10 Minute School
10 Minute School is Bangladesh's largest EdTech platform, delivering curriculum-aligned online batches (Classes 6–12), AI-powered study tools, and a five-centre offline English language program serving hundreds of thousands of K–12 students, IELTS candidates, and language learners nationwide.
- Company typePrivate
- Founded2015
- HeadquartersDhaka, Bangladesh
- Headcount101–250
- GTM typeB2C
- OfferingServices
What 10 Minute School does
10 Minute School is the largest online education platform in Bangladesh, founded in 2015 by Ayman Sadiq as a YouTube-based curriculum channel and subsequently expanded into a comprehensive digital learning ecosystem headquartered in Dhaka. The company delivers curriculum-aligned live and recorded online batch programs for Bangladeshi students from Class 6 through Class 12 (covering SSC and HSC board examinations across Science, Business Studies, and Humanities tracks), supplemented by a separate English-language vertical that includes flagship IELTS courses, Spoken English, Grammar, and a study-abroad consultancy. A hybrid online-and-offline distribution model combines a website and mobile apps (909,090+ downloads, 4.5+ Google Play rating) with five physical English Centres in Dhaka and Chattogram.
The platform's underlying technology combines live interactive classrooms with AI-powered study tools — TenTen and SuperSolve (24/7 text-based AI doubt solvers for math, science, and exam preparation) and SuperPrep (an adaptive MCQ exam platform with personalized weakness tracking) — together with offline-downloadable content for low-connectivity users. Supporting infrastructure includes printed and digital MasterBooks sold through the 10MS Store with free home delivery.
10 Minute School generates revenue through a mix of monthly subscriptions for academic online batches (starting at ৳688/month), self-paced course one-time purchases with lifetime access (IELTS by Munzereen Shahid at ৳3,500, IELTS LIVE Batch at ৳8,000, English Grammar at ৳1,950), multi-month offline tuition at the English Centres (Spoken English Junior, IELTS Programme, Kids' English), and unit-priced MasterBooks and e-books. Go-to-market combines community-led growth (YouTube-first content, founder's public profile, free notes and trial classes) with product-led growth (mobile app distribution, freemium conversion, and a referral/affiliate program). To date, the company has raised $7.5 million across a January 2022 Sequoia Capital India Surge seed round and an October 2023 round led by Conjunction Capital with Startup Bangladesh.
10 Minute School firmographics
Firmographics- Name
- 10 Minute School
- Legal name
- 10 Minute School
- Website
- https://10minuteschool.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- 10 Minute School is Bangladesh's largest EdTech platform, delivering curriculum-aligned online batches (Classes 6–12), AI-powered study tools, and a five-centre offline English language program serving hundreds of thousands of K–12 students, IELTS candidates, and language learners nationwide.
- Ownership category
- akta.pro rank
10 Minute School industry classification
Industry- Product category
- Online K-12 Education
- NAICS
- Exam Preparation and Tutoring (611691), Language Schools (61163), Elementary and Secondary Schools (6111), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)
- akta.pro secondary industries
- Live Online Language Tutoring & Small-Group Classes (EDAMAFAD), In-Person Language Tutoring & Small-Group Classes (EDAMAFAE), Language Learning Centers (ESL/EFL & World Languages) (EDANAHAG)
Keywords
Where 10 Minute School is headquartered
LocationHeadquarters
- HQ city
- Dhaka
- HQ country
- Bangladesh
- HQ region
- Asia
Offices5 records
Markets served
10 Minute School business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Online Course Subscriptions (Batch Programs): Monthly subscription-based online batch programs for Classes 6-12, covering Bangladesh's SSC and HSC curriculum. Students pay a monthly fee (starting from ৳688 per month) for access to live classes, recorded lectures, MasterBooks, and AI study tools. Revenue is recurring with high retention through the academic year.
- Offline English Centre Fees: In-person English language programs at 5 physical centres (Uttara, Panthapath, Mirpur, Moghbazar in Dhaka, and Chattogram). Programs include Spoken English Junior (12-month program), After SSC English, IELTS, and Kids' English. These represent a significant revenue stream from tuition fees.
