Name

dbrand

Website

https://dbrand.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Consumer Electronics Accessories

SIC

Electronic Components & Accessories (3670)

akta.pro primary industry

Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH)

akta.pro secondary industry

Tablet/Ultrabook Accessories (Keyboards, Pens, Cases, Screen Protectors) (HDACAMAL)

Keywords

• Device protection accessories
• Custom vinyl skins
• Smartphone cases
• Gaming handheld cases
• Screen protectors

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Phone Cases: One-time purchase revenue from protective cases including Ghost (clear), Grip (grippy), and Tank (rugged) models for smartphones. Includes bundled offerings with screen protectors.
2. Device Skins: One-time purchase vinyl skins for smartphones, laptops, tablets, gaming devices, and accessories. Features various material options including leather, carbon fiber, and specialty prints.
3. Gaming Accessories: Killswitch cases, Joy-Lock grips, Darkplates, and screen protectors for gaming handhelds including Nintendo Switch 2, Steam Deck, PlayStation, Xbox, and ASUS ROG devices.
4. Screen Protectors: Tempered glass screen protectors including Prism line with self-aligning installation trays for phones and gaming devices.
5. Artifacts and Merchandise: Specialty items including Manifesto book ($75), playing cards ($11.11), jigsaw puzzles ($26.65), coloring books ($17.75), sticker packs ($17.75), and dbrand Cube speed puzzle ($26.65-$31.95).
6. Gift Cards: Digital gift cards for purchase on dbrand.com.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

dbrand designs, manufactures, and sells precision-engineered protective cases, vinyl skins, tempered glass screen protectors, and gaming accessories for flagship consumer electronics including smartphones, laptops, tablets, and gaming handhelds. The portfolio spans the Ghost (zero-yellowing clear), Grip (drop-prevention), Tank (military-grade rugged), and Killswitch (gaming) case lines, alongside Prism screen protectors with self-aligning installation trays and hundreds of customizable skin designs. Products are sold primarily through dbrand.com and Best Buy retail.

Product overview

dbrand is a device customization company offering a comprehensive portfolio of protective cases, screen protectors, skins, and gaming accessories. The core product line includes Ghost (zero-yellowing clear cases), Grip (customizable protective cases with 40+ skin options), Tank (military-grade rugged cases), and Killswitch (gaming cases for Switch 2, Steam Deck, Xbox Ally, and ROG devices). Screen protection is delivered through Prism and Prism 2.0 tempered glass protectors featuring idiot-proof installation trays. Skins span multiple device categories including phones, laptops, tablets, and gaming handhelds, with designs ranging from Matte Black and Damascus patterns to limited editions like Circuit Board (Linus Tech Tips collaboration) and 1984 retro MacBook themes. The product ecosystem extends to artifacts and collectibles including the Manifesto book, playing cards, jigsaw puzzles, coloring books, and a dbrand Cube (magnetic 3x3 speed cube in partnership with QiYi MoFangGe). The company serves over 23 million customers worldwide with products available through its website and retail partners including Best Buy.

Differentiator

Problem solved

Functional benefit

Products and services

• Ghost Case Zero-yellowing clear phone case with enhanced scratch resistance, drop protection up to 12 feet, and a lifetime zero-yellowing guarantee; available for iPhone, Samsung Galaxy, and Google Pixel devices.
• Grip Case Customizable drop-prevention phone case engineered over seven generations, featuring textured surfaces, Qi2 magnet support on newer models, and compatibility with 40+ skin designs.
• Tank Case Combat-ready rugged phone case combining industrial-grade ergonomics, military-grade protection, modular buttons, and enhanced magnets.
• Killswitch Gaming Case Ultimate handheld gaming case featuring a crush-proof travel cover, ergonomic handles, grippy texture, and customizable design; sold as Essential, Essential + Screen, and Ultra packages for Nintendo Switch 2, Steam Deck, Xbox Ally, and ROG devices.
• Prism / Prism 2.0 Screen Protector Tempered glass screen protector with self-aligning installation tray guaranteeing flawless, bubble-free, dust-free, misalignment-free application; each kit contains two units, available for smartphones and gaming handhelds.
• Device Skins Ultra-thin (approximately 0.23-0.25mm), scratch-resistant vinyl skins precision-fit to smartphones, laptops, tablets, gaming handhelds, and accessories in materials including leather, carbon fiber, glow-in-the-dark, matte, and Damascus patterns.
• Joy-Lock Controller Holder Nintendo Switch 2 accessory with an adjustable hinge and ratchet mechanism that improves Joy-Con ergonomics, positioned as more comfortable than a Pro Controller at a fraction of the cost.
• Darkplates Streamlined third-party side panel replacement for the PlayStation 5 and PS5 Slim, positioned as an alternative to Sony's official panels.
• Limited Edition Skins (Circuit Board, Sketch 2D, Touch Grass, Robot Apocalypse) Exclusive dbrand-original skin designs including engineering-accurate 3D-printed circuitry (Circuit Board with Linus Tech Tips), glow-in-the-dark materials, hand-drawn comic-book-style designs (Sketch 2D), and themed collections such as Touch Grass and Robot Apocalypse.
• 1984 MacBook Skin Retro rainbow Apple logo skin for MacBook inspired by Apple's 1984 advertisement campaign, color-matched to 27 MacBook models including MacBook Neo, M5 MacBook Pro, and M5 MacBook Air; priced at $31.95.
• Manifesto Book 100-page hardcover book chronicling 11 years of dbrand history and 'propaganda,' shipped globally with a free steel bookmark.
• Robot Playing Cards 57-card Robot-themed deck of playing cards with air-cushion texturing and oil finish; previously included free with orders over $50.
• Robot City Jigsaw Puzzle 1000-piece enthusiast-grade jigsaw puzzle featuring Robot City artwork, designed to be challenging to solve.
• Robot City Coloring Book Premium coloring book featuring 36 curated Robot City artwork snapshots on 140 gsm paper designed for coloring.
• dbrand Cube (Magnetic 3x3 Speed Cube) Custom-developed magnetic 3x3 speed cube made in collaboration with QiYi MoFangGe; includes built-in magnets, smoother corner-cutting, satisfying tactile bump, comes pre-lubricated with skins for all six sides.
• Luxury Sticker Pack Robot-themed luxury sticker pack featuring premium materials and designs, previously offered free with orders over $100.
• Gift Card Digital gift card for use on dbrand.com, available in variable denominations for personal use or gifting.
• Steam Machine Companion Cube Enclosure Custom 3D enclosure designed for Valve's Steam Machine console that transforms the device into the Weighted Companion Cube from Portal; available in basic 'Poverty Cube' ($99.95) and Deluxe ($129.95, includes Test Chamber diorama and custom controller skin) versions, using polyurethane and polycarbonate materials with airflow cutouts and adjustable feet.
• Galaxy S26 Case Lineup (Ghost, Grip, Tank) Cases for Samsung Galaxy S26, S26+, and S26 Ultra including Ghost (zero-yellowing), Grip (drop-prevention), and Tank (military-grade rugged) variants with magnetic compatibility and Qi2 wireless charging support.

