Name

Rokid

Legal name

Rokid

Website

https://global.rokid.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

AI Smart Glasses and AR Eyewear

NAICS

Optical Goods Retailers (456130), Ophthalmic Goods Manufacturing (339115)

SIC

Ophthalmic Goods (3851), Photographic Equipment & Supplies (3861)

akta.pro primary industry

AR Smart Glasses (CRACAIAE)

akta.pro secondary industry

Camera & Lens Retail (Photo Cameras, Lenses & Optical Accessories) (CRACAHAA)

Keywords

• AI smart glasses
• AR glasses
• Wearable AI devices
• Spatial computing glasses
• Augmented reality eyewear

Headquarters

HQ city

Redwood City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. AI Glasses Hardware Sales: Primary revenue stream from selling AI-powered smart glasses directly to consumers and through retail partners. Product lines include AI Glasses Style (display-free, $269-299), Rokid Glasses (with display, $599-699), and AR Spatial bundle ($488).
2. AR Glasses Hardware Sales: Revenue from AR display glasses including AR Spatial (combining Max 2 and Station 2), AR Joy 2, and Max 2, targeting entertainment and productivity use cases with prices from $309 to $599.
3. Accessories and Consumables: Sales of complementary products including Power Capsule ($99), Charging Case ($39-99), charging cables ($39), prescription lens frames, lens inserts, and other accessories that enhance the core glasses experience.
4. Prescription Lens Services: Professional prescription lens services offered through Rokid's official partners, supporting myopia, astigmatism, progressive, and presbyopia corrections up to ±15.00D, with global delivery in 7-10 business days.

Pricing tiers

Go-to-market motion5 records

Distribution channels11 records

Marketing channels16 records

Core offering

Rokid designs, manufactures, and sells AI-powered smart glasses and AR glasses that embed AI assistants, real-time translation, photography, and heads-up displays into everyday eyewear. Its portfolio includes display-free AI glasses (Rokid Ai Glasses Style), display-equipped AI/AR glasses (Rokid Glasses), and immersive AR entertainment glasses (AR Spatial, Max 2, Joy 2) sold to individual consumers globally through its own e-commerce site, Amazon, and a growing network of optical and consumer electronics retail partners.

Product overview

Rokid offers a portfolio of AI-powered smart eyewear and AR glasses spanning two distinct product lines: the AI Line (display-free smart glasses for everyday AI assistance) and the AR Line (display-equipped glasses for immersive entertainment and spatial computing). The AI Line includes the Rokid Ai Glasses Style (38.5g, voice-first, camera-equipped) and Rokid Glasses (49g, adds a dual-eye Micro-LED waveguide display with real-time subtitle overlay). The AR Line includes AR Spatial (a bundle of Max 2 glasses + Station 2 for immersive 300-inch display with 3-DOF spatial tracking) and standalone Max 2 and Joy 2 AR glasses. All products share a companion Hi Rokid app, cross-model AI integration (ChatGPT, Gemini, DeepSeek, Qwen), and a universal prescription lens service. Pricing ranges from $239 (AR Joy 2) to $719 (AR Spatial bundle), with AI glasses starting at $269.

