SAMCO Securities

What SAMCO Securities does

SAMCO Securities Limited (formerly Samruddhi Stock Brokers Limited) is a technology-first Indian discount stockbroker headquartered in Mumbai and operating as part of the SAMCO Group. Founded in 2015 and registered with SEBI as both a stockbroker (INZ000002535) and a Research Entity (INH000005847), the firm serves 550,000+ retail investors and active traders across India with a flat ₹20-per-order equity brokerage model. Its core technology stack comprises a web-based trading platform, iOS and Android mobile applications, Nest Trader desktop software, and a Trade API for algorithmic clients, with TradingView charting and proprietary tools — Stock Ratings, Personal Index performance tracker, StockSIP calculator, and a stock recommendation engine — integrated throughout. In June 2026, SAMCO received an IFSCA broker-dealer licence at GIFT City and launched a US stock trading platform offering access to 700+ global securities with fractional investing from $1, executed through partnerships with ViewTrade International, Alpaca Securities, and Interactive Brokers.

The company's business model is anchored on transactional brokerage across equity, F&O, commodity, and now US markets, supplemented by margin trading facility (MTF) interest income, mutual fund distribution via RankMF (AMFI ARN-120121), and a revenue-sharing partner programme with 5,000+ members that pays up to 50% lifetime brokerage and up to 15% MTF interest share. Pricing is fully transparent and publicly disclosed: ₹20 or 0.25% per equity order, a ₹0 first-year AMC, and no account opening fees. SAMCO pursues a hybrid go-to-market combining direct-to-consumer digital acquisition through its website and mobile apps, product-led growth via research-backed recommendations with published historical performance, and a community-led partner referral network. Distribution is digital-only with no physical branches, and the company maintains memberships across BSE (EQ/FO/CDS), NSE (CM/FO/CDS), MCX (CO), and CDSL as a Depository Participant.

Name

SAMCO Securities

Legal name

SAMCO Securities Limited

Website

https://samco.in

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

SAMCO Securities is a Mumbai-based, SEBI-registered discount stockbroker serving 550,000+ Indian retail investors with a ₹20 flat-fee trading platform spanning equity, F&O, commodities, mutual funds, and — since June 2026 — US stocks via GIFT City.

Ownership category

akta.pro rank

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Equity Brokerage: Brokerage fees charged on equity delivery and intraday trades. Charges 0.25% of trade value or ₹20 per order, whichever is lower. This is the primary revenue stream from retail stock trading.
2. F&O and Commodity Trading: Brokerage fees from futures and options trading on NSE, BSE, and MCX. Maximum brokerage per order as specified in pricing.
3. US Stocks Trading: Brokerage fees from US stock and ETF trading through GIFT City platform. Charges 0.25% or $0.25 per trade, whichever is higher. Provides access to S&P 500, NASDAQ 100, and over 700 US securities with fractional investing starting at $1.
4. Partner Revenue Sharing: Partners receive up to 50% of brokerage from referred clients' trades. Additional revenue streams include MTF interest sharing (up to 15%), SGB transaction incentives (up to Rs. 300 per transaction), and account opening incentives (up to Rs. 1000 per client).
5. Margin Trading Facility Interest: Interest income from margin funding provided to customers for leveraged trading positions.
6. Mutual Fund Distribution: Revenue from distributing mutual funds through RankMF platform, registered as AMFI ARN 120121.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

SAMCO Securities is a technology-first discount stockbroker offering trading and investment services across Indian and US markets through web, mobile, and desktop platforms. Core offerings include equity delivery and intraday trading, futures and options, commodity trading on NSE/BSE/MCX, mutual fund distribution via RankMF, and US stock and ETF investing through the GIFT City framework. The platform is differentiated by research-backed stock recommendations, low flat-fee brokerage (₹20 per order), TradingView charting, Margin Trading Facility, and a Trade API for custom trading applications.

Product overview

SAMCO Securities is a technology-first discount stockbroker offering an integrated multi-platform ecosystem for trading and investing across Indian and US markets. The core product suite consists of the Samco Trading App (mobile), Samco Trading Platform (web), and Nest Trader (desktop), complemented by leveraged products including Margin Trading Facility (MTF) and StockPlus for margin against shares. The platform expanded in June 2026 to include US Stocks trading through GIFT City, providing access to over 700 global securities via partnerships with ViewTrade International, Alpaca Securities, and Interactive Brokers. Additional services include mutual fund investment through RankMF, systematic stock investing via StockSIP, options trading with expert recommendations, a Trade API for developers, and Samco Prime subscription for personalized trade management.

