Beauty Industry Group

What Beauty Industry Group does

Beauty Industry Group (BIG) is a Salt Lake City-headquartered, private equity-backed company founded in 2004 that operates as a multi-brand, multi-channel platform in the human hair extensions industry. The company specializes in the collection, production, and distribution of 100% human hair extensions under more than a dozen independent sub-brands — including BELLAMI, Beauty Works, Babe, Zala, Luxy, Glam Seamless, Donna Bella, Halo, Hairtalk, Hidden Crown, and Hotheads — each targeting distinct professional or direct-to-consumer niches with its own e-commerce storefront and pricing. The company employs 500+ people globally and serves customers across more than 40 countries through Hairtalk alone.

BIG monetizes primarily through one-time purchases of hair extension products sold via three principal channels: brand-owned e-commerce direct-to-consumer sites, direct sales to professional stylists and salons, and third-party distribution/retail partnerships. Glam Seamless additionally operates exclusive physical salons in West Hollywood and SoHo New York with availability at select BLO dry bars, representing a small owned-retail layer. Underlying technology centers on ethical sourcing of 100% human hair with traceable supply chain data (introduced as a proprietary tracking feature), eco-friendly packaging initiatives, and a UN Global Compact-anchored supplier code of conduct. The company has invested in prescriptive and predictive analytics and business intelligence (2022) to support customer understanding across its portfolio.

The professional stylist segment is BIG's primary customer base, supported by a proprietary hair extension curriculum developed in partnership with a leading cosmetology institution in 2019, nationwide training and certification events, and brand communities such as the #HOTTIESQUAD. BIG is identified as one of three leading companies in the global hair extensions market, which is projected to grow from $4.13 billion in 2025 to $5.88 billion by 2030. The company's growth strategy combines organic brand investment, M&A (notably the May 2022 acquisition of Bellami Hair), international expansion via Hairtalk, and sustainability differentiation across the value chain. Ownership is PE-backed, with Blue Owl Capital reporting a Q3 2025 write-down of its watch list position in BIG.

Name

Beauty Industry Group

Legal name

Beauty Industry Group Inc.

Website

http://www.beautyindustrygroup.com/

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Beauty Industry Group is a Salt Lake City-based, PE-backed multi-brand platform founded in 2004 that produces and distributes 100% human hair extensions through 11+ brands (BELLAMI, Beauty Works, Babe, Zala, Luxy, Glam Seamless, Halo, Hairtalk, and others) to professional stylists and direct-to-consumer markets globally.

Ownership category

akta.pro rank

Product category

Hair Extensions

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Beauty Salons (812112)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Hair Extensions, Wigs & Hairpieces (CRABABAH)

akta.pro secondary industries

Haircare & Hair Color Distribution (CRAOAEAE), Hair Jewelry & Fashion Hair Accessories (Pins/Clips/Headbands) (CRAKABAF)

Keywords

• Human hair extensions
• Professional hair products
• Salon beauty supplies
• Multi-brand beauty platform
• Hair extension brands

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Hair Extension Products: BIG generates revenue through the sale of human hair extension products across multiple brands to both professional stylists/salons and direct-to-consumer markets

Distribution channels4 records

Marketing channels3 records

Core offering

Beauty Industry Group is a multi-brand platform that develops, manufactures, and distributes human hair extensions and related professional hair products. The company owns and operates 11+ distinct hair extension brands (including BELLAMI, Babe, Zala, Luxy, and Hairtalk) and reaches customers through both professional salon wholesale and direct-to-consumer e-commerce channels.

Product overview

Beauty Industry Group (BIG) operates as a multi-brand, multi-channel platform offering both professional and do-it-yourself human hair extension products. The company curates a portfolio of more than a dozen independent brands including BELLAMI, Beauty Works, Babe, Zala, Luxy, Glam Seamless, Donna Bella Hair, Halo, Hairtalk, Hidden Crown, and Hotheads. These brands cater to professional stylists/salons and direct-to-consumer markets through various channels including e-commerce, direct sales, and third-party distribution. BIG specializes in the collection, production, and distribution of highest quality 100% human hair extensions with ethical sourcing practices.

