Wonder Workshop
Wonder Workshop, now operating as MORAVIA Education Inc., provides K-8 schools and homeschool families with Dash coding robots and the Make Wonder software platform for standards-aligned coding, robotics, and NGSS science instruction across 40,000+ schools in 65 countries.
- Company typePrivate
- Founded2012
- HeadquartersSan Mateo, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Wonder Workshop does
Wonder Workshop, founded in 2012 and headquartered in San Mateo, California, develops a K-8 educational coding and robotics ecosystem anchored by the Dash robot hardware and the Make Wonder software platform. The Dash robot is an award-winning, voice-activated coding device for children aged 6+ that pairs with companion apps (Blockly for visual drag-and-drop programming, Wonder for path-based coding, Blockly Pro for JavaScript transition, Path, Go, and Cue apps) to deliver a progressive curriculum from block-based coding through to JavaScript and (as of 2025) Python. The Make Wonder platform provides teacher dashboards for managing up to 35 student profiles, pre-built standards-aligned Coding Pathways (10-15 activities per grade), 72 Challenge Cards, 60 Math Activities, 20 NGSS-aligned K-5 Science Activities, and a Virtual Dash simulator that enables 1:1 student experiences without physical hardware. Wonder Workshop also operates the Wonder League Robotics Competition, an annual global competition in its 10th year reaching 90,000+ students across 65 countries.
The business operates a dual hardware-plus-software revenue model. Hardware generates one-time revenue from Dash robots ($189.99 MSRP as of October 2025), accessories (Sketch Kit, Launcher, Gripper Building Kit), and bundled offerings (Wonder Pack at $289.99 and Dash 12-Pack at $1,895). Software subscriptions are tiered: Free (limited), Homeschool $125/year, Classroom $199/year, Center $1,495/year, and School $2,495/year, with custom multi-year District contracts. Go-to-market combines a freemium product-led motion, enterprise field sales for K-8 districts with dedicated Customer Success Managers, event-driven engagement through STEAM Summits and the Wonder League competition, and community-led growth via a Global Educator Community on Facebook. Customer references include LAUSD, NYC DOE, Broward County, Pinellas County, St. Louis Public Schools, and San Bernardino City Unified. In February 2026, MORAVIA Consulting Group acquired Wonder Workshop's assets and launched US-based MORAVIA Education Inc. to continue operating the brand, with the former Wonder Workshop team staffing the new entity.
Wonder Workshop firmographics
Firmographics- Name
- Wonder Workshop
- Legal name
- MORAVIA Education, Inc.
- Website
- https://makewonder.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Wonder Workshop, now operating as MORAVIA Education Inc., provides K-8 schools and homeschool families with Dash coding robots and the Make Wonder software platform for standards-aligned coding, robotics, and NGSS science instruction across 40,000+ schools in 65 countries.
- Ownership category
- akta.pro rank
Wonder Workshop industry classification
Industry- Product category
- Educational Robotics
- NAICS
- Doll, Toy, and Game Manufacturing (33993), Educational Support Services (611710)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Robotics Learning Platforms (EDAFANAB)
- akta.pro secondary industries
- LEGO / Block-Based Robotics Programs (EDAMADAD), Robotics Kits, Parts & Lab Equipment Providers (Education-Focused) (EDAMADAN)
Keywords
Where Wonder Workshop is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wonder Workshop business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Software Subscriptions: Recurring annual subscriptions to Make Wonder platform with tiered pricing (Free, Homeschool $125, Classroom $199, Center $1,495, School $2,495) providing curriculum access, student management, and progress tracking.
- Hardware Sales: One-time sales of Dash robot ($189.99), accessories (Sketch Kit, Launcher, Gripper Building Kit), and bundles (Wonder Pack $289.99, Dash 12-Pack $1,895). Physical robots required for full functionality.
- Professional Development: Paid online courses including 'Introduction to Coding and Robotics with Dash' for educator training and certification.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free Tier - Limited classroom access |
| Subscription | Annual | STEM Homeschool - Family/home learning |
| Subscription | Annual | STEM Classroom - Single classroom |
| Subscription | Annual | STEM Center - Tech center/makerspace |
| Subscription | Annual | STEM School - School-wide license |
| Subscription | Multi-year contract | District - Custom enterprise solution |
| One time/ perpetual license | One time/ perpetual license | Hardware - Dash Robot |
| One time/ perpetual license | One time/ perpetual license | Hardware Bundles |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Wonder Workshop product offering
Product offeringCore offering
Wonder Workshop sells the Dash educational coding robot for children ages 6+ alongside the Make Wonder cloud-based K-8 coding and robotics teaching platform, companion apps (Blockly, Wonder, Blockly Pro, Path, Go, Cue), and physical accessories (Sketch Kit, Launcher, Gripper Building Kit). The offering combines physical robot hardware, a virtual simulation environment, standards-aligned curriculum content, a teacher dashboard, and professional development services targeted at schools, districts, homeschool families, and individual educators.
Product overview
Wonder Workshop, now part of MORAVIA Education, offers a comprehensive K-8 coding and robotics education ecosystem consisting of the Dash robot hardware, the Make Wonder software platform, and multiple companion apps. The core product is the Dash robot, an award-winning coding robot for children aged 6+. The Make Wonder platform provides the software backbone with pre-built lessons, teacher dashboards, and virtual Dash. The product family includes Blockly (visual drag-and-drop coding), Wonder (visual path-based programming), and Blockly Pro (JavaScript transition) as coding apps; Sketch Kit, Launcher, and Gripper Building Kit as physical accessories; Wonder Pack and Dash 12-Pack as bundled offerings; and the Wonder League Robotics Competition as an annual global competition. Subscriptions are available at multiple tiers (Homeschool, Classroom, Center, School, District) providing different scales of access to the platform's curriculum and features.