Differentiator

Problem solved

Functional benefit

Products and services

• Samco Trading App Mobile trading application for Indian and US stock markets with real-time data, advanced charts, and trading capabilities across equity, F&O, and ETFs. Designed for individual retail investors and active traders in India who prefer mobile-first execution.
• Samco Trading Platform (WebTrader) Web-based trading platform integrating TradingView charting, advanced order types, margin trading facility, and multi-market access across Indian and US stocks. Targeted at self-directed retail traders who trade from desktop browsers.
• Nest Trader Desktop Terminal Third-party desktop trading terminal integrated and offered to active traders requiring direct market access, faster execution, and sophisticated order types. Targeted at professional and high-volume Indian retail traders.
• Samco Trade API REST API enabling developers and algorithmic traders to build custom trading applications and automate execution. Provides endpoints for user login, equity and derivative search, quotes, user limits, orders, trade book, positions, holdings, historical candle data, streaming data, and user logout.
• Margin Trading Facility (MTF) Leveraged trading facility allowing customers to buy stocks with broker-provided margin funding, enabling larger exposure than available cash. Designed for active Indian retail traders seeking leverage on equity positions.
• StockSIP Systematic Investment Plan (SIP) for individual stocks, enabling periodic purchases of shares with customizable quantity and frequency, modeled on mutual fund SIPs. Targeted at long-term Indian retail investors building positions gradually.
• StockPlus Margin-against-shares feature enabling customers to pledge existing demat holdings and access additional trading capital without liquidating their portfolio. Targeted at Indian investors seeking liquidity from existing holdings.
• RankMF Mutual Fund Platform Mutual fund discovery, research, and investment platform offering fund rankings, portfolio analysis, SmartSIP, and SmartSwitch capabilities. Registered with AMFI as a mutual fund distributor (ARN 120121) and designed for Indian retail investors comparing and investing in mutual funds.
• Samco Star Back-Office Back-office management system enabling clients to track portfolios, view reports, manage orders, and handle account administration tasks. Targeted at active SAMCO clients requiring consolidated reporting and account management.
• US Stocks Trading via GIFT City Global investing service launched under SAMCO's IFSCA broker-dealer license at GIFT City, enabling Indian investors to access US-listed stocks and ETFs through a regulatory-compliant, RBI/FEMA-aligned framework. Provides research coverage on 700+ global securities including S&P 500 and NASDAQ 100 constituents, with fractional share investing starting at $1, in partnership with ViewTrade International, Alpaca Securities, and Interactive Brokers.
• Samco Stock Recommendations Research-backed stock picks and trading recommendations delivered across multiple timeframes (intraday, weekly, monthly, long-term) for both Indian and US markets. Produced under SAMCO's SEBI Research Entity registration (INH000005847) with transparent historical performance tracking, targeting retail investors and traders seeking idea generation.
• Samco Prime Premium Subscription Premium subscription service offering personalized, end-to-end trade management aligned to user risk profiles, with unlimited scientific recommendations and real-time entry-to-exit signals. Targeted at retail traders seeking managed, signal-driven trade execution support beyond standard recommendations.

Quantifiable outcome

• Brokerage savings of approximately ₹49.62 per trade compared to traditional brokers (as indicated on stock detail pages)
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

One partnership is on record.

• IFSCA (International Financial Services Centres Authority)coreOthers · 11 June 2026SAMCO Securities received a broker-dealer licence from IFSCA at GIFT City, enabling the company to offer US stock and ETF investing services to Indian investors. This regulatory approval allows access to international markets through the GIFT City framework compliant with RBI and FEMA norms.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zerodha: India's largest discount broker offering equity, F&O, commodity, and mutual fund investing with a tech-first platform. Direct competitor in the same product category, serving similar retail customers with comparable low-cost, self-directed trading.
• Groww: Leading Indian discount broker focused on mutual funds, stocks, and US equities with strong digital onboarding. Direct competitor in retail investing with overlapping customer base and product set.
• Upstox (RKSV Securities): Technology-driven Indian discount broker offering equity, derivatives, and commodity trading with mobile-first execution. Direct competitor with similar low-fee structure and product breadth.
• Angel One: Full-service turned discount broker offering equity, F&O, commodity, and mutual fund investing to Indian retail customers. Direct competitor in retail brokerage with similar customer profile and product mix.
• 5paisa: Discount broker offering stocks, derivatives, mutual funds, and insurance with a mobile-first platform. Closely comparable in scale and discount brokerage model, serving similar retail investors in India.
• Alice Blue: Indian discount broker offering equity, F&O, commodity, and currency trading with low brokerage pricing. Direct competitor in the discount segment serving active retail traders.
• Dhani Stocks (Indiabulls): Indian discount broker offering stocks and derivatives trading with low-cost pricing. Comparable in product scope and target customer (retail active traders).

Broad incumbents

• ICICI Direct: Bank-led full-service broker offering equities, derivatives, mutual funds, IPOs, and US stocks via ICICI Bank ecosystem. Larger incumbent with overlapping offerings but broader portfolio and higher pricing.
• HDFC Securities: Bank-affiliated full-service broker offering equities, F&O, mutual funds, and research to Indian retail and institutional clients. Larger incumbent competing in similar retail trading space with a wider service portfolio.
• Motilal Oswal: Full-service Indian broker with research, equities, derivatives, and wealth management offerings. Broader incumbent with overlapping retail brokerage and research capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SAMCO_India

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAMCO Securities