What Ozobot does

Ozobot (legal entity Ozo EDU, Inc.) is a privately held educational technology company founded in 2014 and headquartered in Redondo Beach, California. The company designs, manufactures, and sells programmable coding robots and accompanying STEAM curriculum for the K-12 market. Its core hardware products are Ozobot Evo — a small floor robot supporting dual coding methods (screen-free Color Code sequences on paper and on-screen Ozobot Blockly) — and Ozobot Ari, launched in 2025 as an Android-powered touchscreen robot with AI features for grades 5-12. The line is rounded out by Ozobot ORA, a six-axis robotic arm introduced in 2024 for middle school, high school, and CTE coursework. Underlying technology includes two US patents (Nos. 9,486,713 and 9,545,582) covering the Color Code method, plus the Ozobot Editor/Blockly visual programming platform and the Ozobot Classroom web portal containing 700+ standards-aligned lessons.

Ozobot generates revenue primarily through hardware sales — entry kits at $250 and classroom kits ranging from $999 to $4,350 — complemented by STEAM and curriculum bundles ($40–$3,300), color-code accessories, and a professional development tier spanning $99 self-service courses up to $4,000+ in-person workshops. The Ozobot Classroom lesson portal is offered free, functioning as a freemium funnel. Go-to-market combines direct enterprise field sales via seven regional US representatives (plus international reps covering UK, Europe, UAE, Asia, and Australia), e-commerce on ozobot.com, channel partners and resellers (with Canadian distribution via Logics Academy), and community-led marketing through the Ozobot Certified Educator ambassador program (13+ members). The company claims 10,000+ schools, 50,000 educators, and 30,000+ K-12 US schools as customers, with major district logos including LAUSD, Chicago Public Schools, NYC DOE, Boston, Milwaukee, Dallas ISD, and Buffalo Public Schools. Compliance certifications (FERPA, COPPA, CSPC) and curriculum alignment (CSTA, ISTE, NGSS, TEKS) are positioned as procurement prerequisites.

Name

Ozobot

Legal name

Ozo EDU, Inc.

Website

https://ozobot.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Ozobot (Ozo EDU, Inc.) designs programmable coding robots — Evo and the AI-powered Ari — plus STEAM curriculum for K-12 schools, serving 50,000 educators across 10,000+ schools with patented screen-free and block-based coding tools.

Ownership category

akta.pro rank

Product category

Educational Robotics

NAICS

Doll, Toy, and Game Manufacturing (33993), Doll, Toy, and Game Manufacturing (339930), All Other Schools and Instruction (61169)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG)

akta.pro secondary industries

Robotics Kits, Parts & Lab Equipment Providers (Education-Focused) (EDAMADAN), STEM & Coding Readiness for Early Learners (EDACANAF), Educational & Hobby Robotics Kits (Consumer) (CRACARAG)

Keywords

• Educational robotics
• K-12 coding education
• STEAM learning solutions
• Screen-free coding
• AI literacy curriculum

Headquarters

HQ city

Redondo Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Hardware Sales - Coding Robots: Sale of programmable coding robots including Evo Entry Kit ($250), Ari Entry Kit ($250), and classroom kits ranging from 6 to 18 bots with bundle pricing ($999-$4,350). Core revenue driver.
2. STEAM Accessories: Accessories including Color Code Magnets ($30-$50), Challenge Mats, STEM Bundles, STEAM Kits ($40-$350), Engineering Kits ($1,125-$3,300), Math Fluency Kits ($175-$3,100), Color Code Markers, and Crawler attachments.
3. Professional Development Training: Teacher training programs including Self-Service PD courses ($99-$249), Virtual Professional Development ($1,500 for 20 attendees), and In-Person Workshops (from $4,000). Led by experienced Ozobot educators covering Color Codes, Blockly, and STEAM integration.
4. Ozobot Classroom Platform: Free lesson portal for educators. Premium features may include enhanced analytics and support services.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Ozobot designs, manufactures, and sells programmable coding robots (Evo, Ari, ORA) and accompanying software platforms (Ozobot Classroom, Ozobot Editor, Ozobot Blockly) along with standards-aligned K-12 STEAM and computer-science curriculum, sold primarily to U.S. schools, districts, and homeschool families. Products support both screen-free coding via patented Color Code markers/magnets and visual-to-text-based programming through Blockly and Editor, enabling the same robots to scale from PreK through high school without requiring teacher coding experience or dedicated IT infrastructure.

