Syte
Syte is a visual AI product discovery platform for apparel e-commerce retailers, offering visual search, automated tagging, hyper-personalization, and merchandising tools. Founded 2015 in Tel Aviv, it serves 100+ brands across fashion, jewelry, and home décor verticals.
- Company typePrivate
- Founded2015
- HeadquartersTel Aviv, Israel
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Syte does
Syte is a visual AI–powered product discovery platform purpose-built for apparel e-commerce retailers and brands. Founded in 2015 in Tel Aviv, Israel, the company offers a unified platform combining visual search, automated product tagging, hyper-personalization, and merchandising tools designed to address the problem of shoppers being unable to articulate fashion, jewelry, and home décor preferences through text search alone. The platform is trained on billions of apparel shopper interactions and protected by nine granted US patents covering visual conception and image recognition technology, with AI capabilities spanning computer vision, natural language processing, and multimodal image-plus-text analysis.
Syte monetizes through enterprise SaaS subscriptions on a quote-based pricing model, supplemented by usage-based fees tied to catalog size and interaction volumes. The go-to-market combines direct enterprise field sales with an extensive channel partner ecosystem: implementation partners include Deloitte, Accenture, Capgemini, Wipro, Merkle, Astound Commerce, Publicis Sapient, Vaimo, and Rightpoint; technology partners include Microsoft (Co-sell marketplace), SAP, AWS, and Klaviyo; and a Discovery Marketplace distributes product discovery experiences across 3.5 billion connected devices reaching 2.5 billion shoppers. Syte serves 100+ enterprise and mid-market brands across its core verticals of fashion/apparel, jewelry, and home décor, with named customers including Prada, Farfetch, Tommy Hilfiger, boohoo, Marks & Spencer, PrettyLittleThing, Decathlon, Castorama, Coleman Furniture, and Chow Sang Sang. Since 2021 the company has operated under the "Syte by Nayax" brand as a subsidiary of Nayax, following the 2021 acquisition of Slyce's fashion and furniture segments to accelerate North American expansion.
Syte firmographics
Firmographics- Name
- Syte
- Legal name
- Syte
- Website
- https://syte.ai
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Syte is a visual AI product discovery platform for apparel e-commerce retailers, offering visual search, automated tagging, hyper-personalization, and merchandising tools. Founded 2015 in Tel Aviv, it serves 100+ brands across fashion, jewelry, and home décor verticals.
- Ownership category
- akta.pro rank
Syte industry classification
Industry- Product category
- Ecommerce Product Discovery Software
- NAICS
- Web Search Portals and All Other Information Services (51929)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Enterprise Search, Indexing & Content Discovery (HDAEAGAH)
- akta.pro secondary industries
- Travel, Hospitality & Local Discovery Recommendations (HDAAAGAG), Social Commerce Enablement (Shops, Catalog, Checkout, Link-in-bio) (CRAFANAJ)
Keywords
Where Syte is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices3 records
Markets served
Syte business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Syte operates as a SaaS platform providing product discovery solutions on a subscription basis. The Terms & Conditions reference 'Fees' payable for access to the Services during a 'Subscription Term' with annual or multi-year renewals. Pricing appears to be quote-based, typically enterprise contracts.
- Usage-based/Volume: The Terms & Conditions reference 'usage volumes' specified in Commercial Terms, with monitoring for excess usage that may incur additional fees. This suggests tiered pricing based on product catalog size or interaction volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS subscription with custom pricing |
| Subscription | Monthly | Partner revenue share program |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Syte product offering
Product offeringCore offering
Syte provides an AI-powered Product Discovery Platform purpose-built for apparel ecommerce, delivering visual search, automated product tagging, hyper-personalization, and merchandising tools. The platform combines visual AI, NLP, and behavioral data to help shoppers find products through image upload and visual similarity, while enabling retailers to enrich product catalogs and drive higher conversion, average order value, and revenue per user.
Product overview
Syte offers a unified Product Discovery Platform built for apparel eCommerce, combining three core product suites: the Visual Discovery Suite (visual search, image-based product discovery), the AI Tagging and Merchandising Suite (automated product tagging, searchandising), and the Hyper-Personalization Suite (real-time behavioral and visual personalization). Additional modules include Social Discovery for shoppable social content, Discovery Marketplace for cross-publisher distribution, and In-Store Smart Mirrors for omnichannel retail. The platform is designed specifically for Fashion, Jewelry, and Home Decor verticals, with the Discovery Console serving as the centralized management interface for configuring ranking strategies and merchandising rules across all solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Visual Discovery Suite Visual search and discovery platform enabling shoppers to find products through image upload, visual similarity matching, and inspirational galleries. Includes Visual Recommendation Engines (Shop Similar, Shop Social, Shop the Look/Room) and advanced personalized recommendations for ecommerce retailers.
