What Logitech G does

Logitech G is the gaming peripherals division of Logitech International S.A. (NASDAQ: LOGI), headquartered in Newark, California, with the parent company headquartered in Lausanne, Switzerland. The division designs, manufactures, and sells gaming hardware including mice, keyboards, headsets, racing wheels, flight and farm simulation controllers, microphones, webcams, and streaming lighting under a multi-brand portfolio comprising the core Logitech G label, the ASTRO Gaming console-audio brand, and the Streamlabs software brand. The company serves competitive esports athletes, simulation enthusiasts, console gamers, everyday PC gamers, and content creators across 40+ countries via direct e-commerce (logitechg.com), Amazon, Best Buy, Walmart, specialty gaming retailers, and regional platforms such as Shopee and Lazada.

The division is built around a stack of proprietary technologies: LIGHTSPEED sub-1ms wireless, HERO 2 44,000 DPI optical sensors, the patent-pending HITS (Haptic Inductive Trigger System) electromagnetic analog switch, LIGHTFORCE hybrid optical-mechanical switches, TMR analog-mechanical keyboard switches, TRUEFORCE game-physics-synced force feedback, PLAYSYNC multi-platform audio switching, POWERPLAY 2 wireless charging, LIGHTSYNC RGB, and Blue VO!CE AI-powered microphone processing. Recent flagship product launches include the PRO X2 SUPERSTRIKE mouse, G512 X TMR keyboard, RS H-Shifter, and G305 X SUPERLIGHT, alongside ecosystem expansions in Streamlabs Sponsorships for the creator economy and the PRO Racing series direct-drive wheel bases priced up to $1,199.99.

Logitech G monetizes primarily through one-time hardware sales across a price ladder spanning $9.99 entry-level accessories to $1,199.99 premium sim racing systems, supplemented by freemium software (Streamlabs). Go-to-market combines product-led growth through direct e-commerce and major retail channels, community-led initiatives (G Challenge sim racing, Logitech G Live, creator programs), and event-driven sponsorships across esports organizations (FlyQuest, Dplus KIA, G2 Esports, NAVI, BLG), motorsport ambassadors (Lando Norris, Bubba Wallace), and game publisher partnerships (Activision Call of Duty: Modern Warfare 4). Customer segments are diversified across competitive esports, simulation enthusiasts, console gamers, everyday/entry-level gamers, content creators, and social/party gamers.

Name

Logitech G

Legal name

Logitech Europe S.A.

Website

https://logitechg.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Logitech G is the gaming peripherals division of Logitech International S.A. (NASDAQ: LOGI), designing mice, keyboards, headsets, racing wheels, and simulation controllers powered by proprietary LIGHTSPEED, HERO 2, and HITS technologies for esports athletes, sim racers, console gamers, and content creators across 40+ countries.

Ownership category

akta.pro rank

Product category

Gaming Peripherals

akta.pro primary industry

Input Devices & Controllers (Gamepads, Keyboards, Mice, Fight Sticks, Steering Wheels, HOTAS) (MPAFAGAF)

akta.pro secondary industries

Racing & Flight Simulation Hardware (Wheels, Pedals, HOTAS) (HDACANAE), Game Controllers, Joysticks & Flight/Driving Sim Controls (HDACAFAC), Game Controllers & Input Devices (Gamepads, Wheels, Flight Sticks) (CRACAOAD)

Keywords

• Gaming peripherals
• Wireless gaming mice
• Mechanical gaming keyboards
• Sim racing wheels
• Gaming headsets audio