Product overview

Ozobot offers a comprehensive K-12 STEAM and coding education ecosystem comprising two main coding robots (Ari with AI-powered touchscreen and Evo with dual coding methods), multiple software platforms (Ozobot Classroom with 700+ free lessons, Ozobot Editor and Blockly for visual programming), robotic arm ORA for advanced CTE courses, and extensive curriculum bundles including STEAM Kits, Math Fluency Kits, and Engineering Kits. The ecosystem supports screen-free coding with Color Codes and markers, on-screen block-based programming, and AI literacy education through dedicated curriculum. Ozobot provides educators with free lesson libraries, pacing guides, professional development services, and a 3D CAD library for printable accessories, all aligned to CSTA, ISTE, NGSS, and TEKS standards. The platform serves 10,000+ schools and 50,000+ educators across PreK-12 grade levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Ozobot Evo Programmable coding robot that teaches STEAM and computer science via patented Color Code markers/magnets (screen-free) and Ozobot Blockly/Editor programming; designed for PreK-12 classrooms and homeschool learning.
• Ozobot Ari AI-powered coding robot with an on-device Android touchscreen and built-in generative AI integration, supporting screen-free Color Codes, Blockly, and Python for elementary and middle-school learners.
• Ozobot ORA Six-axis robotic arm designed for high-school CTE, engineering, and robotics coursework, programmable alongside the Ozobot ecosystem.
• Ozobot Classroom Web-based lesson and content platform offering 700+ standards-aligned lessons across CSTA, ISTE, NGSS, and TEKS for Ozobot robots, used by classroom teachers and homeschool families.
• Ozobot Editor Web-based programming platform for Ozobot robots that supports visual programming (Blockly) and progression to JavaScript and Python, including a generative AI integration.
• Ozobot Blockly Blockly-based visual programming environment for Ozobot robots, structured as five progressive skill levels from beginner block coding to advanced programming.
• Ozobot STEAM Kits Themed curriculum and accessory bundles for Ozobot robots, including the Solar System, Seesaw, and Tells Time kits, marketed for elementary classrooms and enrichment programs.
• Math Fluency Kits Curriculum kits pairing Ozobot robots with math fluency content for elementary classrooms.
• Engineering Kits Engineering-focused curriculum kits built around Ozobot robots for K-12 classrooms.
• Foundations of AI Curriculum Standards-aligned AI literacy curriculum designed for K-12 classrooms using Ozobot robots and software.
• Ozobot Professional Development Paid live and virtual training services for teachers and districts implementing Ozobot robots, supporting onboarding, curriculum integration, and instructional best practices.
• Color Code Magnets Standalone tactile coding accessory that uses magnetic color sequences to trigger Ozobot robot behaviors, enabling screen-free coding without markers or devices.
• Challenge Mats Reusable printed mats that provide structured coding challenges and activities for Ozobot robots in classrooms and enrichment programs.
• Ozobot Crawler Accessory that transforms an Ozobot robot into a small crawler-style vehicle for additional STEAM activities.
• Color Code Markers Markers in the Ozobot Color Code palette used to draw paper-based programs that Ozobot robots read and execute, enabling screen-free coding.

Quantifiable outcome

• 95% of users report increased student engagement
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature6 records

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Wonder Workshop: Wonder Workshop's Dash, Dot, and Cue robots target the same K-5 coding and STEAM classroom segment with block-based programming and curriculum, directly competing with Evo and Ari.
• Sphero: Sphero produces programmable educational robots (SPRK+, Indi, Bolt) for K-12 STEAM learning with both screen-free and app-based coding, mirroring Ozobot's hardware-plus-curriculum model.
• VEX Robotics: VEX sells programmable robotics kits (IQ, V5, EXP) and curricula for K-12 and competitive robotics, overlapping with Ozobot's ORA and Ari in middle/high school STEAM and CTE.
• Makeblock: Makeblock's mBot, Codey Rocky, and STEAM kits target the same K-12 coding/robotics market with block-based programming, closely paralleling Ozobot's product line.

Broad incumbents

• LEGO Education: LEGO Education is a larger incumbent in K-12 STEAM with WeDo, SPIKE, and Mindstorms robotics kits; it competes for the same classroom budgets but is part of a much broader LEGO portfolio.
• Pitsco Education: Pitsco is a long-established K-12 STEM curriculum and equipment provider selling robotics and STEAM kits into the same district and classroom channels as Ozobot.

Emerging players

• Modular Robotics (Cubelets): Cubelets offers magnetic, modular educational robots used in K-12 STEM classrooms; smaller in scale but directly comparable in age band and STEAM use case.
• BirdBrain Technologies (Hummingbird Bit): BirdBrain sells the Hummingbird Bit robotics kit and Finch robots for K-12 STEAM, providing a comparable coding-and-creativity robotics offering for schools.
• iRobot Education (Root): iRobot's Root coding robot targets K-12 classrooms with a block-based and text-programming app, overlapping with Ozobot's screen-based Blockly/Editor pathway.

Regional players

• Micro:bit Educational Foundation: The BBC micro:bit is a low-cost programmable device widely adopted in UK and international K-12 classrooms; it competes with Evo/Ari in introductory coding but is strongest outside the US.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/OZOBOT
• YouTubeyoutube.com/user/OZOBOT
• Facebookfacebook.com/ozobot
• LinkedInlinkedin.com/company/ozobot
• Instagraminstagram.com/ozobot
• TikToktiktok.com/@official_ozobot

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ozobot