Packmatic
Packmatic is a Berlin-based digital packaging procurement platform connecting European brands and manufacturers with 350+ qualified packaging suppliers via an AI-powered Smart Matching engine, also offering the Packa SaaS for compliance and packaging portfolio management.
- Company typePrivate
- Founded2018
- HeadquartersBerlin, Germany
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Packmatic does
The company raised a €15 million Series A in January 2024 led by HV Capital with participation from EQT Ventures and the Zalando founders, with proceeds earmarked for European expansion, software development, and personnel. Packmatic is led by co-founders and Managing Directors Jonas Boland and Matthias Geiss, with a leadership team spanning Head of Sales (Andrew Clinton), Head of Partnerships (Gereon Gaudig), Chief of Staff (Olivia Kelnreiter), and People & Recruiting (Marina Soika). Operational footprint covers Germany, Austria, France, and the United Kingdom, with the marketplace processing 850+ completed customer projects to date.
Packmatic firmographics
Firmographics- Name
- Packmatic
- Legal name
- Packmatic GmbH
- Website
- https://packmatic.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Packmatic is a Berlin-based digital packaging procurement platform connecting European brands and manufacturers with 350+ qualified packaging suppliers via an AI-powered Smart Matching engine, also offering the Packa SaaS for compliance and packaging portfolio management.
- Ownership category
- akta.pro rank
Packmatic industry classification
Industry- Product category
- B2B Packaging Procurement Marketplace
- NAICS
- Packaging and Labeling Services (56191)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Paper & Paper Products (5110)
- akta.pro primary industry
- Packaging, Repackaging & Co-Packing Services (TLAIAAAG)
Keywords
Where Packmatic is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Packmatic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Commission on Packaging Sourcing: Packmatic charges a small commission when customers source packaging from suppliers through the platform. No upfront costs are charged to customers for initial consulting or quoting. The company operates on a success-based model where suppliers only pay commission when new business is generated through the platform.
- Packa SaaS Subscription: Packa, the company's software-as-a-service solution for packaging management and regulatory compliance, generates subscription revenue. The SaaS solution digitalizes packaging data, automates processes, and integrates compliance checks for EU regulations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free initial consultation and quoting |
| Transaction based/ take rate | Pay-as-you-go | Supplier Partnership - Zero upfront cost |
| Subscription | Monthly | Packa SaaS Platform |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels8 records
Packmatic product offering
Product offeringCore offering
Packmatic operates a digital B2B packaging procurement marketplace that connects product manufacturers, brands, and retailers with a network of 350+ qualified packaging suppliers across Europe. The company combines an AI-powered Smart Matching engine with expert consulting from packaging engineers to source flexible and paper-based packaging, delivering 16% average cost savings and 70%+ time savings on supplier search. Packa, the company's SaaS solution, extends the offering with digital packaging portfolio management and regulatory compliance automation for PPWR, EUDR, and CSRD.
Product overview
Packmatic operates as a two-part offering: the core Packmatic Platform is a digital procurement marketplace for packaging sourcing that uses a Smart Matching engine to connect companies with 350+ qualified suppliers, combined with expert consulting and cloud-based workflow tools. The newer Packa SaaS product extends the platform with AI-powered packaging portfolio management, regulatory compliance automation, and specification management capabilities. Together, these products serve the full packaging procurement lifecycle from supplier discovery through ongoing compliance management.
Differentiator
Problem solved
Functional benefit
Brands
- Packa: A SaaS solution for digital packaging management and regulatory compliance, launched in 2025. The software helps companies manage packaging specifications, automate compliance checks for PPWR, EUDR, and CSRD, and optimize procurement processes.
Products and services
- Packmatic Platform A digital B2B procurement marketplace that connects product manufacturers, brands, and retailers with 350+ qualified packaging suppliers across Europe. Uses an AI-powered Smart Matching engine combined with 100% independent expert consulting from in-house packaging engineers to source flexible and paper-based packaging, delivering 16% average cost savings and 70%+ time savings on supplier search. Covers the full lifecycle from kick-off call and supplier matching through results presentation to implementation and re-ordering.
- Packa AI-powered SaaS solution for centralized packaging portfolio management and regulatory compliance. Digitalizes packaging specifications, automates compliance checks for PPWR, EUDR, and CSRD, and optimizes procurement and material change workflows for product manufacturers across Europe.
Quantifiable outcome
- 16% average cost savings on packaging expenses
- +7 more outcomes
Companies that use Packmatic
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles3 records
Packmatic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Packmatic partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, minor and supporting.
- InterserohcoreInterseroh partnership provides verified sustainability credentials and access to packaging optimization expertise. Packmatic displays the Interseroh Trusted Partner verification badge.
- ClimatePartnerminorClimatePartner certification enables Packmatic to offer carbon offset solutions and sustainability verification for packaging products.
