, cars, and SUVs, with various discount options for business fleets and operators.
- General Liability Insurance Commercial general liability insurance covering businesses against third-party bodily injury, property damage, and related claims.
- Professional Liability Insurance Errors and omissions coverage for professionals protecting against negligence and malpractice claims.
- Workers' Compensation Insurance Workers' compensation insurance covering medical costs and lost wages for workplace injuries for business employees.
- ATV/UTV Insurance Coverage for all-terrain vehicles (ATVs) and utility terrain vehicles (UTVs).
- Classic Car Insurance Specialized insurance for classic, antique, and collector vehicles.
- Snowmobile Insurance Coverage for snowmobiles with various protection options for off-season and winter riding.
- Manufactured/Mobile Home Insurance Coverage for manufactured and mobile homes, including specialized protection for attached structures such as porches, garages, and gazebos.
- Mexico Auto Insurance Auto insurance coverage for U.S. drivers and vehicles traveling into Mexico.
- Flood Insurance Insurance coverage for flood-related damage to residential properties.
- Travel Insurance Coverage for travel-related risks including trip cancellation, interruption, and other travel-related losses.
- Jewelry Insurance Specialized coverage for valuable jewelry items against loss, theft, and damage.
- Electronic Device Insurance Coverage for personal electronic devices including phones, laptops, and similar electronics against damage and theft.
- Wedding & Event Insurance Coverage for weddings and special events protecting against unforeseen circumstances and cancellation-related losses.
- Identity Theft Protection Protection and recovery services for consumers affected by identity theft.
- Personal Loans Personal loan products offered through a partnership with Best Egg, integrated into Progressive's ecosystem to provide flexible consumer loan solutions.
- Home Equity Line of Credit (HELOC) Home equity line of credit product allowing homeowners to access their home's equity for various financial needs.
- High Approval Credit Card Credit card product designed for consumers seeking accessible credit options.
- Progressive Mobile App Mobile application for iOS and Android that enables Progressive customers to manage policies, file and track claims, view and share ID cards (including offline), make payments, and request roadside assistance.
Quantifiable outcome
- 43 million+ customers trust Progressive for insurance coverage
- +5 more outcomes
Companies that use Progressive Insurance
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Progressive Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Progressive Insurance partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Best EggcoreProgressive Insurance and Best Egg announced an expanded partnership to offer Best Egg personal loans through Progressive's ecosystem, increasing accessibility for millions of consumers. The collaboration aims to provide flexible personal loan solutions to meet various financial needs.
- Coterie InsuranceminorCoterie Insurance's Businessowners Policies (BOP) and General Liability (GL) products are now available through a new partnership with Progressive Insurance, expanding access for small and mid-size businesses in the U.S. The collaboration allows Coterie to reach more entrepreneurs through Progressive's platform.
- American IntegrityminorPartner insurance carrier offering homeowners coverage through Progressive's property insurance platform.
- HippominorPartner insurance carrier offering homeowners coverage through Progressive's property insurance platform.
- NationwideminorPartner insurance carrier offering homeowners coverage through Progressive's property insurance platform.
- ForemostminorPartner insurance carrier offering dwelling fire coverage through Progressive's property insurance platform.
- Mitchell InternationalcoreProgressive's Guaranteed Repair Network uses Mitchell Estimating for claims processing and vehicle valuation. Mitchell's 'Projected Sold Adjustment' methodology is used to value total-loss vehicle claims.
- Enterprise Rent-A-CarminorPartner offering car rental discounts to Progressive customers through the PerkShare program. Special discounts available to policyholders.
- National Car RentalminorPartner offering up to 20% discounts to Progressive customers through the PerkShare program, with Emerald Club benefits.
- SimpliSafeminorHome security partner offering at least 15% discount on any new system plus free HD Indoor Camera and one free month of professional monitoring for Progressive customers.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Progressive Insurance competitors and assessment
Company assessmentDirect peers
- GEICO: GEICO (Berkshire Hathaway subsidiary) is a top direct-to-consumer auto insurer and Progressive's primary competitor in price-driven personal auto. Both compete heavily on digital quoting, telematics, and customer acquisition cost.
