Meniga
Meniga is a London-headquartered B2B SaaS platform providing AI-driven transaction enrichment, hyper-personalisation, and digital banking modules (PFM, smart savings, cashflow forecasting, conversational AI) to 30+ banks across 30+ countries, serving 100M+ end users.
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Meniga does
Meniga is a London-headquartered B2B SaaS company founded in 2009 that provides a modular, AI-driven digital banking platform to banks and financial institutions globally. The platform centres on a proprietary transaction enrichment engine that processes over 200 million transactions daily across 30+ countries, transforming raw transaction data into categorised, merchant-mapped, and contextually enriched information. On top of this data layer, Meniga delivers an Insights module for AI-powered hyper-personalised engagement, a Financial Engagement (PFM/BFM) module for end customers and SMEs, plus add-on modules covering Smart Savings, Cashflow Forecasting, Open Banking aggregation, and Sustainability (carbon footprint). Its most recent product, Fini, is an MCP-server-based LLM-powered conversational AI assistant designed to operate within bank-controlled security guardrails.
The company serves 30+ enterprise bank customers — including UniCredit, Groupe BPCE, mBank, UOB, Crédit Agricole, Islandsbanki, and Swedbank — reaching 100M+ end users through these partnerships. Customer outcomes disclosed include 100% increases in app time (UniCredit), 70% increases in new product applications (mBank), and 60% increases in online transactions (UOB). The company is ISO/IEC 27001:2013 certified and GDPR-compliant.
Meniga operates a direct enterprise sales motion with quote-based, multi-year SaaS contracts, supplemented by professional services for implementation and integration. Cumulative funding is approximately EUR 55 million, with the most recent EUR 15 million Series D (December 2024) coming from European bank investors, VC groups, and existing shareholders. The company is privately held, with wholly-owned subsidiaries in Iceland (original R&D base), Poland (Central/Eastern European operations), and the UK.
Meniga firmographics
Firmographics- Name
- Meniga
- Legal name
- Meniga Limited
- Website
- https://meniga.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Meniga is a London-headquartered B2B SaaS platform providing AI-driven transaction enrichment, hyper-personalisation, and digital banking modules (PFM, smart savings, cashflow forecasting, conversational AI) to 30+ banks across 30+ countries, serving 100M+ end users.
- Ownership category
- akta.pro rank
Meniga industry classification
Industry- Product category
- Digital Banking Software
- NAICS
- Credit Intermediation and Related Activities (522)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Customer Experience & Engagement (CRM, Support, Rewards, Loyalty) (FSAGAAAM)
- akta.pro secondary industry
- Multi-Currency Accounts, Wallets & FX Management (Consumer/SME) (FSAGAKAF)
Keywords
Where Meniga is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Meniga business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Licensing: Meniga operates on a SaaS subscription model, providing access to its modular digital banking platform including enrichment, insights, finance management, and smart savings modules. Banks pay for the platform based on usage metrics such as transaction volume or end-user count. The modular architecture allows banks to deploy individual modules or the full suite.
- Professional Services: Implementation and integration services to deploy Meniga's platform within existing banking infrastructure. Meniga can help ideate, define, and configure insights that fit business goals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Quote-based enterprise pricing tailored to bank requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Meniga product offering
Product offeringCore offering
Meniga sells a modular, SaaS-based digital banking platform that helps banks transform raw transaction data into personalised customer experiences. Its core offerings include a transaction Enrichment engine, an AI-driven Insights personalisation platform, a Financial Engagement (PFM/BFM) suite, and add-on modules for Smart Savings, Cashflow Forecasting, Open Banking aggregation, Sustainability, and the Fini conversational AI assistant, all sold via enterprise subscriptions to banks and financial institutions.
Product overview
Meniga is a hyper-personalised digital banking platform delivered as a modular, composable architecture. The core platform centres on transaction Enrichment and Insights, which power the customer-facing Financial Engagement (Finance Management) module. Additional specialised modules include Smart Savings (automated/gamified savings), Cashflow Forecasting, Open Banking aggregation, and Sustainability (carbon tracking). Fini, an MCP server, extends the platform with agentic conversational AI capabilities. All modules share the underlying enrichment engine and can be deployed together or independently, processing over 200M transactions daily across 30+ countries for 100+ million end users.
Differentiator
Problem solved
Functional benefit
Brands
- Meniga.is: Consumer-facing B2C app in Iceland providing PFM, rewards, and cashback services to Icelandic consumers.