Differentiator
Problem solved
Functional benefit
Brands
- Make Wonder: Coding and robotics teaching platform that provides pre-built lessons, activities, and a teacher dashboard for standards-aligned coding curriculum for grades K-8.
Quantifiable outcome
- Over 40,000 schools worldwide use Wonder Workshop products
- +3 more outcomes
Companies that use Wonder Workshop
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Wonder Workshop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature6 records
Wonder Workshop partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MORAVIA EducationcoreUS-based MORAVIA Education (launched February 2026) acquired Wonder Workshop's assets and now operates the brand. Staffed by former Wonder Workshop employees, MORAVIA Education continues delivery of Wonder Workshop products, lessons, customer service, and product development. MORAVIA Education is part of MORAVIA Consulting Group, an international manufacturing and distribution company operating since 1993.
- MORAVIA Consulting GroupcoreMORAVIA Consulting Group (operating since 1993 in heart of Europe) is the parent company of MORAVIA Education. Specializes in crafting, designing and delivering cutting-edge educational tools and consumer products. Portfolio includes Primo Toys (Cubetto), HP Robots (OTTO), Piximakey, and Curiscope.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Wonder Workshop competitors and assessment
Company assessmentDirect peers
- Sphero: Sphero makes programmable educational robots (BOLT, Indi, Mini, RVR) for K-12 classrooms, directly competing with Wonder Workshop's Dash on the same visual-programming-to-text-coding curriculum path.
- Ozobot: Ozobot (Evo, Bit) sells small K-8 coding robots with both screen-based (OzoBlockly) and screen-free programming, directly targeting the same classroom STEM and coding curriculum segment as Wonder Workshop.
- VEX Robotics: VEX (123, GO, IQ, V5) offers a full K-12 educational robotics ladder with its own competition ecosystem (VEX IQ Competition), placing it in direct competition for both curriculum and competition-based engagement dollars.
- Makeblock: Makeblock (mBot, Codey Rocky, mBot Ranger) is a global STEAM education robotics company with comparable K-12 products, block-based programming (mBlock), and a teacher-facing curriculum platform analogous to Make Wonder.
- BirdBrain Technologies: BirdBrain (Hummingbird, Finch, micro:bit-based kits) sells K-12 educational robotics with visual programming (Snap!, BirdBlox) and a strong maker/STEAM curriculum focus, making it a direct alternative in middle-school robotics programs.
- Modular Robotics: Modular Robotics (Cubelets, MOSS) makes magnetic, snap-together educational robots for K-8 STEM, competing with Wonder Workshop for hands-on classroom robotics budgets without requiring screens or text coding.
- iRobot Education: iRobot Education (Root robot) offers a K-12 programmable classroom robot with a progressive block-to-text coding app, directly competing with Dash and Make Wonder for the same coding-curriculum buyer.
Broad incumbents
- LEGO Education: LEGO Education (SPIKE Prime, WeDo 2.0, Mindstorms) is the largest incumbent in K-8 STEM/robotics, with a broader product portfolio, deeper distribution, and a stronger classroom brand that competes head-to-head with Wonder Workshop for district STEM budgets.
Emerging players
- Primo Toys (Cubetto): Cubetto is a screen-free, block-based coding robot for ages 3-6 that now sits in the MORAVIA Consulting portfolio alongside Wonder Workshop—adjacent in pedagogy (block-based) and now ecosystem, but focused on early childhood rather than K-8.
- Tynker: Tynker is a K-8 coding learning platform with block-based and Python/JavaScript curricula and a teacher dashboard, overlapping with Make Wonder's software layer (though without hardware) and competing for the same district coding-curriculum dollars.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Wonder Workshop social profiles
Digital presenceWonder Workshop compliance and trust
Trust signalCompliance2 records
Wonder Workshop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wonder Workshop leadership team
Management profileNumber of profiles
Profiles3 records
Wonder Workshop funding detail
Funding detailFunding overview
Funding rounds7 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wonder Workshop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wonder Workshop
What does Wonder Workshop do?
Wonder Workshop sells the Dash educational coding robot for children ages 6+ alongside the Make Wonder cloud-based K-8 coding and robotics teaching platform, companion apps (Blockly, Wonder, Blockly Pro, Path, Go, Cue), and physical accessories (Sketch Kit, Launcher, Gripper Building Kit). The offering combines physical robot hardware, a virtual simulation environment, standards-aligned curriculum content, a teacher dashboard, and professional development services targeted at schools, districts, homeschool families, and individual educators.
Is Wonder Workshop a public or private company?
Wonder Workshop is a private company. It is classified as corporate owned and is currently operating.
When was Wonder Workshop founded?
Wonder Workshop was founded in 2012. It employs 51 to 100 people.
Where is Wonder Workshop based?
Wonder Workshop is headquartered in San Mateo, United States, in the North America region.
How does Wonder Workshop make money?
Three revenue lines are on record. Software Subscriptions are the primary driver. The others are hardware Sales and professional Development.
Who are Wonder Workshop's main competitors?
Direct peers on record are Sphero, Ozobot, VEX Robotics, Makeblock, BirdBrain Technologies, Modular Robotics and iRobot Education. LEGO Education is listed as a broad incumbent. Emerging players are Primo Toys (Cubetto) and Tynker.
Does Wonder Workshop have an API?
No public API is recorded for Wonder Workshop.
What industry is Wonder Workshop in?
Wonder Workshop's product category is Educational Robotics. Its primary akta.pro industry code is EDAFANAB, Robotics Learning Platforms, with a secondary code of EDAMADAD, LEGO / Block-Based Robotics Programs. Its NAICS code is 33993 and its SIC code is 3944.