What Rift does

Rift, operated by Delaware-incorporated Faraway Inc. and headquartered in Miami, is a mobile-first, self-custodial trading platform built on blockchain infrastructure. Its iOS app enables 24/7 trading across equities, commodities, crypto, and forex through spot and perpetual futures execution, signal-driven strategies with backtested performance metrics, integrated DeFi lending and borrowing via Kamino Finance, curated thematic baskets (Mag7 equities, crypto blue chips, precious metals), and an institutional-grade real-time news feed. The underlying technology stack centers on a split-key wallet architecture with hardware-isolated transaction signing and passkey-based MFA, so the platform claims never to hold user funds.

The business model is freemium: the base app is free on the Apple App Store with paid premium subscription tiers billed monthly. Distribution is product-led, supplemented by an X (Twitter) presence, a referral program that rewards users for inviting others, and partner integrations such as the TradingView webhook for custom signal automation. The company also operates a Creator Program allowing traders to publish strategies and share revenue, and has issued a native $RIFT token with disclosed tokenomics (54.8% community, 32.2% treasury/ecosystem, 10% core contributors, 13% liquidity) to align ecosystem participants.

Rift serves active retail traders and DeFi/crypto users who want continuous market access and professional-grade tools in a single mobile interface, addressing the fragmentation of trading across multiple brokers, exchanges, and wallets. Backers include Andreessen Horowitz, Sequoia Capital, Lightspeed Venture Partners, and Pantera Capital, with total disclosed funding of approximately $29 million across seed and Series A rounds in 2021 plus a subsequent NxGen.xyz investment in 2023. The company is privately held, with operations across North America, Europe, and the European Economic Area subject to a published list of geographic restrictions.

Name

Rift

Legal name

Faraway Inc.

Website

https://rift.ai

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Rift is a self-custodial mobile trading platform enabling 24/7 spot and perpetual futures trading across equities, commodities, crypto, and forex. It serves active retail traders and crypto/DeFi users via a freemium iOS app featuring signal-driven strategies, integrated DeFi lending via Kamino, and a $RIFT token.

Ownership category

akta.pro rank

Product category

Mobile Trading Platform

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Securities and Commodity Exchanges (52321)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Digital Asset/Crypto Trade Execution Platforms (FSAFANAO)

akta.pro secondary industries

Copy Trading, Social Trading & Automated Trading Platforms (FSADAAAK), Centralized Crypto Lending Platforms (CeFi) (FSADAFAA)

Keywords

• Mobile trading platform
• Crypto spot trading
• Perpetual futures trading
• Signal-driven strategies
• Self-custodial wallet

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Revenue: Rift operates on a freemium model with a free base app and premium subscription tiers. The subscription is charged monthly or annually and provides access to advanced features. The platform offers subscription fees for use of the Interface or certain portions thereof.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Rift is a self-custodial mobile trading application that lets users trade equities, commodities, crypto, and forex 24/7 from a single onchain interface. It combines spot and perpetual futures execution with backtested signal-driven strategies, a built-in trading journal, real-time institutional news, and DeFi lending/borrowing powered by Kamino Finance. The platform is free with optional premium subscription tiers.

Product overview

Rift is a unified mobile trading platform that enables 24/7 trading of equities, commodities, crypto, and forex. The core platform centers on the Rift App which provides spot and perpetual futures trading, signal-driven strategies with backtested performance tracking, custom TradingView signal integration, and a built-in trading journal. The ecosystem includes a Creator Program for publishing DeFi strategies, a Referral Program, and the $RIFT token for ecosystem participation. Secondary features include lending and borrowing powered by Kamino Finance, index and thematic asset baskets, and an institutional news feed. The product operates as a single free app with optional subscription tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Rift App A unified self-custodial mobile trading application available on iOS that enables 24/7 trading of equities, commodities, crypto, and forex with institutional-grade tools, analytics, execution speed, and built-in security features such as split-key encryption and hardware-isolated transaction signing.
• Trade Spot Spot trading module that lets users buy and sell equities, commodities, crypto, and forex onchain 24/7 from a single app.
• Trade Perps Perpetual futures product allowing users to go long or short on equities, commodities, crypto, and forex with deep liquidity, available 24/7.
• Signal-Driven Strategies Marketplace of backtested trading signals and strategies built by top traders showing win rate, risk-to-reward ratio, and optimal hold period for each signal, which users can follow.
• Lend & Borrow DeFi lending and borrowing service powered by Kamino Finance that lets users supply assets to earn yield or borrow against their portfolio directly within the Rift app.
• Index & Thematic Baskets Curated asset baskets such as Mag7 equities, crypto blue chips, and precious metals that allow users to diversify into themed exposures in a single tap.
• Creator Program Program that lets users create and publish DeFi strategies on Rift for other users to follow, with automatic payment and revenue-share facilitation for the creator.
• $RIFT Token Native cryptocurrency token of the Rift ecosystem with tokenomics split across community distribution (54.8%), treasury and ecosystem growth (32.2%), core contributors (10%), and liquidity (13%).

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Kamino FinancecoreTechnology or IntegrationKamino Finance powers the lending and borrowing functionality within Rift, enabling users to supply assets to earn yield or borrow against their portfolio without middlemen.
• TradingViewcoreTechnology or IntegrationTradingView integration allows users to import custom trading signals directly into Rift via webhook. Users can connect their TradingView Essential Plan (minimum) and custom indicators to trigger trades.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Coinbase:
• OKX: Global centralized crypto exchange offering spot, perps, copy trading, signal bots and a Web3 self-custodial wallet. A broad incumbent that overlaps with Rift across nearly every product feature but at much larger scale and with deeper liquidity.
• Bybit: Major centralized crypto exchange known for perpetual futures and copy trading. Comparable to Rift on perps, social/copy trading and mobile UX, but without the self-custodial or tokenized-traditional-asset differentiation.
• eToro: Public retail trading platform with copy/social trading, multi-asset access (equities, crypto, forex) and signal-based investing. Closest analog to Rift's signal-driven, social-trading and multi-asset value proposition, but custodial and licensed brokerage.
• Robinhood: US retail brokerage and crypto platform offering equities, options, crypto and 24/5 trading on a mobile app. Comparable to Rift in mobile-first multi-asset retail positioning, but custodial and US-regulated with no tokenized traditional-asset perps.

Direct peers

• dYdX: Decentralized perpetuals exchange with self-custody, mobile interface and onchain order books. Closest direct peer — same target customer (active crypto/DeFi traders), same self-custodial security model, and overlapping perpetual-futures product across crypto assets.
• Hyperliquid: Decentralized perpetuals exchange offering spot and perps on crypto with deep liquidity and a self-custodial trading interface. Directly competes with Rift on the onchain perps thesis, though narrower in asset-class breadth.
• GMX: Decentralized perpetuals and spot exchange on Arbitrum/Avalanche with self-custody and a liquidity-pool model. Comparable to Rift in self-custodial perps execution and DeFi-native user base, though it lacks the traditional-asset angle.
• Drift Protocol: Decentralized perpetual futures exchange on Solana with self-custody, prediction markets and onchain spot. Highly comparable to Rift on the Solana-based self-custodial perps thesis, with overlapping chain ecosystem and product surface.

Emerging players

• Phantom: Self-custodial crypto wallet with built-in swapping, perps aggregation and a mobile-first interface. Comparable to Rift on self-custody, mobile UX and DeFi access, but more focused on wallet and aggregation than signal/copy-trading.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/riftai_

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rift