Reviver Auto
Reviver Auto (REVIVERMX, INC.) designs and sells the RPLATE, a connected digital license plate with LTE/Bluetooth connectivity and a companion mobile app, targeting individual vehicle owners in Arizona and California through direct e-commerce, dealer partners, and tiered annual service subscriptions.
- Company typePrivate
- Founded2009
- HeadquartersGranite Bay, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Reviver Auto does
Reviver Auto (legal entity REVIVERMX, INC.) is a privately held consumer automotive technology company headquartered in Granite Bay, California, founded in 2009 and operating with 101–250 employees. The company designs, manufactures, and sells the RPLATE, a connected digital license plate that replaces traditional metal plates with a weatherproof monochromatic HD display equipped with LTE and Bluetooth Low Energy connectivity, an accelerometer, anti-theft mounting with tamper detection, and a replaceable 3.65v/6400mAh battery rated for up to four years of life. A companion mobile app (iOS and Android) manages setup, personalization, registration renewal, and service plan administration. The RPLATE is legally authorized for vehicle registration only in Arizona and California after the Michigan pilot program concluded in January 2026, and the product is marketed as street-legal across North America when properly registered in approved jurisdictions.
Reviver monetizes through a hybrid hardware-plus-subscription model. The RPLATE hardware retails at $899 per unit (with the first 60 days of Premium service included), while three annual service tiers — Essential ($35/yr), Plus ($75/yr), and Premium ($125/yr, California-only) — provide connectivity, registration renewal, customization, and battery replacement features. The company also generates transaction-fee revenue from registration renewals ($39 CA), smog exemptions ($15 CA), suspended registration clearance ($25 CA), battery replacement ($39 on Essential), and ownership transfers ($49). A third-party partnership with Fragile offers a month-to-month rental bundle that combines hardware and service, lowering the upfront cost barrier. Distribution runs through direct e-commerce (shop.reviver.com), an authorized dealer partner network with a public locator tool, and the Fragile subscription channel; digital marketing leverages Facebook, TikTok, Instagram, and YouTube.
Reviver's go-to-market is horizontal and consumer-facing, targeting individual vehicle owners in approved states who value the convenience of remote registration renewal and plate personalization. The company has raised approximately $81.6 million across six funding rounds from 2016 through 2023, including participation from ACK Group and Walden Riverwood Ventures, with the most recent material raise being a Regulation D exempt offering that filed at over $41 million in October 2022. The company appointed Andrew Iorgulescu as CEO in November 2025 to lead the next phase of growth, and transitioned all service plans from monthly to annual billing in January 2026.
Reviver Auto firmographics
Firmographics- Name
- Reviver Auto
- Legal name
- REVIVERMX, INC.
- Website
- https://reviver.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Reviver Auto (REVIVERMX, INC.) designs and sells the RPLATE, a connected digital license plate with LTE/Bluetooth connectivity and a companion mobile app, targeting individual vehicle owners in Arizona and California through direct e-commerce, dealer partners, and tiered annual service subscriptions.
- Ownership category
- akta.pro rank
Reviver Auto industry classification
Industry- Product category
- Connected Automotive Electronics (Digital License Plates)
- NAICS
- Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Automotive Parts and Accessories Retailers (44133)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters) (IMACANAL)
Keywords
Where Reviver Auto is headquartered
LocationHeadquarters
- HQ city
- Granite Bay
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Reviver Auto business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Hardware Sales: Sale of RPLATE digital license plate hardware ($899 per unit) and replacement parts (battery $39, bracket kit $18.99)
- Annual Service Plans: Recurring annual subscription revenue from service plans (Essential $35/yr, Plus $75/yr, Premium $125/yr) providing connectivity, personalization features, and registration services
- Third-Party Subscription Partner (Fragile): Fragile offers month-to-month subscription bundles including hardware rental and service in one payment, alternative to upfront purchase
- Add-on Services: Additional fees for specific services: registration renewals ($39 CA), smog exemption ($15 CA), suspended registration clearance ($25 CA), battery replacement ($39 Essential plan), transfer of ownership ($49)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Essential - Core digital plate functionality |
| Subscription | Annual | Plus - Enhanced features with included registration renewal |
| Subscription | Annual | Premium - Full feature access (CA only) |
| One time/ perpetual license | Pay-as-you-go | RPLATE Hardware |
| Transaction based/ take rate | Pay-as-you-go | Transfer of Ownership Fee |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Reviver Auto product offering
Product offeringCore offering
Reviver Auto sells the RPLATE, a DMV-approved, weatherproof digital license plate hardware unit with LTE and Bluetooth connectivity that replaces traditional metal vehicle plates. The product is sold to individual consumers alongside the Reviver mobile app and tiered annual service plans (Essential, Plus, Premium) that enable in-app registration renewal, plate personalization, and connected vehicle features. Accessories such as replacement batteries and mounting brackets, plus a Fragile-branded rental subscription option, round out the offering.
