What CareLinx does

CareLinx is a nationwide tech-enabled caregiver marketplace founded in 2011 and headquartered in the San Francisco Bay Area. The company operates a web and mobile platform connecting families seeking in-home care with a vetted network of 500,000+ caregivers across the United States, facilitating non-medical companion care, personal care, and increasingly clinical support services including telehealth, in-home assessment, and remote patient monitoring enablement. The platform integrates background verification (branded as Sharecare Verified), real-time care visibility, payment processing, and payroll/tax management through a partnership with HomeWork Solutions, with caregivers offered free professional development via CareAcademy integration.

CareLinx generates revenue through three primary streams: marketplace commissions on transactions between care seekers and caregivers, premium membership subscriptions offering enhanced services like payroll compliance and secure messaging, and enterprise/B2B contracts with health plans (covering 2M eligible lives), health systems, employers, and the Department of Veterans Affairs. Pricing for the consumer marketplace is transaction-based with caregiver-set hourly rates, while enterprise contracts operate as managed services arrangements. The company employs between 101-250 people and has facilitated over 5 million hours of in-home care, reporting a 90+ NPS and a 21% reduction in 30-day hospital readmissions for health plan members.

Since 2021, CareLinx has operated as a subsidiary of Sharecare, a digital health platform, following an acquisition that integrated the caregiver marketplace into Sharecare's broader health and wellness portfolio. CareLinx holds an exclusive endorsement from AARP as the only caregiving solution with this designation, providing unique brand credibility and distribution access to the senior demographic. The company targets both individual consumers through a self-serve marketplace and institutional buyers through dedicated sales channels, offering a hybrid go-to-market model uncommon among pure-play caregiver marketplaces.

Name

CareLinx

Legal name

CareLinx Inc.

Website

https://carelinx.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

CareLinx is a nationwide tech-enabled caregiver marketplace connecting families with 500,000+ vetted in-home caregivers, serving individual consumers, health plans, employers, and government programs with non-medical and clinical support services. Acquired by Sharecare in 2021.

Ownership category

akta.pro rank

Product category

Home Care Marketplace

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Childcare & Eldercare Caregiving Platforms (BPAMAHAJ)

akta.pro secondary industry

Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)

Keywords

• Caregiver matching platform
• In-home care services
• Home care marketplace
• Senior care coordination
• Personal care assistance

Headquarters

HQ city

San Bruno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Payment Processing / Transaction Fees: CareLinx processes payments between care seekers (families) and care providers (caregivers). The company charges a fee for payment processing and premium services, taking a commission on transactions processed through the platform. CareLinx deducts its fee from payments collected on behalf of caregivers and remits the balance.
2. Premium Membership Subscriptions: Premium membership tiers offer additional services beyond the free basic platform, including secure messaging, time management, invoicing, payment processing services, and payroll/tax management through HomeWork Solutions. These memberships auto-renew on a subscription basis.
3. Enterprise / B2B Health Plan and Employer Contracts: CareLinx partners with health plans, health systems, and employers to provide managed in-home care services, acting as a platform and network provider for these institutional clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

CareLinx is a nationwide tech-enabled caregiver marketplace that connects families seeking in-home care with a network of 500,000+ vetted caregivers. The platform supports both non-medical companion/personal care (bathing, meal prep, transportation, housekeeping, respite) and clinical support services (telehealth, in-home assessment, care gap closure, RPM enablement). Revenue is generated via marketplace commissions on caregiver transactions, Premium Membership subscriptions, and B2B contracts with health plans, health systems, and employers.

Product overview

CareLinx is a platform-plus-modules home care solution comprising a core caregiver-matching marketplace integrated with specialized vertical solutions. The core CareLinx Platform connects families with vetted caregivers for in-home non-medical and clinical support. This core platform is supplemented by vertical solutions for Health Plans, Health Systems, and Professional Staffing, a Premium Membership add-on offering payroll/tax management via HomeWork Solutions (HWS), a CareAcademy professional development module, and a Mobile App for on-the-go access. Together, these products enable end-to-end in-home care coordination from matching and scheduling through payroll compliance and clinical support.

Differentiator

Problem solved

Functional benefit

Products and services

• CareLinx Caregiver Matching Platform Core online marketplace that connects families seeking in-home care with a nationwide network of 500,000+ vetted caregivers for non-medical companion/personal care and clinical support services, including real-time care visibility, background verification, and integrated payment.
• CareLinx Premium Membership Subscription tier offering secure messaging, time management, invoicing and payment processing services, and full payroll and tax management through HomeWork Solutions (HWS), including W-2 and Schedule H preparation, quarterly and annual tax filings, and guaranteed tax compliance for families hiring caregivers.
• Health Plan Solutions Enterprise offering for health insurance plans that delivers in-home care as a covered benefit to members, covering 2M+ eligible lives with documented 21% reduction in 30-day hospital readmissions and improvements in social isolation and loneliness.
• Health Systems Solutions Enterprise offering for health systems and hospitals supporting post-acute and transitional care coordination, care gap closure, telehealth, in-home assessments, and RPM enablement to reduce 30-day readmissions.
• Professional Staffing Solutions Enterprise staffing service connecting healthcare organizations with qualified caregivers and care professionals for clinical and non-clinical in-home support needs.
• CareLinx Mobile App Native iOS and Android mobile applications that allow families and caregivers to manage accounts, search for caregivers, communicate, track care schedules, and process payments on mobile devices.
• CareAcademy Professional Development Free professional development platform for caregivers offering state-approved courses in caregiving skills, geriatrics, and specialized care topics including Alzheimer's care, communication with older adults, fall prevention, HIPAA, and elder abuse prevention; certificates appear on caregiver profiles.