- Printed and Digital Books/MasterBooks: Sale of printed MasterBooks (curriculum-aligned textbooks) and PDF e-books through the 10MS Store. Products include Class 8-10 MasterBooks (৳130-2,780), HSC MasterBooks (৳400-750), Spoken English books (৳75), and vocabulary guides (৳75).
- Self-Paced Online Skill Courses: Individual courses such as IELTS by Munzereen Shahid (৳3,500), Spoken English (৳1,950), English Grammar (৳1,950), IELTS LIVE Batch (৳8,000), and IELTS Reading & Listening Mock Tests (৳1,050) sold as one-time purchases with lifetime access.
- Freemium / Free Trial Conversion: Free classes, free trial periods (5 days), free notes and downloadable resources, and free AI tools serve as top-of-funnel acquisition driving conversion to paid programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Class 8 Online Batch 2026 - Monthly Subscription |
| Subscription | Monthly | SSC 27 Science Batch - Monthly Subscription |
| Subscription | Pay-as-you-go | HSC 27 Science Online Batch - PCM/B Bundle |
| One time/ perpetual license | Pay-as-you-go | After SSC English (Online) - One-time Course |
| One time/ perpetual license | Pay-as-you-go | IELTS Course by Munzereen Shahid - Self-Paced |
| One time/ perpetual license | Pay-as-you-go | Complete English Grammar Course - Self-Paced |
| One time/ perpetual license | Pay-as-you-go | IELTS LIVE Batch - Live Course |
| Unit Pricing | Pay-as-you-go | MasterBooks (Printed) - Retail |
| Unit Pricing | Pay-as-you-go | E-books and PDF Books - Digital |
| Subscription | Monthly | Offline English Centre - Spoken English Junior |
| Subscription | Monthly | IELTS Programme (Offline English Centre) - Comprehensive |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
10 Minute School product offering
Product offeringCore offering
10 Minute School is an EdTech platform that delivers curriculum-aligned online and offline education to Bangladeshi students. Core offerings include live and recorded video classes for Classes 6-12 covering the SSC and HSC national curricula with monthly subscriptions, printed MasterBooks, AI-powered 24/7 doubt solving, and English language programmes (IELTS, Spoken English Junior, English Grammar) offered both online and through five physical English Centres in Dhaka and Chattogram.
Product overview
10 Minute School operates a multi-format digital education platform in Bangladesh, combining online and offline delivery. The core offering consists of structured Academic Online Batches for Classes 6–12 (covering Bengali, English, Math, Science, ICT, BGS, and other subjects) with live classes, AI-powered doubt solving (TenTen/SuperSolve), and printed MasterBooks. The English language vertical includes offline English Centres and multiple online English courses: IELTS Programme (offline), IELTS Course by Munzereen Shahid (self-paced online), IELTS LIVE Batch, Complete English Grammar Course, Spoken English Junior, After SSC English (online and offline), Kids' English, and Study Abroad Consultancy. Supporting infrastructure includes the Mobile App (Android/iOS), SuperPrep practice platform, and a physical store selling printed MasterBooks and PDF books. The platform serves millions of students and is Bangladesh's largest online classroom.
Differentiator
Problem solved
Functional benefit
Brands
- TenTen: AI-powered 24/7 study partner and doubt solver for students
- SuperPrep
- SuperSolve
Products and services
- Academic Online Batches (Classes 6-12) Structured year-long online batch programs covering Classes 6 through 12 (Bengali and English versions) under the Bangladesh National Curriculum, including live interactive classes, recorded lectures, daily MCQ exams, monthly written + MCQ exams with script checking, MasterBooks, and 24/7 AI doubt solving support (TenTen/SuperSolve). Monthly subscription starting from ৳1,375 with 5-day free trial.
- HSC 27 Science Online Batch Online batch for HSC (Class 11-12) science group students covering Physics, Chemistry, Math, Biology, and other subjects. Includes 12 live classes per week, AI Doubt Solver, MasterBook (free home delivery), recorded class library, daily/weekly/monthly exams, and weekly live QnA. ৳5,500 one-time fee. 19,801 students enrolled.
