Ever Loved
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Ever Loved firmographics
Firmographics- Name
- Ever Loved
- Legal name
- Ever Loved, Inc.
- Website
- https://everloved.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Ever Loved industry classification
Industry- Product category
- Funeral Services Platform
- NAICS
- Funeral Homes and Funeral Services (812210), Death Care Services (8122), Cemeteries and Crematories (812220), Burial Casket Manufacturing (339995), Services for the Elderly and Persons with Disabilities (624120)
- akta.pro primary industry
- End-of-Life Planning & Hospice/Palliative Care Coordination (HLADALAL)
- akta.pro secondary industries
- Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL), Bereavement & Grief Support Services (Family Aftercare) (HSABAFAI)
Keywords
Where Ever Loved is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ever Loved business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Funeral Product Sales Commission: Marketplace commission on sales of funeral products (caskets, urns, headstones, cremation jewelry, sympathy gifts). Sellers pay standard payment processing fees of 2.9% + 30¢ per donation. Ever Loved does not take a cut from charity donations - only credit/debit fees are deducted.
- Funeral Flowers Sales: Direct sales of hand-delivered funeral flower arrangements through the platform. Product prices range from $94.95 to $369.95 for various arrangements including wreaths, sprays, baskets, casket sprays, and plants.
- Advertising Revenue: Interest-based advertising using cookies and tracking technologies. Third-party advertising partners including Google Ads and Meta deliver personalized advertisements to users.
- Business Directory Lead Generation: Free listings for funeral homes, cemeteries, and hospices. While the core listing is free, enhanced visibility and lead management tools help businesses attract families.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Memorial Website |
| Freemium | Others | Funeral Planning Tools |
| Freemium | Others | Business Listings for Funeral Homes/Cemeteries/Hospices |
| Transaction based/ take rate | Pay-as-you-go | Funeral Products Marketplace |
| Unit Pricing | Pay-as-you-go | Funeral Flowers |
| Transaction based/ take rate | Pay-as-you-go | Memorial Fundraising |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Ever Loved product offering
Product offeringCore offering
Ever Loved is a free online platform that helps families navigate the funeral process end-to-end. The company provides free memorial websites with obituary publishing and RSVP tracking, a values-based funeral planning tool, a 50+ task post-death checklist, searchable directories of funeral homes, cemeteries, and hospices across all 50 US states, and a marketplace for caskets, urns, headstones, cremation jewelry, sympathy gifts, and hand-delivered funeral flowers.
Product overview
Ever Loved is a comprehensive end-of-life services platform built around a free core product (memorial websites) with integrated planning tools and a marketplace model. The platform combines memorial website creation with funeral planning guidance (including a customizable post-death checklist), educational content, and business directories for funeral homes, cemeteries, and hospices. The product ecosystem includes a funeral products marketplace for caskets, urns, and flowers, plus specialized business portals allowing funeral service providers to manage their online presence. Memorial websites serve as the central hub, enabling obituary publishing, event invitations with RSVP tracking, photo/story collection, and memorial fundraising. All core consumer services are free, with revenue generated through marketplace product sales and optional premium services.
Differentiator
Problem solved
Functional benefit
Products and services
- Memorial Websites
- Funeral Planning Tool Personalized funeral planning guide that asks users about their values, creates custom step-by-step checklists, and helps compare funeral homes and vendors with reviews and pricing. Aimed at individuals planning their own funeral or making arrangements for a loved one.
- Post-Death Checklist Comprehensive digital checklist covering over 50 post-death tasks including immediate actions, financial tasks, event planning, professional services, bill notifications, account closures, and personal possessions management. Built for families navigating the administrative and logistical aftermath of a death.
- Funeral Products Marketplace Online marketplace for purchasing caskets, urns, headstones, cremation jewelry, sympathy gifts, and printed goods from independent sellers at competitive prices, with products available for direct purchase and cemetery delivery. Connects third-party sellers with families seeking affordable funeral merchandise outside traditional funeral home markups.
- Funeral Flowers Hand-delivered funeral flower arrangements including casket sprays, wreaths, baskets, hearts, plants, and standing sprays available for delivery to funeral services or families. Prices range from $94.95 to $369.95. Delivered through a local florist network.
- Funeral Home Directory Searchable directory of funeral homes across all US states with the ability to search by city or name, compare reviews and contact information, and access pricing details.
- Cemetery Directory Searchable directory of cemeteries across all US states, allowing users to compare cemeteries side-by-side based on location, plot types, pricing, and other key factors.
- Hospice Directory Searchable directory of hospice agencies across all US states with reviews and the ability to compare options for in-home or facility-based hospice care.
- Funeral Home Business Portal Free platform for funeral homes to claim and manage their business page, receive inquiries from families, and get recommended through the funeral planning tool. Pages with more content receive 3x more views on average. Built for funeral home operators seeking online visibility and lead generation.
