BYJU'S
BYJU'S is an Indian edtech company offering subscription-based personalized learning programs for K-12 students and competitive exam aspirants (JEE, NEET, UPSC) via mobile apps, online tutoring, and 300+ Aakash coaching centers across 1,700+ cities.
- Company typePrivate
- Founded2015
- HeadquartersBangalore, India
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingSoftware
What BYJU'S does
BYJU'S (legal entity Think & Learn Private Limited) is an India-headquartered edtech company founded in 2015 by Byju Raveendran, providing personalized learning programs to K-12 students and competitive exam aspirants (JEE, NEET, UPSC) primarily through mobile applications and offline coaching centers. The product portfolio spans Disney.BYJU'S Early Learn (ages 4-8), BYJU'S The Learning App (classes 4-10), BYJU'S Live Classes (two-teacher tutoring model), Aakash BYJU'S programs (NEET/JEE foundation and test series), and BYJU'S IAS for UPSC preparation. The platform combines an extensive content library of 1 lakh+ concepts delivered via animated video lessons with an AI-driven adaptive personalization engine built on knowledge graphs, and the BYJU'S WIZ suite (launched June 2023) employs three transformer models claimed to assess student knowledge levels with 90% accuracy. The company also owns AR/computer vision capabilities acquired through Whodat Tech and mathematics software through GeoGebra.
The business model is primarily subscription-based, monetizing a freemium funnel: 150+ million cumulative app downloads feed 50 million registered users, of which 3.5 million were on paid subscriptions as of 2022, with annual billing for K-12 programs and tiered offerings for competitive exam and IAS preparation. Distribution combines self-serve mobile app acquisition (Google Play and Apple App Store) with direct website sales and 300+ Aakash physical coaching centers across India. Geographic reach spans 1,701+ cities and 120+ countries, though India accounts for over 70% of revenue, with 65% of revenue from Tier 1 and Tier 2 Indian households. Aggressive acquisition strategy from 2020-2022 added WhiteHat Jr ($300M), Epic ($500M), Great Learning ($600M), Aakash Educational Services ($1B), Tynker ($200M), Osmo ($120M), Toppr, Gradeup, GeoGebra, and others, totaling over $2 billion in deal value.
Following a peak valuation of $22 billion in March 2022, BYJU'S entered severe financial distress: NCLT insolvency proceedings were admitted in July 2024, founder Byju Raveendran was sentenced to six months in jail by a Singapore court in May 2026 for contempt, a US bankruptcy court issued a $1 billion default judgment for fraud tied to the $1.2 billion BYJU'S Alpha term loan, Qatar Investment Authority secured a $235 million arbitral award with cross-jurisdictional asset freezes, and multiple subsidiaries saw ownership changes. FY22 disclosed revenue was Rs 5,014 crore (~$600M) against losses of Rs 8,245 crore (~$1B), and the cumulative funding raised exceeds $4 billion from investors including BlackRock, T Rowe Price, Silver Lake, Tiger Global, Qatar Investment Authority, and General Atlantic.
BYJU'S firmographics
Firmographics- Name
- BYJU'S
- Legal name
- Think & Learn Private Limited
- Website
- https://byjus.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- BYJU'S is an Indian edtech company offering subscription-based personalized learning programs for K-12 students and competitive exam aspirants (JEE, NEET, UPSC) via mobile apps, online tutoring, and 300+ Aakash coaching centers across 1,700+ cities.
- Ownership category
- akta.pro rank
BYJU'S industry classification
Industry- Product category
- Online Education / EdTech
- NAICS
- Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Exam Prep & Standards-Aligned Review Courseware (Within Curriculum) (EDAFACAO)
Keywords
Where BYJU'S is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
BYJU'S business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Subscription-based Learning Programs: BYJU'S generates revenue primarily through paid subscriptions to its learning programs. Students access content through apps and tablets, with subscription fees for various courses including K-12, JEE, NEET, and IAS preparation. The company reports 3.5 million paid subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | K-12 Learning App Subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
BYJU'S product offering
Product offeringCore offering
BYJU'S is an Indian edtech company that delivers K-12 learning, competitive exam preparation (IIT-JEE, NEET, IAS), early-childhood education, and professional upskilling through subscription-based mobile apps, live online classes, and physical coaching centers (via Aakash). The platform pairs animated video lessons with AI-driven personalization, adaptive assessments, and structured test-prep programs targeted at Indian students and parents.
