Geotab
Geotab is a private, founder-controlled commercial telematics provider serving 100,000+ customers across 160 countries with a connected base of 6M+ vehicles and 100 billion daily data points. It sells per-vehicle SaaS subscriptions, GO hardware, and an OEM-embedded platform to enterprise, SMB, and public-sector fleets.
- Company typePrivate
- Founded2000
- HeadquartersOakville, Canada
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Geotab does
Geotab is a private, founder-controlled commercial telematics company founded in 2000 by Neil Cawse and headquartered in Oakville, Ontario, Canada. It provides fleet management software and hardware to more than 100,000 customers across 160 countries, with a connected base of over 6 million vehicles and a daily data processing volume of roughly 100 billion data points. The company is widely recognized as the #1 commercial telematics provider globally (ABI Research) and operates a growing engineering presence in Atlanta, Georgia, with a new engineering center scheduled to open in Madison Heights, Michigan in May 2026.
The core platform consists of the GO device family of hardware telematics units, the IOX accessory ecosystem (e.g., GO Focus Plus/Pro AI dashcams, EV battery sensors), and the MyGeotab cloud platform. AI/ML capabilities include the Geotab Ace generative-AI assistant, computer vision for video telematics, predictive maintenance models, and EV battery health analytics developed in partnership with Bosch. The June 2026 launch of the Geotab MCP Connector further exposes fleet data to third-party AI assistants such as ChatGPT, Claude, and Microsoft Copilot. Security and compliance posture is enterprise- and government-grade, with ISO 27001:2022, SOC 2 Type II, FedRAMP Moderate, and FIPS 140-3 certifications supporting regulated and public-sector deployments.
Geotab generates revenue primarily through per-vehicle, per-month SaaS subscriptions, complemented by hardware sales and professional services. Go-to-market is multi-channel: product-led self-serve for small fleets, a network of 700+ resellers and technology partners, OEM-embedded telematics (Toyota Connected, Polestar, Hyundai, Daimler Truck NA, Caterpillar), and enterprise field sales into large logistics and public-sector accounts. The company is bootstrapped, profitable, and founder-controlled, with no external funding dependence disclosed.
Geotab firmographics
Firmographics- Name
- Geotab
- Legal name
- Geotab Inc.
- Website
- https://geotab.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Geotab is a private, founder-controlled commercial telematics provider serving 100,000+ customers across 160 countries with a connected base of 6M+ vehicles and 100 billion daily data points. It sells per-vehicle SaaS subscriptions, GO hardware, and an OEM-embedded platform to enterprise, SMB, and public-sector fleets.
- Ownership category
- akta.pro rank
Geotab industry classification
Industry- Product category
- Fleet Management Software
- NAICS
- Automotive Equipment Rental and Leasing (5321), Commercial Air, Rail, and Water Transportation Equipment Rental and Leasing (532411)
- SIC
- Computer Communications Equipment (3576), Wholesale-Computers & Peripheral Equipment & Software (5045), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Data Platforms, APIs & System Integrations for Connected Fleets (TLAEAFAN)
- akta.pro secondary industries
- Data Integration, APIs & Telematics Data Platforms (TLABAJAM), Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), Asset Tracking (Non-Powered: Trailers, Containers, Chassis) (TLABAJAC)
Keywords
Where Geotab is headquartered
LocationHeadquarters
- HQ city
- Oakville
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Geotab business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Software Subscriptions: Annual or multi-year software subscriptions for fleet management and telematics access, typically sold on a per-vehicle per-month basis with tiered plans.
- Hardware Sales (GO Devices and IOX Modules): Sale of proprietary telematics hardware devices (GO series) and IOX expansion modules, either bundled with software subscriptions or sold as standalone products.
