What Sensors Data does

Sensors Data (神策数据) is a Chinese customer data and analytics platform vendor founded in 2015, headquartered in Haidian, Beijing, and operating with 501-1000 employees. The company serves more than 2,000 enterprise customers across 30+ industries in China, including 50+ Fortune Global 500, 70+ Fortune China 500, and 100+ listed companies (as of end-2022). Its core technology is an event-based data model combining Event, User, and optional Item entities, paired with a proprietary One ID (ID-Mapping) system for cross-device and cross-channel user identity resolution, replacing traditional pageview-based analytics.

The product portfolio follows a platform-plus-modules architecture. Sensors Analysis Cloud (神策分析云) and Sensors Marketing Cloud (神策营销云) form the core, complemented by modular add-ons including Sensors User Personas (神策用户画像) for tag management, Sensors Smart Operations (神策智能运营) for automated marketing, Sensors Ad Analytics for advertising attribution, A/B Testing, and a Customer Data Platform (CDP) module. Industry-specific solutions target automotive OEMs and dealer networks, IPTV/OTT converged media operators, brand retail/CPG, financial services (banks, securities, insurance), and healthcare. The platform supports extensive SDK coverage (Android, iOS, Web JS, WeChat Mini Program, Flutter, React Native, Unity, Cocos2d-x) and integrates with major data warehouses and ad platforms. AI capabilities are embedded as product features rather than as standalone offerings, including vector-based recommendation engines, intelligent anomaly detection, and automated segmentation and outreach.

Sensors Data monetizes via annual SaaS subscriptions with quote-based pricing and supports private deployment for enterprises requiring on-premise data storage. Go-to-market is an enterprise field sales motion with free maturity assessments, demo experiences, and on-site consultation services. The company employs a content-driven marketing approach (industry reports, webinars, white papers, online/offline closed-door events) to feed the top of funnel. Distribution is primarily direct enterprise sales within mainland China, with channel extensions via AWS Marketplace and Alibaba Cloud Marketplace, and a core strategic partnership within Huawei's RONGHAI ecosystem targeting global financial clients. The company is private and venture-backed, having raised a $200M Series D in May 2022 led by Carlyle Group and Tiger Global Management.

Name

Sensors Data

Legal name

神策网络科技（北京）有限公司

Website

https://sensorsdata.cn

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sensors Data (神策数据) is a Chinese customer data and analytics platform vendor founded in 2015 that serves 2,000+ enterprises across 30+ industries with an event-based analytics engine, One ID identity resolution, marketing automation, and industry-specific solutions for automotive, financial services, retail, and media.

Ownership category

akta.pro rank

Headquarters

HQ city

Haidian

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Analytics Platform Subscription: Annual subscription model for access to analytics, marketing cloud, user profiling, and operations platforms. Private deployment options available for enterprises requiring on-premise data storage.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Sensors Data is a Chinese big data analytics and marketing technology platform that enables enterprises to collect, analyze, and act on user behavior data. Its offering combines an event-based analytics platform (Sensors Analysis Cloud) with a digital marketing cloud (Sensors Marketing Cloud), user profiling, intelligent operations, A/B testing, and industry-specific solutions sold primarily as annual enterprise subscriptions with optional private deployment.

Product overview

Sensors Data (神策数据) is a big data analysis and marketing technology solution provider offering a platform-plus-modules architecture. The core platform consists of Sensors Analysis Cloud (神策分析云) for comprehensive data analytics and Sensors Marketing Cloud (神策营销云) for digital marketing automation. These are complemented by modular add-ons including User Personas (用户画像) for tag management, Smart Operations (智能运营) for automated marketing, Ad Analytics (广告分析) for advertising performance tracking, and A/B Testing (A/B测试) for experiment management. The company also offers industry-specific solutions including Automotive Industry Version and Smart Broadcasting Platform, along with a CDP module for customer data management. All products support private deployment with data security compliance.