Quantifiable outcome

• 21% reduction in 30-day hospital readmissions for health plan members using CareLinx
• +6 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• SharecarecoreOthers · 1 January 2021In 2021, CareLinx was acquired by Sharecare, a comprehensive digital health platform. CareLinx operates as a subsidiary under the Sharecare corporate umbrella, leveraging Sharecare's broader health platform capabilities including data analytics, wellness programs, and provider network integration. The acquisition strengthened CareLinx's position in the home care market and integrated its services into Sharecare's employee and health plan benefit offerings.
• AARPflagshipStrategic or Co-development PartnerCareLinx is the only caregiving solution officially endorsed by AARP, providing unique credibility and trust among older adults and their families. This endorsement gives CareLinx access to AARP's membership base and positions it as a preferred provider within the organization's member benefit ecosystem. CareLinx offers dedicated benefits and programs for AARP members.
• Department of Veterans Affairs (VA)flagshipStrategic or Co-development PartnerCareLinx partners with the Department of Veterans Affairs to provide in-home care programs for veterans and military families. The partnership includes both employment opportunities for veteran caregivers and in-home support services for veteran care recipients. CareLinx is also mentioned as participating in national discussions on supporting military and Veteran caregivers.
• Major Health PlanscoreStrategic or Co-development PartnerCareLinx partners with major health plans to offer in-home care as a covered benefit, particularly for Medicare Advantage and other health plan members. These partnerships provide 2M+ eligible lives with access to CareLinx's vetted caregiver network, with documented outcomes including 21% reduction in readmissions and improvements in social isolation and loneliness.
• HomeWork Solutions (HWS)coreTechnology or IntegrationHomeWork Solutions (HWS) is a licensed, bonded, and insured payroll provider that specializes in household employment. CareLinx Premium Membership includes HWS services for payroll processing, tax withholdings, quarterly and annual tax filings, W-2 and Schedule H preparation, and state-specific compliance guidance. This partnership enables CareLinx to offer comprehensive household employer tax compliance to families hiring caregivers.

Scale indicators8 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• WellSky: WellSky (formerly Kinnser) provides software and analytics platforms for home health, hospice, and post-acute providers. It is comparable to CareLinx as the technology layer supporting in-home care delivery, though it sells to agencies rather than matching caregivers directly.
• Amedisys: Amedisys is one of the largest US home health and hospice providers, serving Medicare Advantage, traditional Medicare, and commercial populations. It represents the incumbent clinical home health alternative to CareLinx's hybrid model and is now part of UnitedHealth Group.
• Bayada Home Health Care: Bayada is one of the largest nonprofit home health providers in the US, offering skilled nursing, therapy, and personal care across pediatric and adult populations. It is comparable to CareLinx on the clinical and payer-facing side of in-home care delivery.
• Visiting Angels: Visiting Angels is a national franchise network of in-home senior care agencies offering companion and personal care services. It overlaps with CareLinx on the family-purchased, non-medical home care side and on geographic coverage of the US market.
• Home Instead: Home Instead is the largest global franchise network providing in-home personal care services to seniors. While not a tech marketplace, it competes for the same families and payers and serves as a benchmark for traditional agency-based in-home care economics.
• Right at Home: Right at Home is a global franchise network providing in-home senior care, including companion, personal, and specialized care. It is a comparable family-purchased, agency-based alternative to CareLinx for non-medical in-home care.
• BrightStar Care: BrightStar Care is a national franchise providing both medical and non-medical in-home care, including skilled nursing. It competes with CareLinx on the higher-acuity and clinical home care side of the market as well as on family-purchased services.

Direct peers

• Honor Technology: Honor operates a tech-enabled home care network that employs caregivers directly and serves families, home care agencies, and health plans. It is highly comparable to CareLinx in its blend of technology, vetted workforce, and payer partnerships, though it employs rather than just matches caregivers.
• Papa: Papa connects older adults with 'Papa Pals' for companionship and non-medical support, primarily paid for by Medicare Advantage plans and health systems as a supplemental benefit. It competes directly with CareLinx for MA plan in-home care contracts and family-senior companionship use cases.
• Care.com: Care.com is the largest online marketplace connecting families with caregivers, including for senior care. It overlaps directly with CareLinx on the family-facing caregiver matching model, profile/review-based discovery, and self-serve subscription monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/carelinx
• Facebookfacebook.com/CareLinx
• LinkedInlinkedin.com/company/carelinx-inc
• Instagraminstagram.com/carelinx_

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CareLinx