Rehab

What Rehab does

Rehab for JAPAN (株式会社Rehab for JAPAN), founded in June 2016 by occupational therapist 大久保 亮, is a Tokyo-based care rehabilitation technology company that sells SaaS and online services to operators of Japanese daycare facilities (通所介護/デイサービス). The company's core product, Rehab Cloud, is a multi-module cloud platform launched in 2018 (originally as リハプラン) and consolidated under a unified brand in 2025; modules include Rehab Cloud デイリー (daily documentation and attendance/vital tracking), Rehab Cloud リハプラン (rehabilitation planning), and Rehab Cloud モーションAI (computer-vision motion analysis of rehabilitation exercises). A separate consumer product, Rehab Studio, delivers insurance-out-of-pocket online rehabilitation sessions to individuals, and a third business line monetizes an accumulated proprietary dataset of elderly care rehabilitation plans, ADL/IADL records, and lifestyle information through anonymized data provision and research partnerships.

The business model is a subscription SaaS sold via inside sales to long-tail daycare operators (with a stated focus on the 1–2 location retail segment), supplemented by self-pay online sessions and data provision revenue. Distribution is single-country (Japan), with headquarters in Chiyoda-ku and a separate AgingTech Institute in Shinagawa acting as an R&D and policy-advocacy think tank established in October 2020. The technology stack includes a registered patent for automated rehabilitation program planning, motion AI processing video input, process automation that auto-populates approximately 80% of the 70-item nutritional assessment, and integration with Japan's LIFE data submission system required by long-term care insurance.

The company has raised approximately ¥1.83 billion in disclosed funding across six rounds from 2017 through 2024, with strategic corporate investors including Ono Pharmaceutical, Kirin Holdings, Cyberdyne, Omron Ventures, MTG Ventures, Aflac Ventures Japan, and financial investors including Japan Post Bank Asset Management and SMBC Venture Capital. The 75-person regular headcount (FY2025) is balanced across business (44%), product development (43%), and corporate (13%) functions, and recent governance additions — including an outside director with prior TSE listing experience and a VPoF role dedicated to IPO execution — signal active preparation for public-market readiness. In 2026 the company extended into cancer patient rehabilitation via Ono Digital Health Investment and launched nutritional assessment automation and fax-digital care plan interoperability features.

Name

Rehab

Legal name

株式会社Rehab for JAPAN

Website

https://rehabforjapan.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Rehab for JAPAN is a Tokyo-based care rehabilitation technology company that sells the Rehab Cloud SaaS platform and Rehab Studio online rehabilitation service to Japanese daycare operators, with a third data-monetization business built on its proprietary care rehabilitation database.

Ownership category

akta.pro rank

Product category

Elderly Care Software (Nursing Care SaaS)

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing and Residential Care Facilities (623), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Health Services (8000), Services-Home Health Care Services (8082)

akta.pro primary industry

Digital Rehabilitation & Physical Therapy Therapeutics (HLACANAJ)

akta.pro secondary industries

Virtual PT/OT/MSK & Rehab Programs (Payer-Sponsored) (HLALACAI), Post-Acute Transitional Care / Subacute Rehab Centers (HLADAJAN), Skilled Nursing Facility (SNF)-Based Rehab Units (HLADAJAB)

Keywords

• Nursing care software
• Rehabilitation SaaS
• Elderly care platform
• Motion analysis AI
• Online rehabilitation services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Rehab Cloud): Monthly/annual subscription for cloud-based rehabilitation software targeting nursing care facilities (通所介護/デイサービス). Revenue driven by seat count and tier level, with multi-product bundling (Rehab Cloud series).
2. Online Rehabilitation (Rehab Studio): Insurance-out-of-pocket online rehabilitation service (保険外サービス) providing remote rehabilitation support to individuals, generating subscription or per-session fees.
3. Care Data Analysis / Provision: Analysis and provision of anonymized care data (匿名加工情報) from daycare operations — including LIFE submission data, ADL records, vital signs, and rehabilitation records — to third parties for research and industry development.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Rehab for JAPAN develops and sells the Rehab Cloud multi-module scientific-care SaaS platform for nursing care facilities (通所介護/デイサービス), enabling evidence-based rehabilitation planning, daily documentation, ADL tracking, nutritional assessment, and LIFE regulatory data submission. It also operates Rehab Studio, an online insurance-independent (保険外) rehabilitation service for individuals, and a care-data business leveraging an accumulated proprietary database of rehabilitation plans and resident records for analytics and AgingTech research.

Product overview

Rehab operates three interconnected business axes: (1) a multi-product SaaS platform called Rehab Cloud — which encompasses sub-modules for daily documentation (デイリー), motion analysis (モーションAI), and care planning — serving nursing care facilities (通所介護/デイサービス); (2) an online self-pay rehabilitation service called Rehab Studio offering remote rehabilitation training; and (3) a nursing care data business leveraging an accumulated proprietary rehabilitation database to drive evidence-based care and AgingTech research. All products were consolidated under the 'Rehab Cloud' brand in 2025 following an earlier rebrand from legacy product names such as リハプラン and デイリー.

