Heroic
Heroic is an Austin-based digital personal development platform that combines ancient philosophy with modern behavioral science, offering courses, certifications, daily behavior protocols, and AI-enabled coaching to individuals and enterprise customers globally.
- Company typePrivate
- Founded2020
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
Heroic firmographics
Firmographics- Name
- Heroic
- Legal name
- Heroic Enterprises, Public Benefit Corporation
- Website
- https://heroic.us
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Heroic is an Austin-based digital personal development platform that combines ancient philosophy with modern behavioral science, offering courses, certifications, daily behavior protocols, and AI-enabled coaching to individuals and enterprise customers globally.
- Ownership category
- akta.pro rank
Heroic industry classification
Industry- Product category
- Personal Development Platform
- NAICS
- Professional and Management Development Training (611430), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Leadership, Character Education & Values Development (EDAMAIAG)
- akta.pro secondary industries
- Wellness Program Design & Accountability Coaching (HSADAGAC), Health, Wellness & Self-Care Skills (Sleep, Nutrition, Habits) (EDAMAIAJ)
Keywords
Where Heroic is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Heroic business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Memberships: Recurring subscription revenue from Philosopher's Notes premium membership and digital program access. The platform offers both monthly and annual subscription tiers.
- Coach Certification Program: One-time purchase of $999 for the Heroic Coach Certification 12-week program with lifetime access to curriculum, frameworks, and community. Payment plans available (4 payments of $250). Bundle discounts offered for multiple programs.
- Heroic Flourishing Accelerator: Live 8-week hands-on program priced at $X, designed to make participants measurably happier, healthier, and higher-performing through 90-minute weekly sessions.
- Enterprise Licensing: Custom-priced enterprise licenses for organizations, teams, and workforce deployments. Excluded from affiliate commission program. Involves master services agreements, enterprise license agreements, and individually negotiated contracts.
- Partner Affiliate Program: Tiered commission structure where partners earn up to 50% commission on eligible digital products through Dub.co platform. Commissions calculated on net revenue with 12-month attribution window.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Heroic Coach Certification - $999 one-time or $250 x 4 payments |
| Subscription | Pay-as-you-go | Program Bundle - Save $200-$400 when bundling programs |
| Subscription | Pay-as-you-go | Heroic Flourishing Accelerator - 8-week live program |
| Freemium | Monthly | Philosopher's Notes - Free tier + Premium subscription |
| Subscription | Multi-year contract | Enterprise - Custom pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Heroic product offering
Product offeringCore offering
Heroic operates a digital personal development platform that combines Stoic philosophy, behavioral science, and positive psychology into daily behavior protocols, online classes (101 classes), and coaching certification programs. The platform delivers content through a website, Philosopher's Notes portal, and iOS/Android mobile apps, offering premium subscriptions, one-time cohort programs (Flourishing Accelerator, Mastery Series, Coach Certification, HWIT), and custom-priced enterprise licenses for organizational deployment.
Product overview
Heroic is a science-backed personal development platform offering a modular ecosystem of products designed to help individuals achieve self-mastery and personal excellence. The core platform centers on Philosopher's Notes (distilled wisdom from books), supported by the Heroic Mastery Series (comprehensive training) and the Heroic Coach Certification (professional coaching credential). Additional offerings include the Heroic Workshop Instructor Training, the Heroic Flourishing Accelerator (8-week intensive), Heroic Enterprise (B2B), and Rock Your Goddess Life (women's focused program). The platform is accessible via web, mobile app (iOS/Android), and includes 101 classes, daily behavior protocols, and coaching tools.
Differentiator
Problem solved
Functional benefit
Brands
- Philosopher's Notes: A platform that distills powerful ideas from the world's best personal growth, psychology, and philosophy books into short, practical insights.
- Rock Your Goddess Life
- Heroic Coach Certification
- Heroic Mastery Series
- Heroic Flourishing Accelerator
Products and services
- Philosopher's Notes
Quantifiable outcome
- Flourishing can dramatically improve in just 30 days when people consistently apply the right behaviors
- +2 more outcomes
Companies that use Heroic
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Heroic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature5 records
Heroic partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Dub.cocoreDub.co serves as Heroic's partner tracking and attribution platform for the affiliate program. Handles unique partner link tracking, real-time performance dashboard, commission calculations, and payout processing via Stripe integration.
