What Spriggy does

Spriggy (legal entity Rivva Pty Ltd, ABN 86 603 542 918, AFSL 513762) is an Australian consumer fintech that operates a family-finance platform built around a prepaid Visa card issued by APRA-regulated Indue Ltd. The platform serves Australian parents and their children aged 6–17, combining a child-facing prepaid card with parental controls (instant card locking, merchant category restrictions, real-time spend notifications, Apple Pay and Google Pay support) and a chore-to-payment system where parents assign jobs, children complete them, and approved payments are released to the child's card or savings goals. The product is delivered through native iOS and Android apps and a web-based parent dashboard, with payment processing handled by Stripe and card-network connectivity provided by Visa.

The business model is a tiered recurring subscription: Spriggy Classic (AUD 5/month for one child, AUD 7/month for 2–6 children) provides the core card, pocket-money and savings features, while Spriggy Plus (AUD 7/month or AUD 9/month respectively) adds long-term investing through the Spriggy Growth Portfolio, a Betashares-managed ETF portfolio distributed via wholly-owned subsidiary Spriggy Invest Pty Ltd. All plans include a 7-day free trial with no payment details required, and the product is acquired entirely through self-serve app-store and web sign-up. Spriggy has expanded the core platform into adjacent verticals — Spriggy Mobile (kid-safe SIM-only plans powered by Optus, operated via Rivva Mobile Pty Ltd), Spriggy Schools (B2B2C channel for school payments and financial literacy), Spriggy Family Rewards (over 4,000 partner discounts) and SPRK Mode (enhanced financial independence for teens 13+) — creating an ecosystem that grows with the child from primary school through teenage years.

The company is headquartered in Sydney, employs 51–100 people, has over 1.3M members across Australia, and has raised at least AUD 45M in disclosed funding (USD 35M Series B in July 2021 led by NAB Ventures, plus an AUD 10M round in mid-2022). Customer-acquisition is product-led with no enterprise sales motion, distribution is fully digital (App Store, Google Play, spriggy.com.au), and the regulatory burden is carried by partner ADIs Indue (card) and Betashares (investments), with Spriggy itself operating as a third-party agent and authorised representative.

Name

Spriggy

Legal name

Rivva Pty. Ltd.

Website

https://spriggy.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Spriggy is an Australian consumer-fintech platform that helps parents teach children aged 6–17 money skills through a prepaid Visa card, chore-based pocket money, savings goals and Betashares-powered long-term investing, distributed via subscription mobile apps.

Ownership category

akta.pro rank

Product category

Consumer Fintech / Family Financial Education

NAICS

Nondepository Credit Intermediation (5222), Educational Support Services (611710)

SIC

Functions Related To Depository Banking, Nec (6099)

akta.pro primary industry

Youth / Family Wallets & Allowance Payments (FSAMAEAK)

akta.pro secondary industries

Youth/Student Neobanks (FSABAFAD), Super-App Wallets & Mini-Program Payments (FSAMAEAE)

Keywords

• Family finance app
• Prepaid debit cards
• Pocket money management
• Kids financial literacy
• Mobile parental controls

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Membership Subscriptions: Monthly or annual subscription fees for access to the Spriggy platform. Spriggy Classic ($5-7/month) provides the prepaid card, pocket money/jobs, savings goals, and spend alerts. Spriggy Plus ($7-9/month) adds long-term investing through Spriggy Invest. Prices vary by number of children (1 child vs 2-6 children). All plans include a 7-day free trial.
2. Spriggy Invest Add-on: Additional $24/year (billed annually) for investing functionality, included within Spriggy Plus plan which is $2/month more than Spriggy Classic.
3. Spriggy Mobile Plans: SIM-only mobile plans (Starter, Essential, Plus) for kids, powered by Optus network, with parental controls. Plans are issued to parents/guardians for use by their children.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Spriggy is a mobile-first family finance platform built around a prepaid Visa card issued to children aged 6–17, combined with a parent-managed app for pocket money, chore-based jobs, savings goals, long-term investing, and a kid-safe mobile SIM. The product combines payments, financial education, and parental controls into a single subscription service for Australian families.

Product overview

Spriggy is a family financial education platform that operates as a unified ecosystem with two subscription tiers (Spriggy Classic and Spriggy Plus) as the core membership products, supplemented by specialized sub-products including Spriggy Card (prepaid Visa debit), Spriggy Invest (long-term investing via the Spriggy Growth Portfolio), Spriggy Mobile (kid-safe mobile plans with parental controls), Spriggy Schools (educational payment program), and Spriggy Family Rewards (discount program with 4,000+ partners). The platform is designed to grow with children from ages 6 to 17, offering age-appropriate financial tools including pocket money management, savings goals, spending controls, and investment capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Spriggy Schools: Financial literacy education platform for schools
• Spriggy Invest
• Spriggy Mobile
• Spriggy Classic
• Spriggy Plus
• Spriggy Card
• SPRK Mode