Product overview
BYJU'S is India's largest ed-tech company offering a platform-plus-modules architecture. The core offerings include BYJU'S The Learning App (K-12), BYJU'S Live Classes (online tutoring), and BYJU'S IAS Program (UPSC preparation), supplemented by Disney.BYJU'S Early Learn for young learners. The product portfolio extends to test preparation through Aakash BYJU'S programs (NEET/JEE foundation, app program, and test series). Beyond organic products, BYJU'S has aggressively expanded through acquisitions including GeoGebra (mathematics software), Tynker (coding platform), Whodat Tech (AR), Great Learning (higher ed), Toppr and Gradeup (competitive exams), Epic (digital reading), and Aakash Educational Services (coaching). The company serves K-12 students, competitive exam aspirants, and lifelong learners across 120+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- BYJU'S Early Learn Program: Early learning program for young children aged 4-8 years, featuring Disney characters and interactive learning
- BYJU'S The Learning App
- BYJU'S Live Classes
- Aakash BYJU'S Foundation Program
- Disney.BYJU'S Early Learn
Products and services
- BYJU'S The Learning App Flagship mobile subscription product offering video lessons, adaptive practice, and assessments for K-12 students (classes 4-12) aligned to Indian school curricula and boards.
- Disney.BYJU'S Early Learn Subscription-based early-learning app for children aged 3-8, co-branded with Disney, combining storytelling, animated videos, and age-appropriate activities.
- BYJU'S Live Classes Live, instructor-led online classes for K-12 and competitive exam students, supplementing self-paced learning with real-time teacher interaction.
- BYJU'S IAS Program End-to-end online preparation program for UPSC Civil Services aspirants covering General Studies, CSAT, essay, and optional subjects with structured courses and mentorship.
- Aakash BYJU'S Foundation Program Multi-year foundation classroom and online program for students targeting IIT-JEE and NEET, delivered via the Aakash Educational Services center network.
- Aakash BYJU'S App Program Online learning app layered onto Aakash classroom coaching, providing video lessons, practice, and tests for IIT-JEE and NEET aspirants.
- Aakash BYJU'S Test Series Subscription-based online mock test and analysis series for IIT-JEE, NEET, and related engineering/medical entrance exams.
- Aakash Educational Services Pan-India physical coaching center chain for school and competitive-exam students, acquired by BYJU'S to provide a strong offline footprint.
- Great Learning Subscription and certificate-based online programs in data science, AI/ML, cloud, business, and technology for working professionals and graduates.
- Tynker Self-serve, subscription-based creative coding platform teaching programming to children aged roughly 5-18 through interactive lessons and projects.
- Epic! (Epic Creations) Subscription-based digital library for children aged up to 12, offering e-books, audiobooks, and educational videos in English.
- Toppr (now BYJU'S Exam Prep) K-12 and competitive-exam learning platform offering adaptive practice, video lessons, and test prep, integrated into BYJU'S broader portfolio.
- Gradeup (now BYJU'S Exam Prep) Online exam-preparation community and practice platform covering banking, SSC, teaching, and other government/competitive exams, integrated into BYJU'S Exam Prep.
- GeoGebra (math tools) Interactive math tools and learning content integrated into BYJU'S math experiences for K-12 students.
