Iugu

What Iugu does

Iugu (legal name: iugu Instituição de Pagamento S/A) is a Brazilian fintech founded in 2012 and headquartered in São Paulo that provides modular financial infrastructure for digital businesses. The platform unifies four core products — iugu Cobrança (payment collection across Pix, boleto, credit card, payment links, and carnê), iugu Recorrência (subscription and automated recurring billing with dunning), iugu Split (multi-recipient payment distribution for marketplaces and franchises), and iugu BaaS (embedded digital accounts, Pix in/out, transfers, and sub-account management) — accessible through a REST API with 140+ endpoints and SDKs in Java, .NET, PHP, Node.js, Ruby, and Python.

The company is a Payment Institution authorized by the Banco Central do Brasil since 2020, holds PCI-DSS certification and LGPD compliance, and operates with a 99.9% SLA. Its proprietary features include multi-acquirer smart routing, configurable multi-channel collection rules (Régua de Cobrança) via SMS and email, Pix Cobrança with Pix Automático and Pix Agendado, and webhook-driven automation with retry. White-label capability, a Payment Hub architecture that centralizes reconciliation across acquirers, and pre-built plugins for VTEX, WooCommerce, Shopify, Magento, Prestashop, and others (80+ integrations) anchor the distribution layer.

Iugu generates revenue through tiered monthly subscriptions (Essential, Essential + Split, Motor enterprise plan with consulting), per-transaction fees on Pix, boleto, and credit card (no fee on failed payments), and receivables anticipation services. It operates an API-first, product-led go-to-market with self-service onboarding, sales-assisted enterprise onboarding via the Motor plan, and distribution through e-commerce platform plugins and ERP integrations. The company reports processing R$81+ billion across 1.5 billion transactions in 2024 across 100,000+ accounts, ranks #1 in Pix transactions per Banco Central Q1 2025 metrics, and is privately held with a minority strategic investment from Bradesco.

Name

Iugu

Legal name

iugu Instituição de Pagamento S/A

Website

https://iugu.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

Iugu is a Brazilian fintech and Banco Central-licensed Payment Institution providing modular financial infrastructure — payment collection, recurring billing, split payments, and banking-as-a-service — via API to 100,000+ SMB, marketplace, and enterprise accounts across Brazil.

Ownership category

akta.pro rank

Product category

Payment Infrastructure

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Sales Financing (52222)

SIC

Finance Services (6199), Short-Term Business Credit Institutions (6153)

akta.pro primary industry

Alternative Payment Methods (APMs) & Local Rails (ACH/SEPA/UPI, etc.) (CRAFALAG)

akta.pro secondary industries

A2A Payment Initiation Service Providers (PISPs) (FSAMAFAB), Biller Direct EBPP Platforms (FSAMAJAA)

Keywords

• Payment infrastructure
• Recurring billing software
• Marketplace payment splitting
• Banking as a service
• Brazilian fintech platform

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Transaction and Payment Processing Fees: Iugu charges transaction fees on payments processed through its platform, including Pix, boleto, and credit card transactions. Fees apply per transaction and vary by payment method and volume. For Pix, charges may apply for legal entities (PJs) and are governed by Banco Central pricing rules.
2. Subscription Plans (Planos): Iugu offers tiered subscription plans (Essential, Essential + Split, Motor) with monthly billing. Plans are charged as recurring subscriptions and include varying feature sets. Additional configuration fees and variable rates may apply on top of the base subscription.
3. Receivables Anticipation: Iugu provides accounts receivable anticipation services, enabling businesses to access working capital by selling future receivables. In April 2022, Iugu raised R$100 million via a FIDC securitized by Bradesco to scale its receivables anticipation solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels12 records

Core offering

Iugu is a Brazilian financial infrastructure platform that enables businesses to accept payments (Pix, boleto, credit card, payment links, carnê), automate recurring billing and subscriptions, distribute commissions across multiple recipients via split payments, and embed digital accounts and financial services through its Banking-as-a-Service offering. Operating as a Payment Institution authorized by the Banco Central do Brasil since 2020, it delivers its capabilities via RESTful APIs with 140+ endpoints, SDKs in six languages, and pre-built plugins for major e-commerce and ERP platforms.

Product overview

Iugu is a modular financial infrastructure ecosystem consisting of four core products: iugu Cobrança (payment collection), iugu Recorrência (subscription/recurring payments), iugu Split (marketplace payment distribution), and iugu BaaS (embedded banking services). The platform operates as a unified ecosystem where these products integrate seamlessly with each other, enabling businesses to combine modules as their operations scale. Additional payment features include Pix Cobrança, Pix Automático, Bolepix, payment links, transparent and customizable checkouts, carnê (payment slips), direct charges, and customer portal. The ecosystem is anchored by a REST API with 140+ endpoints and supports multiple e-commerce and billing platform integrations.

Differentiator

Problem solved

Functional benefit

Brands

• iugu Cobrança: Payment collection solution with rules for transfers, debt, and values between two or more partners. Supports Pix, boleto, credit card, payment links, and transparent checkout.
• iugu Recorrência
• iugu Split
• iugu BaaS