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Gaming Hardware Sales: Logitech G generates the majority of revenue through selling gaming hardware including mice, keyboards, headsets, racing wheels, simulation controllers, microphones, webcams, and accessories. Products range from entry-level ($9.99 mousepads) to premium ($1,199 PRO Racing Wheel system). The company sells through direct e-commerce, major retail, and authorized resellers globally.
2. Streamlabs Software Platform: Streamlabs, a livestreaming software platform owned by Logitech G, launched Streamlabs Sponsorships enabling streamers to secure brand partnerships. The platform charges zero platform fees during its launch period, passing 100% of brand payouts to creators with guaranteed base pay on launch campaigns.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Logitech G designs, manufactures, and sells gaming peripherals and simulation equipment for PC, console, and sim racing enthusiasts, spanning gaming mice, mechanical and analog gaming keyboards, wireless gaming headsets (including the ASTRO sub-brand), sim racing wheels/pedals/shifters, flight and space simulation controllers, gaming microphones, webcams, streaming lights, gaming chairs, and adaptive accessories. The portfolio extends from $9.99 entry-level accessories (mousepads, gamepads) through mid-range PRO Series ($129–$279) to premium sim racing systems ($599.99–$1,199.99), supported by proprietary technologies including LIGHTSPEED wireless, HERO 2 sensors, LIGHTFORCE switches, HITS electromagnetic triggers, TMR analog keyboards, TRUEFORCE force feedback, PLAYSYNC multi-platform audio, and POWERPLAY 2 wireless charging, with software customization through G HUB and the Streamlabs streaming platform.

Product overview

Logitech G offers a comprehensive portfolio of gaming peripherals and simulation equipment organized into distinct product series. The PRO Series represents championship-winning esports gear including the PRO X2 SUPERSTRIKE mouse with Haptic Inductive Trigger System (HITS) and PRO X keyboards. The G3 Series provides accessible gaming with products like the G305 X Superlight mouse and G316 X keyboard at budget-friendly prices. The G5 Series features innovative products like the G512 X keyboard with Dual Swap technology supporting both analog and mechanical switches. The Sim Racing lineup includes the RS50 System, PRO DD11 Wheel Base, RS H-Shifter, and G923 racing wheels with TRUEFORCE force feedback. The ASTRO Series offers premium console gaming headsets with PLAYSYNC multi-platform audio switching. The product ecosystem also includes gaming mousepads (POWERPLAY 2, G840, G640, G440), gaming keyboards (G915 X LIGHTSPEED, PRO X TKL), gaming headsets (G325 LIGHTSPEED, G733, PRO X 2), microphones (YETI family, YETI GX), webcams (MX Brio, C922), streaming lights (Litra Beam, Litra Glow), flight/space simulation controllers (X52, X56 H.O.T.A.S., Flight Yoke System), and software including G HUB and Streamlabs for customization and streaming.

Differentiator

Problem solved

Functional benefit

Brands

• Streamlabs: Livestreaming software platform and tools for content creators, including streaming software, Streamlabs Desktop, and Streamlabs Sponsorships platform.
• ASTRO Gaming

