Anonyome Labs

Digital Identity & Privacy Softwareanonyome.com

Anonyome Labs is a privately held privacy and digital identity company founded in 2014 that offers the MySudo consumer privacy suite and an enterprise SDK/API platform for decentralized identity, verifiable credentials, and white-label cyber safety tools. It serves privacy-conscious consumers and enterprises across financial, education, healthcare, and technology verticals.

Company typePrivate
Founded2014
HeadquartersSalt Lake City, United States
Headcount101–250
GTM typeB2B and B2C
OfferingSoftware

What Anonyome Labs does

Anonyome Labs is a privately held privacy and digital identity company founded in 2014 and headquartered in Salt Lake City, Utah, with regional offices in Woodside, California and Surfers Paradise, Australia. The company operates a dual consumer/enterprise model. On the consumer side, the MySudo Suite comprises a mobile app (iOS/Android), desktop editions (macOS/Windows), browser extensions, a standalone VPN service (76 servers across 41 countries), the Reclaim AI-powered inbox scanner, and the upcoming MySudo Password vault. These products are unified by the Sudo concept — compartmentalized digital identities that bundle phone numbers, email inboxes, virtual cards (issued through a US bank partner), and private browsers to keep personal information separated from online activity. Subscription tiers range from a free SudoFree tier to SudoMax at $14.99/month.

The enterprise side is delivered through the Anonyome Platform, a cloud-first API/SDK developer platform that exposes identity-protection capabilities — password manager, VPN, virtual cards, ID verification, secure/open communications, safe browsing, and verifiable credentials — as modular SDKs and white-label applications. The technology stack is built on W3C Verifiable Credentials, Decentralized Identifiers (DIDs), DIDComm protocols, Hyperledger Anoncreds, and IETF SD-JWT VCs, with an Edge Agent SDK, Cloud Agent (GraphQL API), and Relay Agent supporting peer-to-peer encrypted identity flows. Anonyome Labs holds 23 issued patents (plus 3 pending) covering persona isolation, synthetic identity, virtual card processing, and decentralized identity wallet technology, and maintains PCI DSS Level 1, SOC 2 Type II, and EU-U.S. Data Privacy Framework certifications.

Revenue is generated through consumer subscriptions (MySudo plans, VPN, Reclaim), enterprise SDK/API licensing, white-label deployment services, and desktop app distribution across Microsoft Store and Apple App Store. Customer segments span financial institutions, insurance companies, educational institutions, technology companies, and healthcare organizations, with a flagship verifiable-credentials pilot at Utah Valley University. The company is founder- and CEO-led (JD Mumford), with only one disclosed institutional funding event: a $20.4M round in August 2017 led by Hanna Ventures.

Anonyome Labs firmographics

Firmographics

Name: Anonyome Labs
Legal name: Anonyome Labs
Website: https://anonyome.com
Company type: Private
Founded year: 2014
Operating status: Operating
Headcount range: 101–250 employees
Short description: Anonyome Labs is a privately held privacy and digital identity company founded in 2014 that offers the MySudo consumer privacy suite and an enterprise SDK/API platform for decentralized identity, verifiable credentials, and white-label cyber safety tools. It serves privacy-conscious consumers and enterprises across financial, education, healthcare, and technology verticals.
Ownership category
akta.pro rank

Anonyome Labs industry classification

Industry

Product category: Digital Identity & Privacy Software
NAICS: Software Publishers (5132)
SIC: Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry: Decentralized Identity (DID) & Verifiable Credentials (BPAMAEAJ)
akta.pro secondary industries: Decentralized Identity (DID) & Identity Wallets (DID methods, DIDComm, identity agents) (FSAPACAG), Verifiable Credentials & Attestations (VC issuance/verification, credential registries) (FSAPACAH), Authentication & Access Control (Web3 login, SIWE, passkeys, MFA, policy engines) (FSAPACAI), Decentralized Identity & Verifiable Credentials for Finance (DID/KYC Reuse) (FSAGAMAE)

Keywords

Digital identity protection
Privacy software
Decentralized identity
Virtual phone numbers
Verifiable credentials

Where Anonyome Labs is headquartered

Location

Headquarters

HQ city: Salt Lake City
HQ country: United States
HQ region: North America

Offices3 records

Markets served

Anonyome Labs business model

Business model

GTM type: B2B and B2C
Offering type: Software
Cost components: Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

Consumer Subscriptions - MySudo Plans: Four-tier subscription model for individual consumers. SudoFree (free) provides basic email and handles. Paid tiers (SudoGo $1.99/mo, SudoPro $4.99/mo, SudoMax $14.99/mo) add phone numbers, virtual cards, increased storage, and unlimited messaging/minutes. Annual discounts up to 16%.
MySudo VPN Subscription: VPN service sold as standalone subscription. Monthly at $6.99 or annual at $49.99 (save $34/year). Supports unlimited devices with 76 servers across 41 countries.
MySudo Reclaim Subscription: AI-powered privacy inbox scanner with per-scan option ($7.99) or unlimited annual subscription ($74.99). Revenue from data breach monitoring and account management services.
Enterprise SDK/API Licensing: Business customers license SDKs and APIs for digital identity protection integration. White-label applications and custom deployment services available. Revenue from API usage, SDK licensing, and professional services.
White-Label Deployment Services: Full-stack development and white-label application deployment for enterprise customers. Includes platform deployment, app integration, branding, and product launch services.
Desktop Application Distribution: MySudo Desktop Edition for Windows and macOS distributed via Microsoft Store and Apple App Store. Cross-platform sync with mobile app.

