Everspring

What Everspring does

Everspring is a privately held higher education services and technology company headquartered in Chicago, Illinois, founded in 2011-2012 and operating with 251-500 employees. The company partners with colleges and universities across the United States to address enrollment, marketing, student retention, and online program development challenges through a managed-services-plus-platform model. Everspring's go-to-market is exclusively B2B enterprise sales targeting university leadership including VPs of Enrollment, CMOs, and Provosts, with multi-year contract structures and a dedicated sales organization led by a Chief Sales Officer.

The company's technology foundation is the VIA (Visibility, Insights, Action) platform, a cloud-based enrollment marketing system that unifies student journey data across media, web, and CRM systems (with deep integration to Slate as a Platinum Partner). VIA supports 360-degree student journey insights, cost-per-applicant tracking, budget optimization, and predictive analytics powered by a proprietary dataset of 500,000+ student journeys. Around this platform, Everspring delivers a modular service portfolio: Enrollment Marketing (performance marketing, SEO, paid media), Market Research and Advisory Services, Academic Services (instructional design, Practice-Ready Nursing, AI Business Curriculum, Community College programs), AI Visibility Solutions (including a free AI Search Visibility Scan tool), and Student Retention Services anchored by a Signal Loop Framework for early intervention.

Everspring's revenue model is managed services combined with platform licensing, with pricing that is custom and quote-based per university engagement and contract cadence in the multi-year range. Distribution occurs through direct enterprise sales, the VASCUPP consortium in Virginia, and association partnerships with AACSB, NAGAP, and the Graduate Business Curriculum Roundtable. Self-reported outcomes include 98% student retention, 94% student satisfaction, 20,000+ students enrolled across 100+ supported programs, and 87% faculty reliance on Everspring program quality. The company is led by CEO Beth Hollenberg (former Kaplan Higher Education Campus President and COO) and is privately held with cumulative disclosed funding of approximately $63.5M since 2011, with the most recent round in November 2020.

Name

Everspring

Legal name

Everspring

Website

https://everspringpartners.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

Everspring is a privately held higher education services and technology company that partners with US colleges and universities on enrollment marketing, online program development, market research, and student retention. Its VIA platform unifies student journey data across media, web, and CRM to power AI-driven enrollment optimization for university leadership.

Ownership category

akta.pro rank

Product category

Higher Education Services

NAICS

Educational Support Services (611710), Colleges, Universities, and Professional Schools (61131), Software Publishers (513210), Business Schools and Computer and Management Training (6114), Junior Colleges (61121)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

Higher Education Course Design & Online Program Development (EDAGAKAB)

akta.pro secondary industries

Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL), Career & College Readiness Platforms (Guidance, Planning, Scholarships) (EDAJAMAO)

Keywords

• Enrollment marketing services
• Higher education technology
• AI visibility solutions
• Online program development
• Student retention services

Headquarters

HQ city

Evanston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Managed Services for Higher Education: Full-service partnerships with universities providing digital marketing, market research, program consulting, enrollment and student success, and instructional design and course development. Revenue generated through ongoing service contracts with educational institutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Everspring is a B2B higher education solutions provider that delivers managed enrollment marketing, market research and advisory, academic and course development, AI visibility optimization, and student retention services to U.S. colleges and universities. Its core SaaS product, the VIA platform, unifies media, web, and CRM data into a 360° student journey view with predictive analytics and budget optimization, supported by a proprietary dataset of 500,000+ student journeys. Engagements are structured as custom multi-year contracts built around strategy-to-execution delivery rather than point solutions.

Product overview

Everspring offers a modular suite of higher education solutions built around its core VIA marketing platform. VIA is a unified enrollment marketing platform that integrates student journey data across media, web, and CRM systems, complemented by dedicated services for enrollment marketing, market research and advisory services, academic services (including instructional design and course development), AI visibility solutions, and student retention services. The portfolio works together to support the full student lifecycle from recruitment through graduation.

Differentiator

Problem solved

Functional benefit

Brands

• VIA: A high-performance enrollment marketing platform that unifies data, optimizes budgets, and drives student enrollments through 360-degree student journey insights.

Products and services

• VIA Enrollment Marketing Platform High-performance enrollment marketing SaaS platform that unifies student journey data across media, web, and CRM, providing 360° insights, predictive analytics, cost-per-applicant tracking, and budget optimization for higher education institutions.
• Enrollment Marketing Services Performance marketing services for higher education including paid media, web optimization, SEO, tailored content, and campaign management designed to boost enrollment.
• Market Research & Advisory Services Strategic consulting services including market insights, competitive reviews, labor market data, and proprietary roadmaps to help institutions develop winning program portfolios.
• Academic Services (Instructional Design & Course Development) Instructional design and course development services including the Practice-Ready Nursing pathway, AI Business Curriculum, and Community College programs, with comprehensive learning design for universities.
• AI Visibility Solutions AI search optimization services including Undergrad AI Visibility and a Free AI Scan, helping institutions optimize for generative search and AI-driven student discovery.
• Student Retention Services End-to-end student engagement and retention services including coaching, retention programs, and the Signal Loop Framework for early intervention using engagement data.

