Amplify.LA
Amplify.LA is a pre-seed venture capital fund headquartered in Venice, Los Angeles, writing first checks of approximately $650K into early-stage technology startups across Southern California, supported by ecosystem events and community programs.
- Company typePrivate
- Founded2011
- HeadquartersVenice, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Amplify.LA does
Amplify.LA is a pre-seed venture capital fund founded in 2011 and headquartered in Venice, Los Angeles, California. The firm positions itself as "LA's premier pre-seed fund," writing first checks into early-stage technology startups primarily across Los Angeles and Southern California. The fund is led by co-founder and Managing Partner Paul Bricault and operates with a small team (11-50 employees), backed by limited partners whose identities are not publicly disclosed. Its core offering is early-stage capital — typically initial checks of approximately $650K based on 2023 activity — combined with operational guidance, network access, and community support.
The firm's portfolio spans more than 38 active and exited companies across fintech, healthcare, enterprise SaaS, consumer technology, and increasingly AI/defense tech. Notable holdings include FloQast (accounting workflow automation; $100M Series E led by ICONIQ Growth in 2024), Upwards/WeeCare (childcare network), Volley (voice AI games), Penelope (retirement platform for small businesses), Pryzm (AI-powered government procurement; $12.2M Seed led by Andreessen Horowitz in 2025), and Overworld (AI world models; $4.5M pre-seed in 2026). The fund generates revenue through standard VC economics — management fees on committed capital and carried interest from portfolio exits — and distributes capital through direct investment relationships sourced primarily via warm network introductions.
Beyond capital deployment, Amplify.LA invests in regional ecosystem infrastructure, co-hosting LA Tech Week (750+ events) and partnering with Struck Capital on the Rising Venture Circle quarterly community series. The firm publishes semi-annual LA Seed Reports and maintains an active blog covering investment thesis and portfolio updates. Its competitive position rests on network density within the LA tech ecosystem, first-check access to local deal flow, and the ability to attract tier-1 follow-on capital (ICONIQ, Lightspeed, a16z, Meritech, Sapphire, Sands Capital) into its portfolio companies at subsequent stages.
Amplify.LA firmographics
Firmographics- Name
- Amplify.LA
- Legal name
- Amplify.LA
- Website
- https://amplify.la
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Amplify.LA is a pre-seed venture capital fund headquartered in Venice, Los Angeles, writing first checks of approximately $650K into early-stage technology startups across Southern California, supported by ecosystem events and community programs.
- Ownership category
- akta.pro rank
Amplify.LA industry classification
Industry- Product category
- Pre-Seed Venture Capital
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Early-Stage Venture Capital (Pre-Seed/Seed) (FSANAAAA)
- akta.pro secondary industries
- Geography-Focused Venture Capital (Regional/Emerging Markets) (FSANAAAE), Accelerators & Incubators (Investor-Operated) (FSANAAAM)
Keywords
Where Amplify.LA is headquartered
LocationHeadquarters
- HQ city
- Venice
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Amplify.LA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Management Fees: Venture capital funds typically charge management fees on committed capital to cover operational expenses of the fund.
- Carried Interest: VC funds generate returns through carried interest from successful portfolio company exits including acquisitions and IPOs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Pre-seed/First Check Investment |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Amplify.LA product offering
Product offeringCore offering
Amplify.LA is a pre-seed venture capital fund that provides first-check capital investments (averaging approximately $650K) and operational guidance to early-stage technology startups primarily in Los Angeles and Southern California. Beyond capital, the firm offers mentorship, network access, and community-building resources through events like LA Tech Week and the Rising Venture Circle to help founders scale their companies.
Product overview
Amplify.LA operates as a pre-seed venture capital fund providing capital and operational support to early-stage technology entrepreneurs. Rather than a unified software product, the firm offers investment services, portfolio company support, and community resources. The firm has backed over 38 companies across various sectors including fintech, healthcare, enterprise SaaS, and consumer technology. Key portfolio companies include FloQast (accounting workflow automation), Volley (voice AI games), Upwards (childcare technology), Penelope (retirement platform), and Pryzm (AI-powered government contracting).