- AI Tagging and Merchandising Automated product tagging and merchandising solution using visual AI to generate deep tags, thematic tags, and enriched product metadata for improved search accuracy. Includes AI Tag Editor & Lexicon Manager and Deep Tag Analytics for ecommerce merchandising teams.
- Hyper-Personalization Real-time personalization engine combining shopper behavior data with visual preferences to deliver individualized product recommendations and discovery journeys for ecommerce shoppers.
- Social Discovery Shoppable social curation technology enabling shoppers to discover and purchase products directly from social media content, influencer posts, and user-generated images for ecommerce brands.
- Discovery Marketplace Cross-publisher marketplace connecting brands with billions of shoppers through Syte-powered devices, apps, websites, and social platforms. Reaches 2.5B shoppers across 3.5B connected devices with 200K products viewed daily.
- Email Recommendations for Klaviyo Visual AI-powered product recommendation integration for Klaviyo email campaigns, enabling personalized Shop Similar recommendations in abandoned cart, price drop, and re-engagement emails for ecommerce brands.
- In-Store Smart Mirrors AI-powered in-store technology including smart mirrors that bridge online and offline shopping experiences for omnichannel retail.
Quantifiable outcome
- 7.1X higher conversion rate for apparel retailers
- +8 more outcomes
Companies that use Syte
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles2 records
Syte technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature10 records
Syte partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered minor, flagship and core.
- SlyceminorSyte acquired the fashion and furniture segments of Slyce, a US-based visual search company, to expand presence in North America. Deal aimed at leveraging Slyce's existing retail partnerships.
- MicrosoftflagshipSyte is featured in Microsoft's global Co-sell marketplace. Qualified for Microsoft Gold marketing investment status within first 5 months - unprecedented speed for global startups. Yuval Chayu, Sr. Partner Development Manager at Microsoft stated 'Syte has delivered astonishing growth in a very short time within Microsoft's global Co-sell marketplace.'
- SAPflagshipSAP partnership featuring Syte's visual search technology. CTO Moritz Zimmermann noted 'Now you can take a photo of something and visual analysis can search and show you similar garments. That kind of intellectual property doesn't come from SAP, but a startup — Syte.'
- AWScoreAWS as cloud infrastructure partner. Syte runs on AWS cloud infrastructure as part of its technology stack.
- DeloittecoreGlobal professional services firm offering Syte implementation and deployment services to enterprise clients as part of their retail technology consulting practice.
- AccenturecoreGlobal professional services firm providing Syte implementation services as part of their digital transformation and retail technology offerings.
- MerklecoreGlobal marketing agency specializing in customer experience transformation. CXO Barry Fiske noted 'The power of incredibly complex technologies like the AI-driven Syte is in how incredibly simple it can make our life.'
- CapgeminicoreGlobal consulting and technology services firm offering Syte implementation services as part of their retail and customer experience practice.
- WiprocoreGlobal IT consulting and business process services firm offering Syte implementation and deployment services.
- Astound CommercecoreDigital commerce agency providing Syte implementation services. Global Chief Of Staff Roxanne Goldfinch stated 'Businesses need to provide connected customer experiences that meet demand at its point of origin.'
- KlaviyocoreIntegration partnership enabling Syte's visual AI product recommendations within Klaviyo email campaigns. Delivers personalized Shop Similar recommendations in abandoned cart, price drop, and re-engagement emails. Showing 5.9X higher clickthrough rates and 3X engagement improvement.
- Publicis SapientcoreDigital business transformation company offering Syte implementation services as part of their commerce technology offerings.
- VaimominorDigital commerce agency specializing in Magento and Shopify implementations, offering Syte visual search integration services.
- RightpointminorDigital consultancy offering Syte implementation services as part of their customer experience and commerce technology practice.
- SamsungflagshipDiscovery Marketplace channel partner. Syte's product discovery integrated across Samsung connected devices reaching millions of consumers.
- Royal CyberminorDiscovery Marketplace partner specializing in middleware and integration solutions for enterprise retail.
- BVAminorDiscovery Marketplace partner for retail technology distribution.