Pricing tiers

Model	Billing	Price
Freemium	Monthly	SudoFree - Free tier with basic privacy tools
Subscription	Monthly	SudoGo - Entry paid tier with phone number
Subscription	Monthly	SudoPro - Mid-tier with 3 phone numbers
Subscription	Monthly	SudoMax - Premium tier with 9 Sudos and unlimited usage
Subscription	Monthly	MySudo VPN - Standalone VPN subscription
Subscription	Pay-as-you-go	MySudo Reclaim - Privacy inbox scanner

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Anonyome Labs product offering

Product offering

Core offering

Anonyome Labs builds the MySudo consumer privacy suite (mobile, desktop, browser extension, VPN, Reclaim inbox scanner, and forthcoming Password manager) that lets individuals create compartmentalized digital identities called Sudos with phone numbers, email, virtual cards, and private browsers. For businesses, the company offers the Anonyome Platform, an API/SDK cloud platform with white-label deployment for cyber safety, secure communications, open communications, safe browsing, and verifiable credentials built on W3C, DIDComm, and OpenID4VC decentralized identity standards.

Product overview

Anonyome Labs offers a comprehensive portfolio of consumer privacy apps and enterprise digital identity protection solutions. The consumer-facing MySudo Suite includes MySudo Mobile Edition (all-in-one privacy app with Sudos containing phone numbers, email, virtual cards, and private browsers), MySudo Desktop Edition (desktop companion app), MySudo Browser Extension (autofill for browsers), MySudo VPN (encrypted VPN service), MySudo Reclaim (AI-powered privacy inbox scanner), and MySudo Password (encrypted password vault - upcoming). For businesses, the Anonyome Platform provides a cloud-first API/SDK platform enabling white-label integration of cyber safety tools (password manager, VPN, virtual cards, ID verification), secure communications (encrypted messaging, calling, email), open communications (phone numbers, SMS/MMS, voice, email), safe browsing (private browser, ad blocker, site reputation), and verifiable credentials (decentralized identity). The platform operates on a modular architecture where businesses can integrate individual SDKs or deploy complete white-label solutions.

Differentiator

Problem solved

Functional benefit

Brands

MySudo Suite: Comprehensive privacy and identity protection suite for individuals featuring mobile app, desktop app, VPN, password manager, and Reclaim tools
MySudo
MySudo VPN
MySudo Password
MySudo Reclaim
MySudo Desktop
MySudo Browser Extension
Anonyome Platform
Sudo Safe Initiative

Products and services

MySudo Mobile Edition

Quantifiable outcome

1.3M+ app downloads
+2 more outcomes

Companies that use Anonyome Labs

Customer profile

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Anonyome Labs technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature10 records

Anonyome Labs partnerships and signals

Strategic signal

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

Utah Valley University (UVU)flagshipStrategic or Co-development Partner · 10 March 2026Pilot program to develop digital student ID wallet system using verifiable credentials standard on Open Badges 3.0, OpenID4VC, and DIDComm protocols. Digital credentials replace plastic IDs for exams, transportation, and secure facility access with potential for campus-wide rollout.
Hyperledger FoundationcoreTechnology or IntegrationMember of Hyperledger Foundation, contributing to open-source blockchain and decentralized identity standards development.
Trust Over IP FoundationcoreTechnology or IntegrationMember of Trust Over IP Foundation Steering Committee, actively shaping decentralized identity standards and architecture.
OpenID FoundationcoreTechnology or IntegrationMember participating in OpenID for Verifiable Credentials, Digital Credentials Protocols (DCP), and eKYC & IDA working groups.
1EdTechcoreTechnology or IntegrationOpenBadges 3.0 certified member for education-focused verifiable credentials standards.
The Linux FoundationcoreTechnology or IntegrationMember of The Linux Foundation supporting open-source software development for privacy and identity technologies.
Decentralized Identity Foundation (DIF)coreTechnology or IntegrationCo-chair of DIDComm working group, actively contributing to decentralized identity protocol standards.
W3CcoreTechnology or IntegrationParticipant in W3C Verifiable Credentials Working Group and Decentralized Identifier (DID) working group for web standards.
IndiciocoreTechnology or IntegrationFounding Steward hosting validator node and member of Network Board of Trustees for the Indicio decentralized identity network.
cheqdcoreTechnology or IntegrationFounding Steward hosting validator node for the cheqd decentralized identity network.
Clevvi TechnologyminorStrategic or Co-development PartnerCollaboration on first-of-its-kind AI system for Queensland Museum, backed by Queensland Government's Private Sector Pathways Challenge. Uses verifiable credential technology to create secure, tamper-proof digital records for First Nations artifact preservation.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Anonyome Labs competitors and assessment

