Pirelli
Pirelli is an Italian premium tire manufacturer (BIT:PIRC, founded 1872) selling High Value tires for cars, motorcycles and bicycles to prestige OEMs (Porsche, Ferrari, Lamborghini, McLaren, Bentley, Aston Martin, BMW, JLR) and a global replacement market across 160+ countries, with the Cyber Tyre connected-tire platform and EV-specific tire technology as its principal innovation pillars.
- Company typePublic
- Founded1872
- HeadquartersMilano, Italy
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Pirelli does
Pirelli & C. S.p.A. is an Italian public company (BIT:PIRC) founded in 1872, headquartered in Milan, that designs, manufactures and sells premium tires for cars, motorcycles and bicycles, with the majority of revenue derived from the High Value segment — Specialty and Super Specialty products for prestige and premium vehicles. The core technology stack includes the P Zero performance family, Scorpion SUV/all-season line, Sottozero winter tires, and dedicated EV technology (Elect); differentiating features span Run Flat/RunForward, Seal Inside self-sealing, PNCS noise cancelling, and the connected Cyber Tyre system, which integrates in-tire sensors with Univrses' 3DAI computer vision for ADAS and road-infrastructure monitoring. Manufacturing spans 18 factories in 12 countries, including the Rome, Georgia plant where Cyber Tyre production launched in 2026 and the forthcoming PIF-Pirelli joint-venture plant in Saudi Arabia (3.5M tires/year capacity).
The business model is a hybrid OEM-and-replacement hardware sales model: OEM contracts involve co-developed custom tires with prestige automakers (Porsche, Ferrari, Lamborghini, McLaren, Pagani, Aston Martin, Bentley, Maserati, BMW, JLR, Ford), typically under multi-year qualification cycles that lock in OE fitment; the replacement channel flows through ~20,000 points of sale in 160+ countries plus store.pirelli.com direct-to-consumer e-commerce. Motorsport supply — exclusive F1 supplier through 2028 and sole MotoGP supplier from 2027 — functions as both a direct hardware revenue stream and a brand-and-R&D-validation platform. FY2025 group revenue was EUR 6.77bn (organic growth +4.2%) with adjusted EBIT margin of 16% and net profit of EUR 530.7m; FY2026 guidance is EUR 6.7-6.9bn at roughly 16% margin. Ownership includes Sinochem (~34%) and Camfin (~26%), with Italian golden-power rules (April 2026) limiting Sinochem's board representation to preserve US market access, given the US accounts for >20% of revenue. Strategic positioning centers on premium-prestige OEM lock-in, EV-tire specialization, and the Cyber Tyre connected-tire platform as the principal growth catalyst.
Pirelli firmographics
Firmographics- Name
- Pirelli
- Legal name
- Pirelli & C. S.p.A.
- Website
- https://pirelli.com
- Company type
- Public
- Founded year
- 1872
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Pirelli is an Italian premium tire manufacturer (BIT:PIRC, founded 1872) selling High Value tires for cars, motorcycles and bicycles to prestige OEMs (Porsche, Ferrari, Lamborghini, McLaren, Bentley, Aston Martin, BMW, JLR) and a global replacement market across 160+ countries, with the Cyber Tyre connected-tire platform and EV-specific tire technology as its principal innovation pillars.
- Ownership category
- akta.pro rank
Where Pirelli is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices4 records
Markets served
Pirelli business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Consumer Tire Sales (OEM + Replacement): Pirelli generates the majority of revenue from tire sales across original equipment (OEM) and replacement channels. The company focuses on the High Value segment including Specialty and Super Specialty tires for premium and prestige vehicles. FY2025 revenues of EUR 6.8 billion with 4.2% organic growth.
- Motorsport Tire Supply: Exclusive tire supplier for Formula 1 through 2028, Formula 2, Formula 3, and sole tire supplier for MotoGP from 2027. Racing contracts provide technology validation and premium brand positioning.
