Vindi
Vindi is a Brazil-based PCI DSS 4.0-certified payment platform combining a gateway (Vindi Pagamentos) with a recurring-billing engine (Vindi Recorrência), serving subscription clubs, SaaS, e-commerce, education, fitness, health, and fan-membership merchants across more than 100 native integrations.
- Company typePrivate
- Founded2013
- HeadquartersSão Paulo, Brazil
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Vindi does
Vindi is a Brazil-based payment platform that combines a payment gateway / intermediador (Vindi Pagamentos) with a recurring-billing and subscription engine (Vindi Recorrência), targeting subscription clubs, SaaS billing, fan-membership programs, education, fitness, health, insurance, telecom, and e-commerce merchants. The platform is PCI DSS 4.0 certified as a Service Provider and pioneered credit-card tokenization in Brazil. Its proprietary technology stack includes the Renova Cartões feature (co-developed with Cybersource, a Visa company) for automatic refresh of expired cards, the Renova Vindi feature (built on Cielo) priced at R$19.90/month, and a suite of intelligent retries (Inteligência de Saldo, Troca de Adquirente, Troca de Perfil de Pagamento) that the company claims deliver 26% higher assertion, an 18 percentage-point uplift, and up to 54% reversal of balance-related declines. The platform also offers Pix Automático for recurring Pix charges, a Régua de Cobrança multi-channel notification system (email, SMS, WhatsApp), and a chargeback-guaranteed product for eligible merchants.
The company operates under the LWSA group (Locaweb + empresas) as its corporate parent, with Vindi's privacy policies hosted at lwsa.tech. Monetization combines per-transaction fees (0.95% on Pix with R$1.60 minimum, plus tiered credit-card/boleto/BolePix rates), subscription SaaS plans for the Recorrência platform with a freemium entry tier (free up to R$10,000 in transactions), usage-based add-ons (Renova Cartões at R$5.00 per successful substitution), receivables anticipation (Antecipação de Recebíveis), and Professional Services for enterprise rollouts. Distribution is hybrid: sales-led motion with revenue-qualified CTAs, self-serve free-plan signup, an agency / "Agências Parceiras" implementation network, marketplace listings across Shopify, WooCommerce, VTEX, Magento, Tray, Yampi, Wake, and Bagy, and an open API with a documented SDK-PHP and sandbox. Notable enterprise customers include Palmeiras (200,000-member Avanti fan program, R$6.1M best month in March 2024, R$16.5M best quarter Q1 2024), Petlove (recurring pet-health plans, recovered 10% of monthly revenue in one month), PaGol (R$200M first-year revenue on the platform), Cacau Show, Exame, Sami Saúde, Qive, Caffeine Army, and Mendelics. The site displays a Reclame Aqui RA 1000 seal, and the company holds more than 100 native integrations across e-commerce, ERP, CRM, antifraud, and fiscal categories.
Vindi firmographics
Firmographics- Name
- Vindi
- Legal name
- Vindi
- Website
- https://vindi.com.br
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Vindi is a Brazil-based PCI DSS 4.0-certified payment platform combining a gateway (Vindi Pagamentos) with a recurring-billing engine (Vindi Recorrência), serving subscription clubs, SaaS, e-commerce, education, fitness, health, and fan-membership merchants across more than 100 native integrations.
- Ownership category
- akta.pro rank
Vindi industry classification
Industry- Product category
- Payment Processing & Subscription Billing Software
- NAICS
- Credit Card Issuing (522210), Credit Card Issuing (52221), Other Activities Related to Credit Intermediation (522390)
- akta.pro primary industry
- Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)
- akta.pro secondary industries
- Accounts Payable Automation & Invoice Payments for Travel Suppliers (THACAJAI), Payment Reconciliation, ERP/AP Integration & Data Enrichment (Level 2/3, eReceipts) (THACAJAE)
Keywords
Where Vindi is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Vindi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations, Others
Revenue model
- Pix transaction fees: Per-transaction fee of 0.95% on approved Pix transactions with a minimum of R$1.60; charged only on approved transactions, billed as usage-based pricing.