Quantifiable outcome
- 150+ million app downloads with 4.7+ star rating
- +2 more outcomes
Companies that use BYJU'S
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
BYJU'S technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature3 records
BYJU'S partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Disney IndiacoreBYJU'S partnered with Disney India to create Disney.BYJU'S Early Learn app for children aged 4-8 years. The app features Disney characters including Moana, Frozen, Cars, Toy Story, and Disney Princesses in interactive learning programs. This strategic partnership combines Disney's beloved characters with BYJU'S educational technology.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
BYJU'S competitors and assessment
Company assessmentDirect peers
- Unacademy: Indian EdTech unicorn offering live classes, test prep (UPSC, JEE, NEET, CAT), and subscription learning directly competing with BYJU'S in the same target market and competitive-exam segment.
- Vedantu: Indian live online tutoring platform for K-12 and competitive exam preparation offering personalized learning experiences that directly overlap with BYJU'S Live Classes and Learning App.
- PhysicsWallah (PW): India's fastest-growing EdTech focused on affordable JEE/NEET preparation, directly competing with BYJU'S Aakash vertical in the same competitive exam coaching market with strong pricing-led positioning.
- UpGrad: Indian online higher-education and professional upskilling platform directly competing with BYJU'S Great Learning subsidiary in the same professional and higher-education category.
- Cuemath: Indian K-12 math-focused EdTech platform offering personalized learning programs that overlap with BYJU'S core learning app, particularly in math curriculum for classes 4-10.
- Extramarks: Indian K-12 EdTech platform offering digital learning solutions for school curriculum (CBSE/ICSE) directly competing with BYJU'S in personalized K-12 learning programs.
- Lido Learning: Indian EdTech startup offering live online tutoring for K-12 students using a one-on-one teacher model, directly competing with BYJU'S Live Classes in the personalized online tutoring segment.
Broad incumbents
- Khan Academy: Global non-profit EdTech platform offering free K-12 educational videos and personalized learning, comparable to BYJU'S as a broad incumbent providing similar conceptual video-based learning experiences at scale.
- Coursera: Global online learning platform partnering with universities for professional certificates and degrees, competing with BYJU'S Great Learning in the higher-education/professional upskilling category at a global scale.
- Chegg: Global online learning company offering textbook rentals, study help, and tutoring services comparable to BYJU'S as a broad incumbent in student learning support across multiple education verticals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
BYJU'S social profiles
Digital presenceBYJU'S financial estimates
Financial estimateRevenue estimate
Valuation estimate
BYJU'S leadership team
Management profileNumber of profiles
Profiles10 records
BYJU'S subsidiaries and ownership
Company hierarchySubsidiaries9 records
BYJU'S funding detail
Funding detailFunding overview
Funding rounds29 records
Investors59 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BYJU'S M&A and investment
M&A and investmentM&A17 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BYJU'S
What does BYJU'S do?
BYJU'S is an Indian edtech company that delivers K-12 learning, competitive exam preparation (IIT-JEE, NEET, IAS), early-childhood education, and professional upskilling through subscription-based mobile apps, live online classes, and physical coaching centers (via Aakash). The platform pairs animated video lessons with AI-driven personalization, adaptive assessments, and structured test-prep programs targeted at Indian students and parents.
Is BYJU'S a public or private company?
BYJU'S is a private company. It is classified as venture growth investor backed and is currently operating.
When was BYJU'S founded?
BYJU'S was founded in 2015. It employs 5,001 to 10,000 people.
Where is BYJU'S based?
BYJU'S is headquartered in Bangalore, India, in the Asia region.
How does BYJU'S make money?
One revenue line is on record: subscription-based Learning Programs.
Who are BYJU'S's main competitors?
Direct peers on record are Unacademy, Vedantu, PhysicsWallah (PW), UpGrad, Cuemath, Extramarks and Lido Learning. Broad incumbents are Khan Academy, Coursera and Chegg.
Does BYJU'S have an API?
No public API is recorded for BYJU'S.
What industry is BYJU'S in?
BYJU'S's product category is Online Education / EdTech. Its primary akta.pro industry code is EDAFACAO, Exam Prep & Standards-Aligned Review Courseware (Within Curriculum). Its NAICS code is 611691 and its SIC code is 8200.