- Cemetery Business Portal Free platform for cemeteries to claim and enhance their listing, receive phone calls and messages from interested families, and increase visibility in search results. Built for cemetery operators.
- Hospice Business Portal Free resources for hospices to help patients record funeral preferences and share information with families, including access to funeral home and cemetery directories and memorial website creation tools. Built for hospice organizations supporting end-of-life patients.
- Charity Memorial Fundraising Platform for charities to receive memorial donations through memorial websites, with direct fund transfers to charity bank accounts. Only standard payment processing fees (2.9% + 30¢ per donation) apply with no platform cut. Built for charitable organizations seeking to receive donations in memory of deceased supporters.
- Obituary Publishing Service Free online obituary publishing service allowing users to share a person's life story, collect photos and stories from others, and make obituaries publicly viewable and searchable by name.
Quantifiable outcome
- Pages with edited business listings receive 3x more views on average
- +3 more outcomes
Companies that use Ever Loved
Customer profileSegments6 records
Ideal customer profiles3 records
Ever Loved technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Ever Loved partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Ever Loved competitors and assessment
Company assessmentEmerging players
- Parting Stone: Parting Stone converts cremated remains into 'remains stones' as a memorial product, sold direct-to-consumer. It competes with Ever Loved's cremation jewelry and urns marketplace segment.
- Recompose: Recompose offers human composting as an alternative end-of-life service. It is an emerging alternative disposition option that competes for share-of-wallet with Ever Loved's cremation and burial marketplace.
Direct peers
- Memorials.com: Memorials.com is an online memorial and obituary platform serving grieving families. It is a direct competitor to Ever Loved's free memorial website and obituary publishing offering.
- Cake: Cake is a consumer-facing end-of-life planning platform offering free planning tools, checklists, and content. It competes directly with Ever Loved's funeral planning tool, post-death checklist, and values-based questionnaire.
- Empathy: Empathy (which acquired Lantern) provides end-of-life planning, bereavement support, and probate/estate workflow tools for families. It is a direct competitor in the digital funeral planning and family aftercare category.
Broad incumbents
- Legacy.com: Legacy.com is the largest obituary publishing and memorial platform in the US, with a much larger traffic base and established partner network of newspapers and funeral homes. It competes with Ever Loved's obituary publishing and memorial website products.
- Tulip Cremation: Tulip offers direct, low-cost cremation services online with transparent pricing and home pickup. It overlaps with Ever Loved's marketplace value proposition of disrupting traditional funeral home markups.
- FuneralOne: FuneralOne provides websites, marketing, and technology to funeral homes, similar to Ever Loved's Funeral Home Business Portal. It is a more established provider-side incumbent in the same B2B segment.
- Tribute Technology: Tribute Technology offers websites, CRM, and marketing tools for funeral homes, competing with Ever Loved's funeral home business portal and directory lead generation.
- PlotBox: PlotBox provides cemetery management software, mapping, and online search tools, overlapping with Ever Loved's Cemetery Business Portal and cemetery directory offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Ever Loved social profiles
Digital presenceEver Loved financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ever Loved leadership team
Management profileNumber of profiles
Profiles2 records
Ever Loved funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ever Loved M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ever Loved
What does Ever Loved do?
Ever Loved is a free online platform that helps families navigate the funeral process end-to-end. The company provides free memorial websites with obituary publishing and RSVP tracking, a values-based funeral planning tool, a 50+ task post-death checklist, searchable directories of funeral homes, cemeteries, and hospices across all 50 US states, and a marketplace for caskets, urns, headstones, cremation jewelry, sympathy gifts, and hand-delivered funeral flowers.
Is Ever Loved a public or private company?
Ever Loved is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ever Loved founded?
Ever Loved was founded in 2017. It employs 1 to 10 people.
Where is Ever Loved based?
Ever Loved is headquartered in San Francisco, United States, in the North America region.
How does Ever Loved make money?
Four revenue lines are on record. Funeral Product Sales Commission is the primary driver. The others are funeral Flowers Sales, advertising Revenue and business Directory Lead Generation.
Who are Ever Loved's main competitors?
Emerging players on record are Parting Stone and Recompose. Direct peers are Memorials.com, Cake and Empathy. Broad incumbents are Legacy.com, Tulip Cremation, FuneralOne, Tribute Technology and PlotBox.
Does Ever Loved have an API?
No public API is recorded for Ever Loved.
What industry is Ever Loved in?
Ever Loved's product category is Funeral Services Platform. Its primary akta.pro industry code is HLADALAL, End-of-Life Planning & Hospice/Palliative Care Coordination, with a secondary code of HLADAHAL, Bereavement & Grief Support Services (Hospice-Affiliated/Independent). Its NAICS code is 812210.