- IELTS Programme (Offline English Centre) 6-month offline IELTS preparation programme taught at 10MS English Centres by British Council certified teachers. Covers all four IELTS modules (Listening, Reading, Writing, Speaking) with 31 live classes, 12 partial mock tests, 12 speaking mocks, 12 solve classes, Language Club access for 6 months, free 1:1 study abroad support, official Cambridge + IELTS Official study materials, monthly billing, and free trial class available.
- IELTS Course by Munzereen Shahid Self-paced online IELTS course covering both Academic and General Training modules with 50+ video lectures, 38 lecture sheets, 10 reading and 10 listening mock tests, lifetime access, free hardcopy book 'ঘরে বসে IELTS প্রস্তুতি' (Ghore Bose IELTS Prosthuti), Facebook support group, and weekly Zoom doubt-solving sessions. Taught by Munzereen Shahid (IELTS Band 8.5, Oxford MSc). ৳3,500 (discounted from ৳5,000). 35,516 students enrolled.
- IELTS LIVE Batch Live 3-month IELTS preparation batch with multiple expert instructors featuring 36 interactive live classes (1-hour lecture + 30-min Q&A), 8 reading practice tests, 8 listening practice tests, 2 complete mock tests, 10 PDF practice tests, 1:1 mentorship sessions, 12-month access, free English Foundation Course and free hardcopy book. ৳8,000 (discounted from ৳10,000). In its 25th batch with 2,024+ students.
- Complete English Grammar Course Self-paced online English grammar course covering basic to advanced topics with 41 video lectures, 41 notes, 22 chapter-based quiz sets, weekly live Zoom problem-solving sessions, Facebook support group, and course completion certificate. Taught by Munzereen Shahid. 25 hours of content. ৳1,950.
- Spoken English Junior (Offline) 12-month offline spoken English program for Class 6-10 students at 10MS English Centres, structured across 3 levels (Beginner, Intermediate, Advanced) with 24 classes per level, weekly 2 classes, 90-minute sessions. British Council Secondary English Test certification upon completion. Includes monthly progress report, 1:1 sessions, and free story and activity workbooks. Free trial class available.
- After SSC English Course Post-SSC English preparation course covering HSC-level grammar, speaking, writing, and listening skills. Offline version: 25 interactive and gamified classes over 2 months with certificate. Online version: 19 classes over 2 months. Online price ৳5,000 (discounted from ৳6,000). Includes learning book, tricks guide, written assessments, and doubt-solve classes.
- Kids' English Programme English language programme for children from KG to Class 5, building foundational English skills through interactive lessons and activities at 10MS English Centres.
- Study Abroad Consultancy Study abroad advisory and consultancy service offered through 10MS English Centres, providing guidance on overseas education applications, university selection, and visa processes, bundled with IELTS preparation programs.
- MasterBooks (Printed and Digital) Printed and PDF e-books sold through the 10MS Store covering curriculum-aligned content for Classes 8-12 and HSC, Spoken English, vocabulary, and student hacks. Includes Class 8 MasterBooks (৳250-350), SSC MasterBook Packages (৳130-2,780), HSC MasterBooks (৳400-750), and PDF e-books (e.g., Spoken English book ৳75, vocabulary book ৳75). Free home delivery included.
- AI for Super Students Free PDF book course introducing AI concepts and tools for students, designed to build AI literacy and practical skills for academic and career use.
Quantifiable outcome
- 5,000+ students scored GPA 5 (top result) in SSC 2025 from the online batch program
- +3 more outcomes
Companies that use 10 Minute School
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles4 records
10 Minute School technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature4 records
10 Minute School partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- British Council10 Minute School's Spoken English Junior program includes the British Council Secondary English Test as a certification milestone. Students who complete the 12-month program with three levels (Beginner, Intermediate, Advanced) take the British Council-administered test to earn an internationally recognized certificate. This partnership provides credibility and an internationally recognized outcome for students.
- Munzereen ShahidcoreStar instructor and brand ambassador with Oxford University MSc degree and IELTS Band Score 8.5. She serves as the primary instructor for the flagship IELTS Course, Complete English Grammar Course, Spoken English programs, and English Communication for Professionals courses. Her personal brand and teaching credentials are central to the platform's marketing and credibility.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
10 Minute School competitors and assessment
Company assessmentDirect peers
- Interactive Cares: Bangladeshi EdTech platform providing courses, live classes, and skill development programs. Directly overlaps in K-12 academic tutoring and skill-based live courses in Bangladesh.