- Professional Services: Implementation, configuration, training, and ongoing support services provided to enterprise and government customers deploying the Geotab platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription-based per-vehicle pricing with tiered plans |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels5 records
Geotab product offering
Product offeringCore offering
Geotab sells a connected vehicle telematics platform for commercial and government fleets, combining its proprietary GO device hardware with the MyGeotab cloud software for vehicle tracking, driver behavior monitoring, route optimization, regulatory compliance (ELD, IFTA, DVIR), and fleet electrification planning. Revenue is generated primarily through per-vehicle software subscriptions bundled with hardware sales, supplemented by AI-powered analytics tools (Geotab Ace), video telematics (Geotab Vitality), and an open SDK plus Marketplace ecosystem of third-party integrations.
Product overview
Geotab offers a comprehensive fleet management platform consisting of hardware (GO Device family, GO Anywhere asset trackers) and software (MyGeotab core platform) with integrated safety solutions (GO Focus Plus/Pro dash cams, Geotab Vitality), AI analytics (Geotab Ace), and compliance tools (ELD, IFTA, DVIR). The ecosystem is extended through Geotab Marketplace featuring over 200 third-party Add-Ons. Additional offerings include EV suitability assessment, fuel management, and Altitude mobility insights. The platform uses open APIs and SDK for customization.
Differentiator
Problem solved
Functional benefit
Brands
- Geotab Vitality: A joint venture between Geotab and Vitality Global offering a behavioral science-based driver safety and wellness platform that uses positive reinforcement and gamification to improve driver behavior.
Products and services
- MyGeotab
Quantifiable outcome
- 100 billion data points processed per day
- +3 more outcomes
Companies that use Geotab
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles3 records
Geotab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability9 records
Feature8 records
Geotab partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship and core.
- Toyota ConnectedflagshipGlobal strategic partnership for connected mobility and fleet management. Toyota Connected leverages Geotab's telematics platform to deliver connected vehicle services to Toyota fleet customers globally, integrating Geotab's data collection and analytics capabilities into Toyota's connected vehicle ecosystem.
- PolestarcoreOEM telematics integration partnership where Geotab's telematics technology is embedded in Polestar vehicles, providing fleet operators with pre-installed connected vehicle capabilities.
- HyundaicoreHardware-free native telematics integration partnership with Hyundai, embedding Geotab's fleet management capabilities directly into Hyundai vehicles for seamless out-of-the-box fleet connectivity.
- BoschcoreMachine learning partnership for EV battery health analytics. Bosch and Geotab collaborate on advanced battery health monitoring algorithms that leverage machine learning to assess EV battery condition and predict degradation, integrated into Geotab's fleet management platform.
- CaterpillarcoreIntegration partnership providing highway fleet data connectivity for Caterpillar vehicles and equipment, enabling Geotab customers to integrate Catelerpillar fleet data into their broader fleet management operations.
- HCSScoreFleet data integration partnership between Geotab and HCSS (a provider of software for the construction industry), enabling bi-directional data exchange between Geotab's telematics platform and HCSS fleet management tools.
- Daimler Truck North AmericacoreTruck data integration partnership providing Daimler Truck North America customers with access to Geotab's fleet management and telematics platform, embedding connectivity in commercial trucks at the OEM level.
- Swinburne University of TechnologycoreTransport Innovation Hub partnership with Swinburne University of Technology, focusing on research and development in fleet management, connected vehicles, and transportation analytics. The collaboration leverages academic research capabilities to advance Geotab's technology roadmap.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Geotab competitors and assessment
Company assessmentDirect peers
- Samsara: Publicly traded IoT and fleet telematics platform combining hardware devices, video-based safety, and cloud software for commercial fleets. Closest direct competitor to Geotab, competing head-to-head for enterprise and mid-market fleet customers across geographies.
- Motive: AI-powered fleet management and telematics platform serving commercial vehicle operators with hardware, dash cams, and spend management. Targets the same mid-market and enterprise fleet customers as Geotab with a modern, mobile-first product experience.
