GrowingIO
GrowingIO is a Beijing-based enterprise data analytics and customer data platform vendor, founded in 2015, serving 1,500+ enterprises across retail, finance, automotive and FMCG with a module-based SaaS platform featuring Autotracker SDKs, OneID identity resolution and AI-powered behavioral analytics.
- Company typePrivate
- Founded2015
- HeadquartersBeijing, China
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What GrowingIO does
GrowingIO is a Beijing-based data analytics and customer data platform (CDP) vendor founded in 2015 by 行在 (Xing Zai), a recognized evangelist of growth-hacking methodology in China. The company operates as the analytics arm of the StartDT independent data-technology group alongside Singularity Cloud (奇点云), under the legal entity Beijing Yishu Technology Co., Ltd. (北京易数科技有限公司). It targets enterprise customers — primarily in retail, finance/insurance, automotive and FMCG — and reports having served 1,500+ enterprises including LVMH, Cartier, Dior, ANTA, China Construction Bank, CICC Wealth, NISSAN, BOSCH, China Mobile, IKEA, lululemon, Pepsico and Mengniu.
The core product is the GrowingIO Analysis Cloud, a module-based platform built on proprietary Autotracker SDKs spanning Web, iOS, Android, Mini-programs, Quick Apps and HarmonyOS. Its technical differentiators include automatic user-behavior event capture without code implementation, OneID real-time identity resolution across data sources, second-level real-time data processing, and an AI-assisted "Intelligent Query" (智能问数) natural-language interface launched in 2024. The platform is sold as six modules — Growth Analysis (UBA), CDP, Marketing Automation (MA), Acquisition Analytics (ADS, integrating 40+ ad channels), A/B Testing and Channel Quality Analysis (CVA) — plus a Growth Consulting Services line covering metrics design, label systems, OneID planning and "Future Growth Officer" certification.
GrowingIO runs a hybrid sales-led / product-led growth motion: enterprise field sales with "Request Demo" consultation flows, supplemented by self-serve trials through portal.growingio.com. Both SaaS and private-deployment options are offered to accommodate regulated customers, with module-based annual subscriptions and customized quotes. The company is backed by Greylock, Matrix Partners China, NEA and PreAngel across roughly $50 million of disclosed funding (last round $30M in October 2018), holds CMMI Level 5 plus ISO 9001/27001/27701/20000 and Chinese Level Protection Level 3 certifications, and is actively operating with a headcount in the 101–250 range.
GrowingIO firmographics
Firmographics- Name
- GrowingIO
- Legal name
- Beijing Yishu Technology Co., Ltd. (北京易数科技有限公司)
- Website
- https://growingio.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GrowingIO is a Beijing-based enterprise data analytics and customer data platform vendor, founded in 2015, serving 1,500+ enterprises across retail, finance, automotive and FMCG with a module-based SaaS platform featuring Autotracker SDKs, OneID identity resolution and AI-powered behavioral analytics.
- Ownership category
- akta.pro rank
GrowingIO industry classification
Industry- Product category
- User Behavior Analytics and Customer Data Platform
- NAICS
- Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Marketing Consulting Services (541613)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Product & Growth Marketing Strategy (MPAAAFAE)
- akta.pro secondary industry
- Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)
Keywords
Where GrowingIO is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
GrowingIO business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Analysis Cloud): Cloud-based subscription model for the GrowingIO Analysis Cloud platform, sold flexibly by product module (growth analytics/UBA, CDP, intelligent operations/MA, acquisition analytics/ADS, A/B testing, channel quality analysis). Pricing based on actual business usage with customized quotes per customer requirements.
- Private Deployment: On-premises/private deployment option for enterprises requiring data security compliance, data asset autonomy, and system integration. Sold as a separate deployment option alongside SaaS.
- Consulting Services: Professional consulting services including indicator system implementation, data insight analysis, user tag system building, OneID system solutions, customized growth workshops, and future growth officer certification courses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Module-based flexible purchasing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
GrowingIO product offering
Product offeringCore offering
GrowingIO provides a data intelligence growth platform that combines user behavior collection SDKs, a customer data platform (CDP), growth analytics (UBA), marketing automation (MA), acquisition analytics (ADS), A/B testing, and channel quality analysis into a unified cloud-based system. It is delivered as either SaaS or private deployment, with professional growth consulting services for enterprise customers building data-driven decision-making.