Products and services
- Enrichment
Quantifiable outcome
- 2 million daily active users on mBank's new digital banking platform
- +10 more outcomes
Companies that use Meniga
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Meniga technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability11 records
Feature6 records
Meniga partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Meniga competitors and assessment
Company assessmentDirect peers
- Personetics: Direct competitor offering AI-driven personalized banking insights, financial guidance, and engagement tools to banks globally. Competes head-to-head with Meniga's Insights and PFM modules in the same enterprise banking segment.
- Strands: Direct competitor providing AI-powered PFM, cashflow forecasting, and personalization solutions for retail banks. Comparable customer base and modular PFM/BFM offering closely mirrors Meniga's Financial Engagement product.
- MX Technologies: Direct competitor offering financial data aggregation, enrichment, and insights for banks and fintechs. Competes in transaction enrichment and money management, with similar SaaS delivery model and enterprise banking focus.
- Bud Financial: Direct competitor offering transaction enrichment and AI-driven personal finance insights to banks, with a similar focus on hyper-personalization and engagement. Closely comparable in product scope and target market.
- Tink (Visa): Direct competitor in open banking data aggregation, account connectivity, and PSD2 services across Europe. Now part of Visa, it competes with Meniga's Open Banking module and is expanding downstream into PFM/insights.
Broad incumbents
- Yodlee (Envestnet): Established incumbent offering financial data aggregation, enrichment, and analytics at scale. Broader portfolio than Meniga with legacy FI focus, but overlapping capabilities in transaction categorization and consumer money management.
- Backbase: Broader digital banking platform incumbent offering engagement, onboarding, and servicing modules. While its scope extends beyond Meniga's enrichment/insights focus, it overlaps in bank digital transformation deals.
- Plaid: Broad incumbent in financial data connectivity and account aggregation, primarily US-focused but expanding globally. Competes with Meniga's Open Banking and enrichment layer for bank partnerships, though product emphasis differs.
- 10x Banking: Broader cloud-native core banking platform serving challenger and incumbent banks. Overlaps with Meniga in the digital banking transformation deals and increasingly in data/insights layers.
Regional players
- Basiq: Regional player in Australia providing open banking data aggregation and consumer data insights. Comparable in open banking aggregation and enrichment but primarily serves the Australian market rather than competing directly in Meniga's EMEA heartland.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Meniga social profiles
Digital presenceMeniga compliance and trust
Trust signalCompliance2 records
Meniga financial estimates
Financial estimateRevenue estimate
Valuation estimate
Meniga leadership team
Management profileNumber of profiles
Profiles12 records
Meniga subsidiaries and ownership
Company hierarchySubsidiaries2 records
Meniga funding detail
Funding detailFunding overview
Funding rounds16 records
Investors17 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Meniga M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Meniga
What does Meniga do?
Meniga sells a modular, SaaS-based digital banking platform that helps banks transform raw transaction data into personalised customer experiences. Its core offerings include a transaction Enrichment engine, an AI-driven Insights personalisation platform, a Financial Engagement (PFM/BFM) suite, and add-on modules for Smart Savings, Cashflow Forecasting, Open Banking aggregation, Sustainability, and the Fini conversational AI assistant, all sold via enterprise subscriptions to banks and financial institutions.
Is Meniga a public or private company?
Meniga is a private company. It is classified as venture growth investor backed and is currently operating.
When was Meniga founded?
Meniga was founded in 2009. It employs 101 to 250 people.
Where is Meniga based?
Meniga is headquartered in London, United Kingdom, in the Europe region.
How does Meniga make money?
Two revenue lines are on record. SaaS Platform Licensing is the primary driver. The others are professional Services.
Who are Meniga's main competitors?
Direct peers on record are Personetics, Strands, MX Technologies, Bud Financial and Tink (Visa). Broad incumbents are Yodlee (Envestnet), Backbase, Plaid and 10x Banking. Basiq is listed as a regional player.
Does Meniga have an API?
Yes. Meniga offers modular APIs and out-of-the-box APIs that enable banks to integrate enrichment, transaction data processing, and personal finance management capabilities. The platform supports open banking integrations and enables seamless embedding of financial services. Fini, an MCP (Model Context Protocol) server, enables banks to bring agentic conversational AI into their digital channels using Meniga's customer financial intelligence. Developer documentation is at portal.meniga.cloud.
What industry is Meniga in?
Meniga's product category is Digital Banking Software. Its primary akta.pro industry code is FSAGAAAM, Customer Experience & Engagement (CRM, Support, Rewards, Loyalty), with a secondary code of FSAGAKAF, Multi-Currency Accounts, Wallets & FX Management (Consumer/SME). Its NAICS code is 522 and its SIC code is 6199.