Products and services

• iugu Cobrança Core payment collection platform enabling businesses to establish payment rules, manage debt, and distribute values between two or more partners. Supports Pix, boleto, credit card, payment links, transparent checkout, and carnê with personalization and domain customization.
• iugu Recorrência Subscription and automated recurring payment management system with delinquency reduction tools and automated charging. Supports varied billing cycles, pro-rata calculations, upgrades, cancellations, and automated dunning workflows.
• iugu Split Automated payment distribution system enabling automatic transfers to partners and sellers with configurable rules. Supports splits by fixed value, percentage, installment, or payment method, plus accounts and subaccounts for marketplaces, franchises, and collaborative models.
• iugu BaaS (Banking as a Service) Banking as a Service platform providing digital accounts and integrated financial services via APIs. Enables digital account creation, card issuance, Pix in/out, transfers, and sub-account management with native regulatory compliance from Banco Central.
• Pix Cobrança QR Code Pix and Pix Copia e Cola payment collection with unlimited invoice sending, 24/7 instant settlement, complete management panel, and different modalities including Pix saque, Pix troco, and Pix agendado.
• Pix Automático Recurring and scheduled Pix payment solution allowing automatic debit from customer accounts after a single authorization. Eliminates manual actions per cycle and maintains stable, efficient payment flow with full transaction traceability supported by Banco Central infrastructure.
• Bolepix Hybrid payment method combining Pix convenience with traditional boleto familiarity. Customers can pay via QR Code using Pix immediately or pay the traditional boleto, increasing conversion by offering both options.
• Link de Pagamento Payment link creation with discount coupons using Pix, boleto, or credit card without requiring a proprietary website. Links can be shared via email, WhatsApp, or social networks.
• Checkout Personalizável Customizable checkout page where customers complete purchases directly on the business website within a secure branded environment. Supports Pix, card, and boleto on a single screen.
• Carnê Installment and recurring payment issuance with automatic reminders to reduce delinquency. Designed for monthly fees, courses, and subscriptions with flexible installment payments.
• Portal do Cliente Exclusive customer area enabling end customers to manage invoices and payments autonomously with less operational effort and greater satisfaction.
• Antecipação de Recebíveis Receivables advance service allowing businesses to get immediate access to future payment installments, improving cash flow management with structural debt capital from Bradesco's securitized FIDC.

Quantifiable outcome

• R$ 81 billion+ processed and 1.5 billion transactions in 2024
• +5 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature12 records

Partnerships

Five partnerships are on record, tiered core.

• VTEXcoreTechnology or IntegrationIugu provides a pre-built connector for VTEX, one of Latin America's leading e-commerce and digital commerce platforms. The integration allows VTEX merchants to activate Iugu's payment infrastructure (Pix, boleto, credit card, recurring) directly within their VTEX storefront without custom development.
• WooCommerce (WordPress)coreTechnology or IntegrationIugu offers an official WooCommerce plugin (WordPress) for seamless integration of payment processing. Merchants using WordPress/WooCommerce can activate Iugu's full payment stack including Pix, boleto, and credit card with minimal configuration.
• ShopifycoreTechnology or IntegrationIugu provides a native Shopify connector enabling Shopify merchants to process payments through Iugu's platform. The integration is available via Iugu's app listing in the Shopify ecosystem.
• MagentocoreTechnology or IntegrationIugu offers a Magento module for e-commerce merchants using the Magento platform to integrate Iugu's payment processing capabilities. The module supports the full range of Iugu payment methods.
• PrestashopcoreTechnology or IntegrationIugu provides a Prestashop module enabling merchants on the Prestashop e-commerce platform to accept payments via Iugu's infrastructure, including Pix, boleto, and credit card.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Asaas: Brazilian fintech offering a nearly identical stack: payment processing (Pix, boleto, credit card), recurring billing, split payments for marketplaces, and BaaS-style digital accounts. Closest comparable to Iugu in business model, target SMB customer base, and Brazilian focus.
• Pagar.me: Brazilian payment processor owned by Stone Co. providing online payment acceptance (Pix, boleto, credit card), recurring billing, and split payments for marketplaces with API-first architecture. Direct overlap with Iugu on payment methods, target customers, and developer-led GTM.
• Vindi: Brazilian recurring billing and payments platform supporting Pix, boleto, credit card with split and subscription management. Highly comparable to Iugu on the recurring-billing-and-subscription vertical specialization.
• Zoop: Brazilian payments-as-a-service platform offering API-based payment processing, split/marketplace distribution, and BaaS features to platforms and marketplaces. Direct overlap with Iugu on the developer-led, platform-embedded payments use case.

Broad incumbents

• PagBank / PagSeguro: One of Brazil's largest payment processors (acquiring + digital banking via PagBank). Overlaps with Iugu on online payment processing, but at vastly larger scale and with a broader portfolio including physical acquiring and banking.
• Stone Co. Brazilian fintech conglomerate offering acquiring, banking, and software to merchants. Operates Pagar.me and Ton (Stone's online arm) as direct competitors to Iugu in online payment processing, with materially larger balance sheet and public-market capital.
• Mercado Pago: Mercado Libre's fintech arm providing online and offline payment acceptance, credit, and BaaS-like capabilities to merchants across Latin America. Overlaps with Iugu on payment processing and BaaS but operates at dramatically larger scale and with broader geographic reach.
• Cielo: Brazil's largest card acquirer, now expanding into online payment processing (Cielo e-Commerce) and Pix acceptance. A broad incumbent competing with Iugu in online payment acceptance with much larger acquiring scale and bank-distribution leverage.

Emerging players

• EBANX: Brazil-founded payments company specializing in cross-border payment processing for global merchants selling into Latin America. Comparable to Iugu on payment infrastructure and API-first design, but differentiated by cross-border focus versus Iugu's domestic emphasis.

Others

• Conta Azul: Brazilian SMB financial management platform that is both an Iugu customer (integration) and adjacent competitor offering payments, banking, and financial automation to the same SMB target market. Comparable business audience and product suite (billing, payments) but with a software-led rather than infrastructure-led approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/iugu
• YouTubeyoutube.com/user/iugumkt
• Facebookfacebook.com/go.iugu
• LinkedInlinkedin.com/company/iugu
• Instagraminstagram.com/go.iugu/?hl=pt-br

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds6 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iugu