nyris
nyris provides an AI-powered visual search platform that enables B2B customers in manufacturing, automotive, and e-commerce to identify spare parts and products from images, serving enterprises in more than 50 countries.
- Company typePrivate
- Founded2015
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What nyris does
nyris is a Berlin-based B2B visual search technology company founded in 2015 that enables enterprises to identify products and spare parts from images using AI-powered computer vision. The company serves customers across manufacturing, automotive aftermarket, and e-commerce in more than 50 countries, with publicly disclosed deployments at industrial OEMs (Bühler, DMG MORI, Trumpf, Schindler, Liebherr, Konecranes, BASF), automotive parts distributors (Inter Cars, Volkswagen, Renault, Daimler, Porsche Digital), retailers (IKEA across 50 countries, Hornbach, Metro, Rossmann, Lidl), and technology platforms (Flowbox, NTT Data). Its primary use cases include spare-parts identification for service technicians, visual product discovery for e-commerce, and CAD-driven synthetic training data generation for catalog digitization.
The platform is built around four products: the Visual Search APIs (REST endpoints for image-based search, object detection, recommendations, and faceted filtering, with SDKs for iOS, Android, and JavaScript and connectors to Shopify, WooCommerce, BigCommerce, Magento, PrestaShop, Akeneo, and hybris); the Spare Parts Search Suite (a no-code visual search solution supporting image, keyword, code, and 3D CAD inputs); the Synthetic Data pipeline (which generates visual training content from CAD data, reported as 99% faster and 90% cheaper than traditional photography); and the Portal (a monitoring and optimization dashboard). The core engine is the proprietary GEM v5.1 embedding model — a 768-dimensional model reported to outperform Google, Meta, Cohere, Jina AI, and Nomic AI on visual product search and parts-identification benchmarks — combined with hybrid multimodal retrieval that fuses visual recognition, OCR, barcode reading, and a VIN-aware context layer for automotive applications.
nyris monetizes through quote-based annual enterprise subscriptions and usage-based API pricing, with dedicated solution engineers supporting large deployments. The company is headquartered at Berlin's AI Campus and also operates from Düsseldorf, is co-founded and led by CEO Dr. Anna Lukasson-Herzig and CTO Markus Lukasson, and is co-funded by the European Innovation Council. The 2023 funding round (~€10.2M / ~$10.9M) was co-led by EIC and TRUMPF Venture with participation from eCAPITAL, IKEA, Flixfounders, and Mücke Roth & Company, signaling strategic alignment between the company and its enterprise customer base.
nyris firmographics
Firmographics- Name
- nyris
- Legal name
- nyris GmbH
- Website
- https://nyris.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- nyris provides an AI-powered visual search platform that enables B2B customers in manufacturing, automotive, and e-commerce to identify spare parts and products from images, serving enterprises in more than 50 countries.
- Ownership category
- akta.pro rank
nyris industry classification
Industry- Product category
- Visual Search Software
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where nyris is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
nyris business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Visual Search API Subscriptions: API access for visual search capabilities, billed based on usage. SDKs provided for iOS, Android, and JavaScript integration. Enterprise deployments include dedicated solution engineers.
- Synthetic Data Generation: Pipeline for generating synthetic images from CAD data, offered as part of the product suite for customers needing automated visual content creation.
- Search Suite Enterprise Licenses: No-code Search Suite solution with dedicated solution engineer support for enterprise customers requiring hands-on implementation assistance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise API subscription with custom pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
nyris product offering
Product offeringCore offering
nyris sells a B2B visual search platform delivered through APIs, SDKs, and a no-code Search Suite, enabling enterprises to identify spare parts and products from images in milliseconds. Its offering includes the proprietary GEM v5.1 embedding model, a Synthetic Data Pipeline that generates training images from CAD data, hybrid visual+text recognition, and a monitoring portal. Target users are manufacturers, automotive parts distributors, and e-commerce/retail enterprises.
Product overview
nyris offers a visual search platform with four main products: the core Visual Search APIs for developer integration, the Spare Parts Search Suite as a no-code solution for parts identification, Synthetic Data for generating training images from CAD data, and Portal for monitoring and optimization. The platform enables image-based product and spare parts search across ecommerce, industrial, and automotive applications, serving customers in over 50 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Synthetic Data Synthetic data generation pipeline that produces training and product imagery from 3D CAD models, enabling customers to build or scale custom visual search engines without traditional photo shoots. Used by manufacturers with large CAD libraries such as Kaeser Kompressoren.
- Spare Parts Search Suite No-code visual search solution for spare parts identification that supports image, keyword, code, and 3D CAD file inputs, with no IT workload required for deployment. Includes a dedicated solution engineer for enterprise customers.
- Visual Search APIs Developer-facing REST APIs (Find, Regions, Recommend, Images, Filter, Data Management) for building custom visual search engines, with SDKs for Android, iOS, and JavaScript and a JavaScript Widget for drop-in integration. Used by IKEA (50 countries), Bühler (2M+ parts), and others.
- Portal Monitoring and management platform for nyris visual search deployments, with dynamic dashboards, search activity overview, and up-to-date product index views to manage and optimize search performance.
