SaveIN
SaveIN is an India-based embedded finance platform that enables no-cost EMI checkout financing across healthcare, travel, lifestyle, electronics, and insurance through real-time multi-lender credit matching, serving 2,000+ merchants and millions of consumers.
- Company typePrivate
- Founded2020
- HeadquartersNew Delhi, India
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What SaveIN does
SaveIN Fintech Private Limited, founded in 2020 and headquartered in Gurugram, India (with a registered office in New Delhi), operates an embedded finance and Buy Now Pay Later (BNPL) platform that enables consumers to split high-value purchases into no-cost or low-cost monthly EMIs at the point of sale. Its core product, the SaveIN Pay Later platform, is anchored by the flagship 'Care Now, Pay Later' healthcare BNPL offering and has since expanded into travel, lifestyle and home décor, consumer electronics, and insurance premium financing. The technology stack is a cloud-based, multi-lender/NBFC architecture that matches customers in real time to credit from a panel of bank partners (HDFC, ICICI, IDFC, Kotak, SBI, Axis, Bank of Baroda, Standard Chartered, American Express, RBL, Citi, IndusInd, HSBC, Yes, Federal) and NBFC partners (Piramal Finance, Resilient Finance, Findoc Finvest, Welkin Commercials, Rupitol Finance, CASHTREE Finance), supporting 15+ credit card networks and reaching a stated network of 5 crore+ bank-approved customers. Loan disbursal is paperless at approximately 30 seconds using Aadhaar, PAN, and Digilocker; merchants integrate via no-code plugins or APIs and go live within 24 hours. SaveIN is ISO/IEC 27001 compliant and PCI DSS certified, and processes transactions through payment aggregators Razorpay and PayU.
SaveIN monetizes primarily through platform and subvention fees charged to merchants (a take-rate that varies by EMI tenure), consideration received from lending partners for customer acquisition and loan facilitation, and an emerging B2B subscription stream from welUp, a holistic employee wellness platform covering dermatology, mental health, fitness, and fertility services. The company serves 2,000+ merchant brands (a 4x increase from approximately 500 in April 2022) and acquires customers through a B2B2C model embedded at merchant checkout across online and in-store environments. Backed by Y Combinator (W22 batch) alongside Bayhouse Capital, Pioneer Fund, 10x Founders, Goodwater Capital, Rebel Fund, Soma Capital, Leblon Capital, and others, SaveIN has raised approximately $12.3 million to date and has stated a target of 3x growth and breakeven in FY26.
SaveIN firmographics
Firmographics- Name
- SaveIN
- Legal name
- SaveIN Fintech Private Limited
- Website
- https://savein.money
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SaveIN is an India-based embedded finance platform that enables no-cost EMI checkout financing across healthcare, travel, lifestyle, electronics, and insurance through real-time multi-lender credit matching, serving 2,000+ merchants and millions of consumers.
- Ownership category
- akta.pro rank
SaveIN industry classification
Industry- Product category
- Embedded Finance Platform
- SIC
- Finance Services (6199)
- akta.pro primary industry
- BNPL Consumer Apps & Wallets (Discovery, Management) (FSAGAIAG)
Keywords
Where SaveIN is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
SaveIN business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform/Subvention Fees from Merchants: SaveIN charges merchants a platform fee (subvention charges) — a percentage of the transaction amount — for facilitating credit facility and Pay Later transactions. Merchants pay this fee to offer affordable no-cost EMI options to their customers, enabling higher conversion and average order values. The fee varies by tenure (3, 6, 9, 12, 18 months) as detailed in Schedule III of the Merchant Service Agreement. SaveIN also earns technology usage fees and administrative fees from merchants for facilitating loans.
- Lending Partner Facilitation: SaveIN acts as a technology facilitator between lending partners (banks/NBFCs) and customers. The platform enables lenders to acquire customers and originate loans at point of sale. SaveIN receives consideration from lenders for customer acquisition and loan facilitation services.
