Flexmoney
Flexmoney is a Mumbai-based fintech operating the InstaCred™ 360 platform, which connects merchants to a network of 11 banks and NBFCs to offer instant digital EMI financing across 60 million pre-approved users in India.
- Company typePrivate
- Founded2015
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Flexmoney does
Flexmoney is a Mumbai-based B2B fintech, founded in 2015, that operates the InstaCred™ 360 Universal Affordability Suite as middleware connecting merchants and brands with banks and non-banking financial companies (NBFCs) to deliver instant digital equated monthly installment (EMI) financing at the point of sale. Through a single API integration, merchants gain access to a pool of 60 million-plus pre-approved credit lines across 11 lending partners and 100-plus Indian cities, targeting consumers who lack credit cards and merchants seeking to reduce upfront-payment-driven cart abandonment.
The platform's underlying technology includes a Smart Eligibility Check API, an RBI-compliant Loan Service Provider infrastructure built for plug-and-play integration, and a fully digital, paperless onboarding flow completed in under five minutes for new users. Sub-products include the InstaCred™ digital EMI card for shopper-facing use. Flexmoney earns revenue through transaction and facility fees paid by participating merchants and lenders on each EMI originated via its rails. Distribution is exclusively B2B and digital; the merchant base of more than 68,000 spans e-commerce (Flipkart, Amazon), travel (MakeMyTrip, Goibibo, Cleartrip, EaseMyTrip), electronics (Dell India, Voltas), furniture (UrbanLadder, Nilkamal), EdTech (Intellipaat, Newton School), retail (Decathlon), insurance (ICICI Lombard), and auto (TVS).
Flexmoney is privately held as Flexmoney Technologies Pvt. Ltd., founder-led by Yezdi Lashkari with Priyankar Mukund Srinivas serving as Chief Business Officer. The company's only disclosed institutional capital is a June 2021 funding round of approximately $4.79 million led by Pravega Ventures with participation from Z5 Capital. The company has not publicly disclosed revenue, ARR, or detailed headcount beyond a stated 11-50 employee range.
Flexmoney firmographics
Firmographics- Name
- Flexmoney
- Legal name
- Flexmoney Technologies Pvt. Ltd.
- Website
- https://flexmoney.in
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Flexmoney is a Mumbai-based fintech operating the InstaCred™ 360 platform, which connects merchants to a network of 11 banks and NBFCs to offer instant digital EMI financing across 60 million pre-approved users in India.
- Ownership category
- akta.pro rank
Flexmoney industry classification
Industry- Product category
- Digital Lending Infrastructure
- NAICS
- Sales Financing (522220), Credit Card Issuing (52221)
- SIC
- Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- BNPL Card / Virtual Card Programs (FSAKACAC)
- akta.pro secondary industries
- POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO), Card Issuing & Virtual Cards (lodge cards, single-use, tokenization) (THALAHAB)
Keywords
Where Flexmoney is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Flexmoney business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction/Facility Fees: Flexmoney earns revenue by facilitating Instant Digital EMI transactions between merchants and lending partners. The platform enables merchants to offer EMI options to customers, with lending partners (Banks and NBFCs) providing the credit.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Flexmoney product offering
Product offeringCore offering
Flexmoney operates the InstaCred™ 360 Universal Affordability Suite, a B2B digital EMI infrastructure platform that lets merchants and brands offer instant digital EMI at checkout via a single API. The platform connects 68,000+ merchants to 11 Banks and NBFCs (e.g., TVS Credit, CASHe, HDB Financial Services, LazyPay, Fibe, Varthana, ABC Capital), exposing 60M+ pre-approved credit lines across 100+ Indian cities. The companion InstaCred™ Card provides a digital, cardless EMI purchase option for consumers, with onboarding completed in under 5 minutes.
Product overview
Flexmoney is a B2B EMI infrastructure provider operating the InstaCred™ 360 Universal Affordability Suite as its core platform. The platform connects three key segments: lending partners (banks and NBFCs) receive a branded instant digital EMI solution deployed across merchant networks; merchants gain access to 60M+ pre-approved users with smart eligibility checking via SMART APIs; and shoppers enjoy a fully digital, instant EMI shopping experience. The InstaCred™ Card serves as the digital EMI card enabling paperless financing at checkout.
Differentiator
Problem solved
Functional benefit
Brands
- InstaCred™ 360 Universal Affordability Suite: Universal Affordability Suite enabling merchants and brands to offer Instant Digital EMI options from multiple trusted Banks and Lenders
- InstaCred™ Cardless EMI
Products and services
- InstaCred™ 360 Universal Affordability Suite A digital EMI infrastructure platform for merchants and brands; connects merchants to 11 lending partners and exposes 60M+ pre-approved credit lines with smart eligibility checks and less-than-5-minute digital onboarding.
- InstaCred™ Card A digital card for EMI purchases that lets shoppers convert transactions into equated monthly installments with instant approval and a fully digital experience.
Quantifiable outcome
- 68,000+ merchants use InstaCred™ 360
- +1 more outcomes
Companies that use Flexmoney
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles2 records
Flexmoney technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Flexmoney partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- FlipkartcoreMajor e-commerce merchant partner offering Flexmoney's InstaCred digital EMI to customers for purchases on the platform.
- Amazon IndiacoreE-commerce merchant partner enabling EMI options for customers through Flexmoney's platform.