Quantifiable outcome
- 80%+ success rate for worn-down parts identification
- +4 more outcomes
Companies that use nyris
Customer profileNamed customers32 records
Segments4 records
Ideal customer profiles4 records
nyris technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability8 records
Feature6 records
nyris partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SAPcoreSAP Store listing enables nyris visual search integration for SAP ecosystem customers. Partnership provides marketplace distribution and technical integration compatibility.
- GooglecoreTechnology partnership involving Google Fonts integration and potential cloud infrastructure collaboration. Also benchmarked against Google models showing nyris outperforms Google on visual search tasks.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
nyris competitors and assessment
Company assessmentEmerging players
- Coveo: Coveo offers enterprise AI search and recommendations with relevance and vector capabilities for commerce and service applications. Comparable to nyris on AI-driven product and parts search inside large enterprise catalogs.
- Catchoom (now part of Marq Vision): Catchoom provided image recognition and visual search tools for retail and product identification before its brand was absorbed into Marq Vision. Comparable to nyris on visual product search APIs for retail and brand-protection use cases.
- Algolia: Algolia provides AI search and discovery APIs for e-commerce and enterprise, including AI-driven recommendations and visual-style features. Comparable to nyris on product discovery APIs for commerce customers and developer-first GTM.
Direct peers
- Visenze: Visenze provides visual search and product recommendation APIs for e-commerce, including similar-product discovery and visual search widgets. Directly comparable to nyris on visual product search APIs and SDK delivery, with overlapping e-commerce customers.
- Syte: Syte offers visual AI for retail including camera search, similar-product recommendations, and shoppable UGC. Comparable to nyris on image-based product discovery and recommendation engines for online retail and marketplace use cases.
- Clarifai: Clarifai provides a computer vision AI platform with image recognition, visual search, and similarity APIs serving enterprise developers. Comparable to nyris on visual search API products, embedding-based retrieval, and enterprise developer GTM.
Broad incumbents
- Google Cloud Vision AI / Vertex AI Vision: Google offers general-purpose image recognition, product search, and Vision AI products as part of its cloud platform. Comparable to nyris as a benchmarked alternative for visual product search and a potential platform-level competitor.
- Amazon Rekognition / AWS Product Search: AWS provides visual recognition and product search APIs inside its broader cloud ecosystem. Comparable to nyris on visual product search capability with hyperscaler distribution advantages and bundled pricing.
- Microsoft Azure AI Vision: Microsoft offers Azure AI Vision for image analysis, product recognition, and vector search within its cloud platform. Comparable to nyris on visual search capability with enterprise go-to-market reach through Microsoft's app ecosystem.
- Pinterest Lens: Pinterest operates a consumer-facing visual search engine (Lens) that maps images to shoppable products. Comparable to nyris on visual-to-product matching technology, though Pinterest focuses on consumer discovery rather than B2B spare-parts identification.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
nyris social profiles
Digital presencenyris compliance and trust
Trust signalCompliance2 records
nyris financial estimates
Financial estimateRevenue estimate
Valuation estimate
nyris leadership team
Management profileNumber of profiles
Profiles17 records
nyris funding detail
Funding detailFunding overview
Funding rounds5 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
nyris M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about nyris
What does nyris do?
nyris sells a B2B visual search platform delivered through APIs, SDKs, and a no-code Search Suite, enabling enterprises to identify spare parts and products from images in milliseconds. Its offering includes the proprietary GEM v5.1 embedding model, a Synthetic Data Pipeline that generates training images from CAD data, hybrid visual+text recognition, and a monitoring portal. Target users are manufacturers, automotive parts distributors, and e-commerce/retail enterprises.
Is nyris a public or private company?
nyris is a private company. It is classified as venture growth investor backed and is currently operating.
When was nyris founded?
nyris was founded in 2015. It employs 11 to 50 people.
Where is nyris based?
nyris is headquartered in Berlin, Germany, in the Europe region.
How does nyris make money?
Three revenue lines are on record. Visual Search API Subscriptions are the primary driver. The others are synthetic Data Generation and search Suite Enterprise Licenses.
Who are nyris's main competitors?
Emerging players on record are Coveo, Catchoom (now part of Marq Vision) and Algolia. Direct peers are Visenze, Syte and Clarifai. Broad incumbents are Google Cloud Vision AI / Vertex AI Vision, Amazon Rekognition / AWS Product Search, Microsoft Azure AI Vision and Pinterest Lens.
Does nyris have an API?
Yes. nyris provides a REST API for visual product search, object detection, and visual recommendations. The API includes the Find API for image-based search, Regions API for object detection and cropping, Recommend API for visually similar products, Images API for retrieving product images, Filter API for faceted search, and a separate Data Management API for programmatically managing product index. Authentication uses API keys passed via X-Api-Key header. Supports image upload as binary, multipart/form-data, or base64 JSON. Includes a JavaScript Widget for quick website integration. Supports Postman workspace for testing. Documentation available at docs.nyris.io with full OpenAPI reference at api.nyris.io/manage/swagger. Developer documentation is at docs.nyris.io.
What industry is nyris in?
nyris's product category is Visual Search Software. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its SIC code is 5045.