Product overview
Reviver Auto offers the RPLATE ecosystem, a connected digital license plate system consisting of the RPLATE hardware (a weatherproof digital display replacing traditional metal plates), the Reviver mobile app for management and personalization, and tiered service plans (Essential, Plus, Premium) providing varying levels of features including registration renewal, banner message customization, and battery replacement. Hardware accessories include replacement batteries and mounting brackets. The company also offers a Fragile monthly subscription alternative for flexible payment. Available for vehicle registration in Arizona and California, with legal status to drive across North America.
Differentiator
Problem solved
Functional benefit
Brands
- RPLATE: Digital license plate product line - connected, weatherproof display designed to replace traditional metal plates. Features Bluetooth and LTE connectivity, replaceable battery with up to four years of life, anti-theft mounting bracket. Available for vehicle registration in Arizona and California.
Products and services
- RPLATE Digital License Plate A connected, weatherproof digital license plate hardware unit ($899) that replaces traditional metal plates. Features Bluetooth and LTE connectivity, a replaceable battery with up to four years of life, an anti-theft mounting bracket, and integration with the Reviver mobile app for registration renewal and personalization. Sold to individual vehicle owners in Arizona and California, and legally portable across North America.
- Essential Service Plan Entry-level annual subscription ($35/year) for RPLATE owners providing core digital plate functionality: digital registration tags, light/dark display modes, detached plate reporting, stolen vehicle reporting, and basic banner changes. Add-on fees apply for registration renewal ($39 CA), smog exemption ($15 CA), suspended registration ($25 CA), battery replacement ($39), and ownership transfer ($49).
- Plus Service Plan Mid-tier annual subscription ($75/year) including all Essential features plus free in-app registration renewal, up to 12 custom banner messages per year, free battery replacement (shipping extra), and geofencing on wired RPLATE models. Ownership-transfer add-on fee of $49 applies.
- Premium Service Plan Top-tier annual subscription ($125/year, California only) with all Plus features plus unlimited custom banner messages and emojis, free clear-suspended-registration service, free temporary smog exemption, free battery replacement (shipping extra), and free transfer of ownership. Includes the first 60 days of Premium service with RPLATE purchase.
- RPLATE Replacement Battery Genuine replacement battery ($39) for the RPLATE digital license plate, rated 3.65v, 6400mA/Hr with up to four years of reliable performance and all-weather resistance.
- Replacement Bracket and Fastener Set Complete parts kit ($18.99) including precision-cut mounting bracket and hardware for secure RPLATE installation, made of galvanized nickel-coated stainless steel (SUS304) and weather-tested for durability.
- Fragile Monthly Subscription Third-party month-to-month subscription option offered through Fragile that bundles RPLATE hardware rental and service plan into a single monthly payment, providing an alternative to the $899 upfront purchase for consumers who prefer not to buy outright. The plate is rented, not owned, and must be returned if cancelled.
Companies that use Reviver Auto
Customer profileSegments1 record
Ideal customer profiles1 record
Reviver Auto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Reviver Auto partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FragileminorFragile is a third-party partner offering month-to-month subscription options for RPLATE hardware and service. Customers rent the RPLATE through Fragile with bundled monthly fees covering both hardware and service plan, rather than purchasing outright. Contact: email or text (866-535-4185)
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Reviver Auto competitors and assessment
Company assessmentBroad incumbents
- Garmin: Garmin is a leading manufacturer of aftermarket automotive electronics (GPS dash cams, navigators, telematics). It is comparable to Reviver as an established player in connected automotive aftermarket hardware, though Garmin's product line is far broader and includes in-vehicle navigation and camera devices.
