Gabi
Gabi is an Experian-owned online insurance broker and licensed agency that helps US consumers compare and switch auto, home, renters, umbrella, and landlord insurance across 40+ carriers at no cost.
- Company typePrivate
- Founded2016
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Gabi does
Gabi is an online insurance comparison platform and licensed insurance agency (Gabi Personal Insurance Agency, Inc.) that enables individual consumers in the United States to compare personal-lines insurance rates across more than 40 carriers for auto, home, renters, umbrella, and landlord coverage. Its core technology automates coverage matching by allowing users to either share account credentials to their existing insurance account or upload a PDF of their policy declarations page, eliminating the need for manual entry and producing apples-to-apples quote comparisons. Gabi is a wholly-owned subsidiary of Experian and operates as a free consumer service, licensed in all 50 US states plus Washington DC, with a hybrid go-to-market that combines a self-serve, product-led website experience with agent-assisted sales via text or call. Revenue is generated exclusively through commissions paid by insurance carriers for referred customers, with Gabi stating it always recommends the cheapest qualifying policy and earns the same commission regardless of the carrier selected.
Gabi firmographics
Firmographics- Name
- Gabi
- Legal name
- Gabi Personal Insurance Agency, Inc.
- Website
- https://gabi.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Gabi is an Experian-owned online insurance broker and licensed agency that helps US consumers compare and switch auto, home, renters, umbrella, and landlord insurance across 40+ carriers at no cost.
- Ownership category
- akta.pro rank
Gabi industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Digital Distribution & Comparison Platforms (Aggregators/Marketplaces) (FSAGAGAA)
Keywords
Where Gabi is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gabi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Insurance Commission: Gabi earns commissions from insurance companies for bringing them new customers. The commission comes from the insurance companies' marketing budgets. The platform is free for customers to use, with no upcharge. Gabi makes the same commission regardless of which policy is chosen and always recommends the cheapest policy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free comparison service for all customers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Gabi product offering
Product offeringCore offering
Gabi is an online insurance broker and licensed insurance agency that compares insurance rates from 40+ insurance providers across the United States. The platform enables consumers to shop for auto, home, renters, umbrella, and landlord insurance by either entering their information manually or connecting to their existing insurance account to automatically retrieve coverage details for apples-to-apples comparisons. Gabi helps users find the cheapest comparable policy, facilitates purchase, and assists with canceling old policies.
Product overview
Gabi is an online insurance broker and agent that operates as a unified comparison platform offering multiple insurance product lines. The core platform consists of rate comparison tools for auto insurance, home insurance, renters insurance, umbrella insurance, and landlord insurance, supported by a car insurance calculator tool. Users share their current policy details (via account credentials or PDF policy declarations) to get apples-to-apples coverage comparisons from 40+ insurance providers, with the platform handling the shopping, quote selection, purchase, and policy cancellation assistance. Gabi is a subsidiary of Experian and is licensed in all 50 states plus Washington DC.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance Quotes Online platform enabling users to instantly compare and shop for auto insurance rates from multiple top-rated insurance providers to find the cheapest rate for their coverage needs.
- Home Insurance Quotes Platform for comparing home insurance rates across top providers, helping homeowners find the best coverage at the lowest price.
- Renters Insurance Quotes Service allowing renters to compare insurance quotes and find the best deal on renters insurance coverage.
- Umbrella Insurance Quotes Comparison tool for umbrella insurance policies that provides additional liability coverage beyond standard insurance limits.
- Landlord Insurance Quotes Platform helping property owners compare landlord insurance quotes to protect their rental properties and investment.
Quantifiable outcome
- Average savings of $828 per year for customers who switched
Companies that use Gabi
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Gabi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Gabi partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Gabi competitors and assessment
Company assessmentDirect peers
- The Zebra: Direct competitor in online auto and home insurance comparison; similar PLG funnel, multiple carrier integration, and free-to-consumer model with carrier commissions. Closest 1:1 peer to Gabi.
- Policygenius: Online insurance marketplace comparing life, home, auto, and disability policies from multiple carriers; overlapping comparison-shopping model and consumer audience, though with stronger life insurance positioning.
- NerdWallet: Personal finance comparison platform with a major insurance vertical (auto, home, life) earning affiliate commissions; broader content-and-tools flywheel than Gabi but directly competes for the same insurance-shopper intent.
- Insurify: AI-driven auto and home insurance comparison marketplace competing head-on with Gabi on the same PLG, free-to-consumer, multi-carrier quote experience.
- SmartFinancial: Online insurance aggregator comparing auto, home, and other personal lines from multiple carriers; near-identical commission-driven comparison model serving the same SMB/consumer segment.
Broad incumbents
- Lemonade: DTC insurtech carrier offering renters, home, auto, pet, and life insurance through a fully native digital app; competes for the same end consumer and is steadily reducing reliance on third-party aggregators like Gabi.
- GEICO: Largest direct-to-consumer auto insurer in the US (Berkshire Hathaway); historically a key carrier partner on Gabi's panel, but also a structural threat as it pushes customers through its own digital funnel.
- Progressive: Top-tier US P&C carrier with a mature direct digital channel and a well-known comparison-shopping ad strategy; both a major carrier partner for Gabi and a competitive force that captures shoppers in-house.
Emerging players
- CoverWallet: Digital commercial insurance brokerage (now part of Aon) that began as a SMB-focused comparison platform; comparable tech-enabled brokerage model, though tilted toward commercial rather than personal lines.
- EverQuote: Online insurance marketplace that connects consumers with carriers and agents across auto, home, and life; operates an adjacent consumer-acquisition model and competes for the same insurance-shopper intent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Gabi social profiles
Digital presenceGabi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gabi leadership team
Management profileNumber of profiles
Profiles4 records
Gabi funding detail
Funding detailFunding overview
Funding rounds4 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gabi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gabi
What does Gabi do?
Gabi is an online insurance broker and licensed insurance agency that compares insurance rates from 40+ insurance providers across the United States. The platform enables consumers to shop for auto, home, renters, umbrella, and landlord insurance by either entering their information manually or connecting to their existing insurance account to automatically retrieve coverage details for apples-to-apples comparisons. Gabi helps users find the cheapest comparable policy, facilitates purchase, and assists with canceling old policies.
Is Gabi a public or private company?
Gabi is a private company. It is classified as corporate owned and is currently operating.
When was Gabi founded?
Gabi was founded in 2016. It employs 51 to 100 people.
Where is Gabi based?
Gabi is headquartered in San Francisco, United States, in the North America region.
How does Gabi make money?
One revenue line is on record: insurance Commission.
Who are Gabi's main competitors?
Direct peers on record are The Zebra, Policygenius, NerdWallet, Insurify and SmartFinancial. Broad incumbents are Lemonade, GEICO and Progressive. Emerging players are CoverWallet and EverQuote.
Does Gabi have an API?
No public API is recorded for Gabi.
What industry is Gabi in?
Gabi's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAGAGAA, Digital Distribution & Comparison Platforms (Aggregators/Marketplaces). Its NAICS code is 524210 and its SIC code is 6411.