- Verizon Connect: Fleet management and telematics business of Verizon; Geotab acquired its EU/AU operations in 2025, but the North American business remains a direct competitor offering GPS tracking, ELD compliance, and fleet analytics for enterprise customers.
- Webfleet (Bridgestone): Bridgestone-owned fleet management telematics platform offering vehicle tracking, fleet optimization, and compliance tooling across Europe and global markets. Competes directly with Geotab for multinational and European fleet customers.
- Trimble Transportation: Trimble's transportation segment provides fleet telematics, routing, and transportation management for commercial carriers. Overlaps with Geotab in telematics, ELD compliance, and enterprise fleet analytics, particularly in long-haul trucking.
- Omnitracs: Long-standing provider of fleet management, routing, compliance, and telematics solutions for commercial trucking and enterprise fleets. Direct overlap with Geotab in fleet telematics and regulatory compliance products.
- Lytx: Video telematics and fleet safety platform using dash cams and machine vision for driver behavior scoring. Competes with Geotab's GO Focus Plus/Pro video safety suite and shares the same enterprise fleet buyer.
- Azuga (Bridgestone): Bridgestone-owned fleet telematics and GPS tracking provider offering hardware devices, driver behavior scoring, and fleet analytics. Direct competitor to Geotab in the mid-market fleet segment with comparable subscription pricing.
Emerging players
- Fleetio: Cloud-based fleet maintenance and management software that is expanding into telematics via integrations. Partial overlap with Geotab on the fleet management software layer, particularly for maintenance workflows, but lighter on hardware.
- Platform Science: Connected vehicle platform for commercial fleets offering in-cab applications and telematics integrations on tablets and vehicle hardware. Emerging alternative to Geotab's open platform model, particularly with enterprise fleets seeking customizable in-cab experiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Geotab social profiles
Digital presenceGeotab compliance and trust
Trust signalCompliance4 records
Geotab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Geotab leadership team
Management profileNumber of profiles
Profiles35 records
Geotab subsidiaries and ownership
Company hierarchySubsidiaries1 record
Geotab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Geotab M&A and investment
M&A and investmentM&A5 records
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Geotab
What does Geotab do?
Geotab sells a connected vehicle telematics platform for commercial and government fleets, combining its proprietary GO device hardware with the MyGeotab cloud software for vehicle tracking, driver behavior monitoring, route optimization, regulatory compliance (ELD, IFTA, DVIR), and fleet electrification planning. Revenue is generated primarily through per-vehicle software subscriptions bundled with hardware sales, supplemented by AI-powered analytics tools (Geotab Ace), video telematics (Geotab Vitality), and an open SDK plus Marketplace ecosystem of third-party integrations.
Is Geotab a public or private company?
Geotab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Geotab founded?
Geotab was founded in 2000. It employs 1,001 to 5,000 people.
Where is Geotab based?
Geotab is headquartered in Oakville, Canada, in the North America region.
How does Geotab make money?
Three revenue lines are on record. SaaS Software Subscriptions are the primary driver. The others are hardware Sales (GO Devices and IOX Modules) and professional Services.
Who are Geotab's main competitors?
Direct peers on record are Samsara, Motive, Verizon Connect, Webfleet (Bridgestone), Trimble Transportation, Omnitracs, Lytx and Azuga (Bridgestone). Emerging players are Fleetio and Platform Science.
Does Geotab have an API?
Yes. Geotab offers a public SDK and API for developers to build custom Add-In buttons or pages within MyGeotab. The API enables access to fleet data for custom integrations and applications. The company also provides an MCP Connector that links fleet data to external AI platforms. Developer documentation is at developer.geotab.com.
What industry is Geotab in?
Geotab's product category is Fleet Management Software. Its primary akta.pro industry code is TLAEAFAN, Data Platforms, APIs & System Integrations for Connected Fleets, with a secondary code of TLABAJAM, Data Integration, APIs & Telematics Data Platforms. Its NAICS code is 5321 and its SIC code is 3576.