Scale indicators15 records
Recent moves7 records
Expansion highlights6 records
Syte competitors and assessment
Company assessmentDirect peers
- Algolia: Algolia is an AI-powered search and discovery platform serving ecommerce retailers with hosted search APIs, personalization, and merchandising. It directly competes with Syte in product search, recommendations, and AI-powered discovery for online stores, with similar enterprise SaaS pricing and developer-focused APIs.
- Bloomreach: Bloomreach is a commerce experience platform offering AI-driven search, merchandising, and personalization for enterprise retailers. It competes directly with Syte across product discovery, with similar enterprise sales motion, comparable customer base in apparel and retail, and overlapping modules around personalization and searchandising.
- Constructor: Constructor is an AI-first product discovery platform serving ecommerce retailers with personalized search, browse, recommendations, and analytics. It competes head-on with Syte in the same product discovery category, with similar machine-learning-driven personalization for enterprise ecommerce customers in apparel and adjacent verticals.
- Coveo: Coveo is an enterprise AI search and recommendation platform with dedicated ecommerce and retail solutions. It overlaps with Syte on AI-powered product search, personalization, and merchandising, serving enterprise retailers with comparable SaaS contract structures and integration depth.
- Lily AI: Lily AI is a retail AI platform focused on product attribution, visual AI, and personalization for fashion and home brands. It overlaps with Syte in apparel-focused visual AI, automated product tagging, and personalization, targeting similar enterprise retailers with vertical-specific AI capabilities.
- Nosto: Nosto is an ecommerce personalization platform offering AI-driven product recommendations, personalized content, and onsite search for fashion and retail brands. It overlaps with Syte on personalization and product discovery for mid-market and enterprise apparel merchants, with similar pricing and integration models.
- Klevu: Klevu is an AI-powered search and discovery platform purpose-built for ecommerce merchants, with visual search, NLP, and personalization capabilities. It directly competes with Syte in product discovery for mid-market and enterprise apparel retailers, often positioned as a Shopify and Magento-friendly alternative.
- Vue.ai: Vue.ai offers AI solutions for retail including visual search, product tagging, personalization, and merchandising, with deep focus on apparel and fashion ecommerce. It is a direct Syte competitor in the vertical AI-for-fashion space, targeting similar enterprise customers with comparable computer-vision-led product discovery tooling.
Emerging players
- Findify: Findify is an AI-powered search, recommendations, and personalization solution for ecommerce merchants. It serves a similar product discovery function as Syte but is more focused on mid-market Shopify and BigCommerce merchants, with less enterprise depth than Syte's enterprise sales motion.
Broad incumbents
- Google Cloud (Vertex AI Search for Retail): Google offers AI-powered product search and recommendations as part of Vertex AI Search for Retail and Google Cloud, with Google Lens providing visual search at massive consumer scale. Google competes with Syte as a broad horizontal incumbent with massive infrastructure, R&D, and free/cheap pricing that pressures Syte's enterprise contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Syte social profiles
Digital presenceSyte compliance and trust
Trust signalCompliance3 records
Syte financial estimates
Financial estimateRevenue estimate
Valuation estimate
Syte leadership team
Management profileNumber of profiles
Profiles6 records
Syte subsidiaries and ownership
Company hierarchySubsidiaries1 record
Syte funding detail
Funding detailFunding overview
Funding rounds6 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Syte M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Syte
What does Syte do?
Syte provides an AI-powered Product Discovery Platform purpose-built for apparel ecommerce, delivering visual search, automated product tagging, hyper-personalization, and merchandising tools. The platform combines visual AI, NLP, and behavioral data to help shoppers find products through image upload and visual similarity, while enabling retailers to enrich product catalogs and drive higher conversion, average order value, and revenue per user.
Is Syte a public or private company?
Syte is a private company. It is classified as corporate owned and is currently operating.
When was Syte founded?
Syte was founded in 2015. It employs 101 to 250 people.
Where is Syte based?
Syte is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Syte make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are usage-based/Volume.
Who are Syte's main competitors?
Direct peers on record are Algolia, Bloomreach, Constructor, Coveo, Lily AI, Nosto, Klevu and Vue.ai. Findify is listed as an emerging player. Google Cloud (Vertex AI Search for Retail) is listed as a broad incumbent.
Does Syte have an API?
No public API is recorded for Syte.
What industry is Syte in?
Syte's product category is Ecommerce Product Discovery Software. Its primary akta.pro industry code is HDAEAGAH, Enterprise Search, Indexing & Content Discovery, with a secondary code of HDAAAGAG, Travel, Hospitality & Local Discovery Recommendations. Its NAICS code is 51929 and its SIC code is 7330.