National Council on Aging

What National Council on Aging does

The National Council on Aging (NCOA) is a 501(c)(3) nonprofit founded in 1950 and headquartered at 251 18th Street South, Suite 500, Arlington, Virginia, that works on health and financial security for older Americans. The organization administers the Senior Community Service Employment Program (SCSEP) — the only federal job-training program specifically for low-income adults aged 55+ — across 24 offices in the United States and Puerto Rico, and operates a Benefits Enrollment Centers network of 90 community-based organizations across 40 states and territories that, in 2024, helped eligible individuals apply for more than $825 million in public assistance. NCOA has improved the lives of 40 million older adults cumulatively and has set a public goal of 100 million happier, healthier birthdays by 2040.

NCOA's core digital products are NCOA.org, BenefitsCheckUp.org (a self-service benefits screening tool covering Medicare Savings Programs, SNAP, LIS, and utility assistance), Falls Free CheckUp (online fall-risk assessment), and NCOA Connect (learning and community platform powering the annual Age + Action conference and e-learning for aging-services professionals). The platform stack runs on AWS cloud infrastructure with Salesforce CRM, Stripe payments, Google Analytics 4, Microsoft Clarity, Mouseflow, and MOVEit for secure file transfer; no proprietary AI/ML models are deployed in core products. NCOA's marks (the NCOA name/logo and BenefitsCheckUp) are registered, and it holds top-tier nonprofit ratings from BBB, Charity Navigator (4-star), Candid (Platinum), and Charity Watch. The organization has also published policy-relevant research on AI in home- and community-based care funded by the Administration for Community Living.

NCOA's revenue model is grant-funded rather than transactional: approximately 90% of SCSEP comes from a $38.7M U.S. Department of Labor grant (PY2024), an additional $18.5M was distributed by NCOA to Benefits Enrollment Centers via ACL/MIPPA in 2026, and the organization receives foundation grants ($12M Humana Foundation for senior emotional health, Mother Cabrini Foundation funding for rural NY mental health) plus individual giving. Services to older adults and caregivers are free; NCOA reports 93 cents of every dollar raised supports programs. Go-to-market combines a community-led channel (90 CBO partners, 24 SCSEP offices, subgrantees such as PathStone, SER Jobs, Felton Institute, Legacy Link, The SkillSource Group, NYC Department for the Aging) with direct-to-consumer digital tools (BenefitsCheckUp, National Benefits Helpline) and an advocacy/email/social channeling constituents via the Age + Action conference and Hill Day.

Name

National Council on Aging

Legal name

National Council on Aging, Inc.

Website

https://ncoa.org

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

101–250 employees

Short description

National Council on Aging is a 501(c)(3) nonprofit founded in 1950 that administers the federal SCSEP job-training program for low-income adults 55+ and operates a 40-state Benefits Enrollment Center network, helping older Americans access benefits, employment, chronic-disease prevention, and caregiver support.

Ownership category

akta.pro rank

Product category

Senior Services / Aging Advocacy and Benefits Access

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120), Educational Support Services (611710)

SIC

Services-Social Services (8300)

akta.pro primary industry

Caregiving, Aging-in-Place & Home Safety Education (For seniors & family caregivers) (EDAAAMAL)

akta.pro secondary industries

Chronic Disease & NCD Program Evaluation (e.g., diabetes/CVD/cancer) (HLAJANAG), Non-Communicable Diseases (NCDs) & Mental Health Programs (BPADAIAK)

Keywords

• Senior benefits enrollment
• Older adult advocacy
• Senior workforce training
• Community aging services
• Falls prevention programs

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Federal Government Grants: NCOA receives significant federal funding from multiple sources including the U.S. Department of Labor for SCSEP ($38.7M grant for PY2024), Administration for Community Living under HHS for benefits enrollment work, and Medicare Improvements for Patients and Providers Act (MIPPA) funding. Research on AI in home care was funded by Administration for Community Living ($3,551,139).
2. Foundation Grants: NCOA receives funding from foundations including Mother Cabrini Foundation (for mental health programs in rural NY) and Humana Foundation ($12M expansion for senior emotional health initiatives).
3. Donations: Individual and corporate donations support NCOA operations. For every $1 raised, 93 cents supports NCOA programs. The organization has been rated highly by BBB, Charity Navigator (4-star), Candid (Platinum), and Charity Watch.
4. Professional Services and Training: NCOA provides e-learning programs for professionals (47,150 participated in e-learning) and training materials for community-based organizations implementing healthy aging programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels12 records

Core offering

NCOA delivers free programs and digital tools that help Americans age 55+ access public benefits, find employment, prevent falls and chronic disease, and engage with federal aging-policy advocacy. Its core offerings include the BenefitsCheckUp online screening tool, a network of 90 Benefits Enrollment Centers in 40 states, the SCSEP federal job-training program operating through 24 field offices, NCOA Connect professional e-learning, and Chronic Disease/Falls Prevention workshops delivered through community partners.