Company assessment

Direct peers

Trinsic: Trinsic offers an API-first verifiable credential and digital identity platform for developers, with an issuer/verifier/wallet stack that overlaps directly with Anonyome's enterprise SDK and VC platform. Both target B2B developers and compete for the same verifiable credentials workloads.
SpruceID: SpruceID provides developer tools for decentralized identity, verifiable credentials, and DID-based authentication — the same primitives Anonyome's Edge Agent SDK and Verifiable Credentials platform offer. Both serve enterprise developers implementing W3C and OpenID standards.
Indicio: Indicio operates an open-source decentralized identity network and verifier/issuer products for government and enterprise. Despite being an Anonyome partner, Indicio is also a head-to-head competitor in DI/VC infrastructure and verifiable credential issuance for regulated industries.
Proton: Proton offers ProtonMail, ProtonVPN, Proton Pass, and Proton Drive — a direct competitor to MySudo's privacy suite (email, VPN, password manager, private browsing). Both target privacy-conscious consumers with end-to-end encrypted services and freemium subscriptions.
1Password: 1Password provides consumer and enterprise password management, secrets storage, and passkey support — overlapping directly with MySudo Password and the enterprise password manager SDK. 1Password has a much larger consumer base and enterprise footprint.
Bitwarden: Bitwarden offers open-source password management for consumers and businesses. It competes with MySudo Password on consumer subscriptions and with the Anonyome Platform's password manager SDK on enterprise integrations.

Broad incumbents

Microsoft Entra Verified ID: Microsoft's decentralized identity service within the Entra suite offers W3C-compliant verifiable credentials for enterprise workforce and customer scenarios. It competes with Anonyome's VC platform but bundles into a much broader IAM and identity governance portfolio, particularly threatening Microsoft's enterprise installed base.
Norton Identity Advisor / Gen Digital: Gen Digital (Norton, LifeLock, Avast) provides identity theft protection, dark web monitoring, and VPN — a broad incumbent in consumer privacy and identity protection that overlaps with MySudo Reclaim and MySudo VPN at the consumer privacy layer.
Ping Identity: Ping Identity provides enterprise IAM, SSO, and identity verification including decentralized identity capabilities. As a broad incumbent in identity and access management, it competes for the same enterprise verifiable credentials and IAM budgets as Anonyome's B2B platform.
Okta: Okta is a leading identity and access management platform for the enterprise. It competes indirectly with Anonyome's enterprise SDK platform by offering identity verification, authentication, and CIAM capabilities as part of a much larger IAM suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Anonyome Labs compliance and trust

Trust signal

Compliance4 records

Anonyome Labs financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Anonyome Labs leadership team

Management profile

Number of profiles

Profiles9 records

Anonyome Labs funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Anonyome Labs M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anonyome Labs

What does Anonyome Labs do?

Is Anonyome Labs a public or private company?

Anonyome Labs is a private company. It is classified as venture growth investor backed and is currently operating.

When was Anonyome Labs founded?

Anonyome Labs was founded in 2014. It employs 101 to 250 people.

Where is Anonyome Labs based?

Anonyome Labs is headquartered in Salt Lake City, United States, in the North America region.

How does Anonyome Labs make money?

Six revenue lines are on record. Consumer Subscriptions - MySudo Plans are the primary driver. The others are mySudo VPN Subscription, mySudo Reclaim Subscription, enterprise SDK/API Licensing, white-Label Deployment Services and desktop Application Distribution.

Who are Anonyome Labs's main competitors?

Direct peers on record are Trinsic, SpruceID, Indicio, Proton, 1Password and Bitwarden. Broad incumbents are Microsoft Entra Verified ID, Norton Identity Advisor / Gen Digital, Ping Identity and Okta.

Does Anonyome Labs have an API?

Yes. Anonyome Labs offers an API-first developer platform enabling businesses to integrate digital identity protection capabilities including password manager, VPN, virtual cards, ID verification, privacy inbox scanning, encrypted messaging, calling, email, phone numbers, ad/tracker blocking, site reputation, and decentralized identity features. The platform provides GraphQL API for the Cloud Agent, REST APIs, and SDKs. Open-source SDKs are available on GitHub. For decentralized identity, the Cloud Agent exposes a flexible and powerful GraphQL API for admin operations supporting both server-side and client-side web applications. Developer documentation is at docs.sudoplatform.com.

What industry is Anonyome Labs in?

Anonyome Labs's product category is Digital Identity & Privacy Software. Its primary akta.pro industry code is BPAMAEAJ, Decentralized Identity (DID) & Verifiable Credentials, with a secondary code of FSAPACAG, Decentralized Identity (DID) & Identity Wallets (DID methods, DIDComm, identity agents). Its NAICS code is 5132 and its SIC code is 7370.