Product overview
GrowingIO is a data intelligence growth platform provider whose core product is the GrowingIO 分析云 (Analysis Cloud). The platform is built as a unified platform-plus-modules architecture consisting of: (1) the core Analysis Cloud platform providing the data collection and analytics infrastructure, and (2) six integrated product modules: 增长分析 (UBA) for AI-powered user behavior analytics, 客户数据平台 (CDP) for enterprise data hub and OneID identity resolution, 智能运营 (MA) for marketing automation, 获客分析 (ADS) for ad monitoring across 40+ channels, A/B 实验 for experimentation, and 渠道质量分析 (CVA) for channel quality assessment. These modules share a unified data layer and can be purchased independently or as a suite. GrowingIO also offers professional growth consulting services and hosts the annual StartDT DAY technology conference. The company supports both SaaS and private-cloud deployment, and is actively integrating AI capabilities (智能问数 - intelligent natural language querying) across its analysis and operations pipelines. The product portfolio is backed by a full suite of SDKs (Android, iOS, Web, Mini-program, HarmonyOS) and is part of the StartDT data technology group alongside Singularity Cloud (奇点云).
Differentiator
Problem solved
Functional benefit
Brands
- 增长分析 (UBA): Intelligent growth analysis platform for product, operations, and marketing teams
- 客户数据平台 (CDP)
- 智能运营 (MA)
- 获客分析 (ADS)
- A/B 实验 (A/B Testing)
- 渠道质量分析 (Channel Quality Analysis)
Products and services
- GrowingIO 增长分析 (UBA) — Growth Analytics Intelligent growth analysis platform for product, operations, and marketing teams; covers full business domains, identifies business growth magic numbers, and provides AI-driven digital insights for frontline and management users.
- GrowingIO 客户数据平台 (CDP) — Customer Data Platform Enterprise data center for digital transformation; ingests multi-source data, provides real-time OneID identity unification, low-code label building tools, and group/brand-level data asset management.
- GrowingIO 智能运营 (MA) — Marketing Automation Precision operations platform enabling personalized multi-channel marketing strategies through a real-time marketing engine and flexible touchpoint integration, with full-chain effect analysis.
- GrowingIO 获客分析 (ADS) — Acquisition Analytics Full-channel advertising data monitoring platform integrating 40+ ad channels; provides impartial third-party data and full-chain conversion analysis across public and private domains.
- GrowingIO A/B 测试 — A/B Testing A/B experimentation platform with bundled consulting services; validates new product features, measures marketing ROI in small-scale trials, and supports online/offline retail experiments for new product launches.
- GrowingIO 渠道质量分析 (CVA) — Channel Quality Analysis Channel quality evaluation tool that covers all online/offline channels, performs multi-dimensional quality assessment, and identifies optimal ad placement strategy combinations to maximize ROI.
- GrowingIO 增长咨询服务 — Growth Consulting Services Professional consulting services including metrics system design and implementation, data insight analysis, user label system building, OneID system planning, customized growth workshops, and future growth officer certification courses.
- GrowingIO Autotracker SDK Multi-platform SDK with automatic user behavior data collection (Autotracker), supporting code-based tracking, no-code tracking, visual circle-selection, and heatmaps across Android (v2.10.1), iOS (v2.9.15), Web JS (v2.3.5), Mini-program (v3.8.16), and HarmonyOS.
Quantifiable outcome
- Helped ANTA official mall significantly improve consumer satisfaction and customer lifetime value through data-driven business processes
- +1 more outcomes
Companies that use GrowingIO
Customer profileNamed customers27 records
Segments6 records
Ideal customer profiles3 records
GrowingIO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature6 records
GrowingIO partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- StartDT (奇点云)coreStartDT is the parent company/group of GrowingIO, established as an independent third-party data technology group. StartDT comprises Singularity Cloud (奇点云) and GrowingIO, focusing on helping enterprises build data-driven competitive advantages through data technology.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
GrowingIO competitors and assessment
Company assessmentDirect peers
- Ptmind (铂金智慧 / Ptengine): China- and Japan-based product analytics and CDP vendor offering heatmaps, A/B testing, and behavioral analytics; directly comparable to GrowingIO across APAC enterprise customers and modules.
