National Council on Aging
National Council on Aging is a 501(c)(3) nonprofit founded in 1950 that administers the federal SCSEP job-training program for low-income adults 55+ and operates a 40-state Benefits Enrollment Center network, helping older Americans access benefits, employment, chronic-disease prevention, and caregiver support.
- Company typePrivate
- Founded1950
- HeadquartersArlington, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What National Council on Aging does
The National Council on Aging (NCOA) is a 501(c)(3) nonprofit founded in 1950 and headquartered at 251 18th Street South, Suite 500, Arlington, Virginia, that works on health and financial security for older Americans. The organization administers the Senior Community Service Employment Program (SCSEP) — the only federal job-training program specifically for low-income adults aged 55+ — across 24 offices in the United States and Puerto Rico, and operates a Benefits Enrollment Centers network of 90 community-based organizations across 40 states and territories that, in 2024, helped eligible individuals apply for more than $825 million in public assistance. NCOA has improved the lives of 40 million older adults cumulatively and has set a public goal of 100 million happier, healthier birthdays by 2040.
NCOA's core digital products are NCOA.org, BenefitsCheckUp.org (a self-service benefits screening tool covering Medicare Savings Programs, SNAP, LIS, and utility assistance), Falls Free CheckUp (online fall-risk assessment), and NCOA Connect (learning and community platform powering the annual Age + Action conference and e-learning for aging-services professionals). The platform stack runs on AWS cloud infrastructure with Salesforce CRM, Stripe payments, Google Analytics 4, Microsoft Clarity, Mouseflow, and MOVEit for secure file transfer; no proprietary AI/ML models are deployed in core products. NCOA's marks (the NCOA name/logo and BenefitsCheckUp) are registered, and it holds top-tier nonprofit ratings from BBB, Charity Navigator (4-star), Candid (Platinum), and Charity Watch. The organization has also published policy-relevant research on AI in home- and community-based care funded by the Administration for Community Living.
NCOA's revenue model is grant-funded rather than transactional: approximately 90% of SCSEP comes from a $38.7M U.S. Department of Labor grant (PY2024), an additional $18.5M was distributed by NCOA to Benefits Enrollment Centers via ACL/MIPPA in 2026, and the organization receives foundation grants ($12M Humana Foundation for senior emotional health, Mother Cabrini Foundation funding for rural NY mental health) plus individual giving. Services to older adults and caregivers are free; NCOA reports 93 cents of every dollar raised supports programs. Go-to-market combines a community-led channel (90 CBO partners, 24 SCSEP offices, subgrantees such as PathStone, SER Jobs, Felton Institute, Legacy Link, The SkillSource Group, NYC Department for the Aging) with direct-to-consumer digital tools (BenefitsCheckUp, National Benefits Helpline) and an advocacy/email/social channeling constituents via the Age + Action conference and Hill Day.
National Council on Aging firmographics
Firmographics- Name
- National Council on Aging
- Legal name
- National Council on Aging, Inc.
- Website
- https://ncoa.org
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- National Council on Aging is a 501(c)(3) nonprofit founded in 1950 that administers the federal SCSEP job-training program for low-income adults 55+ and operates a 40-state Benefits Enrollment Center network, helping older Americans access benefits, employment, chronic-disease prevention, and caregiver support.
- Ownership category
- akta.pro rank
National Council on Aging industry classification
Industry- Product category
- Senior Services / Aging Advocacy and Benefits Access
- NAICS
- Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120), Educational Support Services (611710)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Caregiving, Aging-in-Place & Home Safety Education (For seniors & family caregivers) (EDAAAMAL)
- akta.pro secondary industries
- Chronic Disease & NCD Program Evaluation (e.g., diabetes/CVD/cancer) (HLAJANAG), Non-Communicable Diseases (NCDs) & Mental Health Programs (BPADAIAK)
Keywords
Where National Council on Aging is headquartered
LocationHeadquarters
- HQ city
- Arlington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
National Council on Aging business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Federal Government Grants: NCOA receives significant federal funding from multiple sources including the U.S. Department of Labor for SCSEP ($38.7M grant for PY2024), Administration for Community Living under HHS for benefits enrollment work, and Medicare Improvements for Patients and Providers Act (MIPPA) funding. Research on AI in home care was funded by Administration for Community Living ($3,551,139).
