What Zignaly does

Zignaly is a self-serve cryptocurrency investment platform founded in 2018 and headquartered in Singapore, operating through Highend Technologies LLC (Saint Vincent and the Grenadines) with a regulated South African subsidiary, Merritt Administrators (Pty) Ltd, authorized by the FSCA under FSP License No. 46517 (Category II). The company serves 650,000+ retail investors globally through its app.zignaly.com platform, offering rules-based Z-Indexes — diversified multi-asset portfolios combining crypto, DeFi positions, tokenized RWAs, stablecoin yield, staking and market-neutral trading across Conservative, Balanced and Advanced risk profiles, with automated rebalancing, pooled execution and transparent allocation methodology. Security and custody are delivered via Fireblocks (multi-signature key management, on-chain attestations) and the platform maintains core exchange integrations with Binance (Broker Partner Program), Bybit and KuCoin.

The company monetizes exclusively via performance-based fees: 10% on net profits above a High-Water Mark for marketplace Z-Indexes, with no monthly or deposit charges, and a $10 minimum investment. A B2B White Label offering at b2b.zignaly.com lets partners deploy branded versions of the Z-Indexes infrastructure with their own fee parameters. The product evolved from copy trading (2019) → Profit Sharing (2020) → Profit Sharing 2.0 (2023) → Z-Indexes (2024), reflecting a deliberate pivot from trader-following to rules-based indexing. Cumulative platform metrics disclosed on the homepage include $120M in total invested assets and $9.6B in trading volume; these are platform-level activity figures, not company revenue.

Zignaly is privately held and has raised approximately $53M across two disclosed rounds: a $3M private sale in April 2021 for the ZIG Coin token (led by Parataxis Capital with a syndicate including Acheron Trading, AU21 Capital, AscendEX, BSCPad, DAO Maker, Disrupt Ventures, GDA Group, LD Capital, LedgerPrime, LVT Capital and Ryze Labs), and up to $50M in March 2022 led by The Global Emerging Markets Group. The co-founders — Bart R. Bordallo (CEO), David Rodríguez (CMO) and A. Rafay Gadit (CFO) — remain in their original roles, with Miriam Tocino (COO) and Natalia Ávila (CTO/CPO) added to the leadership bench. Headcount stands at ~30 employees worldwide.

Name

Zignaly

Legal name

Highend Technologies LLC

Website

https://zignaly.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Zignaly is a self-serve crypto investment platform offering rules-based Z-Indexes — diversified multi-asset portfolios with automated rebalancing and pooled execution — to 650,000+ retail investors globally, charging 10% performance fees only on net profits above a high-water mark.

Ownership category

akta.pro rank

Product category

Cryptocurrency Investment Platform

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

DEX Aggregation & On-Chain Execution (routing, RFQ, intent-based trading) (FSAPAEAD)

Keywords

• Crypto investment platform
• Rules-based portfolios
• Automated crypto trading
• Profit sharing crypto
• White label investing

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Z-Indexes Success Fees: Z-Indexes charge a 10% success fee on net profits, applied only when the index generates positive performance above the high-water mark. No fixed monthly or deposit fees. White labels creating custom indexes may define their own fee within allowed parameters.
2. Profit Sharing Model (Legacy): Wealth generation services charge success fees only when they generate real profits above the High Watermark. Success fees vary by wealth generation service. No upfront or monthly subscription charges for investors.
3. B2B / White Label Solutions: B2B platform at b2b.zignaly.com offering white label solutions to partners who create custom Z-Indexes with their own fee structures.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Zignaly operates a self-serve cryptocurrency investment platform offering Z-Indexes (rules-based, multi-asset index portfolios combining crypto, DeFi, tokenized RWAs, stablecoin yield, and staking) available in Conservative, Balanced, and Advanced risk profiles with automated rebalancing. The platform also provides Profit Sharing wealth management connecting investors with expert traders via API, and White Label Solutions enabling partners to deploy branded investment products under their own fee structures.

Product overview

Zignaly is a social investment platform that evolved from a copy trading service into a diversified digital asset investment platform. The core offering consists of Z-Indexes (rules-based, multi-asset index portfolios with Conservative, Balanced, and Advanced Growth profiles) and Profit Sharing (automated wealth management connecting investors with expert managers). The platform also offers White Label Solutions for B2B partners. Users can start investing with as little as $10, with funds held securely through Fireblocks custody and Binance integration. Zignaly charges a 10% success fee on net profits using a high-water mark model.

