BELLAMI Hair

Name

BELLAMI Hair

Legal name

BIG PledgeCo, LLC dba Beauty Industry Group

Website

https://bellamihair.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

BELLAMI Hair is a US-based premium hair extension brand operating the bellamihair.com e-commerce storefront, a network of 30,000+ Academy-certified stylists, and BELLAMI Beauty Bar retail locations across 100+ countries, serving both DIY consumers and licensed professional installers in the premium human-hair extension category.

Ownership category

akta.pro rank

Product category

Hair Extensions

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Extensions, Wigs & Hairpieces (CRABABAH)

akta.pro secondary industry

Hair Extensions & Weaves Services (HSALAAAG)

Keywords

• Human hair extensions
• Professional hair styling
• Hair extension education
• Remy hair products
• Beauty supplies

Headquarters

HQ city

Simi Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase of hair extensions, tools, and accessories through e-commerce platform. Products include clip-ins, tape-ins, wefts, K-tips, I-tips, ponytails, and professional tools. Repeat purchases driven by replacement needs and accessory restocking.
2. Professional Education & Certification: Revenue from BELLAMI Academy courses including Masterclass (2-day certification), Digital Masterclass, Single Method classes, and Advanced education. Includes bundled kit packages valued at $600 for students.
3. Pro Account Subscriptions: Professional stylists receive exclusive pricing through verified pro accounts, generating recurring revenue through repeat professional purchases.
4. Shipping Protection Service: Optional shipping protection add-on for transit coverage against loss, theft, or damage, offered as a percentage-based fee on product purchases up to $2,000.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

BELLAMI Hair manufactures and sells 100% cuticle-intact Remy human hair extensions across six professional application methods (Silk Seam Clip-Ins, Tape-Ins, Flex/Infinity/Volume Wefts, Keratin Tips, I-Tips) plus DIY options and accessories, available in 70+ shades. The company sells directly to consumers via its Shopify e-commerce platform and through a Beauty-A-List-verified network of 30,000+ certified professional stylists trained by BELLAMI Academy, with additional distribution through BELLAMI Beauty Bar retail locations.

Differentiator

Problem solved

Functional benefit

Brands

• BELLAMI Academy: The company's professional education and certification program for hair extension stylists, offering masterclasses and training courses.
• BELLAMI Beauty Bar
• Silk Seam

Products and services

• Silk Seam Clip-In Extensions Proprietary seamless clip-in human hair extensions designed for undetectable blending with natural hair; sold through bellamihair.com and pro channels.
• Tape-In Extensions (Classic, Deluxe, Express Weft) Semi-permanent tape-in human hair extensions applied using acrylic adhesive tape with polyurethane carrier; intended for licensed stylists and professional installation.
• Keratin Tip (K-Tip) Extensions and Micro Keratin Tip Individual strand extensions applied by heating keratin tips with silicone protective coating; semi-permanent method offering durability and longevity for professional installations.
• I-Tip and Micro I-Tip Extensions Individual bead-applied strand extensions installed by certified stylists; available in standard and Micro variants for fine-hair clients.
• Flex Weft Extensions Professional weft extensions featuring flexible weft construction enabling on-site customization and seamless integration with natural hair.
• Infinity Weft Extensions Professional continuous weft method offering unlimited customization and reduced installation time for stylists.
• Volume Weft Extensions Hand-tied professional wefts delivering added volume and natural movement for premium installation services.
• Halo PRO® Extensions Kit DIY halo-style hair extension kit using an invisible wire for at-home wear; available to both consumers and professionals.
• Ponytail Extensions Clip-in or wrap-around ponytail extensions for instant length and volume; targeted at consumers for everyday and special-occasion styling.
• Silk Seam™ ColorMatch Sample Set Shade match sample set allowing consumers to test color matches at home before purchasing full extensions.
• Replacement Tapes (Single Sided and Double Sided) Adhesive tape replacement products for Tape-In extension maintenance; sold as individual pay-as-you-go accessory items.
• Hair Extension Release Spray Professional spray solution to dissolve adhesive for safe removal of BELLAMI Tape-In extensions; targeted at stylists and DIY users performing maintenance.
• Boar Brush Standard boar-bristle hair styling brush sold as an extension maintenance accessory for consumers and stylists.
• BELLAMI Academy Certification Programs (Masterclass, Digital Masterclass, Single Method, Advanced) Professional education and certification curricula teaching stylists BELLAMI extension methods; includes bundled kit. Revenue reported under Professional Education & Certification stream.
• BELLAMI Beauty Bar In-Person Services Physical retail experience services delivering personalized color matching, shade consultation, and custom-blended extension purchases; serves both consumers and stylists.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Beauty Industry GroupflagshipOthersBELLAMI Hair is owned by Beauty Industry Group (BIG), a Delaware limited liability company headquartered in Salt Lake City, Utah. BIG operates the e-commerce platform, shipping protection program, and corporate operations for BELLAMI.
• Beauty-A-ListcoreTechnology or IntegrationThird-party verification platform enabling instant verification of licensed beauty professionals to unlock BELLAMI pro pricing, discounts, and exclusive benefits.
• Jen AtkinflagshipGTM or Marketing PartnerCelebrity hairstylist and BELLAMI Global Brand Ambassador. Provides brand credibility, content creation, and marketing influence. Known for statement: 'Extensions have always felt like beauty's best-kept secret.'