Differentiator

Problem solved

Functional benefit

Products and services

• Rokid Ai Glasses Style Ultra-light (38.5g) display-free AI smart glasses built on a dual-chip architecture (Qualcomm AR1 + NXP RT600), with a 12MP Sony camera, real-time voice translation across 89 languages, and open-ear audio. Supports Google Gemini, ChatGPT, DeepSeek, and Qwen through an open AI ecosystem and is designed for all-day wear with up to 12 hours of battery life for everyday AI assistance, translation, photography, and calls.
• Rokid Glasses Display-equipped AI and AR glasses weighing 49g with a dual-eye monochrome Micro-LED waveguide display (480x640 per eye, 30° FOV, 1500 nits), 12MP camera, real-time subtitle overlay for translation across 89 languages, and built-in AI assistance via ChatGPT or Gemini. Targets productivity scenarios including business meetings, teleprompter use, and travel.
• Rokid AR Spatial Spatial computing bundle combining Rokid Max 2 AR glasses (Micro-OLED, 1920x1080 per eye, 120Hz, 600 nits) with Station 2 (8GB RAM, 128GB ROM, 5000mAh battery) to deliver a 300-inch virtual cinematic display experience with 3-DOF head tracking and spatial interaction, designed for movies, gaming, and productivity use cases at a $488 bundle price.
• Rokid Max 2 AR Glasses Lightweight AR entertainment glasses (approximately 74g) with Micro-OLED display (1920x1080 per eye, 120Hz), built-in myopia adjustment (0 to -6.00D), and 600-nit brightness. Designed as a portable 300-inch private screen for movies, sports, and gaming and compatible with phones, PCs, and game consoles at a $309 sale price.
• Rokid AR Joy 2 Entry-level AR entertainment glasses with 0-600° built-in myopia correction, Micro-OLED display, and Android TV integration via the bundled Station. Designed for on-the-go movies, gaming, and portable big-screen experiences at an accessible price point of $379.
• Hi Rokid App Companion smartphone application (iOS 16.0+ and Android 12+) required for device pairing, AI model selection, media management, firmware updates, translation settings, and configuration of all Rokid glasses products, available on the Apple App Store and Google Play Store.

Quantifiable outcome

• 300% year-over-year international business growth in Q1 2026
• +6 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability11 records

Feature8 records

Partnerships

16 partnerships are on record, tiered core, major, minor and strategic.

• Louis Braille CampuscoreStrategic or Co-development Partner · 3 July 2026Rokid partnered with Louis Braille Campus innovation hub in Paris to develop inclusive technologies for visually impaired individuals. Rokid provided monetary donation and Rokid Ai Glasses Style smart glasses for Demo Day 2026, supporting accessibility initiatives at the birthplace of the Braille system.
• KryscoreChannel Partner/ Reseller/ Distributor · 22 June 2026Rokid announced strategic partnership with French optical retailer Krys to distribute its entire product range in physical Krys stores across France, providing prescription lens support and physical retail presence for French market entry.
• Fnac, Darty, Cdiscount, BoulangercoreChannel Partner/ Reseller/ Distributor · 22 June 2026Rokid products made available through major French online retailers Fnac, Darty, Cdiscount, and Boulanger following VivaTech 2026 announcement, with Boulanger expected to join soon.
• PT Denka Pratama IndonesiamajorChannel Partner/ Reseller/ Distributor · 8 May 2026Rokid expanded into Southeast Asia with distribution partnership with PT Denka Pratama Indonesia, marking significant regional expansion alongside European market entry.
• Google (Gemini AI)coreTechnology or Integration · 2 March 2026Rokid released major software update making Rokid Glasses the first smart glasses to natively support Google's Gemini AI alongside OpenAI's ChatGPT, DeepSeek, and Alibaba's Qwen, enabling users to toggle between AI models.
• Optical 88 (Hong Kong)majorChannel Partner/ Reseller/ Distributor · 13 January 2026Rokid established brand image store with Optical 88 in Hong Kong as part of accelerated global retail expansion strategy.
• Jackery ConsortiumminorStrategic or Co-development Partner · 4 January 2026Jackery announced Jackery Consortium alliance with Rokid, Viture, XTOOL, and Heybike to collectively advance consumer energy independence, with Rokid participating as AI glasses partner.
• Wearable Devices Ltd.strategicTechnology or Integration · 24 December 2025Wearable Devices partnered with Rokid to integrate Mudra Link neural wristband gesture control technology with Rokid's AI and AR glasses, enabling touch-free wrist-based control. Consumer bundle planned for Q2 2026 with joint demonstrations at CES 2026.
• SMX Mall of Asia (Philippines)minorChannel Partner/ Reseller/ Distributor · 21 December 2025Rokid opened pop-up store at SMX Mall of Asia in the Philippines in December 2025 as part of Asia-Pacific retail expansion.
• AlipaycoreTechnology or Integration · 12 December 2025Alipay and Rokid introduced AI payment solution on Rokid's smart glasses, allowing developers to embed payment functions into applications using hands-free voice commands, based on Model Context Protocol (MCP) open-source standard. Alipay Tap! expanded to wearables through Rokid partnership.
• Selfridges (UK)majorChannel Partner/ Reseller/ Distributor · 1 November 2025Rokid entered premium retail location at Selfridges in the UK, marking European retail presence starting November 2025.
• JD TechnologystrategicTechnology or Integration · 22 October 2025JD Technology and Rokid launched JoyGlance, the world's first AR shopping app for smart glasses enabling see-and-buy functionality using biometric verification and voice commands for hands-free retail transactions.
• Lingnan Co., Ltd.minorStrategic or Co-development Partner · 7 April 2023Rokid received additional investment of 100 million yuan and partnered with Lingnan Co., Ltd. for VR/AR and digital virtual humans collaboration.
• OpenAI (ChatGPT)coreTechnology or IntegrationRokid Glasses integrate OpenAI's ChatGPT as one of multiple AI models supported through open ecosystem approach, providing users choice between leading AI assistants.
• Microsoft (Translator)coreTechnology or IntegrationRokid's real-time translation feature is powered by Microsoft Translator, supporting 89 online languages, enabling the translation functionality that is a key selling point of Rokid glasses.
• Qualcomm (Snapdragon AR1)coreTechnology or IntegrationRokid glasses are powered by Qualcomm Snapdragon AR1 platform for AI inference and camera processing, part of the dual-chip architecture enabling AI capabilities in the glasses.

