PulteGroup
PulteGroup is the third-largest US homebuilder operating a multi-brand portfolio (Pulte Homes, Centex, Del Webb, DiVosta, John Wieland, American West) across 45+ markets and 26 states, serving first-time, move-up, and active-adult buyers with vertically integrated mortgage and title services.
- Company typePublic
- Founded1950
- HeadquartersAtlanta, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What PulteGroup does
PulteGroup, Inc. (NYSE: PHM) is the third-largest US homebuilder, founded in 1950 by William J. Pulte and headquartered in Atlanta, Georgia. The company operates a multi-brand residential construction platform across 45+ markets in 26 states, delivering 29,572 homes in 2025 and generating $17.3 billion in total revenue. Its portfolio spans six consumer brands targeting distinct buyer segments: Pulte Homes and American West (move-up), Centex (first-time), Del Webb (active adult 55+, the market-leading brand with 60+ years of heritage), DiVosta (Florida luxury), and John Wieland Homes and Neighborhoods (Southeast luxury). Each brand operates dedicated model home parks, sales galleries, and brand-specific websites (pulte.com, centex.com, delwebb.com, etc.), supported by an integrated SitecoreAI marketing/CRM platform and proprietary Life Tested® home design methodology.
PulteGroup makes money primarily through the sale of newly constructed homes (home sale revenues of $16.7B in 2025), with a Q1 2026 average selling price of $542,000 across its portfolio. A vertically integrated financial services business - principally Pulte Mortgage LLC (85% Q1 2026 capture rate of PulteGroup buyers) and Premier Land Title Insurance Company (A- AM Best rating, 20 states plus DC) - captures $388.7M in 2025 financial services revenue alongside home sales. Land is sourced through a disciplined, option-heavy strategy with approximately 235,000 lots controlled (60% optioned, targeting 70%), supplemented by master-planned community partnerships with entities such as The St. Joe Company and Howard Hughes Communities.
Operationally, the company is repositioning for the next cycle: pivoting mix toward higher-margin Del Webb active adult (targeting 25% of units, up from 20%), shifting from spec-heavy to build-to-order construction, divesting the off-site construction subsidiary ICG, and deploying capital through a $2.1B remaining share repurchase authorization. A forward-looking strategic initiative is the April 2026 XFRA partnership with SPAN and NVIDIA to install distributed AI compute nodes in newly built homes, targeting gigawatt-scale residential compute capacity by 2027.
PulteGroup firmographics
Firmographics- Name
- PulteGroup
- Legal name
- PulteGroup, Inc.
- Website
- https://pultegroup.com
- Company type
- Public
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- PulteGroup is the third-largest US homebuilder operating a multi-brand portfolio (Pulte Homes, Centex, Del Webb, DiVosta, John Wieland, American West) across 45+ markets and 26 states, serving first-time, move-up, and active-adult buyers with vertically integrated mortgage and title services.
- Ownership category
- akta.pro rank
PulteGroup industry classification
Industry- Product category
- Residential Homebuilding
- NAICS
- New Housing For-Sale Builders (236117), New Single-Family Housing Construction (except For-Sale Builders) (236115)
- SIC
- Real Estate Dealers (For Their Own Account) (6532)
- akta.pro primary industry
- Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)
Keywords
Where PulteGroup is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
PulteGroup business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Home sale revenues: Primary revenue stream generated from the sale of newly constructed homes across all PulteGroup brands. Home sale revenues totaled $16.7 billion in 2025 on 29,572 closings, with Q1 2026 home sale revenues of $3.3 billion on 6,102 closings. Q1 2026 average selling price was $542,000. Includes land sale and other revenues (e.g., $29.3 million in Q1 2026).
- Financial Services revenue: Revenue generated through Pulte Mortgage LLC and related subsidiaries providing mortgage banking, title insurance, and insurance agency operations to PulteGroup home buyers. Q1 2026 financial services revenue was $71.7 million and full-year 2025 financial services revenue was $388.7 million. Mortgage capture rate was 84.7% in 2025 and 85% in Q1 2026.