- Travelers: Travelers is a major U.S. P&C insurer with strong commercial lines and personal auto/home offerings. Comparable in scale, underwriting expertise, and multi-channel distribution to Progressive.
- State Farm: State Farm is the largest U.S. personal lines insurer by premium volume and Progressive's most direct competitor in auto and home insurance. Both compete across the same direct and agent channels with comparable product suites.
- USAA: USAA is a member-owned insurer offering auto, home, and life coverage to military families. Direct competitor in auto insurance with strong customer satisfaction scores and digital capabilities.
- Allstate: Allstate is a top-tier U.S. P&C insurer with comparable auto, home, and life product suites distributed through both captive agents and direct channels. Direct competitor in personal lines bundling and pricing.
- Liberty Mutual: Liberty Mutual is a major diversified P&C insurer offering personal and commercial lines. Direct peer in auto, home, and commercial insurance with similar multi-channel distribution and underwriting focus.
- Nationwide: Nationwide is a top-10 U.S. P&C insurer with comparable personal and commercial product suites, distributed via captive agents and direct channels. Also a partner carrier for Progressive's property offerings, creating both partnership and competitive overlap.
Emerging players
- Lemonade: Lemonade is a digital-first insurance company using AI-driven underwriting and a mobile-first experience to target younger, price-sensitive consumers in renters, home, pet, and auto. Emerging competitor in segments where Progressive's direct channel competes.
- Root: Root is a telematics-based auto insurer that prices policies based on driving behavior measured via smartphone. Direct challenger to Progressive's Snapshot program in the usage-based auto insurance segment.
Broad incumbents
- Chubb: Chubb is a large global diversified insurer with broader commercial and specialty lines than Progressive. Comparable in underwriting discipline but operates more broadly across P&C, accident & health, and life insurance globally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Progressive Insurance social profiles
Digital presenceProgressive Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Progressive Insurance leadership team
Management profileNumber of profiles
Profiles3 records
Progressive Insurance subsidiaries and ownership
Company hierarchySubsidiaries17 records
Progressive Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Progressive Insurance M&A and investment
M&A and investmentM&A
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Progressive Insurance
What does Progressive Insurance do?
Progressive Insurance is a U.S. property and casualty insurer that underwrites and distributes personal and commercial insurance products, anchored by auto insurance. The company sells more than 30 insurance and financial products—including homeowners, renters, condo, motorcycle, RV, boat, life, umbrella, pet, flood, and commercial coverages—through direct online/phone channels, a 38,000+ independent agent network, and partnerships, supported by digital tools such as Snapshot telematics and the Name Your Price tool.
Is Progressive Insurance a public or private company?
Progressive Insurance is a public company. It is classified as public and is currently operating.
When was Progressive Insurance founded?
Progressive Insurance was founded in 1937. It employs 5,001 to 10,000 people.
Where is Progressive Insurance based?
Progressive Insurance is headquartered in Mansfield, United States, in the North America region.
How does Progressive Insurance make money?
Seven revenue lines are on record. Auto Insurance Premiums are the primary driver. The others are property Insurance Premiums, recreational Vehicle Insurance, life Insurance, commercial Insurance, personal Insurance Products and financial Services.
Who are Progressive Insurance's main competitors?
Direct peers on record are GEICO, Travelers, State Farm, USAA, Allstate, Liberty Mutual and Nationwide. Emerging players are Lemonade and Root. Chubb is listed as a broad incumbent.
Does Progressive Insurance have an API?
No public API is recorded for Progressive Insurance.
What industry is Progressive Insurance in?
Progressive Insurance's product category is Property and Casualty Insurance. Its primary akta.pro industry code is FSAJAMAK, Umbrella Insurance, with a secondary code of FSAJANAE, Standalone Umbrella Liability. Its NAICS code is 524126 and its SIC code is 6331.