- Segment (Twilio): Customer Data Platform that collects events, unifies identities, and routes data to downstream tools; directly comparable to GrowingIO's CDP and OneID identity resolution capabilities.
- Heap: Autocapture product analytics platform — its core 'autocapture' philosophy mirrors GrowingIO's Autotracker SDK approach of automatically collecting user events without manual instrumentation.
- Sensors Data (神策数据): China-based direct competitor offering user behavior analytics and CDP; competes head-to-head with GrowingIO across enterprise customers, verticals (retail, finance, internet), and product modules including event analytics, tag management, and marketing automation.
- Tealium: Enterprise CDP and tag management vendor focused on data governance and integrations; competes with GrowingIO's CDP module in regulated, multi-source enterprise environments.
- Amplitude: Product analytics platform with cohort analysis, behavioral cohorts, and experimentation; competes directly with GrowingIO's UBA and A/B testing modules in the enterprise segment.
- Mixpanel: Global product analytics platform with event-based tracking, funnel analysis, and A/B testing; closely comparable to GrowingIO's UBA module and increasingly competing on AI-driven analytics features.
Broad incumbents
- Alibaba Cloud (Quick Audience / CDP): Bundled CDP and marketing analytics within Alibaba's cloud stack; competes with GrowingIO's CDP and MA modules particularly among Alibaba-ecosystem enterprise customers in China.
- Adobe Analytics: Enterprise analytics suite within Adobe Experience Cloud; broader and deeper portfolio than GrowingIO but overlapping in cross-channel behavioral analytics and audience segmentation.
- Google Analytics 4: Free, ubiquitous web/app analytics product; sets the floor for event-based analytics and competes with GrowingIO's UBA on entry-level and mid-market deals in China and globally.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
GrowingIO social profiles
Digital presenceGrowingIO compliance and trust
Trust signalCompliance5 records
GrowingIO financial estimates
Financial estimateRevenue estimate
Valuation estimate
GrowingIO leadership team
Management profileNumber of profiles
Profiles11 records
GrowingIO funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GrowingIO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GrowingIO
What does GrowingIO do?
GrowingIO provides a data intelligence growth platform that combines user behavior collection SDKs, a customer data platform (CDP), growth analytics (UBA), marketing automation (MA), acquisition analytics (ADS), A/B testing, and channel quality analysis into a unified cloud-based system. It is delivered as either SaaS or private deployment, with professional growth consulting services for enterprise customers building data-driven decision-making.
Is GrowingIO a public or private company?
GrowingIO is a private company. It is classified as venture growth investor backed and is currently operating.
When was GrowingIO founded?
GrowingIO was founded in 2015. It employs 101 to 250 people.
Where is GrowingIO based?
GrowingIO is headquartered in Beijing, China, in the Asia region.
How does GrowingIO make money?
Three revenue lines are on record. SaaS Subscription (Analysis Cloud) is the primary driver. The others are private Deployment and consulting Services.
Who are GrowingIO's main competitors?
Direct peers on record are Ptmind (铂金智慧 / Ptengine), Segment (Twilio), Heap, Sensors Data (神策数据), Tealium, Amplitude and Mixpanel. Broad incumbents are Alibaba Cloud (Quick Audience / CDP), Adobe Analytics and Google Analytics 4.
Does GrowingIO have an API?
Yes. GrowingIO provides a public SDK-based API for developers to build and automate analytics and data collection. SDK documentation is available at https://growingio.github.io/growingio-sdk-docs/docs, developer documentation at http://help-center.growingio.com/@newsaas/developer-manual/README.html, and product usage documentation at http://help-center.growingio.com/@newsaas/quicknav.html. The SDK supports both autotracker (automatic data collection) and custom event tracking APIs (track, setUserId, setVisitor, setPage, setEvar, setLocation, etc.) across mobile (iOS, Android, mini-programs), web, and server environments. Developer documentation is at growingio.github.io/growingio-sdk-docs/docs.
What industry is GrowingIO in?
GrowingIO's product category is User Behavior Analytics and Customer Data Platform. Its primary akta.pro industry code is MPAAAFAE, Product & Growth Marketing Strategy, with a secondary code of HDAEAKAB, Enterprise PaaS (App Runtime & Managed Application Platforms). Its NAICS code is 513210 and its SIC code is 7372.