Products and services

• Spriggy Card A prepaid Visa card for children aged 6–17 issued by Indue Ltd, an APRA-regulated authorised deposit-taking institution. Each child receives a custom card with parental controls, real-time spend notifications, instant card locking, and merchant category restrictions blocking alcohol, tobacco, gambling, and adult retailers. Accepted online and in-store wherever Visa is taken.
• Spriggy Classic Entry-level Spriggy membership providing a prepaid Visa card for one child (or 2–6 children), the Pocket Money and Jobs chore-to-payment system, Savings and Goals tracking, and real-time spend alerts. Priced at $5/month for 1 child and $7/month for 2–6 children, with a 7-day free trial.
• Spriggy Plus Premium Spriggy membership that adds long-term investing through Spriggy Invest to the Classic feature set. Priced at $7/month for 1 child and $9/month for 2–6 children, with the investing add-on priced at $24/year when billed annually and no brokerage fees on buys or sells.
• Spriggy Invest Long-term investing feature for families, distributed by Betashares Capital Ltd (AFSL 341181), that invests in the Spriggy Growth Portfolio of Australian and global shares plus global infrastructure through Betashares-managed ETFs. Includes a minimum investment of $10, recurring investment options, and a 7-year minimum recommended timeframe.
• Spriggy Mobile A prepaid mobile SIM service for kids with built-in parental controls, offered as SIM-only plans (Starter, Essential, Plus) powered by Optus 4G/5G coverage. The service is operated by Fastter Pty Ltd trading as Spriggy Mobile and managed entirely from the Spriggy parent app.
• Spriggy Schools Program run through Spriggy Schools Pty Ltd that simplifies payments for parents and schools and supports financial literacy education in educational settings, used by Australian schools for canteen transactions, school camp money, and other school-related expenses.
• Spriggy Family Rewards Rewards program bundled with the Spriggy membership that provides more than 4,000 ways to save on theme parks, dinners, and days out for Spriggy families through partner brands.

Quantifiable outcome

• Over 1.3 million members trust Spriggy for family financial literacy
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Betashares Capital LtdcoreTechnology or IntegrationBetashares Capital Ltd (ABN 78 139 566 868, AFSL 341181) is the issuer and responsible entity of the Betashares Invest Fund (ARSN 667 811 627), through which Spriggy Invest is distributed. Spriggy Invest Pty Ltd (ABN 21 639 671 926, AR 001319268) is an authorised representative of Betashares. The partnership enables long-term investing features for families.
• OptuscoreTechnology or IntegrationOptus provides the mobile network infrastructure for Spriggy Mobile, offering 4G and 5G coverage for kid-safe mobile plans. Spriggy Mobile services are offered and provided by Fastter Pty Ltd trading as Spriggy Mobile (ABN 39 667 581 740), powered by Optus. The partnership enables Spriggy to offer SIM-only mobile plans with built-in parental controls.
• Stripe Payment Australia Pty LtdcoreTechnology or IntegrationStripe (ACN 160 180 343) provides payment processing, analytics, and other business services for Spriggy. Stripe collects personal information including transactional data and device identifiers, uses this information to operate and improve services including fraud detection, loss prevention, authentication, and analytics, and shares payment method information (last 4 digits of card number and expiration date) with Spriggy.
• Fastter Pty Ltd (Spriggy Mobile)coreStrategic or Co-development PartnerFastter Pty Ltd trading as Spriggy Mobile (ABN 39 667 581 740) is the entity that offers and provides Spriggy Mobile services, powered by Optus. This is a closely integrated operational partnership for the mobile services division.
• Visa Worldwide Pte LimitedcoreTechnology or IntegrationVisa (NYSE: V) is the payment network enabling the Spriggy Prepaid Card. The card carries Visa's chargeback protections and is accepted at millions of merchants worldwide online and in-store. Visa brand mark is a registered trademark.
• Family Rewards PartnersminorOthersOver 4,000 partner brands offering discounts and rewards through Spriggy Family Rewards, including theme parks, restaurants, and entertainment venues for Australian families.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Greenlight Financial: Greenlight is a US-based debit card and investing platform purpose-built for kids and teens with parental controls, savings goals and investing features. It is the closest international analogue to Spriggy's core prepaid card plus Spriggy Invest offering.
• GoHenry (Acorns Early): GoHenry is a UK-originated prepaid debit card and financial education app for 6-18 year-olds, with parental controls, chores and money lessons. Now part of Acorns, it mirrors Spriggy's age-tiered feature progression and pocket-money / chores mechanic.
• FamPay: FamPay is an India-based teen payments and UPI-first platform offering a numberless card for teenagers with parental oversight. It is comparable to Spriggy in targeting minors for first payment experiences and building habit through parental controls.
• Current: Current is a US fintech offering teen and family banking accounts with parental controls, spending insights and money management tools. It overlaps Spriggy on parental-controlled prepaid/spending products targeted at families and teens.
• Step: Step is a US fintech offering a banking platform specifically designed for teens and families, including a secured spending card and credit-building features. Its focus on under-18 financial onboarding makes it a direct functional peer to Spriggy.
• Osper: Osper is a UK prepaid debit card and app for 6-17 year-olds with parental controls and money-management features. It directly parallels Spriggy's age range, prepaid-card model and parental-oversight value proposition.

Broad incumbents

• Up Bank: Up is an Australian mobile-first neobank offering consumer banking with strong app UX. While not kids-focused, it competes for the same digitally native Australian household wallet and increasingly extends into teen and family banking, making it a broad incumbent peer in the domestic market.
• Revolut: Revolut is a global super-app offering multi-currency accounts, payments and junior/under-18 products within a broad feature suite. It represents the super-app trajectory that Spriggy's multi-product strategy (Card + Invest + Mobile + Rewards) is heading toward.
• Acorns: Acorns is a micro-investing platform acquired GoHenry, and shares Spriggy Invest's micro-investing / long-term wealth-building DNA for beginners and families. It is a broader incumbent in beginner-friendly family investing.

Regional players

• TymeBank: TymeBank is a South African digital retail bank with kid/family banking propositions and a focus on financial inclusion. It is comparable to Spriggy as a digitally native family-finance platform, but operates in a different geography and is not a direct Australia competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/spriggyofficial
• Instagraminstagram.com/spriggyofficial
• TikToktiktok.com/@spriggyofficial
• Xx.com/spriggyofficial
• LinkedInlinkedin.com/company/6645295

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds7 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spriggy