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hotheads Hair Extensions: US professional hair-extension brand best known for its tape-in method; directly competes with BELLAMI Tape-Ins and Deluxe tape-in SKUs in mid-tier salons.
• Luxy Hair: Canada-based clip-in hair extension brand focused on consumer/DTC buyers; directly competes with BELLAMI Silk Seam and classic clip-ins on shade range, length, and social-media influencer marketing.
• Great Lengths: Italy-headquartered pioneer of professional cold-fusion and ultrasonic keratin-bonded hair extensions serving stylists in prestige salons globally; competes with BELLAMI's K-Tip and weft professional lines on application quality and stylist adoption.
• Luvme Hair: China-based DTC hair extensions and wig brand with aggressive social-marketing acquisition; competes with BELLAMI on consumer clip-ins, virgin hair, and lace-front wigs for the same price-sensitive online shopper.
• UNice Hair: Direct-to-consumer hair extensions brand with strong social-media distribution and broad virgin-hair SKU range; competes head-to-head with BELLAMI in consumer clip-ins, bundles, and tape-ins, and is explicitly listed alongside BELLAMI in the global hair wig market tracking.
• Donna Bella Hair: US-based hair extension company offering tape-ins, I-Tips, K-Tips, and sew-in wefts to professional stylists; overlaps with BELLAMI's multi-method professional portfolio and certified-stylist program.
• SL Raw Virgin Hair: Virgin-hair extensions and lace wigs brand explicitly listed alongside BELLAMI in third-party hair-extension market reports; competes primarily on raw-hair quality and bundle pricing.
• Hairdreams: European premium hair-extension specialist offering 100% human hair wefts, tape-ins, and strand-by-strand bonds; overlaps with BELLAMI's professional methods and shade-matching depth in the salon channel.
• Cashmere Hair: Premium clip-in extensions brand targeting high-end consumer buyers; competes with BELLAMI at the premium end of the clip-in market where Silk Seam is positioned.

Broad incumbents

• Henkel / Schwarzkopf Professional: Diversified professional beauty incumbent whose Bonacure and Igora lines reach stylists globally; competes broadly for the same professional-channel shelf and training budgets as BELLAMI without specializing exclusively in extensions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/bellamistyle
• Facebookfacebook.com/bellamihairpro
• Instagraminstagram.com/bellamihairpro
• TikToktiktok.com/@bellamihair?lang=en
• Xx.com/bellamihair

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BELLAMI Hair