- Payment gateway / intermediador fees: Per-transaction fees across credit card, boleto, Pix, BolePix and payment-link transactions processed through Vindi's gateway and intermediador; tiered by plan and payment method.
- Subscription SaaS plans (Vindi Recorrência): Recurring SaaS plans for the Vindi Recorrência platform, billed monthly according to usage/consumo de plano, with paid upgrade options once merchants exceed the free plan threshold of R$10,000 in transactions.
- Free plan (Freemium entry tier): "Plano Gratuito" with no monthly fee allowing merchants to transact up to R$10,000 with custom checkout and unlimited payment links; not applicable to e-commerce platform integrations. Drives land-and-expand to paid tiers.
- Renova Vindi add-on: Add-on feature priced at R$19.90/month that automatically renews expired/cancelled cards via the Cielo acquirer, sold as a subscription attach to the recurrence platform.
- Renova Cartões add-on: Usage-based add-on priced at R$5.00 per successful card substitution, leveraging tokenization across Mastercard/Visa.
- Professional Services / technical consulting: Paid technical consulting and implementation services for enterprise clients (e.g., Palmeiras Avanti, Petlove, Caffeine Army), covering project design and rollout of complex recurring programs.
- Antecipação de recebíveis (receivables anticipation): Service that provides immediate liquidity on future receivables, generating fees/discount revenue for Vindi while accelerating merchant cash flow.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Plano Gratuito (Free) |
| Subscription | Monthly | Paid Vindi Recorrência plans |
| Usage-based | Pay-as-you-go | Pay-as-you-go Pix |
| Subscription | Monthly | Renova Vindi add-on |
| Usage-based | Pay-as-you-go | Renova Cartões add-on |
| Transaction based/ take rate | Pay-as-you-go | Antecipação de Recebíveis |
| Other | Multi-year contract | Professional Services (consultoria técnica) |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels11 records
Vindi product offering
Product offeringCore offering
Vindi operates a cloud-based payments platform combining a payment gateway/intermediador (Vindi Pagamentos) with a recurring billing engine (Vindi Recorrência), PCI DSS 4.0 certified, that processes one-off and subscription transactions across credit card, boleto, Pix, Pix Automático, BolePix and payment links. The platform bundles automated card-data refresh (Renova Cartões/Renova Vindi), smart retries across acquirers and payment profiles, an Intelligent Collection Ruler across email/SMS/WhatsApp, antifraud, an open REST API, and 100+ native integrations for Brazilian merchants running subscription, e-commerce, SaaS, education, fitness, healthcare, insurance, telecom and fan-membership businesses.
Differentiator
Problem solved
Functional benefit
Brands
- Vindi Pagamentos: Payment gateway / intermediador product line used for one-off online transactions (including chat support at intermediador.yapay.com.br) and related developer documentation; distinct from the recurring-billing product.
- Vindi Recorrência
Products and services
- Vindi Pagamentos (Payment Gateway / Intermediador)
Quantifiable outcome
- 99% transaction approval rate
- +10 more outcomes
Companies that use Vindi
Customer profileNamed customers13 records
Segments10 records
Ideal customer profiles3 records
Vindi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration75 records
AI capability2 records
Feature12 records
Vindi partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered flagship and core.
- LWSAflagshipLWSA (Locaweb + empresas) is shown as Vindi's parent/group in the website footer with a direct link to lwsa.tech, and Vindi's privacy and cookie policies are hosted under lwsa.tech/politicas, indicating a deep corporate/strategic ownership relationship within the LWSA group.
- Cybersource (a Visa company)flagshipCo-development partner behind the Renova Cartões feature: "O Renova Cartões é fruto de uma parceria da Vindi com a Cybersource, uma multinacional que pertence à VISA." Enables automatic recovery of expired/cancelled cards for Mastercard and Visa (93% of cards in Brazil).
- ShopifycoreE-commerce platform integration listed on Vindi's integrations page and homepage logo wall, allowing merchants to plug Vindi into Shopify storefronts.
