BELLAMI Hair
BELLAMI Hair is a US-based premium hair extension brand operating the bellamihair.com e-commerce storefront, a network of 30,000+ Academy-certified stylists, and BELLAMI Beauty Bar retail locations across 100+ countries, serving both DIY consumers and licensed professional installers in the premium human-hair extension category.
- Company typePrivate
- Founded2012
- HeadquartersSimi Valley, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
BELLAMI Hair firmographics
Firmographics- Name
- BELLAMI Hair
- Legal name
- BIG PledgeCo, LLC dba Beauty Industry Group
- Website
- https://bellamihair.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- BELLAMI Hair is a US-based premium hair extension brand operating the bellamihair.com e-commerce storefront, a network of 30,000+ Academy-certified stylists, and BELLAMI Beauty Bar retail locations across 100+ countries, serving both DIY consumers and licensed professional installers in the premium human-hair extension category.
- Ownership category
- akta.pro rank
BELLAMI Hair industry classification
Industry- Product category
- Hair Extensions
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Hair Extensions, Wigs & Hairpieces (CRABABAH)
- akta.pro secondary industry
- Hair Extensions & Weaves Services (HSALAAAG)
Keywords
Where BELLAMI Hair is headquartered
LocationHeadquarters
- HQ city
- Simi Valley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BELLAMI Hair business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: One-time purchase of hair extensions, tools, and accessories through e-commerce platform. Products include clip-ins, tape-ins, wefts, K-tips, I-tips, ponytails, and professional tools. Repeat purchases driven by replacement needs and accessory restocking.
- Professional Education & Certification: Revenue from BELLAMI Academy courses including Masterclass (2-day certification), Digital Masterclass, Single Method classes, and Advanced education. Includes bundled kit packages valued at $600 for students.
- Pro Account Subscriptions: Professional stylists receive exclusive pricing through verified pro accounts, generating recurring revenue through repeat professional purchases.
- Shipping Protection Service: Optional shipping protection add-on for transit coverage against loss, theft, or damage, offered as a percentage-based fee on product purchases up to $2,000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Boar Brush - $9.99 |
| Unit Pricing | Pay-as-you-go | Single Sided Replacement Tape - $12.00 |
| Unit Pricing | Pay-as-you-go | Double Sided Replacement Tape - $15.00 |
| Unit Pricing | Pay-as-you-go | Keratin Tip Extensions - $130-$200 |
| Unit Pricing | Pay-as-you-go | Tape-In Extensions - $280-$450 |
| Unit Pricing | Pay-as-you-go | Silk Seam Clip-In Extensions - $205-$650 |
| One time/ perpetual license | Pay-as-you-go | BELLAMI Masterclass Education - $600 kit value included |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
BELLAMI Hair product offering
Product offeringCore offering
BELLAMI Hair manufactures and sells 100% cuticle-intact Remy human hair extensions across six professional application methods (Silk Seam Clip-Ins, Tape-Ins, Flex/Infinity/Volume Wefts, Keratin Tips, I-Tips) plus DIY options and accessories, available in 70+ shades. The company sells directly to consumers via its Shopify e-commerce platform and through a Beauty-A-List-verified network of 30,000+ certified professional stylists trained by BELLAMI Academy, with additional distribution through BELLAMI Beauty Bar retail locations.
Differentiator
Problem solved
Functional benefit
Brands
- BELLAMI Academy: The company's professional education and certification program for hair extension stylists, offering masterclasses and training courses.
- BELLAMI Beauty Bar
- Silk Seam
Products and services
- Silk Seam Clip-In Extensions Proprietary seamless clip-in human hair extensions designed for undetectable blending with natural hair; sold through bellamihair.com and pro channels.
- Tape-In Extensions (Classic, Deluxe, Express Weft) Semi-permanent tape-in human hair extensions applied using acrylic adhesive tape with polyurethane carrier; intended for licensed stylists and professional installation.
- Keratin Tip (K-Tip) Extensions and Micro Keratin Tip Individual strand extensions applied by heating keratin tips with silicone protective coating; semi-permanent method offering durability and longevity for professional installations.
- I-Tip and Micro I-Tip Extensions Individual bead-applied strand extensions installed by certified stylists; available in standard and Micro variants for fine-hair clients.
- Flex Weft Extensions Professional weft extensions featuring flexible weft construction enabling on-site customization and seamless integration with natural hair.
- Infinity Weft Extensions Professional continuous weft method offering unlimited customization and reduced installation time for stylists.
- Volume Weft Extensions Hand-tied professional wefts delivering added volume and natural movement for premium installation services.
- Halo PRO® Extensions Kit DIY halo-style hair extension kit using an invisible wire for at-home wear; available to both consumers and professionals.
- Ponytail Extensions Clip-in or wrap-around ponytail extensions for instant length and volume; targeted at consumers for everyday and special-occasion styling.
- Silk Seam™ ColorMatch Sample Set Shade match sample set allowing consumers to test color matches at home before purchasing full extensions.
- Replacement Tapes (Single Sided and Double Sided) Adhesive tape replacement products for Tape-In extension maintenance; sold as individual pay-as-you-go accessory items.
- Hair Extension Release Spray Professional spray solution to dissolve adhesive for safe removal of BELLAMI Tape-In extensions; targeted at stylists and DIY users performing maintenance.
- Boar Brush Standard boar-bristle hair styling brush sold as an extension maintenance accessory for consumers and stylists.