- Foundation Grants: NCOA receives funding from foundations including Mother Cabrini Foundation (for mental health programs in rural NY) and Humana Foundation ($12M expansion for senior emotional health initiatives).
- Donations: Individual and corporate donations support NCOA operations. For every $1 raised, 93 cents supports NCOA programs. The organization has been rated highly by BBB, Charity Navigator (4-star), Candid (Platinum), and Charity Watch.
- Professional Services and Training: NCOA provides e-learning programs for professionals (47,150 participated in e-learning) and training materials for community-based organizations implementing healthy aging programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free services for older adults and caregivers |
| Other | Multi-year contract | Benefits Enrollment Centers funding for CBOs |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels12 records
National Council on Aging product offering
Product offeringCore offering
NCOA delivers free programs and digital tools that help Americans age 55+ access public benefits, find employment, prevent falls and chronic disease, and engage with federal aging-policy advocacy. Its core offerings include the BenefitsCheckUp online screening tool, a network of 90 Benefits Enrollment Centers in 40 states, the SCSEP federal job-training program operating through 24 field offices, NCOA Connect professional e-learning, and Chronic Disease/Falls Prevention workshops delivered through community partners.
Product overview
NCOA operates primarily as a nonprofit advocacy and service organization rather than a software product company. The organization offers a suite of web-based tools and programs including NCOA.org (the main website with resources for older adults), BenefitsCheckUp (an online benefits eligibility screening tool), and NCOA Connect (a learning and events platform). These digital tools are complemented by direct service programs including Benefits Enrollment Centers, the Senior Community Service Employment Program, falls prevention workshops, and chronic disease management programs. The organization also provides advocacy resources, conducts research on aging issues, and offers professional development for aging services providers.
Differentiator
Problem solved
Functional benefit
Brands
- BenefitsCheckUp: Online screening tool to help older adults find benefits programs they may qualify for, including Medicare Savings Programs, SNAP, Medicaid, and other assistance.
Products and services
- BenefitsCheckUp Online benefits screening tool that helps older adults and individuals with disabilities identify public assistance programs they may qualify for, including Medicare Savings Programs, SNAP, LIS, Medicaid, and utility assistance. Free to users, supported by ACL/MIPPA funding.
- NCOA Connect Learning and community platform for aging services professionals offering e-learning courses, on-demand content, virtual events, and the annual Age + Action conference. 47,150 professionals have participated in NCOA e-learning.
- NCOA.org main website Main organizational website offering resources on benefits access, chronic disease management, falls prevention, caregiver support, Medicare navigation, and advocacy action tools for older adults, caregivers, and professionals.
- Senior Community Service Employment Program (SCSEP) Federal job-training and employment program for low-income adults aged 55+. NCOA delivers SCSEP through 24 offices across the United States and Puerto Rico with subgrantees including PathStone, SER Jobs for Progress, Felton Institute, Legacy Link, SkillSource, and NYC Department for the Aging. Funded by a $38.7M DOL grant for PY2024 ($34.8M federal, $3.9M non-federal).
- Benefits Enrollment Centers Network Network of 90 community-based organizations trained and funded by NCOA to assist low-income older adults and individuals with disabilities enroll in benefits programs. In 2024, partners helped eligible individuals apply for over $825 million in public assistance and connected 4.7 million lower-income adults to benefits over 2023–2024.
- Falls Free CheckUp assessment tool Online fall-risk self-assessment tool that helps older adults evaluate personal fall risk and connects them to evidence-based prevention resources.
- Chronic Disease Self-Management Education workshops Evidence-based workshops (e.g., chronic disease self-management, falls prevention) delivered through community-based organizations. 43,092 people participated in NCOA chronic disease and falls prevention workshops.