- WooCommerceflagshipNative integration with detailed installation, configuration and webhooks documentation, including support for BolePix, Pix, cartão de crédito, boleto, sandbox, recorrência and complementary plugins (Brazilian Market, Checkout Field Editor, Subscriptions).
- VTEXcoreE-commerce platform integration featured on the homepage integration wall; Vindi documented VTEX installation is provided via its knowledge base.
- Magento (1.x and 2.x)coreMagento 1 and Magento 2 (versions 1.x and 2.x) modules with detailed knowledge-base documentation, including Pix/BolePix configuration, subscription management and split recurring.
- TraycoreE-commerce platform integration listed on Vindi's integration wall; Lojista Tray is also supported with dedicated customer-support routing.
- YampicoreE-commerce platform integration listed on Vindi's homepage integration wall.
- Wake CommercecoreE-commerce platform integration listed on Vindi's homepage integration wall.
- BagycoreE-commerce platform integration listed on Vindi's homepage integration wall.
- UnimestrecoreEducation ERP integration ("Integração Oficial") for online enrollment, recurring tuition payment, integrated NFe and academic/financial management in the cloud.
- CieloflagshipAcquirer (adquirente) with native Vindi integration. The Renova Vindi feature is built on Cielo's card-update query mechanism.
- E-rede (Rede / Itaú)coreAcquirer integration listed on Vindi's integrations page; also a "Data Only" integration pattern documented in the Vindi knowledge base.
- StonecoreAcquirer integration with dedicated Vindi knowledge-base documentation ("Integração da Nova API da Stone para Clientes Vindi", "Como Atualizar seu Gateway Stone").
- GetnetcoreAcquirer integration listed on Vindi's integrations page as a payment-acquirer option.
- ClearSalecoreAntifraud partner with both "ClearSale Realtime Decision" and "ClearSale Total" integration options documented in the Vindi knowledge base.
- KondutocoreAntifraud integration documented in Vindi's knowledge base (article "Como configurar a integração com a Konduto").
- NFe.ioflagshipFiscal/NFe integration with detailed configuration, including adaptation to Brazil's tax reform (IBS, CBS, IS) and per-product customization rules.
- PlugacoreIntegration / automation hub that distributes dozens of Vindi integrations (ActiveCampaign, Agendor, Asana, Bkper, Bling, ClickUp, Google Sheets, HubSpot CRM, Mailchimp, Pipefy, RD Station, Slack, Trello, etc.) and is documented in Vindi's knowledge base.
- RD StationcoreMarketing automation / CRM integration distributed via Pluga, connecting Vindi subscription and billing data to RD Station Marketing and CRM.
- Omie ERP / Omie CRMcoreERP and CRM integration via Pluga.
- TOTVScoreMajor Brazilian ERP integration listed on Vindi's integrations page.
- Zenvia Canais
- Strategic agency partners ("Agências Parceiras")coreNetwork of specialized agencies that help merchants integrate Vindi into open-source commerce platforms (WooCommerce, Magento, etc.); Vindi actively recruits new partner agencies via the "Quero cadastrar minha agência" CTA.
Scale indicators18 records
Recent moves6 records
Expansion highlights6 records
Vindi competitors and assessment
Company assessmentDirect peers
- Pagar.me: Brazilian payment gateway and intermediador offering credit card, boleto, Pix and recurring processing for e-commerce and SaaS. Direct overlap with Vindi's Vindi Pagamentos product line and recurrence workflows.
- Iugu: Brazilian recurring-billing and online payments specialist with an API-first model for SaaS and subscription businesses. Closely comparable in product surface (recurrence, gateway, antifraud) and target customer (subscription merchants).
- Cobre Fácil: Brazilian B2B-focused payments and recurring billing platform serving SaaS and service-based businesses with boleto, Pix and card. Comparable target use case (subscription/billing) and Brazilian-only footprint.
- Asaas: Brazilian payments-as-a-service platform with strong recurring billing, Pix, boleto and credit card processing for SMBs and SaaS. Most direct functional comparator to Vindi's combination of gateway + subscription engine in the Brazilian market.
