One Store
One Store is Korea's No. 2 mobile app marketplace, founded in 2016 by SK Telecom, KT, LG Uplus, and Naver to distribute apps, games, and digital content to 38+ million Korean devices at a 20% commission versus Google Play's 30%.
- Company typePrivate
- Founded2016
- HeadquartersSeongnam, South Korea
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What One Store does
One Store Co., Ltd. operates Korea's No. 2 mobile app marketplace, founded in 2016 as a joint venture between SK Telecom, KT Corp, LG Uplus, and Naver to consolidate Korea's carrier app stores into a single domestic alternative to Google Play and Apple App Store. The core ONE Store platform distributes mobile apps, games, and digital content across 38+ million installed Korean devices, charging a 20% standard commission versus the 30% benchmark charged by Google Play, with tiered reductions to 10% for SMB developers earning under 5 million KRW monthly and 5% for developers using self-payment options. The product portfolio extends beyond the marketplace through the ONE Story digital content platform (e-books, webtoons, web novels, audiobooks), the One Web Shop payment service at 8% total fee, and the newly launched One Play Game instant-play gaming service. Underlying technology combines a conventional app-store platform architecture with partner-integrated SingleTap one-tap installation technology from Digital Turbine, plus standard mobile engineering tooling (Clean Architecture, Tuist, Jenkins CI/CD, Figma-based design system).
The company monetizes primarily through marketplace commissions on app/game transactions, supplemented by digital content sales via ONE Story and transaction fees from One Web Shop. GTM is channel-partner led, leveraging embedded distribution through the three founding Korean telcos and Naver to achieve a 12.6% five-year cumulative share of Korean game transaction value and a 49.2% share of the top 50 highest-grossing games in Korea in the first half of 2025. Reported revenue stands at 113.3 billion KRW against a 9.7 billion KRW operating loss, with cumulative transactions of 8 trillion KRW since inception. Following a failed 2022 IPO that saw its implied valuation collapse from approximately 1 trillion KRW to tens of billions, One Store is now subject to a pending May 2026 acquisition by Nexus Co. (Nexth), which will take an 89.03% controlling stake for 62.6 billion KRW and pivot the platform toward a blockchain/Web3-enabled game hub with AI-native discovery.
One Store firmographics
Firmographics- Name
- One Store
- Legal name
- One store Co., Ltd.
- Website
- https://onestorecorp.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- One Store is Korea's No. 2 mobile app marketplace, founded in 2016 by SK Telecom, KT, LG Uplus, and Naver to distribute apps, games, and digital content to 38+ million Korean devices at a 20% commission versus Google Play's 30%.
- Ownership category
- akta.pro rank
One Store industry classification
Industry- Product category
- Mobile App Marketplace
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- akta.pro primary industry
- Game & In-App Content Stores (BPAMADAC)
- akta.pro secondary industry
- Mobile App Stores & Marketplaces (BPAMADAA)
Keywords
Where One Store is headquartered
LocationHeadquarters
- HQ city
- Seongnam
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
One Store business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Marketplace Commission: One Store charges commission on app and game transactions through its marketplace. Standard commission is 20%, reduced to 10% for SMB developers (monthly revenue under 5M KRW), and 5% for self-payment options. This represents the primary revenue stream from the app distribution business.
- Digital Content Sales (ONE story): Revenue from digital content sales including e-books, webtoons, and web novels through the ONE story platform, representing expansion into digital media content distribution.
- One Web Shop Transaction Fees: Payment processing service charging 8% total fee including gateway fees for web-based transactions, providing an additional transaction-based revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Commission - 20% take rate |
| Transaction based/ take rate | Pay-as-you-go | SMB Developer Commission - 10% take rate |
| Transaction based/ take rate | Pay-as-you-go | Self-Payment Commission - 5% take rate |
| Transaction based/ take rate | Pay-as-you-go | One Web Shop - 8% total fee |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
One Store product offering
Product offeringCore offering
One Store operates a mobile application marketplace for South Korean users, distributing third-party apps, games, and digital content through the ONE Store platform with a 20% commission (compared to Google Play's 30%). The company also operates ONE Story, a digital content platform for e-books, webtoons, and web novels, and provides payment processing services through One Web Shop at an 8% total fee.
