Nokian Tyres
Nokian Tyres is a Finnish tire manufacturer founded in 1934, producing premium winter, all-season, and EV tires under the Hakkapeliitta, Hakka, and Nordman brands, plus heavy commercial tires via Nokian Heavy Tyres. It serves consumers, OEMs, and industrial customers across 38+ countries through factories in Finland, Romania, and the United States.
- Company typePublic
- Founded1934
- HeadquartersNokia, Finland
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Nokian Tyres does
Nokian Tyres plc is a Finnish tire manufacturer founded in 1934, headquartered in Nokia, Finland, and listed on Nasdaq Helsinki under ticker NRE1V. The company designs and manufactures tires for passenger cars, SUVs, crossovers, vans, electric vehicles, and heavy commercial/industrial applications, organized into a Passenger Car Tyres division (including the premium Hakkapeliitta winter tire franchise, Hakka summer/all-season brand, and value-tier Nordman line) and a Nokian Heavy Tyres subsidiary serving agriculture, forestry, earthmoving, underground mining, ports and terminals, trucks and buses, and military vehicles. Its technology stack centers on winter and all-weather performance, with proprietary innovations including Double Action Stud Technology (automatic temperature-adaptive studs), Arctic Grip Crystals, Aramid Sidewall Technology, SilentDrive acoustic foam, and the Intuitu 2.0 smart tire platform with embedded sensors. Manufacturing is anchored at three facilities — Nokia (Finland, headquarters and original plant), Dayton, Tennessee (LEED Silver, first tire factory globally to earn this), and Oradea, Romania (world's first zero-CO2-emissions tire factory, LEED Gold certified, ramping toward 6 million tires annually by 2027).
The company's revenue model is hardware sales of tires distributed across more than 38 countries via independent tire dealers, regional importers, a national US partnership with American Tire Distributors (ATD), and the wholly-owned Vianor retail chain, with pricing segmented between premium (Hakkapeliitta) and value (Nordman) tiers. OEM fitments span Tesla, Mercedes-Benz, BMW, Ford, Audi, Rivian, Polestar, and Volvo EV lines, complemented by industrial B2B sales in heavy tires. Customer acquisition is anchored in brand heritage (Hakkapeliitta celebrating 90+ years), the Ivalo White Hell testing center (world's largest winter tire test facility at 700+ hectares and 40+ km of tracks hosting ~5,000 tests annually), sponsorship of the IIHF Ice Hockey World Championship, a brand ambassador agreement with Kimi Räikkönen, and consumer promotions such as Pothole Protection warranty contests. The company completed its exit from Russia in 2023, finalized an approximately EUR 800 million 2023–2025 global investment phase, and reported FY2025 revenue of EUR 1,373.6 million with operating profit of EUR 35.8 million — a sharp recovery from EUR 1.8 million in 2024, with Q4 2025 described as the best quarter in three years.
Nokian Tyres firmographics
Firmographics- Name
- Nokian Tyres
- Legal name
- Nokian Tyres plc
- Website
- https://nokiantyres.com
- Company type
- Public
- Founded year
- 1934
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Nokian Tyres is a Finnish tire manufacturer founded in 1934, producing premium winter, all-season, and EV tires under the Hakkapeliitta, Hakka, and Nordman brands, plus heavy commercial tires via Nokian Heavy Tyres. It serves consumers, OEMs, and industrial customers across 38+ countries through factories in Finland, Romania, and the United States.
