EverQuote
EverQuote operates an AI-powered, two-sided online insurance marketplace that connects individual consumers comparing auto, home, and renters quotes with insurance carriers and independent and captive agents, monetizing via carrier commissions, lead sales, and enterprise carrier spend.
- Company typePublic
- Founded2010
- HeadquartersCambridge, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingSoftware
What EverQuote does
EverQuote, Inc. operates an AI-powered, two-sided online insurance marketplace headquartered in Cambridge, Massachusetts, and publicly traded on NASDAQ under the ticker EVER. The company was founded in 2010 and serves individual consumers seeking auto, home, and renters insurance by providing a free platform to compare quotes from multiple carriers including Progressive, Liberty Mutual, American Family, Root, The General, and Elephant. For insurance agents (independent and captive) and enterprise carriers, EverQuote provides lead products, Lead Connection Service (LCS), Consumer-Initiated Inbound Calls, the Accelerated Growth Program (AGP), and the Core Growth Program (CORE), operating a direct sales motion alongside its self-serve consumer experience.
Underlying the marketplace is an AI-driven matching engine and a real-time lead delivery system that distributes exclusive leads (capped at three agents) within seconds of submission, supported by a proprietary consumer insurance data set. The company monetizes through commissions from carriers on bound policies, per-lead and subscription fees from agents, and growing enterprise carrier spend, with enterprise carrier spend growing more than 175% year-over-year in Q1 2025.
For FY2025 the company reported revenue of $692.5 million (up 38% year-over-year) and adjusted EBITDA of $94.6 million (up 62% year-over-year), with Q1 2026 revenue of $190.9 million (up 15% year-over-year) and EBITDA of $29.3 million at a 15.4% margin. EverQuote holds $171 million in cash with no debt, has set a public target of $1 billion in annual revenue within 2–3 years, and addresses an estimated $135 billion insurance commission market, including through its 2021 acquisition of PolicyFuel, a policy-sales-as-a-service provider in property and casualty insurance.
EverQuote firmographics
Firmographics- Name
- EverQuote
- Legal name
- EverQuote, Inc.
- Website
- https://everquote.com
- Company type
- Public
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- EverQuote operates an AI-powered, two-sided online insurance marketplace that connects individual consumers comparing auto, home, and renters quotes with insurance carriers and independent and captive agents, monetizing via carrier commissions, lead sales, and enterprise carrier spend.
- Ownership category
- akta.pro rank
EverQuote industry classification
Industry- Product category
- Online Insurance Marketplace
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Insurance Leads, Introducers & Referral Networks (FSAEAMAB)
Keywords
Where EverQuote is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
EverQuote business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Insurance Carrier Commissions: EverQuote generates revenue by collecting commissions from insurance carriers when consumers purchase insurance policies through the marketplace. The company connects consumers with insurance providers and earns a commission on each policy bound.
- Insurance Agent Lead Sales: Revenue from selling leads and lead connection services to insurance agents. Agents purchase leads (auto, home, renters), Live Transfer Leads, Consumer-Initiated Inbound Calls, and Lead Connection Service (LCS) subscriptions. The LCS service helps agents improve bind rates and work more leads efficiently.
- Enterprise Carrier Spend: Revenue from insurance carriers (enterprise customers) who spend on the platform to acquire customers through the marketplace. Enterprise carrier spend growth exceeded 175% YoY in Q1 2025, indicating significant enterprise GTM traction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free consumer marketplace for comparing insurance quotes |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
EverQuote product offering
Product offeringCore offering
EverQuote operates an AI-powered two-sided online insurance marketplace that lets individual consumers compare free auto, home, and renters insurance quotes from multiple partnered carriers. On the supply side, the company sells exclusive leads, the Lead Connection Service (LCS), consumer-initiated inbound calls, and marketing solutions to independent and captive insurance agents, and provides customer-acquisition services to enterprise insurance carriers. The platform monetizes via commissions from carriers on bound policies and from lead/lead-connection sales to agents, with proprietary AI matching and real-time lead delivery underpinning both sides of the marketplace.
Product overview
EverQuote operates an AI-powered online insurance marketplace platform connecting consumers with insurance providers. The core offering consists of the EverQuote Marketplace for consumers to compare auto and home insurance quotes, complemented by EverQuote Pro—a suite of tools for insurance agents including Lead Connection Service (LCS), Consumer-Initiated Inbound Calls, the Accelerated Growth Program (AGP) for large agencies, and the Core Growth Program (CGP/CORE) for ROI-focused agencies. The platform also includes educational resources and, following a 2021 acquisition, PolicyFuel for policy-sales-as-a-service capabilities. The AI-driven matching engine personalizes quote recommendations while the agent-facing products help agencies acquire leads, calls, and marketing solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- EverQuote Marketplace Consumer-facing online insurance marketplace that allows users to compare free auto, home, and renters insurance quotes from multiple partnered carriers (Progressive, Liberty Mutual, American Family, Root, The General, Elephant) by answering a series of questions. The platform is free for consumers and is monetized via downstream commissions from carriers and lead sales to insurance agents.
- Auto Insurance Quotes Free online service allowing consumers to compare auto insurance quotes from multiple carriers, including Progressive, Liberty Mutual, and American Family. Users provide vehicle and driving information to receive personalized quotes from partnered providers.
- Home & Renters Insurance Quotes Insurance comparison service enabling consumers to compare home and renters insurance coverage options and pricing from multiple providers within the EverQuote Marketplace.