- Gentex Corporation: Gentex manufactures automotive electronic components including rear-view mirrors with integrated displays, dimming systems, and connected vehicle electronics. Comparable as a Tier 1 automotive electronics manufacturer that supplies OEMs, though Gentex focuses on OEM integration rather than aftermarket consumer products.
- Continental Automotive: Continental is a major Tier 1 automotive supplier producing connected vehicle electronics, telematics control units, and human-machine interface (HMI) displays. Relevant as a broad incumbent in automotive electronics with the scale and OEM relationships to enter adjacent categories like digital license plates.
- Bosch Automotive: Bosch is a global automotive supplier of vehicle electronics, sensors, and connected mobility solutions. Comparable as a broad incumbent with the engineering depth to develop competing connected vehicle hardware, including regulatory-approved automotive components.
- AutoZone: AutoZone is a major U.S. retailer of aftermarket automotive parts and accessories. Relevant as a downstream distribution channel and as a broad incumbent that could enter or distribute digital plate technology given its scale and customer base.
- Pioneer Electronics: Pioneer manufactures aftermarket in-vehicle electronics including connected head units and dash cameras. Comparable as an aftermarket automotive electronics brand with retail and dealer distribution that could expand into adjacent connected plate categories.
Direct peers
- Garmin International (dealer channel overlap): Garmin competes directly in the connected automotive aftermarket with products such as the Garmin Speak and dezl series, which use LTE connectivity and integrate with vehicle registration/telematics services. While not a digital license plate, the connected hardware-plus-subscription model is closely aligned.
Emerging players
- Samsara: Samsara provides connected fleet hardware and software with LTE telematics devices mounted on commercial vehicles. Comparable as a connected automotive hardware-plus-subscription company with telematics and fleet management capabilities that overlap with the data layer of Reviver's RPLATE platform.
- Geotab: Geotab is a fleet telematics provider with connected vehicle hardware that delivers GPS and diagnostic data over cellular networks. Comparable as a connected automotive hardware company that monetizes data subscriptions, though focused on commercial fleets rather than consumer vehicles.
- Reviver's EU digital plate competitors: European digital license plate pilots (e.g., in the UK and Netherlands) are emerging as regional alternatives to Reviver's U.S. product. They are comparable as direct functional competitors to the RPLATE concept but operate under different regulatory frameworks in non-U.S. geographies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Reviver Auto social profiles
Digital presenceReviver Auto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reviver Auto leadership team
Management profileNumber of profiles
Profiles5 records
Reviver Auto funding detail
Funding detailFunding overview
Funding rounds6 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reviver Auto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reviver Auto
What does Reviver Auto do?
Reviver Auto sells the RPLATE, a DMV-approved, weatherproof digital license plate hardware unit with LTE and Bluetooth connectivity that replaces traditional metal vehicle plates. The product is sold to individual consumers alongside the Reviver mobile app and tiered annual service plans (Essential, Plus, Premium) that enable in-app registration renewal, plate personalization, and connected vehicle features. Accessories such as replacement batteries and mounting brackets, plus a Fragile-branded rental subscription option, round out the offering.
Is Reviver Auto a public or private company?
Reviver Auto is a private company. It is classified as venture growth investor backed and is currently operating.
When was Reviver Auto founded?
Reviver Auto was founded in 2009. It employs 101 to 250 people.
Where is Reviver Auto based?
Reviver Auto is headquartered in Granite Bay, United States, in the North America region.
How does Reviver Auto make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are annual Service Plans, third-Party Subscription Partner (Fragile) and add-on Services.
Who are Reviver Auto's main competitors?
Broad incumbents on record are Garmin, Gentex Corporation, Continental Automotive, Bosch Automotive, AutoZone and Pioneer Electronics. Garmin International (dealer channel overlap) is listed as a direct peer. Emerging players are Samsara, Geotab and Reviver's EU digital plate competitors.
Does Reviver Auto have an API?
No public API is recorded for Reviver Auto.
What industry is Reviver Auto in?
Reviver Auto's product category is Connected Automotive Electronics (Digital License Plates). Its primary akta.pro industry code is IMACANAL, Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters). Its NAICS code is 33632 and its SIC code is 5010.