Differentiator

Problem solved

Functional benefit

Brands

• ZIG Coin: Zignaly's native cryptocurrency token launched in 2021 via a $3M private sale.
• Z-Indexes
• Zignaly Exchange

Products and services

• Z-Indexes Multi-asset, rules-based index portfolios combining crypto assets, DeFi positions, and tokenized RWAs. Available in three risk profiles (Conservative Growth, Balanced Growth, Advanced Growth) with automated rebalancing, pooled execution, and professional management. Designed for individual retail investors seeking passive crypto exposure.
• Profit Sharing Automated wealth management service connecting investor funds with expert wealth managers who trade on their behalf via API. Success-based fees are charged only when profits are generated above the high-water mark, with no upfront or monthly subscription charges. Includes Profit Sharing 2.0 released in 2023.
• White Label Solutions B2B offering enabling partners to white label Zignaly's investment infrastructure and technology for their own branded platforms. Partners create custom Z-Indexes and define their own fee structures within allowed parameters. Licensed via the Zignaly API License Agreement.

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• FireblockscoreTechnology or IntegrationFireblocks provides institutional-grade custody infrastructure for Zignaly user funds, using multi-signature key management and maintaining insurance policies related to its infrastructure. Zignaly funds are securely held by Fireblocks with on-chain attestations and proofs of reserves. This is a critical security infrastructure partnership enabling Zignaly's regulated investment model.
• BinancecoreChannel Partner/ Reseller/ DistributorZignaly is an official Binance Broker Partner. User funds are held on Binance through the Broker Partner Program. Binance SAFU insurance fund provides an additional layer of protection for assets. Zignaly's exchange accounts are automatically created via Binance integration. Zignaly Exchange provides copy trading, profit-sharing, and advanced crypto trading tools integrated with Binance.
• BybitcoreChannel Partner/ Reseller/ DistributorZignaly has a listing/integration partnership with Bybit, enabling users to access Bybit through the Zignaly platform. Bybit is featured in Zignaly's partner logos section and mentioned in media quotes.
• KuCoinminorChannel Partner/ Reseller/ DistributorZignaly previously offered copy trading for KuCoin. Dedicated support page exists for KuCoin users on the Zignaly platform. Currently a legacy/secondary integration.

Scale indicators6 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• 3Commas: 3Commas offers crypto trading bots, copy trading, and portfolio management tools for retail investors across multiple exchanges. It competes directly with Zignaly's automated trading, profit sharing, and exchange-connected strategy execution.
• Cryptohopper: Cryptohopper provides a cloud-based crypto trading bot marketplace with copy trading and signal-following capabilities. It targets the same retail-trader and passive-investor audience as Zignaly, with comparable exchange integrations and strategy marketplace.

Broad incumbents

• Bitget Copy Trading: Bitget built one of the largest native copy trading platforms inside its exchange, letting users replicate professional traders. It directly competes with Zignaly's profit sharing model but bundles the feature with a major centralized exchange.
• Bybit Copy Trading: Bybit offers native copy trading and wealth management tools inside its exchange platform. As a Zignaly integration partner, it represents both a channel and a competitive threat with deeper liquidity and a captive user base.
• BingX: BingX positions itself as a social trading exchange with copy trading features for retail crypto users. It competes with Zignaly by combining custody, execution, and copy trading in a single venue.
• OKX Copy Trading / Onchain Yield: OKX offers copy trading, structured products, and on-chain yield inside a major global exchange. It competes with Zignaly's profit-sharing and Z-Indexes products with a much larger built-in user base.
• eToro: eToro pioneered social/copy trading across stocks, forex, and crypto with a regulated, multi-asset platform. It is a comparable, more mature analog of Zignaly's social investment model, particularly relevant for multi-asset roadmap context.

Emerging players

• Shrimpy Advisory: Shrimpy focuses on automated crypto portfolio rebalancing and index-style allocation for retail users. It is conceptually close to Zignaly's Z-Indexes with a narrower feature set and exchange integrations.
• WunderTrading: WunderTrading offers automated trading bots and copy trading for crypto with Binance and other exchange integrations. It targets the same self-serve retail trader audience as Zignaly's earlier profit sharing products.

Others

• Fireblocks: Fireblocks is Zignaly's institutional custody and key management infrastructure partner. It is not a direct competitor but a critical enabler of Zignaly's regulated investment offering and ecosystem dependency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/zignaly
• Xx.com/zignaly
• Facebookfacebook.com/zignaly

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zignaly