- Investment income on cash balances: Income earned on the company's substantial cash and equivalents balance ($1.8 billion at end of Q1 2026, $2.0 billion at end of 2025), contributing to other income, net alongside joint venture equity income.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Home pricing set at the community level by brand, market and floor plan, starting in the mid-$300,000s (Centex) up to over $2 million (DiVosta luxury), typically listed through brand websites. |
| Other | Pay-as-you-go | Quarterly cash dividend of $0.26 per common share ($1.04 annualized, ~0.9% yield at $114.48). |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
PulteGroup product offering
Product offeringCore offering
PulteGroup designs, builds, and sells new single-family residential homes through a multi-brand portfolio (Pulte Homes, Centex, Del Webb, DiVosta, John Wieland Homes and Neighborhoods, American West) targeting first-time, move-up, active adult 55+, and luxury buyer segments across more than 45 markets in 26 U.S. states. The homebuilding operations are complemented by in-house mortgage banking (Pulte Mortgage LLC) and title insurance (Premier Land Title Insurance Company) that capture ancillary revenue from the home buyer base.
Product overview
PulteGroup is a multi-brand homebuilding platform (not a single unified product) operating in more than 45 markets across the United States with a portfolio of distinct homebuilding brands that target specific buyer segments: Pulte Homes (move-up), Centex (first-time), Del Webb (active adult 55+), DiVosta (luxury/lifestyle), John Wieland Homes and Neighborhoods (luxury), and American West (Western US). The platform is complemented by financial services subsidiaries including Pulte Mortgage LLC (mortgage banking) and Premier Land Title Insurance Company (title insurance), which capture ancillary value from the homebuilding customer base (85% Q1 2026 mortgage capture rate). PulteGroup has delivered over 875,000 homes since its 1950 founding and operates specific active-adult community developments including Del Webb Desert Retreat (Indio, CA), Del Webb Maygrass (Plain City, OH), Del Webb Explore at Northstar (Sunbury, OH), Del Webb Bridgeland (Houston, TX), Vela Cove (Fort Pierce, FL), The Domaine at SoSo (West Palm Beach, FL), and Orchid Isles at Avenir (Palm Beach Gardens, FL). Marketing and customer engagement are powered by an integrated SitecoreAI platform across sales and CRM systems.
Differentiator
Problem solved
Functional benefit
Brands
- Pulte Homes: For 70 years, Pulte has built homes with open floor plans designed for families, focused on quality construction and Life Tested design features.
- Centex
- Del Webb
- DiVosta
- John Wieland Homes and Neighborhoods
- American West
Products and services
- Pulte Homes Pulte Homes is PulteGroup's flagship homebuilding brand, building homes for 70 years focused on quality construction, open floor plans, and Life Tested design features that adapt to evolving family needs. It targets the move-up buyer segment.
- Centex Centex is PulteGroup's entry-level homebuilding brand targeting first-time homebuyers, offering smart flexible floor plans, timeless designs, and Mortgage Finance Advisors to make home buying accessible.
- Del Webb Del Webb is the pioneer in active-adult communities and America's leading builder of homes for active adults ages 55+, offering resort-style amenities, signature lifestyle programming, and more than six decades of 55+ homebuilding experience.
- DiVosta Homes DiVosta is PulteGroup's homebuilding brand with more than 65 years of homebuilding experience, delivering personalized homes backed by a warranty with a streamlined building process for buyers in Florida and the Southeast.
- John Wieland Homes and Neighborhoods John Wieland Homes and Neighborhoods is a PulteGroup brand dedicated since 1970 to designing exceptional new homes and neighborhoods with innovation, detail, and thoughtfully designed floorplans backed by homebuilding's best warranty.
- American West American West is a PulteGroup brand with over 65 years of homebuilding experience, following a quality-controlled construction process that keeps customers involved throughout the build with high construction standards and attention to detail.
- Pulte Mortgage LLC Pulte Mortgage is PulteGroup's mortgage banking subsidiary that originates and funds mortgages for PulteGroup home buyers with an 85% capture rate in Q1 2026; part of PulteGroup's broader financial services operations alongside title and insurance agency operations.
- Premier Land Title Insurance Company
Quantifiable outcome
- 78% of move-up buyers reported new home met or exceeded expectations despite 51% purchasing a same-size or smaller home
- +5 more outcomes
Companies that use PulteGroup
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
PulteGroup technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
PulteGroup partnerships and signals
Strategic signalScale indicators13 records
Recent moves7 records
Expansion highlights6 records
PulteGroup competitors and assessment
Company assessmentDirect peers
- D.R. Horton: Largest US homebuilder by volume; directly competes with PulteGroup across first-time, move-up, and active adult segments with multi-brand structure (D.R. Horton, Emerald, Express, Freedom, DHI Communities). Closest comparable in scale, capital efficiency and geographic breadth.