Differentiator

Problem solved

Functional benefit

Brands

• BELLAMI: Premium, ethically sourced hair extensions for discerning stylists and clients, blending luxury and accessibility.
• Beauty Works
• Babe
• Zala
• Luxy
• Glam Seamless
• Donna Bella
• HALO
• Hairtalk
• Hidden Crown
• Hotheads

Products and services

• BELLAMI BELLAMI is a flagship hair extension brand under Beauty Industry Group, offering human hair extensions and related styling products sold through professional and direct-to-consumer channels.
• Beauty Works Beauty Works is a hair extension brand in the Beauty Industry Group portfolio, offering human hair extensions and haircare accessories marketed to stylists and consumers.
• Babe Babe is a professional hair extension brand under Beauty Industry Group, supplying human hair extensions to salons and stylists.
• Zala Zala is a hair extension brand within the Beauty Industry Group portfolio, offering hair extensions and wigs sold directly to consumers and through beauty retail channels.
• Luxy Hair Extensions Luxy is a direct-to-consumer hair extension brand in the Beauty Industry Group portfolio, marketing clip-in and other hair extensions to individual consumers.
• Glam Seamless Glam Seamless is a hair extension brand under Beauty Industry Group focused on seamless clip-in extensions and related products for consumers.
• Donna Bella Donna Bella is a hair extension brand within the Beauty Industry Group portfolio, providing professional and consumer hair extension products.
• Halo Hair Extensions Halo is a hair extension brand owned by Beauty Industry Group, offering halo-style hair extensions for direct-to-consumer customers.
• Hairtalk Hairtalk is a professional hair extension brand under Beauty Industry Group, distributing tape-in and other hair extensions to stylists and salons.
• Hidden Crown Hidden Crown is a hair extension brand in the Beauty Industry Group portfolio, offering clip-in extensions sold directly to consumers.
• Hotheads Hotheads is a hair extension brand under Beauty Industry Group, providing clip-in and tape-in extensions through professional and consumer channels.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Bellami HaircoreStrategic or Co-development Partner · 17 May 2022BIG, a private equity-backed company, acquired Bellami Hair in May 2022. Bellami is committed to providing top-tier, ethically sourced hair extensions and has captured the attention of discerning stylists and their clients.
• United Nations Global CompactcoreStrategic or Co-development PartnerBIG signed on to the United Nations Global Compact Pledge, ensuring commitment to upholding ethical standards throughout the entire value chain and committed to human rights throughout supply chain.
• Leading Cosmetology InstitutionminorStrategic or Co-development PartnerIn 2019, BIG partnered with a leading cosmetology institution to launch a hair extension curriculum, addressing a historical gap in standard cosmetology education and offering stylists hands-on experience using BIG hair extensions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sally Beauty Holdings: Largest US specialty retailer of professional beauty products, including hair extensions. Competes with BIG at the DIY/consumer end and serves as a significant third-party distribution channel.
• SalonCentric (a subsidiary of L'Oréal USA): Major professional beauty distribution platform serving stylists and salons in the US. Overlaps with BIG's professional distribution channel as both a potential customer and competitor for shelf space.

Direct peers

• Mayvenn: Tech-enabled hair extension brand targeting both stylists and end consumers with an e-commerce platform and stylist marketplace, competing directly with BIG's DTC brands (Luxy, Hidden Crown, BELLAMI).
• Evergreen Products Group Limited: Co-listed with BIG as a top-three global hair extensions leader. Produces and distributes wig, hairpiece, and extension products across professional and retail channels internationally.
• Remy New York (Remy Hair): Remy human hair extensions, wigs, and weaves sold DTC and through salons — comparable product mix, professional/consumer split, and premium human-hair positioning to BIG brands.
• Great Lengths: Premium professional hair extension brand focused on salon-applied methods (cold fusion, ultrasonic). Directly comparable in target customer (certified stylists/salons) and 100% human hair positioning.
• Shake-N-Go Inc. One of the three companies (alongside BIG and Evergreen Products Group) explicitly identified as a global leader in the hair extensions market. Sells branded and private-label human and synthetic hair extensions through professional and consumer channels.
• Hairdreams: European-headquartered professional hair extension specialist offering 100% human hair products, salon training, and certification — overlapping with BIG's pro channel and education strategy.
• Indique Hair: Premium 100% human hair extensions brand serving both stylists and consumers with traceable, ethically sourced Indian and Asian hair — competing in the same premium tier as BELLAMI and Beauty Works.

Emerging players

• Donna Bella Hair: Professional-focused hair extension brand offering tape-in, hybrid weft, and keratin bond methods. Comparable in professional-channel product depth though smaller in scale than BIG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sonohair
• Facebookfacebook.com/sonohairextensions
• LinkedInlinkedin.com/company/beauty-industry-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beauty Industry Group