- Technology Licensing (Cyber Tyre): Pirelli is expanding Cyber Tyre connected tire technology for licensing to road infrastructure monitoring applications and ADAS/autonomous driving systems, including partnerships with road authorities and automotive manufacturers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium and Prestige Tire Lines |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Pirelli product offering
Product offeringCore offering
Pirelli is a global manufacturer of premium and high-performance tires for cars, motorcycles, and bicycles, focused on the High Value segment including Specialty and Super Specialty tires. The company co-develops custom OEM tires with prestige automotive manufacturers, supplies the aftermarket through a worldwide dealer network and e-commerce platform, serves as the exclusive tire supplier for Formula 1 and MotoGP, and is commercializing its connected Cyber Tyre platform that integrates in-tire sensors with computer vision.
Product overview
Pirelli is a global premium tire manufacturer founded in 1872, specializing in high-value consumer tires for cars, motorcycles, and bicycles. The company's product portfolio centers on its core connected tire technology Cyber Tyre, supplemented by diverse tire families including P Zero (summer and performance), Scorpion (SUV and all-terrain including EV-specific variants), and Sottozero (winter). Supporting technologies include PNCS noise cancelling, Run Flat/RunForward, Seal Inside self-sealing, and ELECT for EVs. Pirelli serves both consumer replacement and OEM markets, with significant presence in prestige/original equipment partnerships with manufacturers like Ferrari, Lamborghini, McLaren, Porsche, Pagani, Aston Martin, Bentley, and Maserati. The company also operates sustainability initiatives including closed-loop tire recycling producing recovered carbon black.
Differentiator
Problem solved
Functional benefit
Brands
- P Zero: Max-performance summer tire line for sports cars and performance sedans
- Scorpion
- Cinturato
- Cyber Tyre
- Pirelli Calendar
- CYBER FLEET
- Pirelli Design
- MIRS
Products and services
- Cyber Tyre Connected tire system with embedded sensors that collect and transmit real-time data on road conditions, pressure, temperature, tread-wear, and load to vehicle electronics and external infrastructure. Integrated with Univrses' 3DAI computer vision for ADAS, autonomous driving, and road infrastructure monitoring.
- P Zero Summer Tire Max-performance summer tire designed for sports cars and performance sedans, focused on dry and wet grip in warm weather conditions, with asymmetric tread, reinforced casing, and hybrid materials.
- Scorpion AS4 All-season tire engineered specifically for SUVs in the North American market, designed using the latest virtual development technology.
- Scorpion XTM All-Terrain Tire All-terrain tires for electric vehicles such as the Cybertruck and Rivian R1S, featuring off-road capability, efficiency, and noise reduction compared to traditional all-season tires.
- MotoGP 850cc Prototype Tires Prototype racing tires developed for MotoGP's 2027 season featuring the new 850cc engine configuration; Pirelli is sole tire supplier from 2027, replacing Michelin.
- P Zero Trofeo RS Max-performance track tire described as 'the fastest in the world', designed for sports cars and performance sedans with asymmetric tread, reinforced casing, and hybrid materials.
- P Zero Performance tire line for prestige vehicles including Porsche 911, 718, Panamera, Macan, and Cayenne models, featuring asymmetric designs and high-grip compounds co-developed with OEMs.
- Sottozero Winter tire line including Sottozero II and Sottozero III, engineered for cold weather conditions and winter driving performance on prestige and premium vehicles.
- Scorpion Verde AS All-season tire for SUVs including the Porsche Macan, featuring high-rigidity belts for rear stability and innovative channel geometry for improved handling.
- P Zero Corsa Asymmetric Asymmetric performance tire designed for sports cars, featuring high-rigidity compounds with nanocomposites for improved precision in corner entry.
- Pagani Original Equipment Tires Custom OE tires co-developed with Pagani since 2008 for the Zonda, Huayra, and Huayra Roadster AT, with P Zero compounds achieving lateral hold up to 1.8g.
- McLaren Original Equipment Tires Custom OE tires developed with McLaren since 2010 for the MP4-12C, P1, 570S, 540C, and 570GT, with MC-specific construction and PNCS noise-cancelling technology.
- Recovered Carbon Black (BolderBlack) ISCC PLUS-certified recovered carbon black (BolderBlack) produced from scrap tires via pyrolysis with Bolder Industries, partially replacing virgin carbon black in Pirelli's North American tire manufacturing.