Product overview

NCOA operates primarily as a nonprofit advocacy and service organization rather than a software product company. The organization offers a suite of web-based tools and programs including NCOA.org (the main website with resources for older adults), BenefitsCheckUp (an online benefits eligibility screening tool), and NCOA Connect (a learning and events platform). These digital tools are complemented by direct service programs including Benefits Enrollment Centers, the Senior Community Service Employment Program, falls prevention workshops, and chronic disease management programs. The organization also provides advocacy resources, conducts research on aging issues, and offers professional development for aging services providers.

Differentiator

Problem solved

Functional benefit

Brands

• BenefitsCheckUp: Online screening tool to help older adults find benefits programs they may qualify for, including Medicare Savings Programs, SNAP, Medicaid, and other assistance.

Products and services

• BenefitsCheckUp Online benefits screening tool that helps older adults and individuals with disabilities identify public assistance programs they may qualify for, including Medicare Savings Programs, SNAP, LIS, Medicaid, and utility assistance. Free to users, supported by ACL/MIPPA funding.
• NCOA Connect Learning and community platform for aging services professionals offering e-learning courses, on-demand content, virtual events, and the annual Age + Action conference. 47,150 professionals have participated in NCOA e-learning.
• NCOA.org main website Main organizational website offering resources on benefits access, chronic disease management, falls prevention, caregiver support, Medicare navigation, and advocacy action tools for older adults, caregivers, and professionals.
• Senior Community Service Employment Program (SCSEP) Federal job-training and employment program for low-income adults aged 55+. NCOA delivers SCSEP through 24 offices across the United States and Puerto Rico with subgrantees including PathStone, SER Jobs for Progress, Felton Institute, Legacy Link, SkillSource, and NYC Department for the Aging. Funded by a $38.7M DOL grant for PY2024 ($34.8M federal, $3.9M non-federal).
• Benefits Enrollment Centers Network Network of 90 community-based organizations trained and funded by NCOA to assist low-income older adults and individuals with disabilities enroll in benefits programs. In 2024, partners helped eligible individuals apply for over $825 million in public assistance and connected 4.7 million lower-income adults to benefits over 2023–2024.
• Falls Free CheckUp assessment tool Online fall-risk self-assessment tool that helps older adults evaluate personal fall risk and connects them to evidence-based prevention resources.
• Chronic Disease Self-Management Education workshops Evidence-based workshops (e.g., chronic disease self-management, falls prevention) delivered through community-based organizations. 43,092 people participated in NCOA chronic disease and falls prevention workshops.
• Get Empowered: Embrace Your Mental Well-Being Program Mental health program for adults 55+ in rural New York, delivered through community-based organizations that receive a $5,000 honorarium plus materials and training. Funded by Mother Cabrini Foundation.

Quantifiable outcome

• Over 9 million eligible older adults not enrolled in critical benefits, missing out on $58 billion in assistance
• +6 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• GuidehouseminorStrategic or Co-development PartnerLance Robertson, NCOA Board Member, is a Partner at Guidehouse which works to improve quality and outcomes for older adults, children and adults with disabilities. Guidehouse provides consulting services to federal government, state agencies, providers, and health plans.
• NationwideminorGTM or Marketing PartnerNationwide is listed as a corporate partner on NCOA's website, appearing in the 'Our Partners Help Make Our Work Possible' section with a tagline 'Doing great things together.'
• PathStone CorporationcoreChannel Partner/ Reseller/ DistributorMajor SCSEP subgrantee operating in New Jersey, New York, Ohio, Pennsylvania, and Puerto Rico with combined subgrant total of approximately $10.6 million for program year 2024.
• SER Jobs for ProgresscoreChannel Partner/ Reseller/ DistributorSCSEP subgrantee in California with a subgrant total of $1,241,013 for program year 2024.
• Felton InstitutecoreChannel Partner/ Reseller/ DistributorSCSEP subgrantee in California that helped homeless veteran Danny B find employment. Subgrant total of $2,033,573 for program year 2024.
• Legacy LinkcoreChannel Partner/ Reseller/ DistributorSCSEP subgrantee with a subgrant total of $4,388,869 for program year 2024.
• The SkillSource GroupcoreChannel Partner/ Reseller/ DistributorSCSEP subgrantee with a subgrant total of $1,364,147 for program year 2024.
• NYC Department for the AgingcoreChannel Partner/ Reseller/ DistributorSCSEP subgrantee in New York City with a subgrant total of $1,267,302 for program year 2024.
• PHI NationalminorStrategic or Co-development PartnerNCOA works with PHI National to recruit and train mature workers as direct care providers to older adults and disabled people. Special grant from DOL funded a three-year pilot that trained over 350 mature health care workers in NY, NJ, and PA.
• Lifespan (Rochester, NY)coreChannel Partner/ Reseller/ DistributorBenefits Enrollment Center in Rochester, NY that helped Sherlea Dony, a 74-year-old scam victim, enroll in Medicare Savings Program, LIS, SNAP, and other benefits, adding $200/month to her budget.

Scale indicators12 records

Recent moves5 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NCOAging
• YouTubeyoutube.com/user/ncoaging
• Facebookfacebook.com/NCOAging
• LinkedInlinkedin.com/company/national-council-on-aging
• Instagraminstagram.com/ncoaging

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

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Frequently asked questions about National Council on Aging