Marstone Inc.
Marstone Inc. provides white-labeled digital wealth management and goal-based financial planning software to banks, credit unions, wealth managers, and asset managers, leveraging its affiliate Marstone LLC, an SEC-registered investment adviser, to absorb compliance and operational burden for clients.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Marstone Inc. does
Marstone Inc. is a Providence, Rhode Island-based fintech founded in 2013 that provides white-labeled digital wealth management infrastructure to financial institutions through two products: Marstone Wealth, a turnkey investment solution configurable in approximately four weeks with no in-house technology resources required from the client, and Marstone Platform, a customizable digital investing platform that integrates with custodians such as Pershing and supports do-it-yourself investing, advisor-assisted solutions, multilingual capabilities, and international address and citizenship handling. Both products are backed by Marstone LLC, an SEC-registered investment adviser that absorbs the regulatory, compliance, and operational burden for partner institutions, allowing banks, credit unions, wealth managers, and asset managers to offer digital investing and goal-based financial planning without building proprietary RIA infrastructure.
The company operates a B2B2C distribution model with enterprise field sales targeting C-suite and business-development leaders at financial institutions, supplemented by integration partnerships with the dominant US community-bank core-banking platforms (Jack Henry, Q2, Nymbus) and direct-to-institution relationships with end customers opening accounts against a $500 minimum. Revenue is generated through subscription or platform fees paid by financial institution clients, managed-account fees and revenue-sharing arrangements on customer AUM, and managed RIA services provided through Marstone LLC. Notable deployments include HSBC, Bancolombia Capital, American Century Investments, Equity Bank, and a portfolio of US regional banks and credit unions. In June 2026 Marstone was acquired by FusionIQ, with co-founders Margaret J. Hartigan and Christopher D. LaVine joining the acquirer's leadership team.
Marstone Inc. firmographics
Firmographics- Name
- Marstone Inc.
- Legal name
- Marstone Inc.
- Website
- https://marstone.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Marstone Inc. provides white-labeled digital wealth management and goal-based financial planning software to banks, credit unions, wealth managers, and asset managers, leveraging its affiliate Marstone LLC, an SEC-registered investment adviser, to absorb compliance and operational burden for clients.
- Ownership category
- akta.pro rank
Marstone Inc. industry classification
Industry- Product category
- Digital Wealth Management Platform
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- High-Net-Worth & Private Wealth Digital Platforms (Digital Private Banking) (FSAGAEAI)
- akta.pro secondary industry
- Digital Brokerage & Self-Directed Investing Platforms (FSAGAEAC)
Keywords
Where Marstone Inc. is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Marstone Inc. business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform/SaaS Fees from Financial Institutions: Marstone charges financial institutions (banks, credit unions, wealth managers) for access to its white-labeled digital investing platform. Institutions pay for the turnkey or customizable platform solution to offer digital wealth services to their customers.
- Managed Account Fees / Revenue Sharing: Financial institutions generate revenue through managed account fees when customers invest through the platform. Marstone participates in revenue-sharing arrangements with partner institutions.
- RIA Services Revenue: Marstone LLC serves as the SEC-registered investment adviser for all investment accounts, providing compliance, legal, and operational requirements. This consolidates regulatory responsibilities under one roof for partner institutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Marstone Wealth - Turnkey Solution |
| Subscription | Annual | Marstone Platform - Customizable White-Label Solution |
| Unit Pricing | Pay-as-you-go | Individual Investor Account Minimum |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Marstone Inc. product offering
Product offeringCore offering
Marstone provides a digital wealth management platform that enables financial institutions to offer digital investing and financial planning services to their customers under their own brand. The company offers two products: Marstone Wealth, a turnkey solution configurable in as little as four weeks that leverages Marstone LLC as the SEC-registered RIA, and Marstone Platform, a customizable white-label digital investing platform integrating with custodians such as Pershing and supporting DIY investing, advisor-assisted solutions, account aggregation, and multi-lingual international capability.
Product overview
Marstone Inc. offers a dual-product platform for digital wealth management. The company provides two main products: Marstone Wealth, a turnkey wealth-management-as-a-service solution that can be deployed in as little as four weeks for institutions new to wealth management, and Marstone Platform, a customizable white-label solution for larger institutions seeking greater control over their digital offering. Both products leverage Marstone, LLC as an SEC-registered RIA and integrate with custodians for investment account management. The platform serves banks, credit unions, wealth managers, and asset managers with do-it-yourself investing tools, advisor-assisted solutions, and professionally curated portfolios.