Differentiator
Problem solved
Functional benefit
Products and services
- Pre-Seed Investment Capital
- Portfolio Operational Guidance
- LA Tech Week Community Events
Quantifiable outcome
- Portfolio company FloQast reached $100M+ ARR and secured $100M Series E
- +2 more outcomes
Companies that use Amplify.LA
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles1 record
Amplify.LA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Amplify.LA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Struck CapitalcorePartnership with Struck Capital to host the 'Rising Venture Circle' - a quarterly event series for non-partner-level people in the VC community to build relationships in dynamic settings. This community-building initiative helps foster the next generation of venture investors.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Amplify.LA competitors and assessment
Company assessmentDirect peers
- MaC Venture Capital: LA and Bay Area-based early-stage fund investing in pre-seed and seed technology companies; co-invests with Amplify in LA-based startups and participates in joint community events.
- Crosscut Ventures: LA-based early-stage venture firm actively investing in Southern California pre-seed and seed startups; cited alongside Amplify in portfolio co-investments and shares the same LA-first deal sourcing strategy.
- Fika Ventures: LA-based early-stage VC investing across consumer and enterprise; named co-investor alongside Amplify in Upwards and a partner on LA Tech Week events.
- Ten VC: LA-based pre-seed investor co-investing alongside Amplify in companies such as Cascade Biocatalysts; competes in the same LA pre-seed deal-flow pool.
- Bee Partners: San Francisco-based pre-seed and seed firm with a similar early-stage technical founder thesis; led Sourcetable's $3M seed in which Amplify participated at pre-seed.
- NextView Ventures: Early-stage seed fund backing technical founders; co-invested with Amplify at pre-seed in Sourcetable and operates in an adjacent early-stage market.
- Bling Capital: Early-stage consumer and enterprise technology investor with strong LA ties; partner alongside Amplify in LA Tech Week events and shares a similar deal-flow community.
- Struck Capital: LA-based early-stage venture firm; co-hosts the Rising Venture Circle community series with Amplify and shares the LA pre-seed ecosystem.
- M13: LA-headquartered early-stage venture fund; Amplify and M13 are co-investors in Upwards and operate in the same LA pre-seed/seed market segment.
- Wonder Ventures: LA-focused early-stage fund investing in LA-based founders; co-investor in Amplify portfolio companies including Mogul.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Amplify.LA social profiles
Digital presenceAmplify.LA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amplify.LA leadership team
Management profileNumber of profiles
Profiles3 records
Amplify.LA funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amplify.LA M&A and investment
M&A and investmentM&A
Investments197 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amplify.LA
What does Amplify.LA do?
Amplify.LA is a pre-seed venture capital fund that provides first-check capital investments (averaging approximately $650K) and operational guidance to early-stage technology startups primarily in Los Angeles and Southern California. Beyond capital, the firm offers mentorship, network access, and community-building resources through events like LA Tech Week and the Rising Venture Circle to help founders scale their companies.
Is Amplify.LA a public or private company?
Amplify.LA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Amplify.LA founded?
Amplify.LA was founded in 2011. It employs 11 to 50 people.
Where is Amplify.LA based?
Amplify.LA is headquartered in Venice, United States, in the North America region.
How does Amplify.LA make money?
Two revenue lines are on record. Management Fees are the primary driver. The others are carried Interest.
Who are Amplify.LA's main competitors?
Direct peers on record are MaC Venture Capital, Crosscut Ventures, Fika Ventures, Ten VC, Bee Partners, NextView Ventures, Bling Capital, Struck Capital, M13 and Wonder Ventures.
Does Amplify.LA have an API?
No public API is recorded for Amplify.LA.
What industry is Amplify.LA in?
Amplify.LA's product category is Pre-Seed Venture Capital. Its primary akta.pro industry code is FSANAAAA, Early-Stage Venture Capital (Pre-Seed/Seed), with a secondary code of FSANAAAE, Geography-Focused Venture Capital (Regional/Emerging Markets). Its NAICS code is 523940 and its SIC code is 6282.