What Qida does

Qida (legal entity: Caring Well, S.L.) is a Spain-based home care services provider for elderly and dependent persons, operating from its Sabadell (Barcelona) headquarters and serving families across 12 of Spain's autonomous communities through 20+ regional offices. The company delivers in-home care services spanning hourly care (from 1 hour/week), 24/7 live-in care, weekend care, night shifts, and hospital accompaniment, with complementary offerings including Dependency Law subsidy management, physiotherapy, speech therapy, podiatry, and orthopedics. Its core commercial differentiator is the Social Referent model — a multidisciplinary team of psychologists, social workers, occupational therapists, and physiotherapists who each manage a maximum of 80 cases and develop Individual Work Plans (PTI) using international geriatric assessment scales.

The technology layer consists of a proprietary Care App (Android/iOS) — described as the only family-facing tracking application in the Spanish home care sector — that enables families to monitor service delivery, manage administrative tasks, and communicate with their assigned Social Referent. The company has also deployed AI tools for query management, administrative automation, and service quality analysis, with all processing explicitly supervised by human staff. A 20,000+ caregiver database supports a reported 95% first-match accuracy rate, with caregiver acceptance limited to roughly 10% of applicants.

Qida generates revenue on a recurring subscription/unit-pricing basis tied to hours of care delivered, with pricing varying by geographic zone, schedule, and dependency level. The company serves a long-tail of individual families (over 20,000 cumulative) supplemented by relationships with 350+ public entities as an accredited SAD (Servicio de Ayuda a Domicilio) provider under Spain's Dependency Law framework. Go-to-market combines consultative direct sales through regional offices, an SEO-driven localized landing-page network, Google Ads, and earned media, with financing partnerships (Pensium) addressing affordability for end families.

Name

Qida

Legal name

Caring Well, S.L.

Website

https://qida.es

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

Qida is a Spain-based home care services provider delivering in-home caregiving (hourly, live-in, weekend, night) for elderly and dependent persons across 12 autonomous communities, combining a Social Referent clinical case management model with a proprietary Care App and 20,000+ caregiver database.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Live-In & 24/7 In-Home Care (HLADAGAI)

akta.pro secondary industries

Chronic Care & Complex Care Management (HSABAIAD), Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC) (HSABAIAG), In-Home Respite Care (Hourly/Short-Shift) (HSABAGAA)

Keywords

• Home care services
• Elderly care
• Live-in caregivers
• Senior home assistance
• Dependency care

Headquarters

HQ city

Sabadell

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Home Care Services: Variable hourly/daily care services including part-time hourly care (from 1 hour/week), full-time care, 24/7 live-in care, weekend care, and night shifts. Revenue is generated through service fees based on hours and care intensity. Additional complementary services include physiotherapy, speech therapy, podiatry, orthopedics.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Qida provides personalized, in-home care services for elderly and dependent persons across Spain, delivered through a range of formats: hourly care (from 1 hour/week up to 40 hours/week), 24/7 live-in care, weekend care, night care, hospital accompaniment, and Dependency Law subsidy management. Every case is overseen by a multidisciplinary Social Case Manager (Referente Social) who builds an Individual Work Plan (PTI) and monitors quality, with families using a proprietary mobile Care App to track services and communicate with their case manager.