- welUp - Employee Wellness Subscription: welUp is a B2B employee wellness platform offering holistic wellness services (dermatology, mental health, fitness, fertility) to employers and employees. This represents a SaaS-like subscription or managed services revenue stream from corporate clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Pay Later for Customers — No-Cost EMI (0% Interest) |
| Transaction based/ take rate | Monthly | Pay Later for Customers — Low-Cost EMI (Interest-bearing) |
| Transaction based/ take rate | Pay-as-you-go | Merchant Platform Fee — Slab by Tenure |
| Subscription | Monthly | welUp Employee Wellness |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
SaveIN product offering
Product offeringCore offering
SaveIN operates an embedded finance platform that enables consumers to split high-value purchases into no-cost or low-cost monthly installments (EMIs) at the point of sale. The platform connects consumers with multiple lending partners (banks and NBFCs) in real time, facilitating instant paperless loan approvals across categories including healthcare, travel, lifestyle, consumer electronics, home décor, and insurance. SaveIN acts as a technology facilitator, not a direct lender, earning platform fees from merchants and consideration from lending partners.
Product overview
SaveIN operates a unified Pay Later platform (SaveIN Pay Later) that serves both merchants and customers with embedded finance solutions. The core product enables BNPL and no-cost EMI checkout at the point of sale across high-value categories. A multi-lender/NBFC architecture powers real-time credit matching. The subsidiary product welUp extends the platform into employee wellness benefits. The company was Y Combinator-backed, founded in 2020 in Gurugram, and has expanded from its original healthcare focus (Care Now, Pay Later) into travel, lifestyle, electronics, insurance, and home décor categories.
Differentiator
Problem solved
Functional benefit
Brands
- welUp: A first-of-its-kind, holistic employee wellness solution designed to meet the evolving healthcare needs of today's workforce, especially Gen Z and millennials. By providing access to a wide range of services ranging from dermatology, cosmetic procedures, mental health support, fitness memberships, to fertility treatments.
Products and services
- SaveIN Pay Later SaveIN's flagship embedded finance product enabling consumers to split high-ticket purchases into 3/6/9/12 month no-cost or low-cost EMIs at point of sale, with credit limits up to ₹10 lakhs and 30-second approval. Distributed via merchant checkout integrations across healthcare, travel, lifestyle, electronics, home décor, and insurance verticals in India.
- Care Now, Pay Later Healthcare-specific BNPL offering within SaveIN Pay Later, enabling patients to finance medical treatments, dental procedures, hair transplant, dermatology, cosmetic, and wellness services through no-cost EMI at partner clinics and hospitals.
- welUp Holistic B2B employee wellness platform offering access to dermatology, cosmetic procedures, mental health support, fitness memberships, and fertility treatments for corporate clients. Integrated with Apple Health and Google Health Connect for activity tracking.
Quantifiable outcome
- Average Order Value increase of up to 40% for merchants using SaveIN's Pay Later solution
- +4 more outcomes
Companies that use SaveIN
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles4 records
SaveIN technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration28 records
AI capability3 records
Feature6 records
SaveIN partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- RazorpaycoreRazorpay is SaveIN's payment gateway and aggregator partner, facilitating payment processing and settlement services for transactions conducted through SaveIN's platform. SaveIN's merchant service agreement explicitly references partnership with payment aggregators like Razorpay for fund settlement.
- PayUcorePayU serves as SaveIN's payment aggregator partner, handling payment collection and settlement services alongside Razorpay.
- SOTC TravelmajorSOTC Travel partnered with SaveIN in January 2026 to offer paperless holiday financing to customers booking travel packages. Customers can access repayment periods of 3-24 months with loan limits up to ₹10 lakh. This partnership marks SaveIN's significant expansion into the travel and tourism vertical.
- welUp (by SaveIN)majorwelUp is SaveIN's first-of-its-kind holistic employee wellness platform covering dermatology, mental health, fitness, and fertility services. While a subsidiary/offering of SaveIN, it operates as a distinct platform (welup.in) with its own partnerships with healthcare providers. SaveIN's merchant service agreement references welUp separately, indicating it is positioned as a related but distinct business unit.
- Royaloak FurnituremajorRoyaloak Furniture partnered with SaveIN in February 2026 to offer customers no-cost EMI options for furniture purchases, marking SaveIN's entry into the lifestyle and home décor segment. This is part of SaveIN's strategy to expand beyond healthcare into adjacent high-value purchase categories.
