What Mylo does

Mylo (legally Blupin Technologies Pvt Ltd) is a Gurugram-based direct-to-consumer platform serving young Indian parents from preconception through toddler years. The company integrates three pillars: a content-and-community platform (Mylo Community with 10M+ parents, 200+ experts, and 7,500+ articles across 500+ topics), proprietary branded consumer products organized into sub-brands including Mylo Baby (diapers with proprietary ADL absorption technology, wipes, feeding essentials, baby gear), Mylo Care (maternal skincare, hair care, stretch marks treatment, lactation and fertility supplements), and Mylo Veda (Ayurvedic formulations), and a mobile app (1M+ users, 4.8 stars on Google Play Store) that links community, content, and commerce.

The platform's technical core combines a content management and community-forum system with a D2C e-commerce engine and lifecycle tracking tools (due date calculator, ovulation calculator, baby growth tracker, vaccination tracker). Proprietary product technology centers on ADL (Acquisition Distribution Layer) for diapers, with OEKO-TEX and MADE SAFE certifications and clinically validated personal-care claims (e.g., 91% improved skin smoothness on stretch marks products).

Mylo operates an asset-light, owned-channel model: revenue comes almost entirely from one-time D2C product sales through mylofamily.com and the Mylo App, with no marketplace or third-party retail. Pricing is unit-based with heavy promotional discounting (typically 27-50% off list), supported by promo codes such as FIRST10 and RASHFREE. The customer base is fully long-tail (individual parents), segmented primarily into Expecting Mothers and New Mothers of Infants, with secondary segments for Women Trying to Conceive and Parents of Toddlers. The company has raised approximately $24M+ in disclosed funding, most notably a $17M Series B in April 2022 led by W Health Ventures, ITC Limited, and Endiya Partners.

Name

Mylo

Legal name

Blupin Technologies Pvt Ltd

Website

https://mylofamily.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Mylo is a Gurugram-based D2C platform serving young Indian parents from preconception through toddlerhood, combining a 10M+ parent community, expert-verified content, and proprietary branded products (diapers, maternal wellness, fertility) sold via its own website and app.

Ownership category

akta.pro rank

Product category

Baby Care & Maternity E-commerce

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Baby, Kids & Maternity Online Retailers (CRAFADAI)

akta.pro secondary industries

Baby, Kids & Maternity Marketplaces (CRAFABAG), Kids’ & Baby Apparel Retail (CRAAABAD)

Keywords

• Baby care products
• Pregnancy essentials
• Maternity products
• Parenting community platform
• Personal care products

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Mylo generates revenue through direct-to-consumer sales of baby care, maternity, and personal care products via its e-commerce platform and mobile app. Products include diapers, wipes, feeding essentials, skincare, wellness supplements, and maternity wear. The company offers proprietary brands (Mylo Care, Mylo Baby) alongside curated third-party products, with revenue derived from one-time product purchases and promotional combo offers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mylo operates a direct-to-consumer e-commerce platform and mobile app that sells proprietary baby care (diapers, wipes, feeding essentials), maternity, and personal care products under its own brands (Mylo Baby, Mylo Care, Mylo Veda, Mylo Naturals) alongside curated third-party products. The platform integrates expert-verified parenting content, a community of 10M+ parents, and digital tracking tools (due date, ovulation, vaccination) into a single app-and-store experience for young Indian parents from conception through toddler years.

Product overview

Mylo is a comprehensive pregnancy and parenting platform operating as a unified ecosystem combining e-commerce, community, and digital tools. The core offering consists of three integrated sub-brands: Mylo Care (personal care and wellness products for mothers including skin, hair, fertility, and pregnancy products), Mylo Baby (science-backed baby care products including diapers, wipes, feeding essentials, and gear), and Mylo Community (a parenting platform with expert-verified content, community forums, and digital tools). The Mylo App serves as the digital hub providing daily curated content, trackers, and product discovery. The company operates both direct-to-consumer e-commerce through its website and app, with products manufactured using OEKO-TEX certified materials and MADE SAFE certified formulations. The platform serves young parents in India from conception through toddler years, offering over 100 products across categories including maternity wear, baby diapers, personal care, feeding equipment, and baby gear.