- EverQuote Pro Platform for insurance agents providing leads, calls, marketing solutions, and connection services. Agents can purchase leads, receive warm transfers via the Lead Connection Service, and access marketing tools to grow their agencies. Includes dedicated resources, case studies, and training materials at go.everquote.com/pro.
- Lead Connection Service (LCS) Service that connects consumers who have requested insurance quotes with insurance agents via live transfer calls. Agents receive high-intent leads with reported 31-60% improvements in bind rates and 100% contact rates, made available as a subscription through EverQuote Pro.
- EverQuote Data Leads Exclusive insurance leads delivered within seconds after consumer submission. Leads are non-recycled and sold to a maximum of three agents to ensure quality and reduce competition among purchasing agents.
- PolicyFuel Policy-sales-as-a-service solution for property and casualty insurance, acquired by EverQuote in August 2021 to expand the company's product range and access to the $135 billion insurance commission market.
Quantifiable outcome
- Q1 2026 revenue of $190.9 million (up 15% YoY), beating estimates by 5.7%; Full-year 2025 revenue of $692.5 million (up 38% YoY)
- +5 more outcomes
Companies that use EverQuote
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
EverQuote technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
EverQuote partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PolicyFuel, LLCcoreEverQuote completed the acquisition of PolicyFuel, LLC, a provider of policy-sales-as-a-service in property and casualty insurance, on August 16, 2021. The acquisition was aimed at expanding EverQuote's product range and increasing access to the $135 billion commission market in insurance through PolicyFuel's policy-sales-as-a-service capabilities.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
EverQuote competitors and assessment
Company assessmentDirect peers
- QuoteWizard: Insurance comparison marketplace owned by LendingTree that competes directly in carrier spend and lead delivery — essentially a sibling brand competing head-to-head in the same channels.
- LendingTree: Public parent of QuoteWizard, operating a similar two-sided lead-generation and comparison marketplace model that originated in financial products and expanded aggressively into auto and home insurance — directly comparable in GTM, monetization, and structural exposure.
- NetQuote: Long-running insurance lead-generation platform serving auto, home, and life; closely comparable lead-format business targeting the same SMB agent and carrier buyer base.
- SmartFinancial Holdings: Public insurance price-comparison platform (NYSE American: JFK) operating a carrier-facing marketplace for auto, home, and other P&C lines; competes head-to-head for both consumer traffic and carrier spend.
- Policygenius: Insurance comparison and acquisition marketplace (acquired by Zillow) operating in life, disability, and home insurance lines; overlap is partial but the consumer comparison-and-bind flow and agent/carrier monetization model are highly similar.
- The Zebra: Direct-to-consumer insurance comparison marketplace focused on auto and home, with a virtually identical carrier-vs-agent monetization stack and SEO/SEM-led consumer acquisition motion; one of the closest direct competitors to EverQuote.
- SelectQuote: Public insurance distribution and lead-generation platform (NYSE: SLQT) connecting consumers with carriers across life and P&C; comparable in scale, channel strategy, and carrier-dependency even though ownership of the consumer experience differs.
- Insurify: AI-driven insurance comparison and lead-generation marketplace covering auto, home, and life; competes in the same consumer acquisition channels and targets the same carrier and agent buyer.
- CarInsurance.com: Consumer-facing auto-insurance comparison and lead-generation brand competing in the same SEO/SEM keywords as EverQuote and routing leads to carriers and agents under similar commercial terms.
Emerging players
- CoverHound: Commercial and personal insurance comparison marketplace focused on digital distribution; a smaller but directly comparable marketplace peer built around the same consumer-vs-carrier two-sided value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
EverQuote social profiles
Digital presenceEverQuote financial estimates
Financial estimateRevenue estimate
Valuation estimate
EverQuote leadership team
Management profileNumber of profiles
Profiles2 records
EverQuote subsidiaries and ownership
Company hierarchySubsidiaries1 record
EverQuote funding detail
Funding detailFunding overview
Funding rounds7 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EverQuote M&A and investment
M&A and investmentM&A2 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EverQuote
What does EverQuote do?
EverQuote operates an AI-powered two-sided online insurance marketplace that lets individual consumers compare free auto, home, and renters insurance quotes from multiple partnered carriers. On the supply side, the company sells exclusive leads, the Lead Connection Service (LCS), consumer-initiated inbound calls, and marketing solutions to independent and captive insurance agents, and provides customer-acquisition services to enterprise insurance carriers. The platform monetizes via commissions from carriers on bound policies and from lead/lead-connection sales to agents, with proprietary AI matching and real-time lead delivery underpinning both sides of the marketplace.
Is EverQuote a public or private company?
EverQuote is a public company. It is classified as public and is currently operating.
When was EverQuote founded?
EverQuote was founded in 2010. It employs 501 to 1,000 people.
Where is EverQuote based?
EverQuote is headquartered in Cambridge, United States, in the North America region.
How does EverQuote make money?
Three revenue lines are on record. Insurance Carrier Commissions are the primary driver. The others are insurance Agent Lead Sales and enterprise Carrier Spend.
Who are EverQuote's main competitors?
Direct peers on record are QuoteWizard, LendingTree, NetQuote, SmartFinancial Holdings, Policygenius, The Zebra, SelectQuote, Insurify and CarInsurance.com. CoverHound is listed as an emerging player.
Does EverQuote have an API?
No public API is recorded for EverQuote.
What industry is EverQuote in?
EverQuote's product category is Online Insurance Marketplace. Its primary akta.pro industry code is FSAEAMAB, Insurance Leads, Introducers & Referral Networks. Its NAICS code is 5242 and its SIC code is 6411.