Nokian Tyres

What Nokian Tyres does

Nokian Tyres plc is a Finnish tire manufacturer founded in 1934, headquartered in Nokia, Finland, and listed on Nasdaq Helsinki under ticker NRE1V. The company designs and manufactures tires for passenger cars, SUVs, crossovers, vans, electric vehicles, and heavy commercial/industrial applications, organized into a Passenger Car Tyres division (including the premium Hakkapeliitta winter tire franchise, Hakka summer/all-season brand, and value-tier Nordman line) and a Nokian Heavy Tyres subsidiary serving agriculture, forestry, earthmoving, underground mining, ports and terminals, trucks and buses, and military vehicles. Its technology stack centers on winter and all-weather performance, with proprietary innovations including Double Action Stud Technology (automatic temperature-adaptive studs), Arctic Grip Crystals, Aramid Sidewall Technology, SilentDrive acoustic foam, and the Intuitu 2.0 smart tire platform with embedded sensors. Manufacturing is anchored at three facilities — Nokia (Finland, headquarters and original plant), Dayton, Tennessee (LEED Silver, first tire factory globally to earn this), and Oradea, Romania (world's first zero-CO2-emissions tire factory, LEED Gold certified, ramping toward 6 million tires annually by 2027).

The company's revenue model is hardware sales of tires distributed across more than 38 countries via independent tire dealers, regional importers, a national US partnership with American Tire Distributors (ATD), and the wholly-owned Vianor retail chain, with pricing segmented between premium (Hakkapeliitta) and value (Nordman) tiers. OEM fitments span Tesla, Mercedes-Benz, BMW, Ford, Audi, Rivian, Polestar, and Volvo EV lines, complemented by industrial B2B sales in heavy tires. Customer acquisition is anchored in brand heritage (Hakkapeliitta celebrating 90+ years), the Ivalo White Hell testing center (world's largest winter tire test facility at 700+ hectares and 40+ km of tracks hosting ~5,000 tests annually), sponsorship of the IIHF Ice Hockey World Championship, a brand ambassador agreement with Kimi Räikkönen, and consumer promotions such as Pothole Protection warranty contests. The company completed its exit from Russia in 2023, finalized an approximately EUR 800 million 2023–2025 global investment phase, and reported FY2025 revenue of EUR 1,373.6 million with operating profit of EUR 35.8 million — a sharp recovery from EUR 1.8 million in 2024, with Q4 2025 described as the best quarter in three years.

Name

Nokian Tyres

Legal name

Nokian Tyres plc

Website

https://nokiantyres.com

Company type

Public

Founded year

1934

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Nokian Tyres is a Finnish tire manufacturer founded in 1934, producing premium winter, all-season, and EV tires under the Hakkapeliitta, Hakka, and Nordman brands, plus heavy commercial tires via Nokian Heavy Tyres. It serves consumers, OEMs, and industrial customers across 38+ countries through factories in Finland, Romania, and the United States.

Ownership category

akta.pro rank

Product category

Passenger and Commercial Tire Manufacturing

NAICS

Tire Manufacturing (32621), Tire Manufacturing (except Retreading) (326211), Tire and Tube Merchant Wholesalers (423130), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Tires & Inner Tubes (3011)

akta.pro primary industry

Tires Manufacturing (IMACAIAK)

akta.pro secondary industries

Off-the-Road (OTR) & Heavy Equipment Tires Manufacturing (IMANAKAD), Agricultural Tires Manufacturing (IMANAKAE)

Keywords

• Tire manufacturing
• Winter tires
• Heavy tires
• EV tires
• All-season tires

Headquarters

HQ city

Nokia

HQ country

Finland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Passenger Car Tires: Core revenue stream from summer, winter, and all-season tires for passenger cars, SUVs, and vans. Includes premium Hakkapeliitta winter tire line and budget Nordman products.
2. Heavy Tires: Specialized tires for agricultural, forestry, earthmoving, underground mining, ports and terminals, trucks and buses, and military vehicles.
3. EV-Specific Tires: Tires specifically designed for electric vehicles with features like low rolling resistance, high load capacity for battery weight, and SilentDrive noise reduction.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Nokian Tyres manufactures and sells tires for passenger cars, SUVs, vans, electric vehicles, and heavy commercial/industrial applications. The portfolio includes winter tires (Hakkapeliitta line), all-season, all-weather, and all-terrain tires, plus specialized EV tires and heavy-duty tires for agriculture, forestry, mining, ports, trucks, and buses. The company distributes through dealer networks, wholesale distributors such as American Tire Distributors, regional importers, and its own Vianor retail chain.