Products and services

• PRO X2 SUPERSTRIKE Wireless Gaming Mouse Flagship wireless esports gaming mouse featuring the patent-pending Haptic Inductive Trigger System (HITS) replacing mechanical microswitches with electromagnetic analog sensing, offering customizable actuation, rapid trigger functionality, and haptic feedback. Retains HERO 2 sensor, 8,000Hz polling, up to 90 hours battery life.
• PRO X SUPERLIGHT 2 Wireless Gaming Mouse Premium wireless esports-grade gaming mouse featuring HERO 2 sensor with up to 44,000 DPI, hybrid optical-mechanical LIGHTFORCE switches, LIGHTSPEED wireless, and up to 95-hour battery life.
• G305 X SUPERLIGHT Wireless Gaming Mouse Wireless gaming mouse in the G3 Series featuring HERO 44K sensor, 1 kHz report rate, lightweight design at approximately 59g, priced at $79.99.
• PRO X SUPERLIGHT 2 DEX Wireless Gaming Mouse Asymmetrical 60g wireless gaming mouse with HERO 2 sensor, LIGHTSPEED wireless, and LIGHTFORCE switches delivering up to 95 hours battery life.
• G502 X Series Gaming Mouse High-performance gaming mouse series available in wired, wireless LIGHTSPEED, and wireless plus RGB variants featuring LIGHTFORCE hybrid optical-mechanical switches.
• G309 LIGHTSPEED Wireless Gaming Mouse Wireless gaming mouse with LIGHTFORCE switches, advanced sensor technology, and wireless charging compatibility (POWERPLAY 2) at an accessible price point.
• POWERPLAY 2 Wireless Charging Mousepad System Wireless charging system for compatible gaming mice (G309, PRO series) that charges while playing, featuring easy setup and continuous power delivery.
• G840 XL Cloth Gaming Mouse Pad Extra-large cloth gaming mouse pad engineered for maximum consistency and stability across the entire surface.
• G440 Hard Gaming Mouse Pad Hard surface gaming mouse pad offering low-friction tracking for fast-paced gaming with consistent performance.
• G640 Large Cloth Gaming Mouse Pad Large cloth gaming mouse pad providing controlled glide and consistent surface for precision gaming.
• G240 Cloth Gaming Mouse Pad Cloth gaming mouse pad offering affordable precision tracking for entry-level gamers.
• G512 X 75 TMR Analog/Mechanical Gaming Keyboard TMR Analog/Mechanical Gaming Keyboard in 75-key layout featuring Dual Swap technology for mixing analog and mechanical switches, True 8K polling rate (0.125ms), and SAPP rings enabling dual actuation on single keys, priced at $179.99. First keyboard with hybrid TMR switch beds.
• G512 X 98 TMR Analog/Mechanical Gaming Keyboard TMR Analog/Mechanical Gaming Keyboard in 98-key layout with Dual Swap technology, True 8K polling rate, and hot-swappable switch support, priced at $199.99.
• G515 LIGHTSPEED TKL Wireless Gaming Keyboard Wireless low-profile mechanical gaming keyboard with tri-mode connectivity, per-key RGB lighting, and tenkeyless layout for compact gaming setups.
• G515 RAPID TKL Analog Gaming Keyboard Wired low-profile analog gaming keyboard with rapid trigger functionality for competitive gaming, priced at $169.99.
• G915 X LIGHTSPEED Wireless Mechanical Gaming Keyboard Premium wireless low-profile mechanical gaming keyboard in full-size and TKL variants featuring LIGHTSPEED wireless, GL clicky/linear/tactile switches, and LIGHTSYNC RGB.
• G316 X 98 Wired Mechanical Gaming Keyboard 98% wired gaming keyboard in the G3 Series featuring hot-swappable mechanical switches, per-key RGB lighting, and 8 kHz report rate for fast response, priced at $119.99.
• PRO X TKL RAPID Analog Gaming Keyboard Wired gaming keyboard featuring magnetic-analog linear switches for lightning-fast response, customizable actuation, and vibrant LIGHTSYNC RGB, priced at $189.99.
• PRO X 60 Wireless Gaming Keyboard Wireless 60% gaming keyboard featuring optical switches for fast actuation and compact form factor for minimalist setups.
• PRO X TKL Wireless Gaming Keyboard Wireless tenkeyless gaming keyboard available in mechanical switch variants featuring LIGHTSPEED wireless and LIGHTSYNC RGB.
• G413 SE Wired Gaming Keyboard Entry-level wired gaming keyboard with mechanical switches offering reliable performance for budget-conscious gamers.
• G713 TKL Wired Mechanical Gaming Keyboard Wired TKL mechanical gaming keyboard with palm rest included, featuring LIGHTSYNC RGB and comfortable design for extended gaming sessions.
• G325 LIGHTSPEED Wireless Gaming Headset Wireless gaming headset featuring dual-mode connectivity (2.4GHz LIGHTSPEED + Bluetooth 5.2), 32mm drivers with 24-bit audio, integrated dual-beamforming microphone with AI noise reduction, 24+ hour battery life, priced at $79.99.
• G321 LIGHTSPEED Wireless Gaming Headset Wireless gaming headset with LIGHTSPEED technology, 40mm drivers, flip-to-mute microphone, multi-platform compatibility, and up to 20 hours battery life.
• ASTRO A20 X Wireless Gaming Headset Wireless gaming headset with LIGHTSPEED technology and PLAYSYNC multi-platform audio switching, allowing seamless audio routing between multiple connected devices.
