Everspring
Everspring is a privately held higher education services and technology company that partners with US colleges and universities on enrollment marketing, online program development, market research, and student retention. Its VIA platform unifies student journey data across media, web, and CRM to power AI-driven enrollment optimization for university leadership.
- Company typePrivate
- Founded2012
- HeadquartersEvanston, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Everspring does
Everspring is a privately held higher education services and technology company headquartered in Chicago, Illinois, founded in 2011-2012 and operating with 251-500 employees. The company partners with colleges and universities across the United States to address enrollment, marketing, student retention, and online program development challenges through a managed-services-plus-platform model. Everspring's go-to-market is exclusively B2B enterprise sales targeting university leadership including VPs of Enrollment, CMOs, and Provosts, with multi-year contract structures and a dedicated sales organization led by a Chief Sales Officer.
The company's technology foundation is the VIA (Visibility, Insights, Action) platform, a cloud-based enrollment marketing system that unifies student journey data across media, web, and CRM systems (with deep integration to Slate as a Platinum Partner). VIA supports 360-degree student journey insights, cost-per-applicant tracking, budget optimization, and predictive analytics powered by a proprietary dataset of 500,000+ student journeys. Around this platform, Everspring delivers a modular service portfolio: Enrollment Marketing (performance marketing, SEO, paid media), Market Research and Advisory Services, Academic Services (instructional design, Practice-Ready Nursing, AI Business Curriculum, Community College programs), AI Visibility Solutions (including a free AI Search Visibility Scan tool), and Student Retention Services anchored by a Signal Loop Framework for early intervention.
Everspring's revenue model is managed services combined with platform licensing, with pricing that is custom and quote-based per university engagement and contract cadence in the multi-year range. Distribution occurs through direct enterprise sales, the VASCUPP consortium in Virginia, and association partnerships with AACSB, NAGAP, and the Graduate Business Curriculum Roundtable. Self-reported outcomes include 98% student retention, 94% student satisfaction, 20,000+ students enrolled across 100+ supported programs, and 87% faculty reliance on Everspring program quality. The company is led by CEO Beth Hollenberg (former Kaplan Higher Education Campus President and COO) and is privately held with cumulative disclosed funding of approximately $63.5M since 2011, with the most recent round in November 2020.
Everspring firmographics
Firmographics- Name
- Everspring
- Legal name
- Everspring
- Website
- https://everspringpartners.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Everspring is a privately held higher education services and technology company that partners with US colleges and universities on enrollment marketing, online program development, market research, and student retention. Its VIA platform unifies student journey data across media, web, and CRM to power AI-driven enrollment optimization for university leadership.
- Ownership category
- akta.pro rank
Everspring industry classification
Industry- Product category
- Higher Education Services
- NAICS
- Educational Support Services (611710), Colleges, Universities, and Professional Schools (61131), Software Publishers (513210), Business Schools and Computer and Management Training (6114), Junior Colleges (61121)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Higher Education Course Design & Online Program Development (EDAGAKAB)
- akta.pro secondary industries
- Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL), Career & College Readiness Platforms (Guidance, Planning, Scholarships) (EDAJAMAO)
Keywords
Where Everspring is headquartered
LocationHeadquarters
- HQ city
- Evanston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Everspring business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Managed Services for Higher Education: Full-service partnerships with universities providing digital marketing, market research, program consulting, enrollment and student success, and instructional design and course development. Revenue generated through ongoing service contracts with educational institutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing for university partnerships |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Everspring product offering
Product offeringCore offering
Everspring is a B2B higher education solutions provider that delivers managed enrollment marketing, market research and advisory, academic and course development, AI visibility optimization, and student retention services to U.S. colleges and universities. Its core SaaS product, the VIA platform, unifies media, web, and CRM data into a 360° student journey view with predictive analytics and budget optimization, supported by a proprietary dataset of 500,000+ student journeys. Engagements are structured as custom multi-year contracts built around strategy-to-execution delivery rather than point solutions.