- Get Empowered: Embrace Your Mental Well-Being Program Mental health program for adults 55+ in rural New York, delivered through community-based organizations that receive a $5,000 honorarium plus materials and training. Funded by Mother Cabrini Foundation.
Quantifiable outcome
- Over 9 million eligible older adults not enrolled in critical benefits, missing out on $58 billion in assistance
- +6 more outcomes
Companies that use National Council on Aging
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
National Council on Aging technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
National Council on Aging partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- GuidehouseminorLance Robertson, NCOA Board Member, is a Partner at Guidehouse which works to improve quality and outcomes for older adults, children and adults with disabilities. Guidehouse provides consulting services to federal government, state agencies, providers, and health plans.
- NationwideminorNationwide is listed as a corporate partner on NCOA's website, appearing in the 'Our Partners Help Make Our Work Possible' section with a tagline 'Doing great things together.'
- PathStone CorporationcoreMajor SCSEP subgrantee operating in New Jersey, New York, Ohio, Pennsylvania, and Puerto Rico with combined subgrant total of approximately $10.6 million for program year 2024.
- SER Jobs for ProgresscoreSCSEP subgrantee in California with a subgrant total of $1,241,013 for program year 2024.
- Felton InstitutecoreSCSEP subgrantee in California that helped homeless veteran Danny B find employment. Subgrant total of $2,033,573 for program year 2024.
- Legacy LinkcoreSCSEP subgrantee with a subgrant total of $4,388,869 for program year 2024.
- The SkillSource GroupcoreSCSEP subgrantee with a subgrant total of $1,364,147 for program year 2024.
- NYC Department for the AgingcoreSCSEP subgrantee in New York City with a subgrant total of $1,267,302 for program year 2024.
- PHI NationalminorNCOA works with PHI National to recruit and train mature workers as direct care providers to older adults and disabled people. Special grant from DOL funded a three-year pilot that trained over 350 mature health care workers in NY, NJ, and PA.
- Lifespan (Rochester, NY)coreBenefits Enrollment Center in Rochester, NY that helped Sherlea Dony, a 74-year-old scam victim, enroll in Medicare Savings Program, LIS, SNAP, and other benefits, adding $200/month to her budget.
Scale indicators12 records
Recent moves5 records
Expansion highlights6 records
National Council on Aging competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
National Council on Aging social profiles
Digital presenceNational Council on Aging financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Council on Aging leadership team
Management profileNumber of profiles
Profiles16 records
National Council on Aging funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
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National Council on Aging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Council on Aging
What does National Council on Aging do?
NCOA delivers free programs and digital tools that help Americans age 55+ access public benefits, find employment, prevent falls and chronic disease, and engage with federal aging-policy advocacy. Its core offerings include the BenefitsCheckUp online screening tool, a network of 90 Benefits Enrollment Centers in 40 states, the SCSEP federal job-training program operating through 24 field offices, NCOA Connect professional e-learning, and Chronic Disease/Falls Prevention workshops delivered through community partners.
Is National Council on Aging a public or private company?
National Council on Aging is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was National Council on Aging founded?
National Council on Aging was founded in 1950. It employs 101 to 250 people.
Where is National Council on Aging based?
National Council on Aging is headquartered in Arlington, United States, in the North America region.
How does National Council on Aging make money?
Four revenue lines are on record. Federal Government Grants are the primary driver. The others are foundation Grants, donations and professional Services and Training.
Does National Council on Aging have an API?
No public API is recorded for National Council on Aging.
What industry is National Council on Aging in?
National Council on Aging's product category is Senior Services / Aging Advocacy and Benefits Access. Its primary akta.pro industry code is EDAAAMAL, Caregiving, Aging-in-Place & Home Safety Education (For seniors & family caregivers), with a secondary code of HLAJANAG, Chronic Disease & NCD Program Evaluation (e.g., diabetes/CVD/cancer). Its NAICS code is 62412 and its SIC code is 8300.