- Ownership category
- akta.pro rank
Nokian Tyres industry classification
Industry- Product category
- Passenger and Commercial Tire Manufacturing
- NAICS
- Tire Manufacturing (32621), Tire Manufacturing (except Retreading) (326211), Tire and Tube Merchant Wholesalers (423130), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Tires & Inner Tubes (3011)
- akta.pro primary industry
- Tires Manufacturing (IMACAIAK)
- akta.pro secondary industries
- Off-the-Road (OTR) & Heavy Equipment Tires Manufacturing (IMANAKAD), Agricultural Tires Manufacturing (IMANAKAE)
Keywords
Where Nokian Tyres is headquartered
LocationHeadquarters
- HQ city
- Nokia
- HQ country
- Finland
- HQ region
- Europe
Offices4 records
Markets served
Nokian Tyres business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Passenger Car Tires: Core revenue stream from summer, winter, and all-season tires for passenger cars, SUVs, and vans. Includes premium Hakkapeliitta winter tire line and budget Nordman products.
- Heavy Tires: Specialized tires for agricultural, forestry, earthmoving, underground mining, ports and terminals, trucks and buses, and military vehicles.
- EV-Specific Tires: Tires specifically designed for electric vehicles with features like low rolling resistance, high load capacity for battery weight, and SilentDrive noise reduction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Hakkapeliitta line |
| Unit Pricing | Pay-as-you-go | Nordman budget line |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Nokian Tyres product offering
Product offeringCore offering
Nokian Tyres manufactures and sells tires for passenger cars, SUVs, vans, electric vehicles, and heavy commercial/industrial applications. The portfolio includes winter tires (Hakkapeliitta line), all-season, all-weather, and all-terrain tires, plus specialized EV tires and heavy-duty tires for agriculture, forestry, mining, ports, trucks, and buses. The company distributes through dealer networks, wholesale distributors such as American Tire Distributors, regional importers, and its own Vianor retail chain.
Product overview
Nokian Tyres is a Finnish tire manufacturer offering a diverse portfolio of tires for passenger cars, SUVs, vans, and commercial vehicles. The product lineup is organized by tire type: Winter tires under the Hakkapeliitta brand (studded Hakkapeliitta 10, non-studded Hakkapeliitta R5, and EV-specific variants with SilentDrive technology), All-season tires (Surpass AS01, One, One HT), All-weather tires (Remedy WRG5, WR C3), All-terrain tires (Outpost nAT, Outpost APT), and a Heavy Tyres division for commercial vehicles with Intuitu Smart Tires. The company positions Hakkapeliitta as its premium winter tire heritage brand, Hakka for summer/all-season products, and Nordman for value-tier offerings. Many products feature Aramid sidewall technology for puncture resistance, SilentDrive acoustic foam for noise reduction, and ELECTRIC FIT certification for EV compatibility.
Differentiator
Problem solved
Functional benefit
Brands
- Hakkapeliitta: Premium winter tire brand including Hakkapeliitta 01, Hakkapeliitta 10, Hakkapeliitta R5, and EV-specific variants
- Nordman
- NOKIAN TYRES
- ELECTRIC FIT
- SilentDrive
- Intuitu
Products and services
- Nokian Tyres Hakkapeliitta 01 World's first studded winter tire with automatic temperature-adaptive Double Action Stud Technology that switches studs between ON-mode and OFF-mode based on temperature. Reduces road wear by up to 30%, improves ice grip by up to 10%, wet grip by up to 5%, and reduces noise by up to 1 decibel. Available autumn 2026 in Nordic countries and North America.
- Nokian Tyres Hakkapeliitta 10
Companies that use Nokian Tyres
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Nokian Tyres technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Nokian Tyres partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Tata Consultancy Services (TCS)coreMulti-year strategic partnership for AI-led IT transformation covering application management, development, and support services across engineering, manufacturing, supply chain, commercial, and corporate functions. TCS will deliver end-to-end application management and help establish a globally unified operating model while accelerating adoption of automation and data-driven services.
- American Tire Distributors (ATD)coreNational distribution partnership in the United States, making Nokian Tyres products available through ATD's independent tire dealer network as part of the company's U.S. growth strategy.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
Nokian Tyres competitors and assessment
Company assessmentBroad incumbents
- Continental: Major German tire manufacturer with WinterContact and all-season lines. Direct competitor in European winter tire market and EV tire fitments with German automakers (BMW, Mercedes, Audi).