- KajabicoreKajabi powers Heroic's platform for course delivery, membership sites, and digital product hosting. Serves as the core technology infrastructure for delivering programs, classes, and content.
- StripecoreStripe processes affiliate commission payouts through the Dub.co platform and handles payment processing for customer transactions on the Heroic platform.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
Heroic competitors and assessment
Company assessmentDirect peers
- Mindvalley: Mindvalley offers personal development courses, coaching certifications, and a global community of practitioners—directly comparable to Heroic's model combining Philosopher's Notes, Coach Certification, and HWIT across a subscription and cohort-based ecosystem.
- BetterUp: BetterUp is a coaching and mental wellness platform for enterprises and individuals—directly comparable to Heroic Enterprise and Heroic Coach Certification, especially for the B2B workforce development motion and AI-augmented coaching features.
Broad incumbents
- Headspace: Headspace is a broader incumbent in the consumer wellness and mental health subscription space with a B2B enterprise offering—comparable to Heroic's wellness self-care content and enterprise channel, though Heroic differentiates with philosophy-based coaching rather than meditation.
- Calm: Calm is a subscription wellness app for sleep, meditation, and mindfulness—comparable to Heroic's daily practice/wellness subscription (Philosopher's Notes) and enterprise deployments, with a broader consumer brand but narrower behavioral focus.
- MasterClass: MasterClass is a premium subscription video education platform featuring world-class instructors—comparable in content-library monetization model and premium positioning, though focused on skills rather than personal development and values coaching.
- Noom: Noom combines behavioral science, coaching, and a subscription app for habit change—directly comparable to Heroic's daily protocols, accountability coaching model, and B2B wellness deployments, though anchored in health/weight rather than philosophy.
- Coursera: Coursera is a large-scale online education and certification platform serving both consumers and enterprises—comparable to Heroic's certification (Coach Certification, HWIT) and enterprise deployment motion, though Coursera is anchored in academic and professional credentials.
- LinkedIn Learning: LinkedIn Learning is a subscription professional development video platform with enterprise licenses—comparable to Heroic's professional development and enterprise training offerings, with a much broader content catalog but less depth in values/character coaching.
Regional players
- Mindbody: Mindbody provides wellness business software and consumer wellness discovery—comparable to Heroic's coaching community infrastructure and partnership/affiliate motion, though focused on fitness/spa verticals rather than philosophy-based personal development.
Others
- Kajabi: Kajabi powers Heroic's course delivery, membership sites, and digital product hosting as a core technology partner—comparable as the platform backbone for content creators and certification businesses, though Kajabi is infrastructure rather than a competing end-product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Heroic social profiles
Digital presenceHeroic compliance and trust
Trust signalCompliance4 records
Heroic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heroic leadership team
Management profileNumber of profiles
Profiles7 records
Heroic funding detail
Funding detailFunding overview
Funding rounds6 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heroic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heroic
What does Heroic do?
Heroic operates a digital personal development platform that combines Stoic philosophy, behavioral science, and positive psychology into daily behavior protocols, online classes (101 classes), and coaching certification programs. The platform delivers content through a website, Philosopher's Notes portal, and iOS/Android mobile apps, offering premium subscriptions, one-time cohort programs (Flourishing Accelerator, Mastery Series, Coach Certification, HWIT), and custom-priced enterprise licenses for organizational deployment.
Is Heroic a public or private company?
Heroic is a private company. It is classified as venture growth investor backed and is currently operating.
When was Heroic founded?
Heroic was founded in 2020. It employs 11 to 50 people.
Where is Heroic based?
Heroic is headquartered in Austin, United States, in the North America region.
How does Heroic make money?
Five revenue lines are on record. Subscription Memberships are the primary driver. The others are coach Certification Program, heroic Flourishing Accelerator, enterprise Licensing and partner Affiliate Program.
Who are Heroic's main competitors?
Direct peers on record are Mindvalley and BetterUp. Broad incumbents are Headspace, Calm, MasterClass, Noom, Coursera and LinkedIn Learning. Mindbody is listed as a regional player. Kajabi is listed as an others.
Does Heroic have an API?
No public API is recorded for Heroic.
What industry is Heroic in?
Heroic's product category is Personal Development Platform. Its primary akta.pro industry code is EDAMAIAG, Leadership, Character Education & Values Development, with a secondary code of HSADAGAC, Wellness Program Design & Accountability Coaching. Its NAICS code is 611430 and its SIC code is 8200.