Differentiator

Problem solved

Functional benefit

Brands

• Rehab Cloud: Scientific care software for nursing care facilities, providing evidence-based rehabilitation planning and management
• Rehab Studio
• AgingTech総合研究所
• Rehapoli

Products and services

• Rehab Cloud (リハビリSaaS事業) Multi-module cloud-based scientific nursing care SaaS platform for daycare facilities (通所介護/デイサービス), providing evidence-based rehabilitation planning, ADL tracking, nutritional assessment, daily documentation, and LIFE regulatory data submission. Includes Rehab Cloud デイリー (daily documentation), Rehab Cloud リハプラン (rehabilitation planning), and Rehab Cloud モーションAI (motion AI analysis). Sold to nursing care facility operators on subscription.
• Rehab Studio (オンラインリハビリ事業) Online insurance-independent (保険外) rehabilitation service providing remote personalized rehabilitation sessions with online rehabilitation trainers. Targets individuals seeking rehabilitation support outside the public long-term care insurance system, including cancer patients via exercise oncology programs.
• Care Data Business (介護データ事業 / 介護データ分析/共創基盤) Data platform and co-creation infrastructure leveraging accumulated proprietary nursing care rehabilitation data — including LIFE submission data, ADL records, vital signs, attendance, and care plans — to drive evidence-based care analytics, anonymized data provision for research, and AgingTech industry development.

Quantifiable outcome

• Approximately 80% of nutritional assessment items auto-populated, streamlining monthly weight management, family explanation documentation, and LIFE data submission.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• CureApp: CureApp is a Japanese digital therapeutics company developing SaMD applications for conditions such as nicotine addiction and hypertension. It is directly comparable to Rehab as a Japan-anchored digital health/SaaMD player operating in regulated healthcare with evidence-based software that complements or replaces traditional care pathways.
• LITALICO: LITALICO operates both care services for disabilities/children and a SaaS platform for care provider operations in Japan. Its mix of direct care delivery and software for care providers is structurally similar to Rehab's combination of Rehab Studio (online rehab delivery) and Rehab Cloud (SaaS for facilities), and both serve Japanese long-term care/social welfare customers.
• MICIN: MICIN provides telemedicine and online medical consultation platforms (curon, Pharms) widely used by Japanese clinics. It is comparable to Rehab as a Japan-focused digital health platform serving regulated clinical workflows, and its online consultation model parallels Rehab Studio's online rehab service in extending clinical care beyond the physical facility.
• Welby: Welby provides patient self-management apps and platforms for chronic disease management, including tools for tracking vital signs, ADL, and care plans. It overlaps with Rehab in collecting patient lifestyle and clinical data to support evidence-based care and in serving Japanese healthcare providers with digital workflow tools.
• Kaigo Plus: Kaigo Plus operates the カイポケ platform, providing comprehensive back-office and operations software for nursing care providers in Japan (insurance claims, staffing, HR, finance). It is one of Rehab's closest direct competitors in digitizing the Japanese daycare/care-facility workflow, though its differentiation is broader operational SaaS rather than rehab-specific.
• Encourage Technologies (engage): Encourage provides HR/payroll SaaS (en-gage) widely used by Japan's nursing care and welfare workforce. It is comparable to Rehab as a SaaS vendor specifically built for the Japanese care-services industry and serves a similar customer base of daycare and care facility operators.

Broad incumbents

• Medley: Medley runs multiple healthcare platforms in Japan including a job board for medical professionals (JobQ) and online medical consultation services. It is a broader incumbent in Japanese health-tech SaaS, overlapping with Rehab in digitizing clinical workflows and providing software infrastructure for healthcare providers, though less specialized in rehabilitation.
• M3, Inc. M3 is one of Japan's largest healthcare platform operators, providing physician-facing services (MR-kun, AskDoctors), clinical trial platforms, and medical content. It is comparable as a broad incumbent building software/data platforms across Japanese healthcare, though its focus is more physician/pharma-centric than eldercare-facility-centric like Rehab.

Emerging players

• Hmcomm: Hmcomm applies AI (speech recognition and natural language processing) to medical and industrial use cases in Japan. It is comparable to Rehab as a Japan-based AI-for-healthcare player, and partially overlaps in using AI to automate clinical/operational workflows — though Hmcomm focuses on voice/documentation rather than rehab motion analysis.

Others

• TRYT Group: TRYT Group operates the Tryt career platform connecting nursing/care workers to employers, and its former CEO (笹井英孝) was appointed as outside director of Rehab in 2026. While not a direct product competitor, TRYT is thematically connected as a Japanese health/care-services technology business and provides a talent-pipeline adjacency for Rehab's customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rehab_for_japan
• Facebookfacebook.com/rehabforjapan
• LinkedInlinkedin.com/company/rehab-for-japan

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rehab