Product overview
Everspring offers a modular suite of higher education solutions built around its core VIA marketing platform. VIA is a unified enrollment marketing platform that integrates student journey data across media, web, and CRM systems, complemented by dedicated services for enrollment marketing, market research and advisory services, academic services (including instructional design and course development), AI visibility solutions, and student retention services. The portfolio works together to support the full student lifecycle from recruitment through graduation.
Differentiator
Problem solved
Functional benefit
Brands
- VIA: A high-performance enrollment marketing platform that unifies data, optimizes budgets, and drives student enrollments through 360-degree student journey insights.
Products and services
- VIA Enrollment Marketing Platform High-performance enrollment marketing SaaS platform that unifies student journey data across media, web, and CRM, providing 360° insights, predictive analytics, cost-per-applicant tracking, and budget optimization for higher education institutions.
- Enrollment Marketing Services Performance marketing services for higher education including paid media, web optimization, SEO, tailored content, and campaign management designed to boost enrollment.
- Market Research & Advisory Services Strategic consulting services including market insights, competitive reviews, labor market data, and proprietary roadmaps to help institutions develop winning program portfolios.
- Academic Services (Instructional Design & Course Development) Instructional design and course development services including the Practice-Ready Nursing pathway, AI Business Curriculum, and Community College programs, with comprehensive learning design for universities.
- AI Visibility Solutions AI search optimization services including Undergrad AI Visibility and a Free AI Scan, helping institutions optimize for generative search and AI-driven student discovery.
- Student Retention Services End-to-end student engagement and retention services including coaching, retention programs, and the Signal Loop Framework for early intervention using engagement data.
Quantifiable outcome
- 98% student retention rate across Everspring programs
- +7 more outcomes
Companies that use Everspring
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
Everspring technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature4 records
Everspring partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- SlatecoreSlate is Everspring's Platinum Partner. VIA platform integrates with Slate CRM to connect marketing data with enrollment results, providing 360° insights across media, web, and CRM for optimized marketing decisions and recruitment strategies.
- AWS Partner NetworkcoreAmazon Web Services partnership providing cloud infrastructure capabilities. Everspring leverages AWS for hosting and backend infrastructure, enabling scalable platform delivery.
- VASCUPP (Virginia Association of State College and University Purchasing Professionals)coreEverspring is an approved VASCUPP consortium provider with a decade of experience supporting Virginia higher education. Member schools gain access to comprehensive education services at preferred consortium rates including William & Mary, Virginia State University, and University of Mary Washington.
- AACSB InternationalcoreAssociation partnership providing insights and strategic guidance for business school leaders. Everspring produces AACSB Insights content and participates in deans conferences and executive briefings on AI enrollment and visibility gaps.
- NAGAP (Graduate Enrollment Management)coreNAGAP Insights partnership providing research and strategic briefings for graduate enrollment professionals on AI search and enrollment challenges.
- Graduate Business Curriculum RoundtableminorPartnership providing insights for graduate business school innovation and curricular approaches to AI integration.
- University of IowacoreCollaborative CMO Power Session with University of Iowa's CMO Ali Yildirim on authentic marketing in an AI-driven world, joint AMA webinar featuring thought leadership on AI search optimization for higher education.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Everspring competitors and assessment
Company assessmentDirect peers
- Ruffalo (formerly Ruffalo Noel Levitz): Ruffalo is a direct competitor in higher education enrollment marketing, market research, and student retention. Both firms serve colleges and universities with enrollment funnel optimization, market research, and student-success services, and even share a former Everspring VP (Scott Jeffe) who previously led graduate/online research at Ruffalo Noel Levitz.
- Carnegie Dartlet: Carnegie Dartlet is a higher education marketing and enrollment strategy firm offering brand marketing, enrollment research, web/digital, and student-search services. It directly competes with Everspring's Enrollment Marketing and Market Research & Advisory Services lines for the same university buyer personas (VPs of Enrollment and CMOs).