• ASTRO A50 X LIGHTSPEED Wireless Gaming Headset & Base Station Premium wireless gaming headset and base station system featuring PLAYSYNC technology for multi-platform switching, Dolby Audio, and LIGHTSYNC RGB.
• ASTRO A50 (Gen 5) Wireless Gaming Headset Wireless gaming headset generation featuring LIGHTSPEED wireless technology and base station for console and PC gaming.
• G522 LIGHTSPEED Wireless Gaming Headset Wireless gaming headset with LIGHTSYNC RGB featuring best-ever microphone quality, premium sound, and lightweight comfort designed for PC gaming.
• PRO X 2 LIGHTSPEED Wireless Gaming Headset LIGHTSPEED wireless 7.1 gaming headset with Bluetooth multipoint connectivity, premium audio drivers, and extended battery life for pro-level gaming.
• G560 LIGHTSYNC 2.1 Gaming Speakers 2.1 gaming speakers with LIGHTSYNC RGB that react to gameplay audio for immersive visual feedback synchronized with gaming action.
• RS50 Direct Drive Wheel Base 8 Nm direct drive wheel base with TRUEFORCE technology for realistic force feedback, compatible with PlayStation, PC, and Xbox platforms.
• RS50 Direct Drive Racing Wheel System Complete 8 Nm direct drive racing wheel system with TRUEFORCE force feedback, wheel included, for PlayStation and PC gaming.
• PRO DD11 Direct Drive Wheel Base 11 Nm direct drive wheel base with TRUEFORCE technology for professional-grade force feedback, available for PlayStation/PC and PC-only configurations.
• PRO RACING WHEEL 11 Nm direct drive racing wheel with TRUEFORCE featuring premium build quality for serious sim racers, priced from $999.99 to $1,199.99.
• PRO RACING PEDALS Professional racing pedals with 220.4 lbs (100kg) load cell and Hall Effect sensors for precise braking feedback in sim racing setups.
• RS Pedals 165.3 lbs (75 kg) load cell and Hall Effect racing pedals offering quality force feedback for aspiring sim racers at an accessible price.
• RS H-Shifter Manual Racing Shifter 7+R speed manual racing shifter featuring aluminum and steel construction, Hall Effect contactless sensors, and push-through lockouts for reverse and 7th gear, priced at $159.99.
• G923 TRUEFORCE Sim Racing Wheel 2.3 Nm racing wheel system with TRUEFORCE force feedback for PlayStation, Xbox, and PC gaming, featuring helical gearing and premium leather wrap.
• G920/G29 Driving Force Racing Wheel 2.3 Nm racing wheel and pedals system compatible with PlayStation 3, PlayStation 2, and PC gaming platforms.
• RS Formula Wheel McLaren Racing Edition Official McLaren Racing licensed steering wheel attachment featuring papaya and black livery for authentic Formula-style racing.
• X52 Professional H.O.T.A.S. Flight Controller Upgraded hands-on-throttle-and-stick (H.O.T.A.S.) system with improved springs for enhanced realism in flight simulation.
• X56 H.O.T.A.S. VR Flight Controller Advanced H.O.T.A.S. system featuring RGB lighting, dual throttle, and premium controls for immersive flight simulation.
• Flight Yoke System Yoke and throttle quadrant system for realistic flight simulation, offering precise control for both civilian and combat flight games.
• F710 Wireless Gamepad Wireless gamepad with 2.4GHz wireless connectivity for reliable PC gaming.
• F310 Wired Gamepad Wired gamepad offering Logitech G precision and durability for PC gaming at an accessible price.
• Adaptive Gaming Kit (Accessibility) Customizable gaming kit designed to make gaming more accessible for users with varying physical abilities.
• YETI NANO USB Microphone Dual-pattern USB microphone with BLUE VO!CE technology for broadcast-quality voice capture during gaming and streaming.
• YETI GX Gaming Microphone Dynamic USB gaming microphone with LIGHTSYNC RGB featuring broadcast-quality sound for serious content creators.
• YETI Premium USB Microphone Premium multi-pattern USB microphone with Blue VO!CE technology for professional-grade streaming and content creation.
• MX Brio 4K Webcam 4K Ultra HD collaboration and streaming webcam with advanced image quality for professional streaming and video calls.
• Litra Beam LX Dual-Sided RGB Streaming Light Dual-sided RGB streaming key light with TrueSoft technology for professional-quality illumination during streaming and content creation.
• Mevo Core 4K Wireless Streaming Camera 4K wireless streaming camera with interchangeable lens for professional multi-camera live production and streaming.
• C922 PRO HD STREAM Webcam Hyper-fast 1080p webcam with 30fps for serious streaming, featuring automatic low-light correction and background removal.
• G HUB Gaming Software Logitech G's proprietary gaming software for customizing and optimizing gaming peripherals including DPI settings, button assignments, lighting effects, and macro programming.
• Streamlabs Livestreaming Platform Livestreaming software platform owned by Logitech G, offering tools for live broadcasting, alerts, widgets, and stream management for content creators. Includes Streamlabs Sponsorships to connect creators with brand partnerships.
• Playseat Challenge X Logitech G Edition Racing Seat Foldable racing seat with adjustable design, compatible with Logitech G steering wheels and pedal sets for versatile racing setups.