Quantifiable outcome
- Net profit of EUR 530.7m in FY2025, up 5.9% year-on-year
- +5 more outcomes
Companies that use Pirelli
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Pirelli technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature9 records
Pirelli partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor and core.
- STARD (Strategic Technologies for Autonomous Racing Development)minorFord Racing partnership with STARD for development of Super Mustang Mach-E EV demonstrator for Pikes Peak. STARD provided UHP motors and advanced battery technology while Pirelli supplied tires. Vehicle achieved overall victory at Pikes Peak International Hill Climb.
- BMWcoreBMW developed new tire compound with Pirelli for electric M3 (codenamed ZA0) launching in 2027. Pirelli P Zero specification for 20-inch wheels handles individual torque distribution from quad-motor powertrain. BMW also continues development of separate gasoline-powered M3 (G84) expected around 2028.
- Bolder IndustriescorePirelli North America partnered with Bolder Industries for its first closed-loop circular recycling initiative at the Rome, Georgia plant. Bolder Industries processes scrap tires using pyrolysis technology to produce ISCC PLUS-certified BolderBlack recovered carbon black, partially replacing virgin carbon black in tire manufacturing.
- UnivrsescorePirelli acquired 30% stake in Swedish AI company Univrses with option to reach majority, integrating their 3DAI computer vision technology into the Cyber Tyre system. The partnership combines tire-based sensor data with AI-powered visual analysis for real-time road monitoring, ADAS, and autonomous driving applications. A pilot road monitoring project is already operational in Italy's Puglia region.
- SABICcoreSaudi Basic Industries Corp signed agreement to supply raw materials including butadiene rubber and carbon black for the PIF-Pirelli joint venture manufacturing plant in Saudi Arabia. The JV aims to manufacture 3.5 million tires annually at King Abdullah Economic City, marking the first agreement to supply raw materials for domestic tire manufacturing in Saudi Arabia.
- PIF (Saudi Public Investment Fund)corePirelli joint venture with Saudi Public Investment Fund (PIF) holding 75% and Pirelli 25% to manufacture 3.5 million tires annually at the King Salman Automotive Cluster in King Abdullah Economic City. Produces both dedicated Saudi brand and Pirelli-branded tires for the regional market.
- Kuehne+NagelminorKuehne+Nagel Romania received Pirelli's Service Level Award for outstanding contribution to Pirelli's supply chain operations, recognizing successful start-up of operations at Pirelli's fulfillment centre in Slatina, Romania. Kuehne+Nagel operates out of approximately 13,000 global suppliers.
- JLR (Jaguar Land Rover)corePartnership for Pirelli to supply FSC-certified natural rubber tires for Range Rover Electric. Represents JLR's commitment to sustainability while maintaining premium performance standards for its electric vehicle lineup.
- PaganicoreLongstanding partnership since 2008 with custom tire development for Pagani vehicles including Zonda R (Nürburgring record 6'47"), Huayra, and Huayra Roadster AT. Pirelli developed P ZERO tires with lateral hold up to 1.8g for the Huayra Roadster AT.
- McLarencoreAutomotive technology partnership since 2010 with custom tire development for MP4-12C, P1 hybrid supercar, and latest generation vehicles. Includes MC trademark tires (custom construction for McLaren) and Pirelli Noise Cancelling System technology.
- PorschecoreFirst manufacturer to request custom Pirelli tires, with partnership spanning decades. Custom tire development for 911, 718, Panamera, Macan, and Cayenne models featuring asymmetric tire structures, high rigidity compounds, and hybrid materials.
- Aston MartincorePrestige car tire partnership with custom tire development for Aston Martin performance vehicles.
- BentleycoreOfficial technical partner for Bentley Motors with custom tire solutions for Bentley vehicles.
- FerraricoreItalian excellence partnership for Ferrari vehicles with custom prestige tire solutions developed in close collaboration.
- LamborghinicorePartnership spanning more than 50 years with custom tire development for Lamborghini supercars.
- MaseraticoreLongstanding partnership for both track and road applications on Maserati vehicles.