Product overview

Nokian Tyres is a Finnish tire manufacturer offering a diverse portfolio of tires for passenger cars, SUVs, vans, and commercial vehicles. The product lineup is organized by tire type: Winter tires under the Hakkapeliitta brand (studded Hakkapeliitta 10, non-studded Hakkapeliitta R5, and EV-specific variants with SilentDrive technology), All-season tires (Surpass AS01, One, One HT), All-weather tires (Remedy WRG5, WR C3), All-terrain tires (Outpost nAT, Outpost APT), and a Heavy Tyres division for commercial vehicles with Intuitu Smart Tires. The company positions Hakkapeliitta as its premium winter tire heritage brand, Hakka for summer/all-season products, and Nordman for value-tier offerings. Many products feature Aramid sidewall technology for puncture resistance, SilentDrive acoustic foam for noise reduction, and ELECTRIC FIT certification for EV compatibility.

Differentiator

Problem solved

Functional benefit

Brands

• Hakkapeliitta: Premium winter tire brand including Hakkapeliitta 01, Hakkapeliitta 10, Hakkapeliitta R5, and EV-specific variants
• Nordman
• NOKIAN TYRES
• ELECTRIC FIT
• SilentDrive
• Intuitu

Products and services

• Nokian Tyres Hakkapeliitta 01 World's first studded winter tire with automatic temperature-adaptive Double Action Stud Technology that switches studs between ON-mode and OFF-mode based on temperature. Reduces road wear by up to 30%, improves ice grip by up to 10%, wet grip by up to 5%, and reduces noise by up to 1 decibel. Available autumn 2026 in Nordic countries and North America.
• Nokian Tyres Hakkapeliitta 10

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Tata Consultancy Services (TCS)coreTechnology or Integration · 4 June 2026Multi-year strategic partnership for AI-led IT transformation covering application management, development, and support services across engineering, manufacturing, supply chain, commercial, and corporate functions. TCS will deliver end-to-end application management and help establish a globally unified operating model while accelerating adoption of automation and data-driven services.
• American Tire Distributors (ATD)coreChannel Partner/ Reseller/ Distributor · 9 September 2025National distribution partnership in the United States, making Nokian Tyres products available through ATD's independent tire dealer network as part of the company's U.S. growth strategy.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Continental: Major German tire manufacturer with WinterContact and all-season lines. Direct competitor in European winter tire market and EV tire fitments with German automakers (BMW, Mercedes, Audi).
• Goodyear: US-headquartered global tire major with UltraGrip winter line and EV-specific tires. Competes directly with Nokian in North American winter and all-season passenger tire segments.
• Bridgestone: Global tire leader with strong winter tire offerings (Blizzak line) and broad OEM relationships. Overlaps with Nokian in winter and EV tire categories and competes in OEM fitments globally.
• Michelin: World's largest tire manufacturer with comprehensive passenger, commercial, and specialty tire portfolio. Directly competes with Nokian in winter and EV tires globally but at much greater scale across all segments.

Direct peers

• Toyo Tires: Japanese tire manufacturer with Observe winter line and Open Country all-terrain offerings. Directly competes in North American SUV/light truck and winter tire segments.
• Kumho Tire: South Korean tire maker with winter (Wintercraft) and EV-focused products. Competes in mid-to-premium passenger tire segments across European and North American markets.
• Pirelli: Italian premium tire maker with Winter Sottozero and P Zero lines. Directly competes in premium winter and EV tire categories, particularly with European OEMs.
• Yokohama Rubber: Japanese tire manufacturer with iceGUARD winter line and ADVAN performance offerings. Competes with Nokian in passenger car winter and all-season tire segments in global markets.
• Hankook Tire: South Korean tire manufacturer with strong winter (Winter i*cept) and EV tire offerings. Competes with Nokian in European and North American passenger tire replacement markets with comparable premium positioning.

Others

• Continental (via General Tire brand in N. America) — Note: using alternative peer Vianor competitor ATD-aligned: American Tire Distributors (ATD) is Nokian's national US distribution partner and the largest US tire distributor, connecting Nokian to independent dealers. Listed here as a channel ecosystem peer rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/NokianTyresCom
• Facebookfacebook.com/nokiantyres
• Instagraminstagram.com/nokiantyrescom
• Xx.com/NokianTyresCom

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nokian Tyres