Quantifiable outcome

• Up to 30ms click latency reduction compared to standard gaming mice with HITS technology in PRO X2 SUPERSTRIKE
• +5 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature11 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fanatec: Fanatec is a premium sim-racing hardware specialist directly competing with Logitech G's PRO Racing and RS wheel systems. Both target serious sim racers with direct-drive bases, licensed wheels, and ecosystem pedals/seats.
• Razer: Razer is a direct competitor across Logitech G's core categories — gaming mice (DeathAdder, Viper), keyboards (BlackWidow, Huntsman), headsets, and sim-racing gear. Both brands pursue the 'pro-credibility + premium tech' playbook and compete on flagship wireless latency, RGB, and esports partnerships.
• SteelSeries: SteelSeries competes directly in gaming mice (Aerox, Rival), keyboards (Apex Pro with adjustable actuation), and headsets. Its Apex Pro analog switch keyboard is the closest direct alternative to Logitech G's G512 X TMR, and SteelSeries' esports sponsorship model mirrors Logitech G's.
• Corsair Gaming: Corsair sells gaming keyboards, mice, headsets, and streaming peripherals (Elgato) directly competing with Logitech G's PRO, G, and ASTRO series. Its iCUE software parallels G HUB as an ecosystem lock-in layer.
• HyperX (HP): Acquired by HP, HyperX is a direct competitor in gaming headsets, keyboards, and mice, particularly in the mainstream console and PC gaming segments where Logitech G's G3 Series and ASTRO products compete.
• Turtle Beach: Turtle Beach is a leading console-gaming headset brand competing with Logitech G's ASTRO A20/A50 series and G522. Both brands focus on multi-platform console audio and are sold through similar retail channels.
• Thrustmaster: Thrustmaster competes in sim racing wheels, pedals, and shifters across both entry-level and enthusiast tiers, overlapping Logitech G's G923/G920 and RS product families. Strong console (PS5/Xbox) compatibility makes it a frequent alternative.

Broad incumbents

• Sony Interactive Entertainment: Sony's PlayStation accessories (DualSense, Pulse headsets) compete with Logitech G's console-targeted ASTRO and G3 product lines for console-gamer wallet share, particularly in the PS5 ecosystem.
• Microsoft Xbox Accessories: Microsoft's Xbox Wireless Controller and Xbox headsets compete in console peripherals where Logitech G is identified as a key premium-tier competitor. PowerA and Logitech G together span the value-to-premium range that Microsoft anchors at high volume.

Emerging players

• Simucube: Simucube is a high-end direct-drive sim racing wheel base maker serving the professional and hardcore enthusiast segment that Logitech G's PRO DD11 targets. It represents the upper bound of force-feedback fidelity and competes on torque and customization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/LogitechG

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Logitech G