Scale indicators11 records
Recent moves7 records
Expansion highlights7 records
Pirelli competitors and assessment
Company assessmentDirect peers
- Michelin: Michelin is Pirelli's most direct global competitor in premium passenger and truck tires and has historically been MotoGP's sole tire supplier until Pirelli takes over in 2027. Both compete for the same OEM fitments, replacement channel, and motorsport brand positioning.
- Bridgestone: Bridgestone is the world's largest tire manufacturer and a direct competitor across consumer, commercial, and motorsport tire segments. It overlaps with Pirelli in premium passenger OE fitments, replacement tires, and F1's previous history of supply.
- Continental AG: Continental's tire division competes head-on with Pirelli in European premium and prestige OEM fitments as well as replacement tires, with similar focus on EV-specific compounds and connected tire technologies.
- Goodyear Tire & Rubber Company: Goodyear is a top global tire manufacturer competing across passenger, SUV, and truck tire segments, with overlap in OE fitments and replacement channels in the US where Pirelli derives over 20% of revenue.
- Hankook Tire: Hankook is a leading premium tire manufacturer competing with Pirelli in ultra-high-performance (UHP) and prestige OE segments, with growing motorsport presence and global replacement distribution.
- Yokohama Rubber Company: Yokohama is a Japanese tire manufacturer with comparable premium passenger and performance product positioning, competing with Pirelli in OE prestige fitments and motorsport (including WRC and GT racing).
- Sumitomo Rubber Industries (Dunlop): Sumitomo Rubber, owner of Dunlop, competes with Pirelli in premium passenger tires, motorcycle tires, and motorsport, with overlapping EV-tire development programs across Asian and European markets.
Emerging players
- Toyo Tire Corporation: Toyo Tire is a performance and ultra-high-performance tire specialist with growing prestige segment presence, often positioned as a value alternative to Pirelli in enthusiast and motorsport applications.
- Apollo Tyres: Apollo Tyres is a fast-growing Indian tire manufacturer with expanding European premium OE presence (including passenger car OE fitments), competing with Pirelli in price-sensitive premium segments and replacement channels.
Regional players
- Nokian Tyres: Nokian is a premium tire manufacturer focused on Nordic and Northern European markets with strong winter and SUV tire positions - relevant as a regional peer for Pirelli's premium replacement and winter product lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights8 records
Customer concentration
Pirelli social profiles
Digital presencePirelli compliance and trust
Trust signalCompliance5 records
Pirelli financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pirelli leadership team
Management profileNumber of profiles
Profiles10 records
Pirelli subsidiaries and ownership
Company hierarchySubsidiaries6 records
Pirelli funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pirelli M&A and investment
M&A and investmentM&A1 record
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pirelli
What does Pirelli do?
Pirelli is a global manufacturer of premium and high-performance tires for cars, motorcycles, and bicycles, focused on the High Value segment including Specialty and Super Specialty tires. The company co-develops custom OEM tires with prestige automotive manufacturers, supplies the aftermarket through a worldwide dealer network and e-commerce platform, serves as the exclusive tire supplier for Formula 1 and MotoGP, and is commercializing its connected Cyber Tyre platform that integrates in-tire sensors with computer vision.
Is Pirelli a public or private company?
Pirelli is a public company. It is classified as public and is currently operating.
When was Pirelli founded?
Pirelli was founded in 1872. It employs 5,001 to 10,000 people.
Where is Pirelli based?
Pirelli is headquartered in Milano, Italy, in the Europe region.
How does Pirelli make money?
Three revenue lines are on record. Consumer Tire Sales (OEM + Replacement) is the primary driver. The others are motorsport Tire Supply and technology Licensing (Cyber Tyre).
Who are Pirelli's main competitors?
Direct peers on record are Michelin, Bridgestone, Continental AG, Goodyear Tire & Rubber Company, Hankook Tire, Yokohama Rubber Company and Sumitomo Rubber Industries (Dunlop). Emerging players are Toyo Tire Corporation and Apollo Tyres. Nokian Tyres is listed as a regional player.
Does Pirelli have an API?
No public API is recorded for Pirelli.