- KB Home: West Coast-heavy US homebuilder with comparable first-time and move-up buyer focus; operates KB Home Mortgage financing subsidiary similar to Pulte Mortgage.
- Toll Brothers: Luxury-focused US homebuilder; directly comparable to PulteGroup's DiVosta and John Wieland brands at the upper price point, with similar move-up buyer focus and Toll Brothers Mortgage financing subsidiary.
- Taylor Morrison Home Corporation: National homebuilder with comparable multi-brand strategy including William Lyon Signature Homes (luxury) and Darling Homes (move-up); competes directly in Florida, Texas, and Western markets.
- Beazer Homes USA: Sun Belt-focused homebuilder with comparable first-time and move-up buyer segments and Beazer Mortgage Solutions subsidiary; competes in overlapping Southeast, Texas, and Western markets.
- NVR, Inc. Major US homebuilder operating Ryan Homes and NVHomes brands; comparable asset-light land-option strategy and history of cycle-leading ROE, with similar exposure to East Coast and Mid-Atlantic markets.
- M/I Homes: Mid-Atlantic, Midwest, Florida, and Texas-focused homebuilder; comparable move-up buyer focus, similar asset-light land strategy, and overlapping geographic footprint in Florida and Midwest.
- Lennar Corporation: Second-largest US homebuilder; comparable multi-segment strategy including active adult (Toll Brothers partnership) and Lennar Mortgage. Direct overlap in markets, customer segments and integrated financial services model.
- Tri Pointe Homes: Multi-brand homebuilder with Maracay, Pardee, Quadrant, and Trendmaker brands; comparable move-up and luxury focus, particularly in Western US markets where PulteGroup operates through American West.
- Meritage Homes Corporation: Entry-level and first move-up homebuilder with comparable geographic diversification across Sun Belt states; competes directly with PulteGroup's Centex brand and overlaps in Texas, Arizona, Florida, and the Carolinas.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PulteGroup social profiles
Digital presencePulteGroup compliance and trust
Trust signalCompliance4 records
PulteGroup financial estimates
Financial estimateRevenue estimate
Valuation estimate
PulteGroup leadership team
Management profileNumber of profiles
Profiles16 records
PulteGroup subsidiaries and ownership
Company hierarchySubsidiaries9 records
PulteGroup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PulteGroup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PulteGroup
What does PulteGroup do?
PulteGroup designs, builds, and sells new single-family residential homes through a multi-brand portfolio (Pulte Homes, Centex, Del Webb, DiVosta, John Wieland Homes and Neighborhoods, American West) targeting first-time, move-up, active adult 55+, and luxury buyer segments across more than 45 markets in 26 U.S. states. The homebuilding operations are complemented by in-house mortgage banking (Pulte Mortgage LLC) and title insurance (Premier Land Title Insurance Company) that capture ancillary revenue from the home buyer base.
Is PulteGroup a public or private company?
PulteGroup is a public company. It is classified as public and is currently operating.
When was PulteGroup founded?
PulteGroup was founded in 1950. It employs 5,001 to 10,000 people.
Where is PulteGroup based?
PulteGroup is headquartered in Atlanta, United States, in the North America region.
How does PulteGroup make money?
Three revenue lines are on record. Home sale revenues are the primary driver. The others are financial Services revenue and investment income on cash balances.
Who are PulteGroup's main competitors?
Direct peers on record are D.R. Horton, KB Home, Toll Brothers, Taylor Morrison Home Corporation, Beazer Homes USA, NVR, Inc., M/I Homes, Lennar Corporation, Tri Pointe Homes and Meritage Homes Corporation.
Does PulteGroup have an API?
No public API is recorded for PulteGroup.
What industry is PulteGroup in?
PulteGroup's product category is Residential Homebuilding. Its primary akta.pro industry code is IMAFABAD, Spec Home / Production Homebuilding (Tract & Volume Builders). Its NAICS code is 236117 and its SIC code is 6532.