Honey Mama's

What Honey Mama's does

Honey Mama's is a Portland, Oregon-based food company founded in 2010 by Christy Goldsby that manufactures refrigerated honey-sweetened chocolate truffle bars from a limited number of whole-food ingredients — primarily organic raw honey, unrefined coconut oil, cocoa, and select nuts/fruits. The core product technology centers on a proprietary formulation that achieves a soft, fudge-like truffle texture without stabilizers, emulsifiers, preservatives, or refined sugar, which necessitates refrigerated storage and supply chain throughout distribution. The product portfolio spans 20+ truffle bar SKUs across flavor varieties, plus a new 2025 Protein Crunch Bar line (10g plant protein per 200-calorie bar) and a co-developed functional product (Focus Fudge with Four Sigmatic Lion's Mane extract).

The company sells primarily through retail distribution across 8,000+ U.S. stores including Whole Foods Market, Sprouts, Natural Grocers, Costco, Albertsons, Target, Wegmans, and regional chains, supplemented by direct-to-consumer e-commerce on honeymamas.com, Amazon, Instacart, and a Faire-based wholesale channel serving small businesses and hospitality. Pricing is premium ($6-7 per individual bar, $22-$90 multi-packs), targeting health-conscious consumers seeking clean-label indulgences, natural/organic grocery shoppers, and premium treat seekers. As of early 2026 the company employs 50+ people at its Northeast Portland manufacturing facility and has raised approximately $20.6M across five disclosed funding rounds (2014-2026), most recently a $6.6M Series B led by Irresistible Foods Group in March 2024 and a $3.7M round from Bochi Investments in January 2026.

Name

Honey Mama's

Legal name

Honey Mama's

Website

https://honeymamas.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Honey Mama's is a Portland-based food manufacturer that sells refrigerated, honey-sweetened chocolate truffle bars made from clean-label whole-food ingredients. It serves health-conscious consumers through 8,000+ U.S. retail stores, including Whole Foods, Sprouts, Costco, and Albertsons, plus direct-to-consumer e-commerce.

Ownership category

akta.pro rank

Product category

Refrigerated Chocolate Confectionery

NAICS

Chocolate and Confectionery Manufacturing (31135), Sugar and Confectionery Product Manufacturing (3113)

SIC

Sugar & Confectionery Products (2060)

akta.pro primary industry

Chocolate & Candy Snacks Manufacturing (AFAKAIAM)

akta.pro secondary industry

Health/Protein Snack Bars Manufacturing (AFAKAIAN)

Keywords

• Refrigerated chocolate bars
• Honey-sweetened truffles
• Clean label confectionery
• Functional protein bars
• Organic cocoa snacks

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Online sales through honeymamas.com with direct shipping to customers. Orders ship Monday-Wednesday with refrigerated packaging to maintain product integrity.
2. Retail Distribution: Sales through major national and regional grocery chains including Whole Foods Market, Sprouts, Costco, Albertsons, Target, and specialty retailers
3. Wholesale: Wholesale distribution to small businesses, cafés, fitness studios, and vacation rentals exclusively through Faire platform
4. Marketplace Sales: Sales through third-party marketplaces including Instacart and Amazon for convenient pickup and delivery options

Pricing tiers

Go-to-market motion3 records

Distribution channels11 records

Marketing channels8 records

Core offering

Honey Mama's manufactures and sells refrigerated honey-sweetened chocolate truffle bars and protein crunch bars made from a limited number of organic, nutrient-rich whole food ingredients (organic raw honey, unrefined coconut oil, dark cocoa, superfoods). Products are produced in-house at the company's Northeast Portland headquarters, distributed nationally in 8,000+ stores, and sold direct-to-consumer online and via major grocery and warehouse retailers.

Product overview

Honey Mama's is a Portland, Oregon-based food company specializing in refrigerated chocolate truffle bars made from organic raw honey and unrefined coconut oil. The product portfolio centers on two main product lines: Chocolate Fudge Truffle Bars (including Chocolate Cake, Peanut Butter Cup, Girl Scout Thin Mints™, Peanut Butter Cookie, Coconut Fudge, Lavender Rose, Salted Almond, Focus Fudge, Cherry Hazelnut, Original Dutch, Oregon Mint, Coffee Nib Crunch, Peppermint Crunch, Birthday Cake, Lemon Blueberry, Ginger Cardamom, Spicy Dark, Peruvian Raw, Carrot Cake, Red Raspberry, and Sesame Citrus) and Protein Crunch Bars (including Chocolate Cookie, Peanut Chocolate Chip, and Peanut Butter Brownie). Additional offerings include Truffle Treats (Chocolate Cake Treats, Mocha Crunch Treats, Cinnamon Roll Treats), variety packs (Classic Variety 9-Pack, Greatest Hits 6-Pack, Valentine's Day 4-Pack), and the functional Focus Fudge collaboration with Four Sigmatic. All products are free from refined sugar, gluten, dairy, soy, and artificial additives, and must be refrigerated due to the lack of shelf stabilizers.