- MakeMyTripcoreTravel merchant partner offering digital EMI for flight tickets, hotels, and travel packages.
- GoibibocoreTravel platform partner offering Flexmoney EMI for travel bookings.
- CleartripcoreTravel merchant partner providing EMI options for travel bookings.
- EaseMyTripcoreTravel platform partner offering digital EMI for travel purchases.
- DecathloncoreRetail partner offering EMI for sports and fitness equipment purchases.
- Dell IndiacoreTechnology merchant partner offering EMI for laptop and computer purchases.
- UrbanLaddercoreFurniture e-commerce partner offering digital EMI for home furniture purchases.
- NilkamalcoreFurniture and home products partner offering EMI options.
- IntellipaatcoreEdTech partner offering EMI financing for professional courses and certifications.
- Newton SchoolcoreEdTech platform partner offering EMI for coding and technology courses.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Flexmoney competitors and assessment
Company assessmentEmerging players
- Capital Float (now Axio): Indian digital lending fintech (consumer and SME) with merchant BNPL/checkout financing products. Comparable in lender-aggregated credit distribution but with a stronger focus on direct lending alongside its distribution business.
- CASHe: Indian NBFC offering personal credit lines and merchant EMI/BNPL products. Both competes with Flexmoney as a lender-of-record and is also a listed lending partner on Flexmoney's InstaCred network.
- Mobikwik (ZIP): Indian digital wallet and fintech offering ZIP BNPL and credit products at merchant checkout. Comparable in target use case (instant credit at point of sale) but with a stronger direct-to-consumer identity rather than a pure API-first B2B model.
- KreditBee: India-focused digital lending platform that also distributes credit through merchant and consumer channels. Overlaps with Flexmoney on the lender side as a potential NBFC partner competing for similar end customers.
Direct peers
- Razorpay: India's leading full-stack fintech infrastructure player offering payment APIs, Magic Checkout and Razorpay Capital. Like Flexmoney, Razorpay aggregates multiple payment and credit options at checkout for merchants, including EMI/BNPL rails, and competes directly for merchant integrations and lending partnerships.
- PayU India: Payment processor and digital credit provider in India that operates LazyPay (BNPL) and offers merchant EMI/checkout solutions. PayU is a direct competitor in lender-aggregated checkout financing and serves a similar enterprise merchant base.
- Slice (formerly Postpe): India fintech offering a credit card and pay-later product with merchant EMI/checkout integrations. Competes in cardless EMI and consumer credit at point of sale, overlapping with InstaCred Card's positioning.
- Simpl: India-based one-tap checkout and pay-later platform that connects merchants with lending partners for instant credit at checkout. Competes directly for online merchants in e-commerce, travel and food, with a similar merchant-and-lender aggregation model.
- LazyPay: PayU-owned BNPL product offering Cardless EMI and pay-later options to Indian consumers at checkout. Operates the same buyer-merchant-lender triangle as Flexmoney and competes for the same merchants and lending partnerships (notably, LazyPay is also a partner on Flexmoney's network).
Broad incumbents
- Paytm: Broad-payments and consumer-credit incumbent in India offering EMI options, postpaid (Paytm Postpaid), and a payments marketplace for merchants. Competes with Flexmoney at the merchant EMI layer while also being a larger platform with capital and consumer brand advantages.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Flexmoney social profiles
Digital presenceFlexmoney financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flexmoney leadership team
Management profileNumber of profiles
Profiles2 records
Flexmoney funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flexmoney M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flexmoney
What does Flexmoney do?
Flexmoney operates the InstaCred™ 360 Universal Affordability Suite, a B2B digital EMI infrastructure platform that lets merchants and brands offer instant digital EMI at checkout via a single API. The platform connects 68,000+ merchants to 11 Banks and NBFCs (e.g., TVS Credit, CASHe, HDB Financial Services, LazyPay, Fibe, Varthana, ABC Capital), exposing 60M+ pre-approved credit lines across 100+ Indian cities. The companion InstaCred™ Card provides a digital, cardless EMI purchase option for consumers, with onboarding completed in under 5 minutes.
Is Flexmoney a public or private company?
Flexmoney is a private company. It is classified as venture growth investor backed and is currently operating.
When was Flexmoney founded?
Flexmoney was founded in 2015. It employs 11 to 50 people.
Where is Flexmoney based?
Flexmoney is headquartered in Mumbai, India, in the Asia region.
How does Flexmoney make money?
One revenue line is on record: transaction/Facility Fees.
Who are Flexmoney's main competitors?
Emerging players on record are Capital Float (now Axio), CASHe, Mobikwik (ZIP) and KreditBee. Direct peers are Razorpay, PayU India, Slice (formerly Postpe), Simpl and LazyPay. Paytm is listed as a broad incumbent.
Does Flexmoney have an API?
Yes. SMART APIs to Check Credit Eligibility across InstaCred's large (60 M+) and growing pre-approved user base. The platform offers Rapid Plug and Play integration with InstaCred™ 360 RBI-compliant best-in-class LSP (Loan Service Provider) infrastructure.
What industry is Flexmoney in?
Flexmoney's product category is Digital Lending Infrastructure. Its primary akta.pro industry code is FSAKACAC, BNPL Card / Virtual Card Programs, with a secondary code of FSAGABAO, POS, SoftPOS & In-Person Acceptance Infrastructure. Its NAICS code is 522220 and its SIC code is 6159.