Quantifiable outcome

• 98% student retention rate across Everspring programs
• +7 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• SlatecoreTechnology or IntegrationSlate is Everspring's Platinum Partner. VIA platform integrates with Slate CRM to connect marketing data with enrollment results, providing 360° insights across media, web, and CRM for optimized marketing decisions and recruitment strategies.
• AWS Partner NetworkcoreTechnology or IntegrationAmazon Web Services partnership providing cloud infrastructure capabilities. Everspring leverages AWS for hosting and backend infrastructure, enabling scalable platform delivery.
• VASCUPP (Virginia Association of State College and University Purchasing Professionals)coreChannel Partner/ Reseller/ DistributorEverspring is an approved VASCUPP consortium provider with a decade of experience supporting Virginia higher education. Member schools gain access to comprehensive education services at preferred consortium rates including William & Mary, Virginia State University, and University of Mary Washington.
• AACSB InternationalcoreStrategic or Co-development PartnerAssociation partnership providing insights and strategic guidance for business school leaders. Everspring produces AACSB Insights content and participates in deans conferences and executive briefings on AI enrollment and visibility gaps.
• NAGAP (Graduate Enrollment Management)coreStrategic or Co-development PartnerNAGAP Insights partnership providing research and strategic briefings for graduate enrollment professionals on AI search and enrollment challenges.
• Graduate Business Curriculum RoundtableminorStrategic or Co-development PartnerPartnership providing insights for graduate business school innovation and curricular approaches to AI integration.
• University of IowacoreStrategic or Co-development PartnerCollaborative CMO Power Session with University of Iowa's CMO Ali Yildirim on authentic marketing in an AI-driven world, joint AMA webinar featuring thought leadership on AI search optimization for higher education.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ruffalo (formerly Ruffalo Noel Levitz): Ruffalo is a direct competitor in higher education enrollment marketing, market research, and student retention. Both firms serve colleges and universities with enrollment funnel optimization, market research, and student-success services, and even share a former Everspring VP (Scott Jeffe) who previously led graduate/online research at Ruffalo Noel Levitz.
• Carnegie Dartlet: Carnegie Dartlet is a higher education marketing and enrollment strategy firm offering brand marketing, enrollment research, web/digital, and student-search services. It directly competes with Everspring's Enrollment Marketing and Market Research & Advisory Services lines for the same university buyer personas (VPs of Enrollment and CMOs).
• 2U: 2U is an online program management (OPM) company that partners with universities to build and run online degree programs. It competes with Everspring's Academic Services (instructional design and course development) for online program build partnerships and shares the same institutional buyers.
• Wiley Education Services: Wiley Education Services is an OPM and corporate learning business that partners with universities to develop and deliver online programs. Notably, Everspring's Chief Sales Officer Douglas Reiner previously served as VP of Sales for Wiley Global Education, underscoring direct overlap in service lines and customer base.
• Academic Partnerships: Academic Partnerships is one of the largest OPM providers, helping public universities develop online programs particularly for working adults. It directly competes with Everspring Academic Services for online program management contracts in the US public university segment.
• InsideTrack (Strada): InsideTrack is a student coaching and enrollment management provider serving colleges and universities with retention, persistence, and completion support. It directly overlaps with Everspring's Student Retention Services and Signal Loop Framework offering for the same higher-ed buyer.
• Noodle: Noodle is a higher education services and technology company that partners with universities to develop online programs and recruit students. It competes with Everspring on both academic services (program design) and enrollment marketing for university partners.

Broad incumbents

• Huron Consulting (Higher Education): Huron is a large global consulting firm with a dedicated Higher Education practice covering enrollment, student success, and technology strategy. While broader in scope than Everspring, it competes for the same institutional consulting and advisory budget and serves as a more generalist alternative to Everspring's Market Research & Advisory Services.
• Kaplan (Higher Ed / Purdue University Global): Kaplan is a large incumbent in higher education services, OPM, and online program delivery. Everspring's CEO Beth Hollenberg was previously President and COO of Kaplan Higher Education's Campus division, and other Everspring leaders also came from Kaplan, reflecting deep overlap in capabilities, customer base, and competitive positioning.

Emerging players

• Encoura (formerly Noel-Levitz): Encoura is an enrollment marketing and analytics platform that uses predictive models and student intent data to help universities recruit prospective students. It overlaps with Everspring's VIA platform and AI-driven enrollment marketing positioning, serving as a more technology-productized alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/everspringedu
• Facebookfacebook.com/everspringpartners
• LinkedInlinkedin.com/company/everspring-inc-
• Pinterestpinterest.com/everspringpartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds6 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everspring