Product overview
One Store operates Korea's No. 2 app marketplace, founded in 2016 as a joint venture between SK Telecom, KT Corp., LG Uplus, and Naver. The portfolio includes the core ONE Store app marketplace (apps, games, digital content), ONE Story content platform (e-books, webtoons, web novels, comics, audiobooks), ONE Store Fonts (free mobile fonts), and One Web Shop payment service. The company offers developer support programs including Beta Game Zone, ONE STAR Project, and GGC Green Friends mentorship. One Store disrupted the industry-standard 30% commission by offering 20% standard fees with developer self-payment option at 5%, and has expanded into instant-play gaming with One Play Game. Recent developments include plans to evolve into an "all-in-one store" combining app downloads, payments, and gaming on a single platform.
Differentiator
Problem solved
Functional benefit
Brands
- ONE story (원스토리): All-in-one digital books platform offering e-books, webtoons, web novels, comics, and audiobooks with features including scheduled free content, lucky draw events, and monthly subscription services.
- ONE pay
- One Web Shop
- One Play Game
Products and services
- ONE Store (원스토어) Korea's leading homegrown mobile app marketplace offering apps, games, and digital content distribution to 38+ million Korean device users with a 20% standard commission rate, targeting Korean app developers and mobile consumers as a domestic alternative to Google Play.
- ONE Story (원스토리) All-in-one digital content platform offering e-books, webtoons, web novels, comics, and audiobooks with scheduled free content, lucky draw events, and monthly subscription services for Korean readers and digital content publishers.
- ONE Store Fonts (원스토어 글꼴) Free mobile-optimized fonts including Mobile Gothic Body, Mobile Gothic Title, and Mobile Gothic POP fonts designed for developers building mobile apps and for end users.
- ONE pay Streamlined in-app payment service launched in January 2017 within the One Store platform, offering developers lower transaction fees for processing payments.
- One Web Shop Web-based payment processing service charging 8% total fee including gateway charges, significantly below the industry-standard 30%, enabling developers to process payments across multiple platforms.
- One Play Game Instant-play gaming service allowing users to play casual games without downloading, part of One Store's evolution into an all-in-one store combining app downloads, payments, and gaming.
Quantifiable outcome
- 49.2% market share among top 50 highest-grossing games in Korea (2025 H1)
- +2 more outcomes
Companies that use One Store
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
One Store technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
One Store partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- HAPPYTUKminorPartnership with HAPPYTUK for Taiwan app market expansion, enabling One Store to reach users in Taiwan and support developers looking to expand beyond the Korean market.
- Polygon LabsminorOne Store signed an MOU with Polygon Labs to support Web 3.0 initiatives, expanding into blockchain and cryptocurrency-related app distribution and services.
Scale indicators7 records
Recent moves10 records
Expansion highlights5 records
One Store competitors and assessment
Company assessmentBroad incumbents
- Google Play: Google Play is the dominant Android app marketplace globally and One Store's primary competitor in Korea, taking a standard 30% commission. It is the established incumbent One Store directly challenges with lower fees and local Korean payment/billing integration.
- Apple App Store: Apple's iOS App Store is the other half of the global app-store duopoly. While limited on Android (which is One Store's home turf), it competes indirectly through cross-platform developer attention, exclusivity deals with top game publishers, and iOS-first launches that can shape Korean consumer behavior.
Direct peers
- Samsung Galaxy Store: Samsung Galaxy Store is the OEM-preinstalled alternative app store on Samsung Galaxy devices, a major share of Korean Android handsets. It directly competes with One Store for pre-installation deals, carrier partnerships, and Korean mobile game distribution, including similar 30%→lower commission structures.