Scale indicators12 records
Recent moves5 records
Expansion highlights6 records
SaveIN competitors and assessment
Company assessmentDirect peers
- LazyPay: One of India's largest BNPL platforms offering pay-in-3 and EMI products across online and offline merchants. Directly comparable to SaveIN on product (consumer BNPL/EMI at point-of-sale), target customers (urban Indian consumers), and business model (merchant subvention + lender facilitation).
- Simpl (now 1INCH/Simpl): India BNPL pioneer offering pay-later checkout across merchants. Closely comparable to SaveIN on consumer-facing BNPL at checkout, multi-lender credit underwriting, and embedded merchant integration.
- PostPe: BNPL platform owned by BharatPe group offering pay-later and EMI products across Indian merchants. Comparable product surface and merchant-led BNPL motion; competes head-to-head with SaveIN for similar merchants and customer segments.
- Slice (formerly SlicePay): Indian fintech offering a credit card and BNPL product to young consumers. Comparable on consumer credit/EMI offerings, target demographic (urban Indian millennials/Gen Z), and underlying lender-facilitation model.
- MoneyTap: India-based app-based personal credit line and EMI product. Directly comparable to SaveIN on consumer credit line, EMI repayment, and lender-aggregator architecture with multiple bank partners.
- ZestMoney (DMI Finance): India BNPL/EMI platform historically focused on healthcare, education, and lifestyle financing, now part of DMI Finance. Closely comparable to SaveIN on healthcare BNPL specialization, embedded checkout model, and multi-lender credit lines.
- FlexMoney: Indian EMI/BNPL infrastructure provider enabling no-cost EMI on credit cards across merchants. Comparable platform-level BNPL/EMI infrastructure, multi-bank credit card network, and merchant integration model.
Broad incumbents
- ICICI Bank (EMI/PayLater): One of SaveIN's largest lending partners but also a competitor offering its own zero-cost EMI options directly at merchant checkouts. A broad incumbent that competes by offering in-house BNPL-equivalent products without third-party fees.
- HDFC Bank (EMI/PayLater): Major SaveIN lending partner and credit card network, also offering direct zero-cost EMI options to its cardholders. A broad incumbent competing with SaveIN at the same merchant POS via bank-issued EMI programs.
Regional players
- PaySense (now L&T Finance): India-based digital lending/EMI platform originally PaySense, now part of L&T Finance. Comparable consumer EMI/lending product and target customer base in India.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SaveIN social profiles
Digital presenceSaveIN compliance and trust
Trust signalCompliance4 records
SaveIN financial estimates
Financial estimateRevenue estimate
Valuation estimate
SaveIN leadership team
Management profileNumber of profiles
Profiles5 records
SaveIN funding detail
Funding detailFunding overview
Funding rounds7 records
Investors19 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SaveIN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SaveIN
What does SaveIN do?
SaveIN operates an embedded finance platform that enables consumers to split high-value purchases into no-cost or low-cost monthly installments (EMIs) at the point of sale. The platform connects consumers with multiple lending partners (banks and NBFCs) in real time, facilitating instant paperless loan approvals across categories including healthcare, travel, lifestyle, consumer electronics, home décor, and insurance. SaveIN acts as a technology facilitator, not a direct lender, earning platform fees from merchants and consideration from lending partners.
Is SaveIN a public or private company?
SaveIN is a private company. It is classified as venture growth investor backed and is currently operating.
When was SaveIN founded?
SaveIN was founded in 2020. It employs 51 to 100 people.
Where is SaveIN based?
SaveIN is headquartered in New Delhi, India, in the Asia region.
How does SaveIN make money?
Three revenue lines are on record. Platform/Subvention Fees from Merchants are the primary driver. The others are lending Partner Facilitation and welUp - Employee Wellness Subscription.
Who are SaveIN's main competitors?
Direct peers on record are LazyPay, Simpl (now 1INCH/Simpl), PostPe, Slice (formerly SlicePay), MoneyTap, ZestMoney (DMI Finance) and FlexMoney. Broad incumbents are ICICI Bank (EMI/PayLater) and HDFC Bank (EMI/PayLater). PaySense (now L&T Finance) is listed as a regional player.
Does SaveIN have an API?
No public API is recorded for SaveIN.
What industry is SaveIN in?
SaveIN's product category is Embedded Finance Platform. Its primary akta.pro industry code is FSAGAIAG, BNPL Consumer Apps & Wallets (Discovery, Management). Its SIC code is 6199.