Quantifiable outcome

• Over 23 million customers worldwide
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Best BuycoreChannel Partner/ Reseller/ DistributorBest Buy serves as dbrand's first major retail distribution partner, offering products including the Killswitch Grip Case Bundle for Nintendo Switch 2 at discounted holiday pricing. The partnership expanded to include Galaxy S26 cases at launch, indicating a strategic retail expansion.
• MKBHD (Marques Brownlee)coreStrategic or Co-development PartnerSignature collaboration featuring ICONS Triple Black and ICONS REDCODE skin designs. MKBHD requested the design be 'more black' during development, resulting in ultra-dark finishes. Proceeds from REDCODE support disposing of 'evidence' (branded as dark humor marketing).
• Linus Tech TipscoreStrategic or Co-development PartnerCollaboration on circuit board skin designs including Glow Circuit (glow-in-the-dark), Dark Circuit, and Short Circuit. Created with real PCB engineers for technical accuracy. Featured in both skin and dbrand Cube product lines.
• QiYi MoFangGeminorStrategic or Co-development PartnerCollaboration on dbrand Cube - a custom magnetic 3x3 speed cube. QiYi MoFangGe is a famed puzzle manufacturer providing the cube base while dbrand provides the skin designs and branding.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Casetify: Casetify is the most direct comparable: a DTC premium phone-case brand offering customizable, designer-led cases for flagship smartphones with similar pricing tiers and customization configurator - directly overlapping dbrand's grip case and skin category.
• OtterBox: OtterBox is a leading rugged phone-case manufacturer (Defender, Commuter, Symmetry lines) targeting the same premium-protection consumer segment as dbrand's Tank and Grip cases, with broader retail distribution and stronger carrier relationships.
• Spigen: Spigen is a global phone-accessories brand offering protective cases at similar mid-premium price points to dbrand's Grip and Ghost lines, with comparable breadth across Apple and Samsung device families.
• UAG (Urban Armor Gear): UAG is a rugged-case specialist selling military-grade phone cases with similar protection claims (MIL-STD certification) to dbrand's Tank, targeting the same premium-protection consumer across iPhone and Samsung lineups.
• SlickWraps: SlickWraps is the closest direct skin-decal competitor to dbrand, offering vinyl device skins and wraps for phones, laptops, and gaming devices with comparable customization and material breadth.
• Speck Products: Speck is an established premium phone-case manufacturer offering Presidio and Grip lines that overlap directly with dbrand's protection-focused Grip and Tank categories across iPhone and Galaxy SKUs.
• PopSockets: PopSockets sells phone grips and accessories through similar retail channels (Best Buy among others) and competes for the same device-customization wallet share as dbrand's grip and skins category.
• Skinit: Skinit is a device-skin and customization brand offering vinyl skins, cases, and accessories for phones, laptops and gaming devices - the second-most direct competitor to dbrand in the skin-decal category.
• JETech: JETech offers value-priced phone cases and screen protectors that target the same Apple and Samsung flagship buyers as dbrand, but at lower price tiers - relevant for understanding dbrand's competitive positioning on premium versus mainstream.

Broad incumbents

• Logitech (G): Logitech G produces premium gaming accessories and cases for handheld gaming PCs (ROG Ally, Steam Deck), competing with dbrand's Killswitch category among enthusiast PC gamers while operating much more broadly across gaming peripherals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/dbrand

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dbrand