Mentra
Mentra Labs builds Mentra Live, an open-source smart glasses platform with on-device AI capabilities and a dedicated app store, serving enterprise field teams in physical-economy sectors and developers building custom AI applications for wearable hardware.
- Company typePrivate
- Founded2024
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Mentra does
Mentra Labs, Inc. is a San Francisco-based wearable technology company developing the Mentra Live smart glasses platform and the underlying MentraOS open-source operating system for smart glasses. The company's flagship hardware — Mentra Live — is a 43-gram smart glass with a 119° HD camera, three microphones, stereo speakers, and 12+ hour battery life, sold at $349 per unit with prescription lens compatibility. MentraOS is positioned as a cross-platform open-source OS supporting multiple hardware vendors including Mentra Live, Even Realities, and Vuzix, paired with the Mentra MiniApp Store, described as the first app store dedicated to smart glasses.
The company's technology stack centers on a Bluetooth SDK that enables on-device large language model computer vision processing without requiring internet connectivity — publicly demonstrated in May 2026 as a privacy-focused alternative to cloud-dependent competitors. Mentra targets two primary customer segments: enterprise field teams in physical-economy sectors (automotive, logistics, vehicle repair, HVAC, and field service) and developers building custom AI applications for smart glasses. Revenue derives primarily from one-time hardware sales at $349 per unit, with potential platform and transaction revenue from the MiniApp Store plus custom enterprise deployments arranged through direct sales.
Mentra raised $8 million in Series A funding (publicly announced July 2025) from Y Combinator, Amazon, Toyota Ventures, Hartmann Capital, and founders of YouTube, Pebble, and Android, with OpenAI co-founder Sam Altman backing the separate Manatee AI career companion initiative. The company operates a dual go-to-market combining product-led developer acquisition (open-source SDK, GitHub, Discord) with enterprise field sales for large-scale physical-economy deployments. The company is led by CEO and co-founder Cayden Pierce, with Alexander Israelov as Head of Engineering, and operates with 1–10 employees.
Mentra firmographics
Firmographics- Name
- Mentra
- Legal name
- Mentra Labs, Inc.
- Website
- https://mentra.glass
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mentra Labs builds Mentra Live, an open-source smart glasses platform with on-device AI capabilities and a dedicated app store, serving enterprise field teams in physical-economy sectors and developers building custom AI applications for wearable hardware.
- Ownership category
- akta.pro rank
Mentra industry classification
Industry- Product category
- Smart Glasses / Wearable Technology
- NAICS
- Computer and Peripheral Equipment Manufacturing (3341)
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Wearable Computers (Industrial Smart Glasses/Wrist/Arm-Mount) (HDACALAH)
Keywords
Where Mentra is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Mentra business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Sales — Mentra Live: Sale of Mentra Live smart glasses hardware at a one-time price point. Accessories such as the charging case and infinity cable sold alongside.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Mentra Live Smart Glasses |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Mentra product offering
Product offeringCore offering
Mentra develops and sells Mentra Live smart glasses (priced at $349) along with MentraOS, an open-source operating system for smart glasses that includes a full SDK and the Mentra MiniApp Store. The company targets enterprise field teams in physical economy sectors (automotive, logistics, HVAC, field service) and developers building AI-powered smart glasses applications, enabling AI to act in the physical world through hands-free voice, camera, and AI workflows.
Product overview
Mentra operates as a platform company with two core offerings: an open-source smart glasses ecosystem and an AI-powered career companion. The smart glasses portfolio consists of Mentra Live hardware, the MentraOS open-source operating system (supporting Mentra Live, Even Realities, and Vuzix platforms), and the Mentra MiniApp Store as the distribution layer. Developers build mini-apps including Gallery, Captions, Livestreamer, and Mentra Notes on top of MentraOS. Separately, Mentra offers Manatee, an AI career companion mobile app for neurodivergent job seekers backed by OpenAI co-founder Sam Altman.
Differentiator
Problem solved
Functional benefit
Brands
- Mentra Live: Open-source smart glasses platform with full SDK, camera, audio, and AI capabilities designed for businesses deploying to the physical economy and developers.
- MentraOS
- Manatee
- Mentra MiniApp Store
Products and services
- Mentra Live Smart Glasses Open-source smart glasses with HD camera, microphones, stereo audio, and AI capabilities for enterprise field teams and developers building custom AI workflows including remote support, field operations, AI copilots, and hands-free video calls.
- MentraOS Open-source operating system for smart glasses with a full SDK that provides developers direct access to speakers, microphone, and HD camera through single SDK calls. Supports multiple hardware platforms including Mentra Live, Even Realities, and Vuzix.
- Mentra MiniApp Store App distribution marketplace for smart glasses applications built on MentraOS. Enables developers to publish apps and allows enterprise teams to deploy private apps to their workforce without public publishing.
- Mentra Notes Smart glasses app that automatically converts a technician's narrated repair into structured records including notes, documentation, evidence, and next steps.
- Captions Smart glasses app providing real-time captions and visual descriptions for accessibility purposes.