Product overview

Qida operates as a home care services platform offering a portfolio of core caregiving products alongside a proprietary technology platform. The core offerings include Cuidadoras por Horas (hourly caregivers), Cuidadoras Internas 24h (24-hour live-in caregivers), Cuidadoras para Fines de Semana (weekend caregivers), Cuidadoras Nocturnas (night caregivers), and specialized services for Alzheimer's, Parkinson's, stroke, dementia, and ELA. The Care App serves as the proprietary technology platform underpinning the entire service, enabling families to track services, manage administrative tasks, and communicate with their Referente Social (Social Case Manager). Additional products include Trae a Tu Cuidador (bring-your-own-caregiver support), Acompañamiento Hospitalario (hospital accompaniment), Ayudas Ley de la Dependencia (dependency law advisory), and Servicios Integrales (complementary health services). The Referente Social model — a multidisciplinary team managing a maximum of 80 cases each — coordinates all services through the Care App platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Cuidadoras por Horas (Hourly Caregivers) Flexible in-home caregiving service providing professional caregivers for elderly individuals for a minimum of 1 hour per week up to 40 hours per week, with day, night, and weekend shifts, targeted at families seeking part-time home care.
• Cuidadoras Internas 24h (24-Hour Live-in Caregivers) Continuous in-home care with a professional caregiver residing in the elderly person's home 24 hours a day, including weekday-only, weekend-only, and combined 24/7 coverage options for families needing full-time support.
• Cuidadoras para Fines de Semana (Weekend Caregivers) Weekend caregiving service providing either part-time hourly or live-in coverage on Saturdays and Sundays, offering respite for family caregivers while ensuring continuity of care.
• Cuidadoras Nocturnas (Night Caregivers) Overnight in-home support for elderly individuals ensuring safety and well-being throughout nighttime hours, with or without vigil requirements.
• Trae a Tu Cuidador (Bring Your Own Caregiver) Advisory and administrative support for families who already have or wish to hire their own caregiver, covering legal contracting, Social Security registration, payroll management, and compliance with labor regulations.
• Acompañamiento Hospitalario (Hospital Accompaniment) Daytime or nighttime in-hospital companionship service for patients during hospitalization, adapting to patient and family needs, available within 24 hours.
• Ayudas Ley de la Dependencia (Dependency Law Assistance) Advisory service guiding families through the management of public subsidies under Spain's Dependency Law, including the Prestación Económica Vinculada (PEV) and Servicio de Ayudas a Domicilio (SAD) programs.
• Servicios Integrales (Complementary Health Services) Complementary healthcare and wellness services provided through a network of social impact partners, including physiotherapy, speech therapy, podiatry, and orthopedics, offered at preferential conditions.
• Care App (Family Portal and Mobile App) Proprietary technology platform with a family portal and downloadable mobile app for Android and iOS enabling families to perform administrative procedures, follow the evolution of the care recipient, and communicate with their assigned Social Case Manager, with data processed under human supervision.
• Referente Social (Social Case Manager Service) Personalized social case management service delivered by a multidisciplinary team of psychologists, social workers, occupational therapists, and physiotherapists, who manage a maximum of 80 cases each to provide continuous, proactive, and preventive follow-up for each family.

Quantifiable outcome

• 9.8/10 average family satisfaction score
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• PensiumminorOthersFinancing partner offering housing rental advance to help families pay for quality home care services. Qida offers this option to help families spread or finance care costs.

Scale indicators12 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Sanitas Mayores: Spanish elderly care division of Bupa, offering home care, day centers, and assisted living across Spain. Most directly comparable to Qida as a major national home care provider with public-sector accreditation and a multi-region footprint.
• DomusVi: One of the largest private elderly care operators in Spain, with residential centers and home care services. Comparable to Qida in serving the same elderly population and Dependency Law beneficiaries, with overlapping geographic coverage.
• Clece (ACS Group): Spanish multiservice subsidiary of ACS Group providing social services and home help for elderly and dependents. Directly comparable in service offering, public-sector dependency, and Spanish geographic focus.
• Eulen Servicios Sociosanitarios: Spanish multiservice group with a dedicated social-healthcare division providing home help for elderly and dependents across Spain. Directly comparable in service model, public-sector contracts, and national coverage.
• Help at Home: US-based leading provider of personal care services for elderly and disabled populations. Comparable business model (in-home non-medical care with tech-enabled scheduling and caregiver matching) at a larger scale.

Broad incumbents

• Sodexo Iberia: Global facility services and personal services company with home care offerings in Spain and broader Europe. Comparable as a large incumbent entering the tech-enabled home care market through scale and contract relationships.
• Orpea Iberia: Major European elderly care operator (Clariane group) with residential and home care presence in Spain. Comparable as a large European incumbent expanding into home-based care, though primarily residential-focused.
• ISS A/S (Iberia): Global facility services provider with personal and home care services in Spain and across Europe. Comparable as an incumbent scaling home care services with workforce management technology.

Emerging players

• Papa: US-based tech-enabled companion care platform for older adults, providing in-home non-medical support with a digital matching platform. Comparable as a tech-led emerging player targeting the same demographic and care use cases.
• CareLinx: Tech-enabled caregiver marketplace connecting families with in-home caregivers for seniors. Comparable as a digital platform addressing caregiver matching and family transparency, though without the Social Referent clinical model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/qidacare
• Facebookfacebook.com/qidahomecare

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds7 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qida