Differentiator

Problem solved

Functional benefit

Brands

• 神策分析云: Full-scene data analysis platform driving business outcomes
• 神策营销云
• 神策用户画像
• 神策智能运营

Products and services

• Sensors Analysis Cloud (神策分析云) Full-scenario data analysis platform driving business scenario analysis with ten analysis models, flexible combinations, and second-level query response times. Supports private deployment with hierarchical permission systems for data security compliance.
• Sensors Marketing Cloud (神策营销云) Digital marketing platform based on full-domain user tags that enables enterprises to build customer data platforms (CDP) and implement full-scenario digital marketing closed-loop solutions.
• Sensors User Personas (神策用户画像) User data asset management platform that helps enterprises build systematic user tag systems with real-time tag calculation and on-demand retrieval for precise user segmentation and persona management.
• Sensors Smart Operations (神策智能运营) One-stop intelligent operations platform based on user behavior insights that integrates activity creation, execution, management, feedback, and iteration for automated marketing operations.
• Sensors Ad Analytics (神策广告分析) Advertising analytics solution featuring Sensors One ID system for cross-domain user data integration, multi-channel advertising conversion attribution, and mainstream channel performance analysis.
• Sensors A/B Testing (神策 A/B 测试) A/B testing platform that enables experiment creation in four steps, supports programming experiments, multi-link experiments, and visual experiments with real-time professional test reports.
• Sensors CDP (Customer Data Platform) Customer Data Platform enabling enterprises to build consumer data platforms for full-domain consumer digital operations closed-loop solutions, integrating data from online and offline sources into unified customer profiles.
• Sensors Data Automotive Industry Version (神策汽车行业版) Automotive-specific digital marketing solution that connects mobile phones and vehicle systems, enabling full-link data integration, user tag systems, and marketing outreach strategies for automotive enterprises and dealers.
• Smart Broadcasting Big Data Strategy Platform (智慧广电大数据策略平台) User-centric smart media big data strategy platform for IPTV/OTT operators, providing real-time data analysis, automated user operations, personalized user insights, and intelligent content recommendations using the Intelligent Recommendation 3.0 engine.

Quantifiable outcome

• 2000+ enterprise customers served across 30+ industries
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability7 records

Feature6 records

Partnerships

One partnership is on record.

• HuaweicoreTechnology or Integration · 25 May 2026Sensors Data is part of Huawei's RONGHAI partner ecosystem, providing data intelligence solutions for financial institutions. At HiFS 2026, Huawei announced partnerships including Sensors Data for joint solutions in data governance and anti-fraud capabilities for global financial clients. The collaboration supports Huawei's Financial Data Intelligence Solution 6.0 and Digital CORE Solution 6.0 offerings.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GrowingIO: Beijing-based SaaS provider of user behavior analytics and CDP solutions to Chinese enterprises. Most directly comparable Chinese competitor, addressing the same customer base with overlapping analytics and CDP offerings.
• Mixpanel: Event-based product analytics platform with similar Event-User data model and funnel/retention analysis. Comparable in underlying technology and target buyer (digital product and growth teams), though historically more PLG-led and global.
• Amplitude: Product analytics platform built on event-level data with cohort, retention, and experimentation features. Closely comparable in core analytics methodology and in targeting product-led and digital-first enterprises.
• Heap Analytics: Auto-captured event-based analytics platform (now part of Contentsquare). Comparable in its event-based data architecture and use cases around user behavior analysis and funnel optimization.
• Tealium: Enterprise customer data platform and tag management vendor. Comparable in CDP capability, identity resolution, and enterprise sales motion, though with a stronger footprint in North America and EMEA than China.
• Segment (Twilio Segment): Customer data platform focused on event collection, identity resolution, and downstream activation. Directly comparable to Sensors Data's One ID identity stitching and CDP capabilities, though globally distributed rather than China-focused.

Broad incumbents

• Adobe Analytics: Global enterprise analytics suite within Adobe Experience Cloud. Competes with Sensors Data in multi-channel behavior analysis and audience segmentation, but as part of a much broader martech portfolio rather than a specialized CDP.
• Salesforce CDP (formerly Salesforce DMP / Audience Studio): Enterprise CDP and analytics offering within Salesforce Marketing Cloud. Overlaps directly with Sensors Data's Customer Data Platform and Marketing Cloud on unified customer profiles and audience activation.
• Tencent WeData / Tencent Analytics Cloud: Cloud-native analytics and CDP offerings from Tencent Cloud. Comparable functionality (behavior analytics, audience management) bundled with hyperscale cloud infrastructure, posing a competitive threat within the Tencent ecosystem.

Emerging players

• Tezign: Chinese AI-driven digital asset and marketing technology vendor serving large Chinese brands. Adjacent in martech and data-driven marketing services, with overlapping brand-retail and enterprise customer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds7 records

Investors20 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sensors Data