- Huawei AppGallery: Huawei AppGallery is one of the world's largest alternative Android app stores, built around Huawei devices without Google Mobile Services. It is structurally comparable to One Store — an OEM/telecom-aligned alternative challenging the Google Play duopoly with local payment integration and developer incentives.
- Xiaomi GetApps: Xiaomi GetApps is the preinstalled alternative app store on Xiaomi Android devices, similar to One Store's pre-installation model. It uses developer-friendly commissions and OEM distribution to compete with Google Play in price-sensitive markets, with comparable GMS-absent strategies.
- TapTap: TapTap is a leading alternative mobile game distribution platform popular in China and increasingly in Southeast Asia. It is comparable to One Store as a no-commission/fee-light game-focused app marketplace targeting developers and gamers, serving as a reference point for One Store's mobile gaming strategy.
- Epic Games Store: Epic Games Store is the most prominent alternative PC/mobile game distribution platform globally, built around a 12% revenue share to challenge Steam and Google/Apple. It is comparable to One Store as a developer-friendly alternative app store leveraging regulatory tailwinds and lower fees as core competitive advantages.
- Amazon Appstore: Amazon Appstore is one of the longest-running alternative Android app stores, preinstalled on Kindle Fire and integrated with Amazon's broader ecosystem. It is comparable to One Store as a non-Google Android app marketplace with developer-focused economics and ecosystem lock-in.
Emerging players
- Aptoide: Aptoide is an independent Android app store that pioneered alternative app distribution in Europe and emerging markets. It is comparable to One Store as a smaller-scale alternative app store leveraging decentralized distribution and lower commissions, often partnering with OEMs and telcos in markets underserved by Google Play.
Others
- Krafton (PUBG Mobile publisher): Krafton is a major Korean game publisher (PUBG, etc.) and a strategic shareholder/investor in One Store. It is comparable not as a marketplace competitor but as a key content supplier and ecosystem partner whose distribution decisions materially affect One Store's game pipeline and market share among top-grossing titles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
One Store social profiles
Digital presenceOne Store compliance and trust
Trust signalCompliance1 record
One Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
One Store leadership team
Management profileNumber of profiles
Profiles1 record
One Store subsidiaries and ownership
Company hierarchySubsidiaries1 record
One Store funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
One Store M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about One Store
What does One Store do?
One Store operates a mobile application marketplace for South Korean users, distributing third-party apps, games, and digital content through the ONE Store platform with a 20% commission (compared to Google Play's 30%). The company also operates ONE Story, a digital content platform for e-books, webtoons, and web novels, and provides payment processing services through One Web Shop at an 8% total fee.
Is One Store a public or private company?
One Store is a private company. It is classified as corporate owned and is currently operating.
When was One Store founded?
One Store was founded in 2016. It employs 101 to 250 people.
Where is One Store based?
One Store is headquartered in Seongnam, South Korea, in the Asia region.
How does One Store make money?
Three revenue lines are on record. Marketplace Commission is the primary driver. The others are digital Content Sales (ONE story) and one Web Shop Transaction Fees.
Who are One Store's main competitors?
Broad incumbents on record are Google Play and Apple App Store. Direct peers are Samsung Galaxy Store, Huawei AppGallery, Xiaomi GetApps, TapTap, Epic Games Store and Amazon Appstore. Aptoide is listed as an emerging player. Krafton (PUBG Mobile publisher) is listed as an others.
Does One Store have an API?
No public API is recorded for One Store.
What industry is One Store in?
One Store's product category is Mobile App Marketplace. Its primary akta.pro industry code is BPAMADAC, Game & In-App Content Stores, with a secondary code of BPAMADAA, Mobile App Stores & Marketplaces. Its NAICS code is 45912.