- BELLAMI Academy Certification Programs (Masterclass, Digital Masterclass, Single Method, Advanced) Professional education and certification curricula teaching stylists BELLAMI extension methods; includes bundled kit. Revenue reported under Professional Education & Certification stream.
- BELLAMI Beauty Bar In-Person Services Physical retail experience services delivering personalized color matching, shade consultation, and custom-blended extension purchases; serves both consumers and stylists.
Companies that use BELLAMI Hair
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
BELLAMI Hair technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
BELLAMI Hair partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- Beauty Industry GroupflagshipBELLAMI Hair is owned by Beauty Industry Group (BIG), a Delaware limited liability company headquartered in Salt Lake City, Utah. BIG operates the e-commerce platform, shipping protection program, and corporate operations for BELLAMI.
- Beauty-A-ListcoreThird-party verification platform enabling instant verification of licensed beauty professionals to unlock BELLAMI pro pricing, discounts, and exclusive benefits.
- Jen AtkinflagshipCelebrity hairstylist and BELLAMI Global Brand Ambassador. Provides brand credibility, content creation, and marketing influence. Known for statement: 'Extensions have always felt like beauty's best-kept secret.'
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
BELLAMI Hair competitors and assessment
Company assessmentDirect peers
- Hotheads Hair Extensions: US professional hair-extension brand best known for its tape-in method; directly competes with BELLAMI Tape-Ins and Deluxe tape-in SKUs in mid-tier salons.
- Luxy Hair: Canada-based clip-in hair extension brand focused on consumer/DTC buyers; directly competes with BELLAMI Silk Seam and classic clip-ins on shade range, length, and social-media influencer marketing.
- Great Lengths: Italy-headquartered pioneer of professional cold-fusion and ultrasonic keratin-bonded hair extensions serving stylists in prestige salons globally; competes with BELLAMI's K-Tip and weft professional lines on application quality and stylist adoption.
- Luvme Hair: China-based DTC hair extensions and wig brand with aggressive social-marketing acquisition; competes with BELLAMI on consumer clip-ins, virgin hair, and lace-front wigs for the same price-sensitive online shopper.
- UNice Hair: Direct-to-consumer hair extensions brand with strong social-media distribution and broad virgin-hair SKU range; competes head-to-head with BELLAMI in consumer clip-ins, bundles, and tape-ins, and is explicitly listed alongside BELLAMI in the global hair wig market tracking.
- Donna Bella Hair: US-based hair extension company offering tape-ins, I-Tips, K-Tips, and sew-in wefts to professional stylists; overlaps with BELLAMI's multi-method professional portfolio and certified-stylist program.
- SL Raw Virgin Hair: Virgin-hair extensions and lace wigs brand explicitly listed alongside BELLAMI in third-party hair-extension market reports; competes primarily on raw-hair quality and bundle pricing.
- Hairdreams: European premium hair-extension specialist offering 100% human hair wefts, tape-ins, and strand-by-strand bonds; overlaps with BELLAMI's professional methods and shade-matching depth in the salon channel.
- Cashmere Hair: Premium clip-in extensions brand targeting high-end consumer buyers; competes with BELLAMI at the premium end of the clip-in market where Silk Seam is positioned.
Broad incumbents
- Henkel / Schwarzkopf Professional: Diversified professional beauty incumbent whose Bonacure and Igora lines reach stylists globally; competes broadly for the same professional-channel shelf and training budgets as BELLAMI without specializing exclusively in extensions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BELLAMI Hair social profiles
Digital presenceBELLAMI Hair financial estimates
Financial estimateRevenue estimate
Valuation estimate
BELLAMI Hair leadership team
Management profileNumber of profiles
Profiles3 records
BELLAMI Hair funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BELLAMI Hair M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BELLAMI Hair
What does BELLAMI Hair do?
BELLAMI Hair manufactures and sells 100% cuticle-intact Remy human hair extensions across six professional application methods (Silk Seam Clip-Ins, Tape-Ins, Flex/Infinity/Volume Wefts, Keratin Tips, I-Tips) plus DIY options and accessories, available in 70+ shades. The company sells directly to consumers via its Shopify e-commerce platform and through a Beauty-A-List-verified network of 30,000+ certified professional stylists trained by BELLAMI Academy, with additional distribution through BELLAMI Beauty Bar retail locations.
Is BELLAMI Hair a public or private company?
BELLAMI Hair is a private company. It is classified as corporate owned and is currently operating.
When was BELLAMI Hair founded?
BELLAMI Hair was founded in 2012. It employs 101 to 250 people.
Where is BELLAMI Hair based?
BELLAMI Hair is headquartered in Simi Valley, United States, in the North America region.
How does BELLAMI Hair make money?
Four revenue lines are on record. Direct Product Sales are the primary driver. The others are professional Education & Certification, pro Account Subscriptions and shipping Protection Service.
Who are BELLAMI Hair's main competitors?
Direct peers on record are Hotheads Hair Extensions, Luxy Hair, Great Lengths, Luvme Hair, UNice Hair, Donna Bella Hair, SL Raw Virgin Hair, Hairdreams and Cashmere Hair. Henkel / Schwarzkopf Professional is listed as a broad incumbent.
Does BELLAMI Hair have an API?
No public API is recorded for BELLAMI Hair.
What industry is BELLAMI Hair in?
BELLAMI Hair's product category is Hair Extensions. Its primary akta.pro industry code is CRABABAH, Hair Extensions, Wigs & Hairpieces, with a secondary code of HSALAAAG, Hair Extensions & Weaves Services. Its NAICS code is 456120 and its SIC code is 2844.