- Packaging Machine ManufacturerssupportingPartnership program for packaging machine manufacturers to support their customers beyond the machine by helping secure right films and suppliers that fit with their machinery.
- Packaging & Operations ConsultantssupportingConsultants expand their toolkit by providing clients access to Packmatic's extensive supplier network, expert advice, and digital transparency.
- Private Equity & VC FirmssupportingPE and VC firms drive value creation in portfolio companies through smarter packaging sourcing, unlocking savings, resilience, and sustainability.
Scale indicators10 records
Recent moves6 records
Expansion highlights7 records
Packmatic competitors and assessment
Company assessmentBroad incumbents
- Xometry: Xometry operates an AI-driven B2B marketplace connecting buyers with manufacturing suppliers. While broader than packaging, its marketplace model, supplier-matching algorithm, and enterprise field-sales motion are directly analogous to Packmatic's go-to-market.
- Berlin Packaging: Berlin Packaging is the world's largest hybrid packaging supplier, distributing rigid and flexible containers plus design and supply-chain services. It competes with Packmatic as an incumbent packaging distributor increasingly layering digital procurement tools on top of its broad supplier network.
- TricorBraun: TricorBraun is a large global packaging distributor offering rigid containers, design, and supply-chain services across multiple verticals. It is a comparable broad incumbent distributor with growing digital capabilities and overlapping customer base in F&B and personal care.
- Coupa Software: Coupa is a broad enterprise spend management platform covering procurement, invoicing, and supplier management. It represents the incumbent procurement-software category that could expand downward into specialized packaging procurement workflows Packmatic serves.
Direct peers
- Hubs (Protolabs Network): Hubs, now part of Protolabs, runs an online manufacturing marketplace that matches customer specifications with vetted suppliers globally. Its platform-based procurement of custom manufactured goods mirrors Packmatic's packaging-sourcing marketplace model.
- Fictiv: Fictiv operates a digital manufacturing platform connecting hardware companies with a global network of vetted suppliers. Its supplier-matching, quoting workflow, and production visibility tooling are highly comparable to Packmatic's Smart Matching engine and digital collaboration portal.
- Sourcify: Sourcify is a B2B platform that helps brands find and manage contract manufacturers and packaging suppliers. Its supplier-discovery and quoting workflow directly mirrors Packmatic's core marketplace motion for packaging sourcing.
Emerging players
- EcoVadis: EcoVadis provides sustainability ratings and compliance intelligence for global supply chains, directly adjacent to Packmatic's Packa compliance modules for PPWR, EUDR, and CSRD. It overlaps on the regulatory-driven procurement decision layer Packmatic targets.
- IntegrityNext: IntegrityNext is a SaaS platform for sustainable supply chain compliance, including supplier risk, ESG, and regulatory checks. It competes with the compliance layer of Packa's value proposition and targets similar European procurement leaders.
- Resilinc: Resilinc offers supply-chain risk and supplier-mapping software, addressing similar procurement resilience pain points that Packmatic's supplier network and matching engine solve for packaging buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Packmatic social profiles
Digital presencePackmatic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Packmatic leadership team
Management profileNumber of profiles
Profiles12 records
Packmatic funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Packmatic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Packmatic
What does Packmatic do?
Packmatic operates a digital B2B packaging procurement marketplace that connects product manufacturers, brands, and retailers with a network of 350+ qualified packaging suppliers across Europe. The company combines an AI-powered Smart Matching engine with expert consulting from packaging engineers to source flexible and paper-based packaging, delivering 16% average cost savings and 70%+ time savings on supplier search. Packa, the company's SaaS solution, extends the offering with digital packaging portfolio management and regulatory compliance automation for PPWR, EUDR, and CSRD.
Is Packmatic a public or private company?
Packmatic is a private company. It is classified as venture growth investor backed and is currently operating.
When was Packmatic founded?
Packmatic was founded in 2018. It employs 51 to 100 people.
Where is Packmatic based?
Packmatic is headquartered in Berlin, Germany, in the Europe region.
How does Packmatic make money?
Two revenue lines are on record. Commission on Packaging Sourcing is the primary driver. The others are packa SaaS Subscription.
Who are Packmatic's main competitors?
Broad incumbents on record are Xometry, Berlin Packaging, TricorBraun and Coupa Software. Direct peers are Hubs (Protolabs Network), Fictiv and Sourcify. Emerging players are EcoVadis, IntegrityNext and Resilinc.
Does Packmatic have an API?
No public API is recorded for Packmatic.
What industry is Packmatic in?
Packmatic's product category is B2B Packaging Procurement Marketplace. Its primary akta.pro industry code is TLAIAAAG, Packaging, Repackaging & Co-Packing Services. Its NAICS code is 56191 and its SIC code is 5040.