- Livestreamer Smart glasses app enabling users to livestream point-of-view video directly from Mentra Live glasses via voice command.
- Gallery Smart glasses app for viewing and managing captured photos and videos recorded with Mentra Live glasses.
- Manatee AI Career Companion AI-powered mobile career companion for neurodivergent adults that provides personalized job recommendations aligned with individual strengths, upskilling content, interview preparation, and emotional regulation tools.
Quantifiable outcome
- 12+ hours battery life vs 8 hours for Meta Ray-Ban
- +3 more outcomes
Companies that use Mentra
Customer profileSegments2 records
Ideal customer profiles2 records
Mentra technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability11 records
Feature4 records
Mentra partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights7 records
Mentra competitors and assessment
Company assessmentBroad incumbents
- Meta: Meta's Ray-Ban smart glasses are the closest direct competitor to Mentra Live in form factor, AI camera features, and price band. Meta is a broad incumbent with vastly greater resources, distribution, and brand, but its smart glasses are closed-source with no SDK or app store, which is exactly the gap Mentra targets.
- Google (Glass Enterprise): Google Glass Enterprise was the early pioneer in industrial smart glasses for field service. As a broad incumbent, Google represents both a competitive threat if it re-enters smart glasses and a potential partner/distributor for MentraOS.
Direct peers
- Vuzix: Vuzix manufactures enterprise-focused AR smart glasses and is also a hardware partner running MentraOS. It is a direct peer in industrial/field-service smart glasses and competes for the same enterprise buyers, while simultaneously validating MentraOS as cross-platform standard.
- Even Realities: Even Realities designs and sells smart glasses and supports MentraOS on its hardware. It is a direct peer in the smart glasses category and a partner on the OS side, competing with Mentra Live while distributing MentraOS.
- XREAL: XREAL (formerly Nreal) makes consumer and developer AR glasses with mixed-reality spatial displays. It competes with Mentra Live for the developer and prosumer AR glasses buyer and is a comparable peer in pursuing open developer ecosystems for smart glasses.
- Rokid: Rokid manufactures AR smart glasses targeting consumer and industrial use cases with voice and AI integration. Comparable to Mentra Live in form factor and AI-copilot positioning for field and enterprise users.
- Snap (Spectacles): Snap's Spectacles are AR-capable smart glasses aimed at developers and creators. While more consumer/Snapchat-focused, they compete in the smart glasses category and offer their own developer SDK, paralleling Mentra's open-source developer play.
- Magic Leap: Magic Leap develops AR headsets and smart glasses for enterprise and developer markets. It competes with MentraOS/Mentra Live in the enterprise AR category, especially for spatial computing and AI workflow use cases.
- RealWear: RealWear builds ruggedized, hands-free smart glasses specifically for industrial field workers and remote support — directly overlapping Mentra's enterprise field-team target use cases (automotive, logistics, HVAC, field service).
Emerging players
- Brilliant Labs: Brilliant Labs makes open-source AI smart glasses (Frame) with developer-friendly SDK and on-device AI — a close strategic analog to Mentra's open-source + AI positioning, though at a smaller scale and more consumer-leaning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Mentra social profiles
Digital presenceMentra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mentra leadership team
Management profileNumber of profiles
Profiles2 records
Mentra funding detail
Funding detailFunding overview
Funding rounds2 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mentra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mentra
What does Mentra do?
Mentra develops and sells Mentra Live smart glasses (priced at $349) along with MentraOS, an open-source operating system for smart glasses that includes a full SDK and the Mentra MiniApp Store. The company targets enterprise field teams in physical economy sectors (automotive, logistics, HVAC, field service) and developers building AI-powered smart glasses applications, enabling AI to act in the physical world through hands-free voice, camera, and AI workflows.
Is Mentra a public or private company?
Mentra is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mentra founded?
Mentra was founded in 2024. It employs 1 to 10 people.
Where is Mentra based?
Mentra is headquartered in San Francisco, United States, in the North America region.
How does Mentra make money?
One revenue line is on record: hardware Sales — Mentra Live.
Who are Mentra's main competitors?
Broad incumbents on record are Meta and Google (Glass Enterprise). Direct peers are Vuzix, Even Realities, XREAL, Rokid, Snap (Spectacles), Magic Leap and RealWear. Brilliant Labs is listed as an emerging player.
Does Mentra have an API?
Yes. Mentra provides an open-source SDK for MentraOS that enables developers to build custom apps for Mentra Live smart glasses. The SDK provides access to camera, microphone, speakers, and AI capabilities. The Mentra MiniApp Store serves as the distribution layer for deploying smart glasses apps. Developers can access the Developer Console at console.mentraglass.com and documentation at docs.mentraglass.com. The app is also available on GitHub for download. Developer documentation is at docs.mentraglass.com.
What industry is Mentra in?
Mentra's product category is Smart Glasses / Wearable Technology. Its primary akta.pro industry code is HDACALAH, Wearable Computers (Industrial Smart Glasses/Wrist/Arm-Mount). Its NAICS code is 3341 and its SIC code is 3651.