Differentiator

Problem solved

Functional benefit

Products and services

• Chocolate Fudge Truffle Bars Refrigerated honey-sweetened chocolate truffle bars combining organic raw honey and unrefined coconut oil with cocoa, nuts, seeds, fruits, and superfoods; free from refined sugar, gluten, dairy, soy, stabilizers, emulsifiers, and preservatives. Targeted at health-conscious consumers seeking indulgent yet clean-label confectionery across natural and mainstream grocery channels.
• Four Sigmatic Focus Fudge A functional truffle bar from Honey Mama's collaboration with Four Sigmatic containing organic Lion's Mane mushroom extract for cognitive focus, sold as part of the core refrigerated truffle bar line and targeted at consumers seeking functional food benefits alongside indulgent snacking.
• Protein Crunch Bars Refrigerated plant-based protein bars with crispy protein puffs, nut butter, and Dutch cocoa in three flavors (Chocolate Cookie, Peanut Butter Brownie, Peanut Chocolate Chip); 10g of plant protein per bar with no refined sugar, gluten, dairy, soy, seed oils, palm oil, preservatives, gums, or emulsifiers. Targeted at consumers seeking high-protein clean-label snacking alternatives.
• Girl Scout Thin Mints-Inspired Truffle Bar A limited-edition refrigerated truffle bar featuring cool peppermint and creamy chocolate fudge texture with a crispy cookie-like crunch, made from seven nourishing clean-label ingredients; positioned as a novel flavor extension within the core truffle bar line.
• Truffle Treats Smaller, frosting-like treat format of the Honey Mama's truffle concept sold individually (e.g., Chocolate Cake Treats) or in multi-flavor bundles, offering a lighter portion option within the refrigerated clean-label confectionery line.
• Variety Packs and Bundles Multi-pack assortments of Honey Mama's truffle bars and treats sold at volume pricing across the direct-to-consumer channel, including the Classic Variety 9-Pack, Greatest Hits 6-Pack, Red Raspberry 4-Pack, Valentine's Day 4-Pack, Treats Bundle, Chocolate Cake 9-Pack, and Focus Fudge 12-Pack. Targeted at gifting, sampling, and household stocking.

Quantifiable outcome

• Distributed in 8,000+ stores nationwide
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Whole Foods MarketcoreChannel Partner/ Reseller/ Distributor · 5 March 2025Launched Protein Crunch Bars at all Whole Foods Market locations nationwide, representing a major retail distribution milestone for the new product line.
• Four SigmaticcoreStrategic or Co-development PartnerCollaboration to create Focus Fudge featuring 1500mg of organic Four Sigmatic Lion's Mane Extract. This functional product combines Honey Mama's chocolate expertise with Four Sigmatic's mushroom extract technology for cognitive benefits.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hu Kitchen: Hu Kitchen (now part of Mondelēz) is a clean-label chocolate bar company using simple, paleo-friendly ingredients. Directly comparable to Honey Mama's in target customer (health-conscious consumers), clean-label positioning, and premium bar format.
• Unreal Snacks: Unreal Snacks makes chocolate snacks with no artificial ingredients and reduced sugar. Direct competitor in the clean-label, better-for-you chocolate bar category competing for the same natural-grocery shelf space.
• Pascha Chocolate: Pascha Chocolate makes allergen-free, organic dark chocolate bars with no refined sugar. Comparable to Honey Mama's in targeting allergen-conscious, clean-label consumers with premium dark chocolate bars.
• Alter Eco: Alter Eco produces organic, fair-trade chocolate bars with clean ingredients. Directly comparable in clean-label positioning, premium natural-grocery distribution, and ethical sourcing narrative.
• Endangered Species Chocolate: Endangered Species Chocolate makes premium chocolate bars with ethical sourcing and natural ingredients. Comparable in premium chocolate bar category with natural-grocery distribution overlap.
• Taza Chocolate: Taza Chocolate is a stone-ground, direct-trade chocolate maker. Comparable to Honey Mama's in direct-trade ingredient sourcing, premium positioning, and specialty natural retail distribution.
• Chocolove: Chocolove produces premium chocolate bars with Belgian-style chocolate and natural ingredients. Comparable in premium chocolate bar category with national grocery distribution.
• Eating Evolved: Eating Evolved produces clean-ingredient chocolate bars including keto and dark chocolate varieties. Comparable to Honey Mama's in clean-label positioning and specialty retail distribution.

Broad incumbents

• The Hershey Company: Hershey is the dominant mass-market chocolate manufacturer with portfolio brands including Scharffen Berger and Dagoba that touch the premium/craft chocolate category. Comparable as a broad incumbent that competes for the same consumer chocolate occasion across price tiers.

Emerging players

• RXBAR (Kellanova): RXBAR makes clean-label protein bars with simple ingredient lists. Comparable to Honey Mama's Protein Crunch Bar line in clean-label positioning, protein category, and natural-grocery distribution overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HoneyMamas
• LinkedInlinkedin.com/company/honey-mama's
• Instagraminstagram.com/honeymamas
• TikToktiktok.com/@honeymamas
• Xx.com/Honey_Mamas

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honey Mama's