Differentiator
Problem solved
Functional benefit
Brands
- Marstone Wealth: A turnkey wealth-management-as-a-service investing solution that allows financial firms to efficiently deliver an automated investing service to customers. It can be configured in as little as 4 weeks and leverages Marstone, LLC as the RIA.
- Marstone Platform
Products and services
- Marstone Wealth A turnkey investment solution configurable in as little as four weeks, allowing financial institutions to assist customers in finding investment solutions. Leverages Marstone, LLC as the SEC-registered RIA and provides operational and ongoing customer support services with no technology resources required from the client institution.
- Marstone Platform A digital investing platform that empowers financial institutions to provide personalized, white-labeled investment solutions to their customers. Integrates with custodians such as Pershing for seamless custody and clearing. Features include do-it-yourself investing, advisor-assisted solutions, multi-lingual capability, and international address and citizenship support.
Quantifiable outcome
- Platform implementation in 4 weeks with minimal technology resources required from financial institution
- +2 more outcomes
Companies that use Marstone Inc.
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Marstone Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Marstone Inc. partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, minor and major.
- Q2coreIntegration with Q2's Digital Banking Platform announced September 2025, enabling Marstone's digital wealth tools to be accessible within Q2's digital banking environment.
- Elevations Credit UnionminorMarstone's digital tool simplifying investment management coming to Elevations' members, announced March 2025.
- HSBCcoreHSBC partnered with Marstone for digital advice offering, announced February 2025. HSBC offers Marstone's digital wealth management tools to its customers.
- AltaOneminorAltaOne partnered with Marstone to launch seamless digital wealth management solution for members, announced January 2025.
- Bancolombia CapitalmajorSelected Marstone to bring digital wealth management services to Latin American customer base, announced June 2023. Platform became multilingual to support this partnership.
- Red River Credit UnionminorPartnership to provide digital wealth management services to Red River Credit Union's member base, announced May 2023.
- Bank of Oak RidgeminorTeamed up with Marstone to roll out an online investment platform for Bank of Oak Ridge customers, announced September 2022.
- American Century InvestmentsmajorSelected Marstone to provide digital wealth management platform for new and existing end clients, announced June 2022.
- American Bank & TrustminorSelected Marstone's digital wealth management services to help expand and retain client relationships, announced May 2022.
- Jack HenrycoreCollaboration combining seamless access to digital wealth and digital banking, announced September 2023. Marstone's platform integrates with Jack Henry's digital banking ecosystem.
- PershingcoreCustodian partner providing custody and clearing services. The Marstone Platform integrates with Pershing for seamless execution of investment transactions.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Marstone Inc. competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Customer concentration
Marstone Inc. social profiles
Digital presenceMarstone Inc. compliance and trust
Trust signalCompliance3 records
Marstone Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marstone Inc. leadership team
Management profileNumber of profiles
Profiles5 records
Marstone Inc. funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marstone Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marstone Inc.
What does Marstone Inc. do?
Marstone provides a digital wealth management platform that enables financial institutions to offer digital investing and financial planning services to their customers under their own brand. The company offers two products: Marstone Wealth, a turnkey solution configurable in as little as four weeks that leverages Marstone LLC as the SEC-registered RIA, and Marstone Platform, a customizable white-label digital investing platform integrating with custodians such as Pershing and supporting DIY investing, advisor-assisted solutions, account aggregation, and multi-lingual international capability.
Is Marstone Inc. a public or private company?
Marstone Inc. is a private company. It is classified as corporate owned and is currently acquired.
When was Marstone Inc. founded?
Marstone Inc. was founded in 2013. It employs 11 to 50 people.
Where is Marstone Inc. based?
Marstone Inc. is headquartered in New York, United States, in the North America region.
How does Marstone Inc. make money?
Three revenue lines are on record. Platform/SaaS Fees from Financial Institutions are the primary driver. The others are managed Account Fees / Revenue Sharing and RIA Services Revenue.
Does Marstone Inc. have an API?
No public API is recorded for Marstone Inc..
What industry is Marstone Inc. in?
Marstone Inc.'s product category is Digital Wealth Management Platform. Its primary akta.pro industry code is FSAGAEAI, High-Net-Worth & Private Wealth Digital Platforms (Digital Private Banking), with a secondary code of FSAGAEAC, Digital Brokerage & Self-Directed Investing Platforms. Its NAICS code is 523940 and its SIC code is 6282.