Differentiator

Problem solved

Functional benefit

Brands

• Mylo Care: Personal care and wellness product range for mothers including skin care, hair care, fertility, pregnancy & new mom, daily wellness, weight management, bath & body, and hygiene products.
• Mylo Baby
• Mylo Community
• Mylo Essentials
• Mylo Veda
• Mylo Naturals

Products and services

• Mylo Baby Diaper Pants Disposable baby diaper pants with ADL (Acquisition Distribution Layer) absorption technology, Aloe Vera-infused top layer, 12-hour leak-proof protection, and OEKO-TEX certified materials. Available in sizes Newborn through XXL for infants up to 25 kg.
• Mylo Stretch Marks Kit Pregnancy stretch marks treatment kit containing Stretch Mark Oil and Stretch Marks Cream (100ml each), made with natural ingredients to prevent new and fade existing stretch marks. Clinical study reported 91% improved skin smoothness and 92% better moisturized skin.
• Mylo LactoMama Lactation supplement granules containing Shatavari, Sowa, and 5 herbs formulated to boost breast milk supply. Made with 100% natural ingredients and available in Elaichi, Chocolate, and Kesar Badam flavors.
• Mylo Ovaluna Conception Fertility supplement tablets for women containing prenatal vitamins to promote natural conception, improve egg quality, support hormone balance, cycle consistency, and aid ovulation. Pack contains 60 vegetarian capsules.
• Mylo MamaGro Protein Diskettes Protein diskettes for pregnancy and postpartum nutrition, available in 250gm (50 diskettes) and 500gm (100 diskettes) Vanilla variants to support maternal health.
• Mylo AirPrime Premium Diaper Pants Premium diaper pants featuring a wetness indicator, ultra-soft Cloud Touch Belt, breathable design, and thin-yet-highly-absorbent construction for day and night use.
• Mylo Baby AC Blanket Ultra-soft swaddling wrapper and sleeping bag suitable for 0-6 month babies, functioning as an all-season AC blanket and travel blanket, available in Pink, Green, and Brown color variants.
• Mylo App India's #1 pregnancy and parenting mobile application providing daily curated content, expert tools and trackers (due date, ovulation, vaccination, baby growth, contraction), community forum access, and product discovery for women trying to conceive, pregnant, or raising children.
• Mylo Community Platform Parenting community platform providing 7,500+ expert-verified articles and videos across 500+ parenting topics, discussion forums filtered by life stage (Getting Pregnant, Pregnancy, Baby Care), and free tracking tools (due date calculator, ovulation calculator, baby names finder, vaccination tracker, contraction timer).

Quantifiable outcome

• 9/10 visible reduction in stretch marks after 84 days per NABL-accredited lab study on 100 post-delivery women
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FirstCry (Brainbees Solutions): India's largest baby, kids, and maternity e-commerce platform and now a public company — the dominant direct competitor to Mylo in online baby and maternity retail with vastly larger assortment and brand portfolio.
• BabyChakra: India-based parenting community and content platform with integrated commerce — closest peer to Mylo's content-plus-commerce-plus-community model in the Indian market.
• The Moms Co. India D2C brand for natural and toxin-free baby and mother care products — directly comparable in own-brand personal care, baby care, and maternal wellness positioning.

Broad incumbents

• Huggies (Kimberly-Clark): Global diaper and baby wipes leader with strong presence in Indian modern retail — competes with Mylo Baby on premium diaper positioning and wipes share.
• Mamaearth (Honasa Consumer): India's leading D2C personal-care platform (now public) with a dedicated baby-care line — broader personal-care portfolio but directly comparable in own-brand, content-led, and millennial-parent go-to-market motion.
• Johnson's Baby (Johnson & Johnson): Legacy global baby care brand with wide India distribution across skincare, bath, and toiletries — overlaps directly with Mylo Baby's bath/skincare and wipes categories.
• MamyPoko Pants (Unicharm): Asia's leading diaper pants brand and a major diaper/wipes competitor in India — comparable in pant-style diaper format and mass-premium price tier to Mylo Baby.
• Sebamed Baby: pH-balanced premium baby care brand with strong dermatologist endorsement in India — competes with Mylo Baby and Mylo Care on clinically-positioned, premium-priced personal care.
• Pampers (Procter & Gamble): Global #1 diaper brand with deep distribution and marketing in India — the dominant incumbent Mylo's own-brand diaper pants compete against on price, performance, and shelf.
• Amazon Baby (India): India's largest online marketplace with a deep baby, kids, and maternity catalog — competes with Mylo on assortment breadth, Prime delivery speed, and pricing across every category Mylo sells.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCP6udSSaBIJ-MFqMNtDNdWw
• Facebookfacebook.com/myloappindia
• LinkedInlinkedin.com/company/mylofamily
• Instagraminstagram.com/mylofamily
• Xx.com/myloappindia

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mylo