- Goodyear: US-headquartered global tire major with UltraGrip winter line and EV-specific tires. Competes directly with Nokian in North American winter and all-season passenger tire segments.
- Bridgestone: Global tire leader with strong winter tire offerings (Blizzak line) and broad OEM relationships. Overlaps with Nokian in winter and EV tire categories and competes in OEM fitments globally.
- Michelin: World's largest tire manufacturer with comprehensive passenger, commercial, and specialty tire portfolio. Directly competes with Nokian in winter and EV tires globally but at much greater scale across all segments.
Direct peers
- Toyo Tires: Japanese tire manufacturer with Observe winter line and Open Country all-terrain offerings. Directly competes in North American SUV/light truck and winter tire segments.
- Kumho Tire: South Korean tire maker with winter (Wintercraft) and EV-focused products. Competes in mid-to-premium passenger tire segments across European and North American markets.
- Pirelli: Italian premium tire maker with Winter Sottozero and P Zero lines. Directly competes in premium winter and EV tire categories, particularly with European OEMs.
- Yokohama Rubber: Japanese tire manufacturer with iceGUARD winter line and ADVAN performance offerings. Competes with Nokian in passenger car winter and all-season tire segments in global markets.
- Hankook Tire: South Korean tire manufacturer with strong winter (Winter i*cept) and EV tire offerings. Competes with Nokian in European and North American passenger tire replacement markets with comparable premium positioning.
Others
- Continental (via General Tire brand in N. America) — Note: using alternative peer Vianor competitor ATD-aligned: American Tire Distributors (ATD) is Nokian's national US distribution partner and the largest US tire distributor, connecting Nokian to independent dealers. Listed here as a channel ecosystem peer rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Nokian Tyres social profiles
Digital presenceNokian Tyres compliance and trust
Trust signalCompliance2 records
Nokian Tyres financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nokian Tyres leadership team
Management profileNumber of profiles
Profiles8 records
Nokian Tyres subsidiaries and ownership
Company hierarchySubsidiaries2 records
Nokian Tyres funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nokian Tyres M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nokian Tyres
What does Nokian Tyres do?
Nokian Tyres manufactures and sells tires for passenger cars, SUVs, vans, electric vehicles, and heavy commercial/industrial applications. The portfolio includes winter tires (Hakkapeliitta line), all-season, all-weather, and all-terrain tires, plus specialized EV tires and heavy-duty tires for agriculture, forestry, mining, ports, trucks, and buses. The company distributes through dealer networks, wholesale distributors such as American Tire Distributors, regional importers, and its own Vianor retail chain.
Is Nokian Tyres a public or private company?
Nokian Tyres is a public company. It is classified as public and is currently operating.
When was Nokian Tyres founded?
Nokian Tyres was founded in 1934. It employs 1,001 to 5,000 people.
Where is Nokian Tyres based?
Nokian Tyres is headquartered in Nokia, Finland, in the Europe region.
How does Nokian Tyres make money?
Three revenue lines are on record. Passenger Car Tires are the primary driver. The others are heavy Tires and EV-Specific Tires.
Who are Nokian Tyres's main competitors?
Broad incumbents on record are Continental, Goodyear, Bridgestone and Michelin. Direct peers are Toyo Tires, Kumho Tire, Pirelli, Yokohama Rubber and Hankook Tire. Continental (via General Tire brand in N. America) — Note: using alternative peer Vianor competitor ATD-aligned is listed as an others.
Does Nokian Tyres have an API?
No public API is recorded for Nokian Tyres.
What industry is Nokian Tyres in?
Nokian Tyres's product category is Passenger and Commercial Tire Manufacturing. Its primary akta.pro industry code is IMACAIAK, Tires Manufacturing, with a secondary code of IMANAKAD, Off-the-Road (OTR) & Heavy Equipment Tires Manufacturing. Its NAICS code is 32621 and its SIC code is 3011.