- 2U: 2U is an online program management (OPM) company that partners with universities to build and run online degree programs. It competes with Everspring's Academic Services (instructional design and course development) for online program build partnerships and shares the same institutional buyers.
- Wiley Education Services: Wiley Education Services is an OPM and corporate learning business that partners with universities to develop and deliver online programs. Notably, Everspring's Chief Sales Officer Douglas Reiner previously served as VP of Sales for Wiley Global Education, underscoring direct overlap in service lines and customer base.
- Academic Partnerships: Academic Partnerships is one of the largest OPM providers, helping public universities develop online programs particularly for working adults. It directly competes with Everspring Academic Services for online program management contracts in the US public university segment.
- InsideTrack (Strada): InsideTrack is a student coaching and enrollment management provider serving colleges and universities with retention, persistence, and completion support. It directly overlaps with Everspring's Student Retention Services and Signal Loop Framework offering for the same higher-ed buyer.
- Noodle: Noodle is a higher education services and technology company that partners with universities to develop online programs and recruit students. It competes with Everspring on both academic services (program design) and enrollment marketing for university partners.
Broad incumbents
- Huron Consulting (Higher Education): Huron is a large global consulting firm with a dedicated Higher Education practice covering enrollment, student success, and technology strategy. While broader in scope than Everspring, it competes for the same institutional consulting and advisory budget and serves as a more generalist alternative to Everspring's Market Research & Advisory Services.
- Kaplan (Higher Ed / Purdue University Global): Kaplan is a large incumbent in higher education services, OPM, and online program delivery. Everspring's CEO Beth Hollenberg was previously President and COO of Kaplan Higher Education's Campus division, and other Everspring leaders also came from Kaplan, reflecting deep overlap in capabilities, customer base, and competitive positioning.
Emerging players
- Encoura (formerly Noel-Levitz): Encoura is an enrollment marketing and analytics platform that uses predictive models and student intent data to help universities recruit prospective students. It overlaps with Everspring's VIA platform and AI-driven enrollment marketing positioning, serving as a more technology-productized alternative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Everspring social profiles
Digital presenceEverspring financial estimates
Financial estimateRevenue estimate
Valuation estimate
Everspring leadership team
Management profileNumber of profiles
Profiles14 records
Everspring funding detail
Funding detailFunding overview
Funding rounds6 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Everspring M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Everspring
What does Everspring do?
Everspring is a B2B higher education solutions provider that delivers managed enrollment marketing, market research and advisory, academic and course development, AI visibility optimization, and student retention services to U.S. colleges and universities. Its core SaaS product, the VIA platform, unifies media, web, and CRM data into a 360° student journey view with predictive analytics and budget optimization, supported by a proprietary dataset of 500,000+ student journeys. Engagements are structured as custom multi-year contracts built around strategy-to-execution delivery rather than point solutions.
Is Everspring a public or private company?
Everspring is a private company. It is classified as venture growth investor backed and is currently operating.
When was Everspring founded?
Everspring was founded in 2012. It employs 251 to 500 people.
Where is Everspring based?
Everspring is headquartered in Evanston, United States, in the North America region.
How does Everspring make money?
One revenue line is on record: managed Services for Higher Education.
Who are Everspring's main competitors?
Direct peers on record are Ruffalo (formerly Ruffalo Noel Levitz), Carnegie Dartlet, 2U, Wiley Education Services, Academic Partnerships, InsideTrack (Strada) and Noodle. Broad incumbents are Huron Consulting (Higher Education) and Kaplan (Higher Ed / Purdue University Global). Encoura (formerly Noel-Levitz) is listed as an emerging player.
Does Everspring have an API?
No public API is recorded for Everspring.
What industry is Everspring in?
Everspring's product category is Higher Education Services. Its primary akta.pro industry code is EDAGAKAB, Higher Education Course Design & Online Program Development, with a secondary code of EDAAAEAL, Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs. Its NAICS code is 611710 and its SIC code is 8200.