Emerging players
- Yuno: LatAm-focused payment orchestration and gateway-aggregation startup. Adjacent to Vindi's multi-acquirer orchestration story (intelligent routing, retries) but targets larger cross-border merchants and is still scaling its Brazil presence.
Broad incumbents
- Cielo: Largest Brazilian acquirer, also a partner via Renova Vindi. Cielo offers its own online gateway and is encroaching up the stack into recurring and SMB tools that overlap with Vindi's product surface.
- Mercado Pago: Broad Brazilian incumbent offering acquiring, gateway, Pix, credit, and an increasingly broader subscription/payment-link feature set. Overlaps with Vindi on e-commerce and SMB payments but operates as a wider super-app ecosystem.
- PagBank PagSeguro: Listed Brazilian digital payments incumbent offering acquiring, gateway, accounts and lending, with built-in recurring billing tools. Competes with Vindi across SMB merchants and increasingly in subscription use cases.
- Stone Co. Brazilian acquirer and broader fintech that owns Pagar.me and has built recurring/online payment capabilities. Overlaps with Vindi's gateway and recurrence products from the acquirer side, with materially larger scale.
Regional players
- EBANX: Brazil-headquartered cross-border payments platform focused on LatAm merchants. Comparable as a Brazilian-origin payments specialist, though its core wedge is cross-border rather than domestic recurring billing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Vindi social profiles
Digital presenceVindi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vindi leadership team
Management profileNumber of profiles
Profiles3 records
Vindi funding detail
Funding detailFunding overview
Funding rounds9 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vindi M&A and investment
M&A and investmentM&A3 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vindi
What does Vindi do?
Vindi operates a cloud-based payments platform combining a payment gateway/intermediador (Vindi Pagamentos) with a recurring billing engine (Vindi Recorrência), PCI DSS 4.0 certified, that processes one-off and subscription transactions across credit card, boleto, Pix, Pix Automático, BolePix and payment links. The platform bundles automated card-data refresh (Renova Cartões/Renova Vindi), smart retries across acquirers and payment profiles, an Intelligent Collection Ruler across email/SMS/WhatsApp, antifraud, an open REST API, and 100+ native integrations for Brazilian merchants running subscription, e-commerce, SaaS, education, fitness, healthcare, insurance, telecom and fan-membership businesses.
Is Vindi a public or private company?
Vindi is a private company. It is classified as corporate owned and is currently operating.
When was Vindi founded?
Vindi was founded in 2013. It employs 251 to 500 people.
Where is Vindi based?
Vindi is headquartered in São Paulo, Brazil, in the Latin America region.
How does Vindi make money?
Eight revenue lines are on record. Pix transaction fees are the primary driver. The others are payment gateway / intermediador fees, subscription SaaS plans (Vindi Recorrência), free plan (Freemium entry tier), renova Vindi add-on, renova Cartões add-on, professional Services / technical consulting and antecipação de recebíveis (receivables anticipation).
Who are Vindi's main competitors?
Direct peers on record are Pagar.me, Iugu, Cobre Fácil and Asaas. Yuno is listed as an emerging player. Broad incumbents are Cielo, Mercado Pago, PagBank PagSeguro and Stone Co.. EBANX is listed as a regional player.
Does Vindi have an API?
Yes. Vindi offers a public REST API and webhooks for integrating the recurring billing platform and payment gateway with third-party systems. The API supports account creation and enablement, recurring split management, payment profile registration, subscription management, invoice and billing management, and custom domain/subdomain creation. Authentication will be migrated to the RFC2617 standard. Webhooks synchronize events such as subscription cancelled, subscription reactivated, charge rejected, invoice cancelled, invoice issued, and invoice paid. An SDK-PHP client library is provided, and a sandbox environment is available for testing. Developer documentation is at vindi.github.io/api-docs/dist.
What industry is Vindi in?
Vindi's product category is Payment Processing & Subscription Billing Software. Its primary akta.pro industry code is FSAMACAA, Merchant Payment Gateways (API/Hosted Checkout), with a secondary code of THACAJAI, Accounts Payable Automation & Invoice Payments for Travel Suppliers. Its NAICS code is 522210.