- Shikho: One of Bangladesh's leading local EdTech platforms offering live classes, recorded lessons, and skill courses for SSC/HSC students. Directly comparable as a same-curriculum, same-geography afterschool tutoring competitor pursuing a similar freemium-to-paid funnel.
- Bohubrihi: Bangladeshi online learning marketplace and platform offering skill and academic courses. Comparable on geography, course marketplace model, and overlapping K-12 and skill-course student base.
- Preply: Global online language tutoring marketplace pairing learners with teachers. Comparable on online language learning monetization (English, IELTS-style outcomes), though operating primarily as a tutor marketplace across geographies.
Broad incumbents
- Unacademy: India's leading test-prep and K-12 learning platform combining live classes, subscriptions, and star-educator brand power. Comparable on subscription cohorts, educator-led brand moat, and South Asian K-12/test-prep focus.
- Vedantu: India-based live online tutoring platform for K-12 and competitive exams using a similar live-class + subscription model. Comparable in product mechanism (live cohort-based tutoring, subscription pricing) and GTM motion (PLG + paid batches) for South Asian K-12.
- Byju's: India's largest EdTech incumbent offering K-12, test prep, and skill courses through live and recorded formats. Comparable as a regional incumbent in the broader South Asian afterschool EdTech category, though operating in India with a much larger curriculum footprint.
- IDP Education (IELTS): Co-owner of IELTS and major study-abroad placement provider, offering IELTS prep and overseas admissions. Comparable as a destination for Bangladesh-bound IELTS learners that 10MS's IELTS Programme and Study Abroad bundles compete against.
Emerging players
- Khan Academy (Bangla): Free global learning platform with Bangla localization offering structured K-12 content. Comparable on curriculum-aligned digital learning and freemium access that competes at the top-of-funnel in Bangladesh.
Others
- British Council (Bangladesh): Both a partner (Spoken English Junior certification) and an indirect competitor via its own English and IELTS courses in Bangladesh. Adjacent infrastructure provider that legitimates 10MS's outcomes while remaining a potential alternative channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
10 Minute School social profiles
Digital presence10 Minute School financial estimates
Financial estimateRevenue estimate
Valuation estimate
10 Minute School leadership team
Management profileNumber of profiles
Profiles2 records
10 Minute School funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
10 Minute School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 10 Minute School
What does 10 Minute School do?
10 Minute School is an EdTech platform that delivers curriculum-aligned online and offline education to Bangladeshi students. Core offerings include live and recorded video classes for Classes 6-12 covering the SSC and HSC national curricula with monthly subscriptions, printed MasterBooks, AI-powered 24/7 doubt solving, and English language programmes (IELTS, Spoken English Junior, English Grammar) offered both online and through five physical English Centres in Dhaka and Chattogram.
Is 10 Minute School a public or private company?
10 Minute School is a private company. It is classified as venture growth investor backed and is currently operating.
When was 10 Minute School founded?
10 Minute School was founded in 2015. It employs 101 to 250 people.
Where is 10 Minute School based?
10 Minute School is headquartered in Dhaka, Bangladesh, in the Asia region.
How does 10 Minute School make money?
Five revenue lines are on record. Online Course Subscriptions (Batch Programs) is the primary driver. The others are offline English Centre Fees, printed and Digital Books/MasterBooks, self-Paced Online Skill Courses and freemium / Free Trial Conversion.
Who are 10 Minute School's main competitors?
Direct peers on record are Interactive Cares, Shikho, Bohubrihi and Preply. Broad incumbents are Unacademy, Vedantu, Byju's and IDP Education (IELTS). Khan Academy (Bangla) is listed as an emerging player. British Council (Bangladesh) is listed as an others.
Does 10 Minute School have an API?
No public API is recorded for 10 Minute School.
What industry is 10 Minute School in?
10 Minute School's product category is Online K-12 Education. Its primary akta.pro industry code is EDAFACAA, Core Digital Curriculum & Courseware (Full Programs & Units), with a secondary code of EDAMAFAD, Live Online Language Tutoring & Small-Group Classes. Its NAICS code is 611691 and its SIC code is 8200.