Scale indicators17 records

Recent moves7 records

Expansion highlights2 records

Direct peers

• XREAL (formerly Nreal): XREAL makes consumer AR glasses (XREAL Air series) with tethered display focus and partnerships with streamers and phone makers. Directly comparable to Rokid's AR Line on form factor, price range, and consumer entertainment use case.
• Viture: Viture produces tethered XR glasses (Viture One, Pro) targeting portable entertainment and productivity with consumer-friendly pricing. Overlaps with Rokid Max 2 and AR Joy 2 on binocular Micro-OLED display positioning and Amazon-retail-led D2C motion.
• Ray-Ban Meta (Meta Platforms): Ray-Ban Meta smart glasses are the category-defining AI eyewear product with 85%+ global share per cited market data. Direct competitor to Rokid AI Glasses Style on AI-camera-glasses positioning, multimodal assistant integration, and direct-to-consumer retail.
• Snap Inc. (Spectacles): Snap's Spectacles AR glasses target consumer AR capture and LLM-augmented experiences. Comparable on AR-glasses form factor and consumer-developer positioning; smaller scale but a direct rival in the smart-glasses category.
• TCL RayNeo: TCL's RayNeo subsidiary produces Micro-LED AR glasses with binocular waveguide displays (RayNeo Air/X series). Closely comparable to Rokid Glasses on display technology and Chinese hardware-manufacturing scale, competing in both home and export markets.

Emerging players

• Even Realities: Even Realities is an emerging smart-glasses startup focused on minimalist everyday AI eyewear (Even G1). Comparable to Rokid AI Glasses Style on display-free form factor, lightweight design, and everyday-AI positioning, though at earlier-stage scale.
• Xiaomi: Xiaomi entered AI glasses in 2025 and was named 3rd-largest global AI glasses vendor alongside Rokid per cited market data. Overlapping consumer AI-glasses product line and aggressive pricing pose a direct threat in both China and export markets.

Broad incumbents

• Magic Leap: Magic Leap builds spatial computing AR headsets originally targeting enterprise/professional markets with custom optics. Overlaps with Rokid's spatial computing AR Line on AR display technology, though positioned for high-end enterprise use cases.
• Microsoft (HoloLens / Azure Mixed Reality): Microsoft partnered with Rokid via Microsoft Translator and previously built HoloLens mixed-reality headsets. Comparable as a broad incumbent in AR optics, though Microsoft's AR hardware program was discontinued, leaving software partnerships as the primary relationship.

Others

• Lumus: Lumus is a leading supplier of reflective waveguide optical engines used in AR glasses by multiple OEMs. Adjacent enabler to Rokid's diffractive-waveguide approach — a thematically related supplier rather than a direct competitor in consumer AI glasses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RokidStore
• Xx.com/rokidinc
• LinkedInlinkedin.com/company/rokid-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds19 records

Investors20 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rokid